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Tag: Promaxbda india 2018

  • PROMAXBDA INDIA 2018 ANNOUNCE PRASOON JOSHI AS THEIR AWARDS CHAIR

    PROMAXBDA INDIA 2018 ANNOUNCE PRASOON JOSHI AS THEIR AWARDS CHAIR

    MUMBAI: Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific, and CEO & Chief Creative Officer of McCann Worldgroup India, is to chair the 15th edition of the Promax BDA Awards and Conference. An internationally acclaimed advertising professional, Prasoon comes with several awards under his belt, including Cannes Lions, Clio and D&AD. 

    Prasoon has worked with iconic brands and award-winning films alike, and his campaigns with UNICEF, Pulse Polio, HIV Breakthrough, the critical Malnutrition Campaign and UN’s stand up against Poverty, has not only moved hearts but also impacted mass consciousness. 

    While Prasoon has his finger on the pulse of our nation, he realises that human emotions are the same all over the world — it is their expression alone that is different. So, when it comes to promotion, Prasoon says, “It doesn’t matter if the promo is 15-second or 90-second long; for the linear, digital, OTT, VOF, SVOD or any other alphabet soup. It is still the ideas, great scripts, flawless editing that perfectly conveys the powerful message that stays in the hearts and minds of the viewers.” 

    Speaking about this year’s theme Memory Makers, Prasoon says, “Promo makers are content creators who have to do a lot with little. Not everyone has what it takes to be part of this outstanding group of Memory Makers. You have to be a jack-of-all-trades: a writer, editor, producer, and director. In 30 seconds, you have to tell a story which excites, entices or intrigues a viewer to sample or try a show.” Prasoon is looking forward to saluting these unsung heroes of great promos who have given their blood, sweat and tears for reinventing and making developments in the creative industry.

    This year’s Masterclass promises to pack a punch with its incredible line up of creative masterminds: Glenn Urquhart, Puja Vohra, Bex Schwartz, Tim Horwood and Harry Ead.

    Harry Ead, Design Director at DixonBaxi, will be sharing valuable insights about three landmark projects starting with the biggest rebrand in the Eurosport’s 26-year history through to the most recent work in redefining the Olympic Games for a new generation.

    Next comes Bex Schwartz’s roundtable session with Rob Middleton and Pete Bishop about the differences between life at a network and life as a vendor? Find out the answer to the age-old question: is it better to work at a network or at a vendor?

    The masterclass sessions follow the much sought after Bootcamp and this year, PromaxBDA India has 2 workshops – Marketing Workshop by social media guru Bex Schwartz and Promo Workshop: THE TIME [V]ACHINE, which are scheduled to take place on 22nd May 2018, at Indian School of Design and Innovation, Mumbai. The TIME [V]ACHINE offers to be a unique drill where three hardcore creative geniuses: Rob Middleton, Arnab Chaudhuri and Pete Bishop come together and dive into the technicalities of creating promos that are versatile and relevant for all platforms. 

    Registration for Bootcamp and Masterclass will end this week – May 11th, 2018 so hurry and register!

  • Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

    Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

    MUMBAI: PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV’s Puja Vohra and creative mastermind Glenn Urquhart. 

    As Executive Vice-President for Marketing and Digital of truTV, Puja Vohra is responsible for creating and implementing some of the channel’s most innovative campaigns that were successful in expanding the truTV brand. Puja has also effectively launched several shows such as The Glee project, Project Runway, Top Chef and The Real Housewives franchise, during her stint with Oxygen Media and Bravo Media. 

    During her Masterclass, Puja will break down the award winning #TruTVIsAThing campaign- how she and her team took on an army of twitter trolls and won! According to Puja, her session- Know Thyself (and be as funny as hell), will help you understand how to “tap into the power of great, real-time self-aware social media content”.

    The multi-disciplined Glenn Urquhart comes with experience in copywriting, direction, music production, journalism and commercials. As ex-creative director at Foxtel, he created some of the most awarded work in Australian television promotion with launches for Grand Designs Australia and Embarrassing Bodies Down Under. He also positioned The Lifestyle Channel’s Australia multi-platform brand as the country’s first totally modular, infinite colour trend-led branding design system.

    Glenn’s session Curiosity Skilled the Cat promises to reveal a secret formula to an effective creative. Speaking about his session, Glenn says, “You can expect a huge shot in the arm, its basically about creative inspiration. There will be a robust discussion about what makes a good creative. Because a good creative doesn’t happen in a vacuum. You’ll be able to put some simple things into practice that will lead to better creative thinking, that are actually pretty simple and they’re fun!”

    The Masterclass sessions follow the much sought after Bootcamp workshop: THE TIME [V]ACHINE, which is scheduled to take place on 22nd May 2018, at Indian School of Design and Innovation, Mumbai. The TIME [V]ACHINE offers to be a unique drill where three hardcore creative geniuses: Rob Middleton, Arnab Chaudhuri and Pete Bishop come together and dive into the technicalities of creating promos that are versatile and relevant for all platforms.