MUMBAI: In a move that fuses cricket, commitment, and couple goals, Canara HSBC Life Insurance has named India’s ace pacer Jasprit Bumrah and his wife, sports presenter Sanjana Ganesan, as brand ambassadors. The company aims to deepen its emotional pitch with consumers under its promise-driven campaign: ‘Promises Ka Partner’.
The New Delhi-headquartered insurer announced the partnership, tying it to values of trust, consistency, and planning—traits mirrored both in insurance and the couple’s personal journey. Bumrah is exclusively represented by Rise Worldwide.
“Life insurance, at its core, is a promise to stand by someone not just in the good times, but through every life stage”, said Canara HSBC Life Insurance CDO – alternate channels & CMO Rishi Mathur. “Jasprit’s consistency and quiet resilience mirror the trust our customers place in us. Sanjana brings with her a voice of credibility, and connection”.
Bumrah echoed that sentiment, stating, “I believe that every promise you make — whether on the field or in life — comes with responsibility. Sanjana and I have always believed in planning ahead and supporting each other through every phase”.
Ganesan added, “To me, being a partner means being dependable — not just when it’s convenient, but when it truly counts”.
The insurer will soon launch integrated campaigns spotlighting the duo, aimed at engaging millennial audiences, young families, and India’s emerging affluent segment. The storytelling-led initiatives will showcase themes of responsibility, planning, and modern partnership.
Canara HSBC Life Insurance’s messaging syncs neatly with the public personas of Bumrah and Ganesan. He is known for calm under pressure and she for grace and clarity in sports broadcasting. Together, they embody a contemporary couple planning with intent and showing up when it matters—just like the brand claims it does.