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Tag: Promax/BDA

  • Interactive entertainment marketers form trade body; Microsoft’s Moore to chair

    Interactive entertainment marketers form trade body; Microsoft’s Moore to chair

    MUMBAI: A new non-profit trade organization, the Association of Electronic Interactive Marketers (AEIM), has been formed in the US.

    The intiative has been spurred by the response garnered by MI6: Marketing Interactive ‘06, the special conference that addresses the challenges facing marketers in the interactive entertainment sector. The inaugural MI6 Conference and Awards Show will be be held on 27–28 June in San Francisco.

    Peter Moore, corporate vice president, Interactive Entertainment Business in the Entertainment and Devices Division of Microsoft Corp., has been named to chair the new organization.

    Jim Chabin, president and CEO of Promax/BDA, is the MI6/AEIM president/CEO while Dale Hopkins, the COO of G4, is MI6 chairman.

    Said Moore, “The AEIM will serve to enhance the professional value of video game marketers and will seek to build strong partnerships between the gaming, entertainment, technology, distribution and retail sectors of this business.”

    Looking to increase the effectiveness of interactive marketers by spearheading idea sharing within the sector and encouraging communication with marketers in other entertainment areas, AEIM will provide education and training opportunities for marketers. Moving forward, AEIM will assume full responsibility for organizing subsequent MI conferences and developing additional means for contributing to members’ professional development and education. AEIM will also be overseeing the Senet-Muse annual marketing and promotion awards program. AEIM will Operate in collaboration with Promax/BDA and will be housed in the Promax/BDA offices in Los Angeles.

    Among the future objectives for AEIM are the development of an online community for educating, inspiring and facilitating idea sharing among its fledgling members; regional seminars and workshops, as well as networking opportunities, and, eventually, a certification program.

  • Big winners at 2006 Promax/BDA World Gold & North America Awards

    Big winners at 2006 Promax/BDA World Gold & North America Awards

    MUMBAI: Promax/BDA the global non-profit organization for marketing, promotion and design professionals in electronic media, celebrated its annual Promax World Gold and North America Awards.

    Hosted by Saturday Night Live’s Darrell Hammond, the awards ceremony brought the 2006 Promax/BDA Conference to a close. The awards competition is divided into North America and World Gold based on the entrants main region of business.

    The big winners in the Promax World Gold Awards were design house Red Bee Media, with 15 gold and six silver Muse Awards and Italian broadcaster Fox International, who took home 13 gold and eight silver Muse Awards. BSkyB was also among the big winners in the World Gold competition with 11 gold and three silver Muse Awards, informs an official release.

    In the North America Awards competition, NBC led the charge with 16 gold and nine silver Muse Awards. ABC and Bell ExpressVu followed with 18 awards each – ABC had 13 gold and five silver, while Bell ExpressVu earned 12 gold and six silver. HBO was not far behind with eight gold and nine silver awards.

    In addition to the newly redesigned Promax Muse statuette, award recipients will have their winning entries added to the permanent collection of Promax/BDA media at the United States Library of Congress, as part of The Robert Neer Promax/BDA Promos.tv Collection, containing over 6,900 winning promotional spots from Promax/BDA competitions worldwide since 1999, adds the release.

    Commenting on the event, Promax/BDA president and CEO Jim Chabin said, “The worldwide prestige and value of the Promax World Gold and Promax North America Muse Awards are exemplified by the caliber of work and the talented individuals that create that work. This year, we received an unprecedented number of submissions from companies around the globe so our winners should take pride in knowing they are truly the world’s best.”