ITV

Tag: Promax World Gold

  • Media e2e ropes in Rajit Desai as VP-broadcast business applications

    Media e2e ropes in Rajit Desai as VP-broadcast business applications

    MUMBAI: Times Now’s Rajit Desai has joined Media e2e as vice president-broadcast business applications. He will oversee the business applications for media companies, customisation and market feedback.

    In a post that has been recently introduced to the organisation, Desai will be based in Mumbai and will come under the stewardship of Media e2e chief evangelist Atul Phadnis.

    “We are pleased to welcome Rajit into the Indian chapter of Media e2e. He brings in a varied and valuable expertise to spearhead critical projects within the company. It is indeed very heartening to see more and more senior professionals vindicating the vision that originally conceived Media e2e,” said a joint statement issued by Atul Phadnis and Julie Petersen, senior partners at Media e2e.

    Desai’s prior experience in media industry includes heading consumer marketing and research functions for Times Now. While he started his career with HTA-Media (now Mindshare), and then moved to Sony Entertainment Television contributing to the team that won the Emvies twice for media marketer of the year. During the same period, he also helped clinch Promax World Gold for the Shiksha campaign.

  • Big winners at 2006 Promax/BDA World Gold & North America Awards

    Big winners at 2006 Promax/BDA World Gold & North America Awards

    MUMBAI: Promax/BDA the global non-profit organization for marketing, promotion and design professionals in electronic media, celebrated its annual Promax World Gold and North America Awards.

    Hosted by Saturday Night Live’s Darrell Hammond, the awards ceremony brought the 2006 Promax/BDA Conference to a close. The awards competition is divided into North America and World Gold based on the entrants main region of business.

    The big winners in the Promax World Gold Awards were design house Red Bee Media, with 15 gold and six silver Muse Awards and Italian broadcaster Fox International, who took home 13 gold and eight silver Muse Awards. BSkyB was also among the big winners in the World Gold competition with 11 gold and three silver Muse Awards, informs an official release.

    In the North America Awards competition, NBC led the charge with 16 gold and nine silver Muse Awards. ABC and Bell ExpressVu followed with 18 awards each – ABC had 13 gold and five silver, while Bell ExpressVu earned 12 gold and six silver. HBO was not far behind with eight gold and nine silver awards.

    In addition to the newly redesigned Promax Muse statuette, award recipients will have their winning entries added to the permanent collection of Promax/BDA media at the United States Library of Congress, as part of The Robert Neer Promax/BDA Promos.tv Collection, containing over 6,900 winning promotional spots from Promax/BDA competitions worldwide since 1999, adds the release.

    Commenting on the event, Promax/BDA president and CEO Jim Chabin said, “The worldwide prestige and value of the Promax World Gold and Promax North America Muse Awards are exemplified by the caliber of work and the talented individuals that create that work. This year, we received an unprecedented number of submissions from companies around the globe so our winners should take pride in knowing they are truly the world’s best.”