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Tag: PromaxBDA

  • PromaxBDA announces speakers for its 12th edition

    PromaxBDA announces speakers for its 12th edition

    MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion and marketing professionals at every major media organisation in broadcast media, has announced the 12th edition of its annual conference, PromaxBDA India 2015.

     

    This year’s conference will witness participation of prominent visionaries discussing topics that contribute to the growth of digital and advertising space. Some of the key speakers and trainers include David Shing – Digital Prophet – AOL, Nicole Velik – Director/Founder – Ideas Bodega, Linda Button – Brand Personality Expert – Tooth+Nail, Rob Middleton – VP, Network Presentation Content Group – ASTRO, Liz Dunning – Co-founder – Dunning Penney Jones, Amanda Herbert – Marketing & Communications Director – Discovery Networks Asia Pacific and Glenn Urquhart – Group Creative Director – The LifeStyle Channel, Foxtel Networks Australia.

     

    This year PromaxBDA India has introduced a brand new conference format, where they will be holding PromaxBDA Boot Camps and PromaxBDA Masterclass Conference. The inaugural PromaxBDA Boot Camps will bring in the latest creative techniques in promotion-creation while the Masterclass Conference is tailored to create a local and global overlook for senior-level producers, executives, leaders and decision makers. The Masterclass Conference will be opened with a keynote address by the renowned David Shing – Digital Prophet – AOL.

     

    Along with this, PromaxBDA India has also introduced two new categories in its current bouquet of 41 award categories. The new categories are BEST DRAMA PROMO NOT IN HINDI OR ENGLISH and BEST ENTERTAINMENT PROMO NOT IN HINDI OR ENGLISH in the Regional Categories 2015.

     

    Commenting on this year’s conference and the new additions, Rajika Mittra, Country Head (India), PromaxBDA said, “We are glad to announce the 12th PromaxBDA India Conference 2015. With media and entertainment industry evolving at an enormous speed and digital space dominating as a medium, this year we have introduced a fresher format, which aims at emphasizing on the importance of the digital medium. We have received encouraging response to the earlier summits and I am sure that this year too we will have an exciting time with everyone.”

     

    Invited this year again to grace the PromaxBDA India 2015’s Conference Chair position is Raj Nayak, CEO, Colors. He shared, “For colleagues who have attended the previous editions of the PromaxBDA India Conference, we look forward to having you back with us. Get ready to be inspired by the unexpected and the eye-opening. Those new to this conference will find that the television industry goes beyond traditionally set boundaries. The future of television is speeding ahead and a multi-discipline outfit might be the way forward.”

  • PROMAX&BDA to study consumers’ viewing choices

    PROMAX&BDA to study consumers’ viewing choices

    MUMBAI: PROMAX&BDA has commissioned media and entertainment research and consulting firm Frank N. Magid Associates to conduct a research study for the benefit of marketing and promotions executives in attendance at the 49th annual PROMAX&BDA conference.
    The study will cover the methodology behind consumers making their viewing choice as well as what influences those selections. Results from the study will be presented during the PROMAX&BDA Conference, to be held at the New York Hilton and Towers in Manhattan, 23 June to 26 June.
    PROMAX&BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media.
    Frank N. Magid Associates president and CEO Brent Magid is quoted in media reports as saying that the study would examine those trends, particularly focusing on how viewers decide to watch a certain program and what influences their advanced planning for TV viewing.

  • PromaxBDA India Unveils First Set of Conference Speakers

    PromaxBDA India Unveils First Set of Conference Speakers

    MUMBAI: PromaxBDA  is pleased to announce the first round of sessions and speakers for the 2014 India Conference  in Mumbai. This year’s programme takes place on 27 and 28 May 2014 at the prestigious five-star Westin  Mumbai  Garden  City  Hotel  and  includes  sessions  by  Kendrick  Reid  – Senior Vice President & Executive Creative Director of Brand Strategy at BET Networks,  Tom Palmaerts,  Trendwatcher  at Trendwolves,  Hugo Moss, Designer amd Motionographer at Huge Designs and Ian Wormleighton, Creative Director at Red Bee Media.

     

    Marking  its  11th   edition  this  year,  the  two-day  annual  conference  by  the PromaxBDA Association is India’s largest gathering for entertainment media marketing, design and promotion professionals.

     

    Themed ‘Evolution’ – a concept by Official Creative Partner, Ink Project – the conference  presents  informative  and  inspiring  sessions  on  critical  trends  and topics needed to stay relevant in today’s fast changing media and marketing environment.

     

    “The Promax BDA Conference in India brings together some of the most creative professionals  in the entertainment  media  scene.  With  a decade  of experience under our belt, we look forward to once again presenting to attendees two days of inspiring dialogues and specially curated sessions by renowned speakers from the industry..,” said Ms Rajika Mittra, Country Head (India) of PromaxBDA  Asia Pte Ltd.

     

    Senior Vice President & Executive Creative Director of Brand Strategy at BET Networks, Kendrick Reid will open the conference with a keynote session on innovation,  inspiration  and  how  it  leads  to  brand  rejuvenation.  Kendrick  is responsible for developing breakthrough, brand-building creative marketing strategies and executions for all BET branded businesses. Prior to joining BET Networks,  Kendrick  led Comedy  Central  through  two successful  innovative  re- designs and oversaw the branding for the networks multi-platform  initiatives as its Vice President and Creative Director.

     

    Presenting  a  topic  on  ‘youthwatching’,  Tom  Palmaerts  will  reveal  how  young people are building the future. A Trendwatcher at Trendwolves, an agency specializing in youth intelligence, Tom conducts future trends research on youths for  major  brands  Clariant,  HP,  Microsoft  Innovation  Center,  Palm,  PwC,  and Universal  Music,  amongst  others.  In  2008,  he  was  awarded  ‘Youth  Trend Specialist Of The Year’ by the Dutch trendwatching  platform Second Sight, and was awarded ‘Trendwatcher of the Year’ in 2013.

     

    The [PRO] Series panel discussion sessions are back again this year with a 3-part series.  Leading   the  [PRO]  Series  and  moderating   the  panel  sessions   are prominent and highly renowned industry superstars and veterans such as Tarun Katial, Chief Executive Officer of Reliance Broadcast Network, Rajiv Bakshi, Vice President  of  Marketing,  South  Asia  of  Discovery  Networks,  and  Gaurav  Seth, Senior Vice President and Head-Marketing  of Sony Entertainment  Television.  In this year’s [PRO] Series, speakers will discuss and examine topics such as ‘The Evolution  of Branded  Content  and  The  Future  of the Television  Business’  and ‘Marketing to Millennials – Do You Speak Their Language’.

     

    Opening the conference, and coming onboard once again as the Conference Chair is Mr. Raj Nayak, Chief Executive Officers of COLORS.

     

    “Promax  brings  together  the  largest  pool  of  mainline  and online marketing, promotion  and design  professionals  in the Indian  television  and entertainment media. It pits vital questions against expert answers. It inspires action based on insight, and not mere trial and error. The creative, the inspiring and the stalwarts meet in one place across two days from across the industry. Information updates, trends and conversation buzzwords – if you’re in the TV industry for the long haul, mark your calendars for the PromaxBDA India Conference 2014,” said Mr Nayak.

     

    Additional  speakers  as  well  as  the  full  PromaxBDA  India  2014  conference schedule will be announced in the coming weeks.

     

    Interested attendees can now register for the conference at www.promaxindia.tv. Registration closes on 19 May 2014.

  • Brian Grazer set to receive Lifetime Achievement Award from PromaxBDA

    Brian Grazer set to receive Lifetime Achievement Award from PromaxBDA

    MUMBAI: Oscar and Emmy award winning producer, Brian Grazer is set to receive the lifetime achievement trophy at PromaxBDA’s upcoming conference as reported exclusively by the Hollywood Reporter.

    Grazer will be given the award onstage during a conversation by Piers Morgan, host of CNN’s Piers Morgan Live.

    “From Splash to Arrested Development, Grazer is one of Hollywood‘s most prominent television producers and filmmakers and has consistently transformed the content landscape with his innovative films and series,” said PromaxBDA president and CEO Jonathan Block-Verk.

    As a writer and producer, Grazer has been nominated for four Academy awards and won the best picture for Oscar A Beautiful Mind in 2002. The movie also earned Grazer the inaugural Awareness Award from the National Mental Health Awareness Campaign.

    Grazer, a longtime partner with Ron Howard in Imagine Entertainment, has also won Emmys as executive producer of 24 (best drama series), Arrested Development (best comedy) and From the Earth to the Moon (best miniseries).

    Over the years, films and TV shows in which Grazer had been a part of was nominated for a total of 43 Oscars and 149 Emmys.

    "I’m honored to accept the 2013 PromaxBDA Lifetime Achievement Award," Grazer said. "For the last three decades, I have been able to share my vision as a filmmaker and a producer while doing something that I truly love and for this I am grateful," he added.

  • Something out of nothing: Rob Middleton

    MUMBAI: Speaking at the PromaxBDA 2012 held in Mumbai on 23 and 24 May, Astro creative director Rob Middleton enthralled the audience with a stimulating presentation on the topic ‘Something out of nothing‘. The session focused on creating good quality engaging creative on tight budgets.

    According to Middleton, “There are four pre-requisites to a good television promo. Content, communication, chop (the editing) and copyright. The biggest television taboo would be a lack of belief in self.” He firmly supports the belief that whatever a channel or brand does, if done properly, can be used a tool for mini-positioning. This helps create brand presence and map it in the consumer‘s psyche over a period of time.

    What a brand‘s logo stands for, bear more importance than how it looks. A brand‘s manner of communication is as important as its ‘look‘ in the market space in order to leave an impression on the consumer‘s mind. In this case, the communication objective should be to leave an impression through effective expression.

    In case the budgets do not permit the extravagance one would want, one may use techniques like type face and simple graphics to make interesting promos. The use of animation takes the production to a different level while maintaining the budget limits.

    Music is another element that can be used to enhance a promo. Experts believe that nearly 80 per cent the audience‘s reaction on a promo is through its music. More than music, it is the sound that it used. A clever assortment of everyday sounds can make for a very good audio piece. The trick is to synchronies the audio with the video and the context of the communication. A seamless integration of the four elements makes for a good promo.

    Humour always sells, he added. Infusing humour in the promos not only makes for a good viewing, but also helps brand recall. It is common knowledge that commercial with a humourous twist are faster in catching the audiences‘ fancy and may even be the topic for discussion. All this contributes to establishing a brand in the consumer‘s life.

    Lastly, he said that investing in technology makes sense as it helps reduce cost in the long run. With technology emerging as an ally, the avenues of creativity are ever increasing.

  • Value airtime to maximise resources: James Wilkinson

    MUMBAI: Broadcasters need to value airtime in order to maximise their resources, James and Wilkinson Media co-founders Alan James and Jo Wilkinson said at PromaxBDA 2012.

    “This asset helps in not one but four ways. It serves as your biggest marketing tool, can be used for branding, reduces off-air spends and is under your control. This is especially true in India where you can charge up to Rs two million per TRP,” explained James.

    The market today is much more fragmented than two decades back and, thus, to reach out to a specific set in the audience, one needs to have a targeted marketing strategy and air time is a valuable ally in doing so.

    Next on the list is setting clear objectives, outlining single-minded strategies and having effective campaign tactics. When the first two are well defined, the latter will follow. With a plethora of channels out there, these three tenets will make sure that your channel is differentiated from the lot.

    Also, while deciding one’s promotional campaign, the channel needs to be clear about the demographic profiles of its audiences and the expected ROI on the campaign.

    Annual planning and setting priorities by allocating funds accordingly is another aspect a broadcaster needs to pay heed to. It is important to analyse, differentiate and decide whether the priority is strengthening brand equity or delivering volumes and revenue. The ideal model is one that does both.

    Things like the TRPs your channels garner, the break routines and the reach of your channels need to be kept in mind while planning promotional activities. Apart from this, other resources like the web, radio and mobile also need to be considered. Having taken all this into account, a network then needs to decide how many promotional campaigns it can sustain effectively in a week, month and a year respectively.

    Aspirational targeting can lead to programme credibility, brand repositioning and future proofing the network to an extent which also helps in extending the reach of the content. The next step is to then decide the frequency to maximise the effectiveness of the creative.

    “This effective frequency maybe defined as the number of times a person must be exposed to an advertising or promotional message to get a response and before exposure is considered wasteful,” says James.

    Considering that audiences today use more than one screen, the idea of cross promotion is beneficial for a channel. Here too, it is necessary what to cross promote to whom. Making use of the sister channels, radio and web are tools for cross promotions that come handy in this case. Audience relevance, editorial relevance and timeliness make for good cross promotion guidelines.

    A very important tool for any network is its break regime. An ideal break allows for three things – give the viewer a chance to navigate, deliver information or choice and make the broadcast network recognised. Navigation is the part that needs special attention.

    There are different kinds of viewers: the programming led viewers who rarely surf, the surfers who surf moderately and the super surfers who keep jumping from one channel to another. While the first category needs to be informed, the second needs to be enticed and the third needs to be navigated.

    Using on-air announcers is a concept novel to India, but has been a success elsewhere like in the UK. This tool helps contemporarise content, make the transitions and breaks seamless, and add a personal touch to the programming content to evaluate every step.

  • Al Gore to deliver keynote address at PromaxBDA Conference in New York

    Al Gore to deliver keynote address at PromaxBDA Conference in New York

    MUMBAI: PromaxBDA, the global association for marketing, promotion and design professionals working in the entertainment industry, has announced that former US VP Al Gore who is now Current Media chairman and co-founder. will deliver the keynote address at the 2011 annual conference taking place from 28-30 June in New York.

    PromaxBDA president and CEO Jonathan Block-Verk said, “There is no one who better personifies PromaxBDA‘s forward-thinking, innovative leadership than Vice President, Al Gore and I‘m honored, elated and humbled to welcome him as our 2011 Keynote speaker. As a media executive, environmentalist, Nobel Laureate and visionary, the Vice President is sure to inspire new ways of thinking about creativity, the critical need for innovation and provide a unique perspective about dealing with change.”

    The 2011 Conference will be themed ‘Fast. Forward’. This theme is meant to exemplify the importance of marketing executives to keep up with the rapid speed at which the industry is shifting and evolving. Attendees, participants, speakers and panelists consist of the world‘s most innovative creative executives, marketers, strategists, designers and thought leaders who gather annually to share unprecedented insights, business secrets and revolutionary new tools.

    Other speaker and session announcements will begin to roll out immediately, including strategic and creative presentations, panels and workshops for every stage of career in marketing, promotion, design industries. And, as it does every year, PromaxBDA will provide an exclusive look at the most compelling, innovative and eye-catching innovative and creative work from around the globe, covering the breadth of the entertainment industry. The two and a half day event will culminate with the 2011 PromaxBDA Promotion, Marketing and Design Awards recognising creativity and excellence, taking place on 30 June.