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Tag: PromaxBDA India

  • Zee Entertainment Honoured with 16 Awards at PromaxBDA India

    Zee Entertainment Honoured with 16 Awards at PromaxBDA India

    MUMBAI: Zee Entertainment Enterprises Ltd. (ZEEL), a worldwide media brand made a clean sweep of 16 prestigious awards for excellent work in the media marketing arena at the PromaxBDA Awards announced yesterday. The event is regarded as the most coveted awards for creative endeavors in the broadcast media space. ZEEL won multiple awards across various categories listed below:

    GOLD: Best Image Campaign (OUT-OF-HOUSE)- Brand refresh- Aaj Likhenge Kal, Zee TV, ZEEL
    GOLD: Most Outstanding Marketing Initiative (Out-Of-House)- Zee TV- Aaj Likhenge Kal, Zee TV, ZEEL
    GOLD: Best Integrated Marketing Campaign (Out-Of-House) – Aaj Likhenge Kal, Zee TV, ZEEL
    GOLD:  Best On-air Branding Design – &Privé HD, ZEEL
    GOLD:  Best Entertainment / Comedy Promo-  Meri Hanikarak Biwi, &TV, ZEEL
    GOLD:  Best Themed Campaign- Meri Hanikarak Biwi, &TV, ZEEL
    GOLD: Best Drama Promo Not in Hindi Or English Tuza Maza Breakup Song Promo, Zee Marathi, ZEEL
    GOLD: The Small Big Idea Best Use of Digital- Twin Screen Trailer, &Privé HD, ZEEL
    SILVER: Best Content or Long Form the Other Side – Onir About Moonlight, &Privé HD, ZEEL
    SILVER: BEST OUTDOOR- &Privé Launch, &Privé HD, ZEEL
    SILVER: Best Movie Promo -The Wolf of Wall Street, &Privé HD, ZEEL
    SILVER: Best Drama Promo- Poove Poochoodava, Zee Tamil, ZEEL
    SILVER: Best Drama Campaign -Yaaradi Nee Mohini, Zee Tamil, ZEEL
    SILVER: Best Children’s Promo-  Sa Re Ga Ma Pa Li’l Champs, Zee TV, ZEEL
    SILVER: Best Themed Campaign- BBC First, Zee Café, ZEEL
    SILVER: Best Copywriting Not in Hindi Or English -Jadu Bai Jorat – Launch Promo, Zee Marathi, ZEEL

    On being recognised for this excellence, ZEEL, Chief Marketing Officer, Ms. Prathyusha Aggarwal said, “It has been a defining year for us with ZEEL setting its agenda for the next 25 years through a fresh articulation of its brand purpose -‘Extraordinary Together’. We follow hearts with all our minds. Across the network, our marketing artillery swung into overdrive to communicate our core proposition in the most inventive manner.  The campaigns we rolled out were strong, viewer understanding and insight-led  and they not only delivered in terms of impact and reach but touched hearts with memorable creatives that will linger on in the public mind-space for years to come. We are happy to be conferred with sixteen awards cutting across the Hindi General entertainment space, regional channels and premium channels at PromaxBDA for our marketing endeavors. We would like to take this opportunity to thank all our partners and viewers who have helped us achieve this honour. We will continue to strive to offer extraordinary entertainment to all.”

    Twenty-five years ago, Zee Entertainment Enterprises started off with its flagship channel, Zee TV, beaming unique shows and curated content to an audience hungry for new-age entertainment. Highlighting the list of campaigns that have been conferred with awards:

    This year, Zee TV re-articulated its brand philsophy as Aaj Likhenge Kal. Through its inspiring characters and stories, the channel endeavours to provide a spark to the great indian middle class that encourages them to draw from their own inner strength and take charge of their destinies.
    While &TV’s Meri Hanikarak Biwi campaign was designed to dismiss stereotypes and highlight the sensitive issue around vasectomy in a light hearted manner
    Catering to a distinct set of non-conformist audience, ZEEL launched a premium destination for nuanced cinema – &Privé HD in September 2017. The English movie channel reached the no.1 position in its category within just six months of its launch. The response to the content and marketing campaigns has been truly overwhelming and reflects clearly with five PromaxBDA awards. The channel continues to be committed to the larger vision of bringing extraordinary content to its audiences
    For Zee Tamil, Yaaradi Nee Mohini and Poove Poochoodava have both emerged as distinct fiction properties of Zee Tamil. Having completed over 250 episodes, both shows have become favourites of almost every Tamil-speaking household today; Yaaradi Nee Mohini in fact, is one among the top 10 shows in the Tamil market as per BARC ratings

    Meant to bring to light the ever-evolving role that marketing plays in the monetization of media, PromaxBDA is a truly international organization uniting the individuals who are in charge of the media marketing industry across the globe. The PromaxBDA Awards are a result of this mission to promote and market professionals working in the media and entertainment sector.

  • PromaxBDA & India Radio Forum Onboard Moe’s Art As ‘Communication Partner’

    PromaxBDA & India Radio Forum Onboard Moe’s Art As ‘Communication Partner’

    Mumbai & Delhi, 18th April March: PromaxBDA India and India Radio Forum Awards 2018 – the two prestigious platforms that honour excellence in marketing and design, on television and in the radio industry respectively, have partnered with Moe’s Art – a multi-faceted communications firm with extensive expertise in innovation and brand image management. With these associations, Moe’s Art will be fulfilling its mandate as a Communication Partner for the 4th consecutive year with PromaxBDA and for the 2nd year in a row with India Radio Forum.

    The two events bring together high-achievers, leaders, creative and some of the brightest minds to discuss latest developments, trends and future opportunities in their respective industries. The events also serve as excellent networking platforms and provide the attendees with opportunities to have their voices heard. Both the platforms feature an illustrious line-up of speakers, who share their expert opinions, analysis, insights and discuss possible solutions to existing challenges in their sectors.

    In keeping with tradition, PromaxBDA event will revolve around a riveting theme and for the 2018 edition, its Bootcamp, Masterclass and Awards will be seen celebrating the ‘Memory Makers’ of the marketing and design world. As for India Radio Forum’s 2018 edition, the platform will be seen following a creative theme called ‘Local Brain’ – to capture the local nuances of the country through different creative forms.

    This year, PromaxBDA India will host speakers and trainers such as Pete Bishop, Director at The Shop, Rob Middleton, VP Network Presentation Group, Astro and Arnab Chaudhari, Director at Banabo.

    India Radio Forum will host speakers such as Tapas Sen, Chief Programming Officer at Times of India Group, Maulshree Joshi, Creative Consultant, FamHealth Group and Nisha Narayanan, Chief Operating Officer at Red FM Network.

    Commenting on the association, Rajika Mittra, Country Head (India, Hong Kong and Philippines) – PromaxBDA said, “We have a long-standing association with Moe’s Art for these events and it has always been a great experience working with them. We are happy to have them as our ‘Communication Partner’ for the 2018 edition as well. We are extremely happy to continue our mission of leading the global community of marketers and creatives in the media & entertainment industry and connecting the community.” 

    Speaking about the association, Mayank Sen, Co-Founder, Moe’s Art said, “We are honoured to be associated with the prestigious PromaxBDA and India Radio Forum properties once again, with our continued association, we hope to up the ante in helping them create an immersive experience for the audience and media alike. With each passing edition of this event our learnings will surely help us to provide the properties with a 360 degree, holistic approach.”

    PromaxBDA India will be held on 22nd and 23rd of May in Mumbai, while India Radio Forum will be held on the 18th May at The Leela Ambience, Gurugram in Delhi.

  • Zee Classic wins Gold at PromaxBDA India

    Zee Classic wins Gold at PromaxBDA India

    MUMBAI: Zee Classic, which endeavours to revive nostalgia with its core brand proposition of ‘Woh Zamaana Kare Deewana’, won the Gold Award at Promax in the category of Best Out-Of-House Station Image Campaign.  The campaign was about repositioning the channel’s brand promise –‘Woh Zamaana Kare Deewana’ – through an innovatively made corporate film.

    Zee Classic, with its unique positioning has always intended to bring home the timeless magic of classic Hindi cinema. This win comes in the wake of an innovative and intriguing brand film that was created by the channel to re-position itself amongst its target audience. The brand film highlights the indelible impact that classic movies have on people. Amidst the strenuous monotony of a busy life, these films have made a mark due to their ability to leave viewers with a smile on their faces. The brand film aimed at creating a connect between audiences and the golden years of Hindi cinema, a philosophy that the channel strongly embodies in all its offerings. 

    PromaxBDA Awards stand for marketing excellence in the media marketing space and are regarded as the most prestigious awards for creative endeavour in this field. 

  • Zee Classic wins Gold at PromaxBDA India

    Zee Classic wins Gold at PromaxBDA India

    MUMBAI: Zee Classic, which endeavours to revive nostalgia with its core brand proposition of ‘Woh Zamaana Kare Deewana’, won the Gold Award at Promax in the category of Best Out-Of-House Station Image Campaign.  The campaign was about repositioning the channel’s brand promise –‘Woh Zamaana Kare Deewana’ – through an innovatively made corporate film.

    Zee Classic, with its unique positioning has always intended to bring home the timeless magic of classic Hindi cinema. This win comes in the wake of an innovative and intriguing brand film that was created by the channel to re-position itself amongst its target audience. The brand film highlights the indelible impact that classic movies have on people. Amidst the strenuous monotony of a busy life, these films have made a mark due to their ability to leave viewers with a smile on their faces. The brand film aimed at creating a connect between audiences and the golden years of Hindi cinema, a philosophy that the channel strongly embodies in all its offerings. 

    PromaxBDA Awards stand for marketing excellence in the media marketing space and are regarded as the most prestigious awards for creative endeavour in this field. 

  • National Geographic Channel and FOX Traveller win big at PromaxBDA 2014

    National Geographic Channel and FOX Traveller win big at PromaxBDA 2014

    NEW DELHI: Establishing their prominence and leadership amongst Indian television brands, National Geographic Channel and FOX Traveller have won five awards at the prestigious PromaxBDA India annual award ceremony, held in Mumbai recently. The awards are a testimony of the channels’ inventive and holistic approach towards creating campaigns that connect with the audiences and marketers.

     

    India’s favourite infotainment channel with highest numbers of Facebook fans, National Geographic picked up Gold in the categories of Best Use of Social Media for its 80’s campaign, Best script and copy writing along with most exciting station image campaign for its Unlock Campaign. The channel also received Silver in the category of Best Launch campaign for Emergency Ready, India’s first medical reality show which focused on sensitizing and educating people on emergency etiquettes. FOX Traveller, with its innovative integration with Bollywood super-hit Yeh Jawaani Hai Deewani, won Silver in the category of Best Brand Integration Promo.

     

    Debarpita Banerjee, Vice President, Marketing and Communication, NGC and FOX Traveller on winning the awards said, “It’s been a year of many experiments, starting with the market success of our initiatives followed with new creative recognition, makes these experiments successful. Getting Irffan Khan on Emergency Room, creating an inspirational piece on NGC with John, playing around with the 80’s fashion, music, icons online have all been delightfully fresh and creatively satisfying. Receiving these Promax was a cherry on the cake.”

     

    Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media. In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax and became PromaxBDA. Throughout the world, the PromaxBDA Awards competitions stand for marketing excellence in the media marketing space and collectively, through its numerous regional and sector-specific competitions, are regarded as the most prestigious awards for creative endeavour in this field.

  • Delamere teaches how to strategise in a dynamic market

    MUMBAI: Strategising isn‘t easy in the media play as the environment has become increasingly dynamic with multiple platforms available, audiences getting more fragmented and plethora of brands surfacing in the market. Advertisers and media planners and buyers need to rework their course of action.

    “The key to a good strategy is pretty basic. Know your consumer,let it revolve around your consumer and not around yourself,”said
     Addiction Worldwide brand strategy director Martin Delamere.

    This is easier talked about than achieved. Delamere, who was speaking at PromaxBDA India 2012, said the trick is to get into the details of the consumer’s psyche and habits.

    “It is also important to know whether your TG is the influencer or the decision maker. Once the consumer has been understood, it becomes easier to take the next step which is to tell him why he should choose you. Give the consumer a feeling of connect so that it builds loyalty over time. Also, just talking about it almost doesn’t work in today’s day and age as consumers want proof,”he averred.

    A very important decision for any strategist is to decide whether to globalise a brand’s approach or localise it. While some brands can take a more global approach in their communication, some need to be localised.

    For example, American apparel brand Abercrombie and Fitch has stores that have a party feel with dim lights, club music and décor which clicked with consumers in US. In Japan, though, the strategy failed as shoppers gave more importance to functionality of the store than its aesthetics.

    “Having said this, some elements of the brand need to remain consistent globally in order to maintain identity. It is the balance between globalising the brand and localising it that is of importance,” Delamere held.

    He also pointed that in order to create a successful marketing campaign, it is necessary to integrate TV viewing experience with web and mobile. While it will increase the touch points that brands target at the same time, it also enhances the consumer’s experience with the brand.

    Another key to strategising is doing good as consumers want to know what higher purpose you intend to serve.

    Lastly, strategy shouldn’t be superficial. “It isn’t about that new coat of paint only. It is about adding depth, value and meaning to your brand,” concludes Delamere.