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Tag: Promax BDA Awards

  • The Promax BDA awards (India) honored this year’s biggest creative teams in an event brimming with powerful and memorable moments at Taj Santacruz, Mumbai

    The Promax BDA awards (India) honored this year’s biggest creative teams in an event brimming with powerful and memorable moments at Taj Santacruz, Mumbai

    MUMBAI: The 22nd Promax India BDA Awards held today at Taj Santacruz, Mumbai, captivated the audience with a formidable line-up of innovators and trailblazers who’ve redefined the creative space across industries and platforms. Leading the pack was Keynote Speaker Tim Horwood whose masterclass on the changing creative space in South Africa enthralled speakers and participants alike.

    Speaking about the enormous success of the event, Rajika Mittra, Country Head, India, Hong Kong and Philippines, said, “we realize that storytelling is evolving and creativity has to be platform agnostic. That’s the reason, we brought in eminent personalities from across the globe who can share their dynamic experience across multiple platforms with this eclectic group. The idea was to take the game higher and challenge the Indian creative industry even more.”

    Therefore, Promax BDA introduced three new categories-MOST OUTSTANDING MARKETING INITIATIVE (in house and out of house) and MOST OUTSTANDING DESIGN IN PROMOTION where the best of the best competes to win a Gold trophy. There is no second-best team here. You either win a Gold or nothing at all. This year, these prestigious awards were taken home by Star India, Zee and Star Movies.

    Promax BDA, Conference Chair, Prasoon Joshi, 2018 looking at the award-winning categories said, “It’s amazing how year after year, TV networks and creative agencies are tapping into the Indian cultural kaleidoscope and coming up with ideas that are fresh, cutting-edge and shareworthy on all platforms. Promax is a unique forum that understands this changing dynamic and encourages them to push the envelope every year.”

    There were many exciting firsts for the Promax BDA India awards this year. New categories that included Best VOD Service Promo, Best use of digital and Best direction. Further, a successful boot camp with three creative musketeers- Rob Middleton, Arnab Chaudhri and Pete Bishop – who super-charged the atmosphere with [V] machine, a hand- on creative drill that covered everything to create award-winning promos for a 360 audience.

    This year, The Promax BDA Awards gave away 60 GOLDS, 57 SILVERS.

    The eminent speakers present at the event were:

    l Tim Horwood – Executive Creative Director, Mashoba Media Africa

    l Glenn Urquhart – Creative, Swiss Army Knife

    l Harry Ead – Associative Creative Director,DixonBaxi

    l Bex Schwartz – Executive Creative director/Director, Cause+Effect

    l Puja Vohra – Executive Vice President of Marketing and Digital, truTV

    l Sheetal Sudhir – Creative Director/Co-Founder, Dynamite

    l Stefan Mueller – Executive Creative Proudcer & Consultant, Flint Skallen

    l Pete Bishop – Director, The Shop

    l Rob Middleton – VP – Network Presentation Content Group, Astro

    l Arnab Chaudhari – Director, Banabo

  • How Fox Networks Group won big at Promax BDA Awards

    MUMBAI: For promo producers and creators, the Promax BDA Awards are the gold standard, the pinnacle of recognition for a job well done. So, when you are called on stage to receive 13 metals, it clearly means that your work is a standout.

    Fox Networks Group (FNG) – with just two brands under its umbrella, National Geographic and Fox Life – and more than a handful of awards is , therefore, is in a celebratory mood. The awards won by FNG include nine gold and four silver for National Geographic and FOX Life properties.

    FNG swept the Best Original Logo Design category with Dark Hours and The Legend of Jagannath, and the Best Lifestyle Promo category with Kalki’s Great Escape and Bikini Destinations. They also bagged awards for BSF (Best Program Title Sequence), MARS (Best Outdoor), Dark Hours (Best promo not using programme footage) and NGC FY17 ‘Belong’ (Best Marketing Video), Nat Geo Gold Opener (Best CG Animation), Sound Trek (Something for nothing), He Named me Malala (Most outstanding marketing initiative), Soundtrek (Best Themed campaign) and Science and tech Idents (Best On Air Idents Design– In-house).

    There is very limited local content on both the channels, with most of it being imported. So what are the challenges the FNG on air promotions team faces while conceiving the promos? “The biggest challenge is to make the content locally relevant to our consumer and make the product work for them,” says FNG vice president creative services Sanjay Ramachandran, while speaking to indiantelevision.com

    “Some promos such as Bikini Destination were executed very fast (in around six hours) as compared to Dark Hours,which took over a month to get ready.” Ramachandran points out that the emphasis of the team is on ideation. He states: “Its challenging to get the objective correct and, to make a good promo, we need to have a clear understanding of the idea, communication and some basics of promotion. We should know our audience, brand and product to achieve something. We believe clarity and simplicity is key in giving our audience what they come for – a great experience.”

    And, he reveals that he encourages members to be trained in multidisciplinary skills. “The multidisciplinary approach gives each one of us the experience of learning every thing and by using each others’ strengths we create a product which is very effective,” he says in parting.

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  • 9XM scores a Hatrick at Promax/BDA Awards

    9XM scores a Hatrick at Promax/BDA Awards

    MUMBAI: 9XM India’s popular Bollywood music channel has scored a hatrick at the recently held Promax/BDA Awards in Mumbai. The Channel took home one gold for Best Original Logo Design and two silver awards for Best On-air ident design and Best Programming Title Sequence at the ceremony held on 28th May 2014. The Promax/BDA Awards recognize excellence in on-air promotion, branding and advertising across India, Pakistan and Bangladesh.

     

    Speaking on the win Mr. Sunder Venkatraman, Programming Head 9XM said “Being honoured at Promax/BDA is a great recognition for our creative work. We are very delighted to have secured our hatrick at the Promax/BDA this year thanks to the team at 9XM and our design partners Mayur and Ruchi of Chingumchicklet. This victory further strengthens our promise in providing our viewers with a complete music viewing experience.”

     

    9XM recently launched a new look emphasising on a super large video area, Enhanced Audio quality and brighter bolder vibrant colors. The new look of the Channel has received an overwhelming response both from the trade and the viewers.