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Tag: Projjol Banerjea

  • Zeotap named in GSMA top 100

    Zeotap named in GSMA top 100

    MUMBAI: Zeotap has been named amongst the 18 new companies listed in ‘GSMA 100’, it revealed in a press statement. ‘GSMA 100’ is a global innovation discovery initiative designed to identify and advance the next generation of connectivity and digital services. The cohort of GSMA 100 includes AppOnBoard, Cinarra, Cloudify, CUJOAI, DefinedCrowd, Genus AI, Invisible Systems, IoTium, Jiminy, KaiOS, Limitless, Litmus Automation, Lumina Networks, Messagenius, SecureHome, UserTribe, and Vilynx.

    Zeotap co-founder and CPO Projjol Banerjea said, “It is an honour to be a named among such esteemed peers, and a testimony to our pioneering work. Today we work with a single focus to help our clients achieve better results by building intelligent technology platforms. This recognition from GSMA will further motivate us to innovate and set new standards in digital mobile marketing ecosystem.”

    GSMA 100 CEO Stéphane Richard said, “We welcome Zeotap to the GSMA 100. The GSMA 100 companies are leaders in categories that are poised to drive digital transformation and industry growth.”

    GSMA chief strategy officer Laxmi Akkaraju said, “We look forward to working with Zeotap to unlock business development and investment opportunities and champion innovation in our industry.”

  • Zeotap adds Purchase Intent Data to data offering

    Zeotap adds Purchase Intent Data to data offering

    MUMBAI: Zeotap, a global mobile data company announced the expansion of its data offering in India with the addition of ‘Purchase Intent Data’ on 12 February 2019. It aggregates purchase intent data from high-quality sources like telecom operators and other enterprises such as insurance aggregators and classified sites.

    ‘Purchase Intent Data’ gives brands a precise view of the real purchase intent of a potential customer. It helps drive performance-focused campaigns at the end of the marketing funnel, and target consumers at the right purchase decision-making time. Clients can now choose from a larger data offering according to their needs, and Zeotap customises every single segment as per client campaign briefs and requirements. Brands can now also utilize zeotap for their social media campaigns on Facebook and Instagram.

    Zeotap co-founder and CPO Projjol Banerjea said, “Advertisers can now mix Zeotap’s high-quality raw app usage and purchase intent-based segments to granularly target customers. Our high-quality intent data will help clients address the right audiences and complement their current first-party party data insights. We’ve already seen a great response from the Indian market in utilizing our better-performing segments for Facebook and Instagram campaigns”.

    Recently, Zeotap launched ‘Connect’, a deterministic and patented telecom-based identity matching solution integrated across different DSP and DMP channels. Zeotap’s Connect is the first global mobile-first solution to offer deterministic matches between offline first-party CRM data and online identifiers.

  • Zeotap launches ‘Connect’ – deterministic telecom-based identity matching solution integrated across 7 DSP and DMP channels

    Zeotap launches ‘Connect’ – deterministic telecom-based identity matching solution integrated across 7 DSP and DMP channels

    Zeotap, the global mobile data platform today announced the launch of its identity solution, Connect, which deterministically matches brands’ offline data to online identifiers. Zeotap is the first and only company to offer this solution at a global scale via its partnerships with telecom operators. Connect is integrated with seven DSP and DMP channels, including Google Marketing Platform, The Trade Desk, Appnexus, Adform and Amobee amongst others.

    Zeotap’s Connect has been built around privacy-by-design principles to comply with GDPR and global privacy standards. This identity matching solution, integrated with 3 of the 5 largest telecom operators in India, is based on a unique patented telco identity graph that helps brands connect emails and phone numbers (offline 1st party CRM data) to device IDs and mobile/desktop cookies (online identifiers), allowing brands to unleash the full power of their own data. Zeotap can additionally append further data attributes to these matches, allowing brands to make use of zeotap’s targeting intelligence capabilities. As a result, brands can gain better insight on their users and benefit from an advanced targeting strategy based on zeotap’s accurate socio-demo and behavioral data.

    Commenting on the launch, Projjol Banerjea, Founder & CPO said, ‘We are excited to bring Connect to the Indian market, with the quality and accuracy assurance that characterizes us. Connect enables our customers to bridge the offline-online advertising gap, while having a more rounded vision of their target audience’s socio-demo and behavioral composition. Today, Connect is readily available and integrated across major DSP and DMP channels, and we’re confident it will bring nothing but outstanding campaign results.”

    Some of the Connect security and privacy measures include working with securely hashed identifiers (hashed email addresses or phone numbers) that are always stored independently. Zeotap also uses its own identifier – the ZeoID – which is a rotating hashkey that securely separates brands’ identity data from zeotap’s targeting attributes. Zeotap has also been granted with several enterprise-grade security and privacy certifications to prove their compliance, including ISO 27001, CSA STAR Silver and the e-privacy GDPR-ready seal in Europe.

    Premium brands the world over, across verticals such as QSR/fast-food, FMCG and travel, trust zeotap with activating their 1st party CRM data and optimizing their marketing campaigns.

  • Sandeep Goyal’s Mogae & Zeotap ink JV for programmatic advertising on mobile

    Sandeep Goyal’s Mogae & Zeotap ink JV for programmatic advertising on mobile

    MUMBAI: Sandeep Goyal’s Mogae Media has signed an MoU for a joint venture (JV) with Germany’s Zeotap for programmatic advertising on smartphones.

     

    The JV will bring to India the world’s most trusted platform for enriched, profiled and targeted mobile advertising. The new company will see an equal participation by both Mogae and Zeotap. The final financial structures are currently being worked upon.

     

    “Programmatic buying involves a paradigm shift in the approach to digital advertising from the entire ecosystem – brands, agencies, publishers, not forgetting the availability and capability of technology platforms (demand side platform, supply side platform, data management platform) to execute the true potential of programmatic. Programmatic is an ideal technique to move marketing from a fragmented campaign-by-campaign paradigm to an always-on paradigm covering the entire customer lifecycle. With Zeotap, we wish to do just that,” said Mogae Media chairman Sandeep Goyal.

     

    “The new investment will be employed towards Zeotap’s international expansion as well as to substantially grow our global technology centre in Bangalore,” added Zeotap CEO Daniel Heer.

     

    Zeotap co-founder and chief product officer (CPO) Projjol Banerjea said, “Zeotap’s platform makes some of the most comprehensive ad targeting capabilities available to the mobile advertising market. We work with publishers and supply-side platforms to optimize yield as well as advertisers and demand-side players to make ad buying more efficient. The company operates in Europe and Asia.”

     

    The Mogae-Zeotap JV platform will be live by September. A larger rollout is planned over the next 6-19 months.