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Tag: Promax Asia

  • JioStar ropes in Nidhi Maheshwari as senior brand manager

    JioStar ropes in Nidhi Maheshwari as senior brand manager

    MUMBAI: JioStar has appointed Nidhi Maheshwari as senior brand manager for brand marketing strategy at JioHotstar, following the recent transition of Disney+ Hotstar operations to JioStar in India.

    Maheshwari, who moved to JioStar in December 2024, has been instrumental in the platform’s relaunch strategy. In her previous role at Disney+ Hotstar, she served as senior marketing manager for content marketing, where she led several successful campaigns including the award-winning launch of The Night Manager which achieved record awareness scores with optimised marketing spend. The campaign secured gold at the 2023 Promax Asia awards.

    Her experience includes launching streaming platforms in India, having previously led Lionsgate Play’s market entry in December 2020. Her career spans roles at major consumer brands including Parle Agro, where she managed the Appy Fizz portfolio and key partnerships including Bigg Boss, and Unilever’s Lakmé division, where she handled fashion week marketing and strategic alliances.

    In her current role, Maheshwari is spearheading JioHotstar’s brand expansion initiatives across entertainment, sports, and regional content segments as the platform establishes itself under new ownership.

  • Colors Bangla Cinema shines with three wins at Promax India Regional 2024 Awards

    Colors Bangla Cinema shines with three wins at Promax India Regional 2024 Awards

    Mumbai – Viacom18’s premium regional movie channel Colors Bangla Cinema stole the spotlight at the Promax India Regional 2024 Awards held on 25 April 2024. Hosted by Promax Asia, this extravaganza celebrates the crème de la crème of entertainment promotion marketing and design, applauding the visionaries who redefine creativity and storytelling in our industry. Colors Bangla Cinema’s stellar performance marked a hat-trick victory at the awards ceremony, clinching three coveted awards:

    1   Best Brand Image Design – Gold – Colors Bangla Cinema

    2   Best Ident – Gold – Colors Bangla Cinema (Relaunch, Durga Puja, Diwali ident)

    3   Best Animation – Silver – Colors Bangla Cinema (Relaunch Ident)

    The Promax India Regional Awards brought together a diverse array of creative minds, visionaries, and industry leaders, providing a platform to showcase their best work, share insights, and inspire others in the field.

    Commenting on this remarkable achievement, Colors Bangla and Colors Bangla Cinema business head Viviek Modi stated, “We are thrilled and honoured to receive these prestigious awards at Promax India Regional 2024. This recognition underscores our commitment to innovation and creativity, highlighting our relentless pursuit of excellence in crafting captivating brand campaigns and engaging promos. We remain committed to pushing boundaries, innovating, and creating memorable experiences for our viewers.”

  • Promax India Regional 2024 Awards recognise industry leaders

    Promax India Regional 2024 Awards recognise industry leaders

    Mumbai: The Promax India Regional 2024 Awards journeyed through a whirlwind of inspiration, innovation, and celebration, culminating in a spectacular event that unfolded on 25 April 2024. Presented by Promax Asia, the highly anticipated awards ceremony brought together the entertainment industry’s trailblazers, innovators, and visionaries for an unforgettable evening. Honouring outstanding achievements in entertainment promotion, marketing, and design, the Promax India 2024 Awards recognised those who pushed the boundaries of creativity and storytelling.

    Creative minds, visionaries, and industry leaders showcased their best work, insights, and inspirations across various categories, including ‘Best Drama Promo,’ ‘Best Brand Image,’ ‘Best Original Music/Score,’ ‘Best Social Media Campaign,’ ‘Best Entertainment Promo – Above 60 Seconds,’ and ‘Best Directing – 60 Seconds or Less,’ among others. From captivating brand campaigns to engaging promos, the event celebrated the best of the best, igniting viewers into fans and driving bottom-line results for media companies across the region.

    The event streamed live on Promax India’s official Facebook page at 4:00 PM IST on April 25th. With fierce competition across multiple judging categories, the winners emerged as true champions of their craft. The Promax India Regional 2024 Awards were broadcast live on Facebook, providing a global platform for enthusiasts, professionals, and industry leaders to come together and celebrate the achievements that shape the future of entertainment marketing and design.

    Shemaroo Entertainment claimed the spotlight as the night’s biggest winner, securing 12 golds and 6 silvers awards. Following closely behind were Disney Star with 5 Gold and 6 Silver awards, along with Colors Bangla and various Zee regional channels such as Zee Biskope, Zee Bangla, and Zee Tamil, among others, clinching multiple awards for their exceptional work.

    Promax Asia conference director Andy Chua said, “In the dynamic landscape of regional entertainment, the Promax India Regional 2024 Awards serve as a beacon of excellence, spotlighting the remarkable talent and creativity that drives our industry forward. Each entry represents a story, a vision, and a testament to the power of storytelling. We are honoured to witness the evolution of regional markets and to celebrate the outstanding achievements that continue to shape the future of entertainment marketing and design.”

    The event celebrated the best in regional entertainment, where participants showcased unparalleled creativity and innovation. With its increasing popularity over the years, the Promax India Regional Awards have witnessed a significant rise in participants, signalling a promising future for the regional entertainment industry. Promax India looks forward to continuing its support and recognition of talent in the years to come.

  • Promax India Regional Awards 2024 celebrating Creativity, Innovation, and Excellence in Entertainment promotion

    Promax India Regional Awards 2024 celebrating Creativity, Innovation, and Excellence in Entertainment promotion

    Mumbai: Promax India Regional 2024 Awards is gearing up for a journey of inspiration, innovation, and celebration as Promax Asia proudly presents the highly anticipated Promax India Regional 2024 Awards. Scheduled to take place on 25 April 2024, this event promises to be an unforgettable experience for the entertainment industry’s trailblazers, innovators, and visionaries.

    Promax India Regional Awards is known for honouring outstanding achievements in entertainment promotion marketing and design, who have pushed the boundaries of creativity and storytelling. From captivating brand campaigns to engaging promos, Promax India 2024 celebrates the best of the best, igniting viewers into fans and driving bottom-line results for media companies across the region.

    The awards bring together creative minds, visionaries, and industry leaders to showcase their best work, insights and inspire others in the field. There are various categories that are included to applaud the outstanding work of the brands; showever, some categories include – ‘Best Drama Promo’, ‘Best Brand Image’, ‘Best Original Music/Score’, ‘Best Social Media Campaign’, ‘Best Entertainment Promo – Above 60 Seconds’ and ‘Best Directing – 60 Seconds or Less’ to name a few.

    Promax India Regional goes beyond celebrating the best regional channels in the entertainment industry, it serves as a platform to celebrate creativity, innovation, and the relentless pursuit of excellence. The finalists for Promax India Regional 2024 have been announced, featuring renowned names such as Shemaroo Entertainment, Zee Biskope, Zee Bangla, Disney Star, Colors Bangla, and many more.  These industry titans have set the standard for excellence, captivating audiences and driving impactful results with their innovative campaigns.

    “Promax India Regional has been the beacon of creativity and innovation in the entertainment industry for the past two years. We’re thrilled to showcase the exceptional talent and groundbreaking campaigns that have captivated audiences across screens,” said Promax Asia conference director Andy Chua.

    The Promax India Regional 2024 Awards will be broadcast live on Facebook on 25 April at 4:00 PM IST, providing a global platform for enthusiasts, professionals, and industry leaders to come together and celebrate the achievements that shape the future of entertainment marketing and design.

  • ZEE sweeps Promax Asia & Digital Reinvent Awards 2023 clinching 15 awards

    ZEE sweeps Promax Asia & Digital Reinvent Awards 2023 clinching 15 awards

    Mumbai: Zee Entertainment Enterprises Ltd (ZEEL), India’s leading content company, has swept the Promax Asia and the Digital Reinvent Awards, bagging a remarkable nine gold awards and six silver at the 2023 edition, for its unparalleled creativity and exceptional work in brand-defining campaigns.

    At the Promax Asia 2023 Awards, ZEE5’s ability to craft a compelling invite shone bright.  ZEE5’s ‘Kashmir Files’ trailer earned the coveted Best Factual Promo award, while the ‘Main Tajdaar’ video was awarded the Best Visual FX and Compositing for its captivating visuals and ‘Sa Re Ga Ma Pa Li’l Champs’ bagged a Gold for the Best Reality promo. Additionally, ‘& Prive HD’ earned a gold award in the Best Editing category, while the striking series poster of ‘Ayali’ took home a gold in the Best Key Art category. Adding to ZEE’s accolades, Zee Café’s ‘Breaking Bad’ launch campaign and the ‘CVF Season 3’ launch promo garnered silver awards in the Best Drama Campaign and Best Reality Promo categories respectively. This impressive haul of metals is a testament to ZEE’s dedication to producing innovative and engaging content that resonates with audiences across Asia.

    At the Digital Reinvent 2023 Awards, the ‘Pitching to Ashneer Grover’ promo for ‘TVF Pitcher Season 2’secured gold in the ‘Best Use of Influencers Using Social Media’ category.  Zee Bangla dominated with their ‘Mother’s Day Campaign’ taking home gold for micro video content. The winning streak continued with their captivating ‘IPL Combat Campaign’ winning gold and ‘Neem Phuler Modhu’ launch campaign securing silver in the coveted Digital Brand Campaign of the Year award. The IPL Combat campaign’s success extended further with a silver in the Delivery on a Dime category.

    Zee Bangla’s ‘Neem Phuler Modhu’ launch campaign securing gold for “Organic Use of Social Media,” while the ‘Mother’s Day Campaign’ earned silver in the same category. Additionally, ZEE5’s ‘Taj: Divided by Blood Official Trailer’ also grabbed a silver under ‘Best in Promotion & Marketing: Trailer’ category.

    ZEE chief marketing officer – content SBU Kartik Mahadev said, “We are delighted about the wins at the recent Promax Asia and the Digital Reinvent 2023 awards. It has been our constant endeavour to leverage creativity and enable content discovery through compelling, insight-based invites that stand out amidst the clutter and I’d like to thank our internal teams at ZEE and creative partners in bringing this vision to life. These wins underscore the ability of our brands to consistently engage with viewers through a distinct point of view.”

    Promax India, the leading community in the nation’s entertainment market, successfully hosted the ‘Promax Asia India Awards 2023’ and the ‘Digital Reinvent 2023’ Awards, which commemorate remarkable accomplishments in the realms of entertainment marketing and design.

  • Promax India’s Digital Reinvent 2021 to be held on 8 Oct

    Promax India’s Digital Reinvent 2021 to be held on 8 Oct

    Mumbai: Promax India has announced the second Digital Reinvent show – ‘OTT and Digital Marketing Innovation Conference and Awards’ for 2021. The event will be held virtually on 8 October.

    The speakers for the event will include leaders, content and business heads from MX Player, SonyLIV, Discovery+, VOOT, YouTube, Amazon Prime Video, Netflix, Disney+ Hotstar, hoichoi, Eros Now among others.

    “The OTT platforms have triggered perhaps the greatest transformation in the Indian media industry. The 500 million-plus smartphone penetration across urban and rural landscapes along with the rapidly growing broadband access will continue to boost OTT growth, thereby attracting billions of dollars of investments from both Indian and global media giants,”  said Zee Entertainment Enterprises, chief operating officer – revenue, Rajiv Bakshi.  “While the initial phase of this OTT revolution focused on differentiated and massive content creation and customer acquisition; the upcoming phase will strengthen the monetisation models for the entire ecosystem. I am a firm believer of collaboration-for-growth and therefore have chaired and co-created the industry’s foremost OTT conference for incisive discussions with content, tech, and business leaders.”

    “These are exciting times – with the rise in demand for new content and investments in technology, it is the best time for the OTT platforms to shine,” said Promax Asia Pte Ltd, country head and strategic partnerships (India, Hong Kong, and the Philippines), Rajika Mittra. “We are privileged to host one of the most spectacular virtual conferences and awards bringing together the best minds in the business of OTT and storytelling. At Promax, our endeavour is to create and build a highly engaging community that believes in collaborative partnerships, growth, and new opportunities.”

    The awards aim to support and recognise quality digital entertainment in India. These celebrate and honour outstanding achievements in talent, promotion, marketing, and design. Building on the overwhelming response to the first edition of the awards in 2020, this year there are 39 categories in Gold and Silver.

    The event is supported by ‘platinum’ sponsor MX Player, ‘powered by’ sponsor SonyLIV, ‘gold’ sponsor Discovery+ and VOOT, ‘official music’ sponsor BMG Production Music.

  • ESS clinches four awards at Promax Asia

    MUMBAI: ESPN Star Sports (ESS) clinched two Gold and two Silver awards for its in-house on-air campaigns at the recent Promax Asia Awards that honours the industry‘s best communications campaigns.

    The sportscaster has won a total of 14 awards during the year which includes four at Promax International USA and six at PromaxBDA Awards India.

    ESS MD Peter Hutton said, “It‘s excellent that our creative team have received further recognition for their consistently high level of original work.”