ITV

Tag: programming head

  • Brijesh Magoo takes the reins as national programming head at Ishq FM

    Brijesh Magoo takes the reins as national programming head at Ishq FM

    MUMBAI — Radio maven Brijesh Magoo is back in the national saddle. The award-winning content strategist and brand innovation specialist has been named national programming head at 104.8 Ishq FM, marking a sharp career pivot after a year steering the Mumbai unit as creative lead and programming head.

    Magoo, a Mica postgraduate with over 18 years of experience across radio, TV and digital, is best known for crafting advertiser-funded IPs that blur the lines between storytelling and sales. From sharp copy to immersive campaigns, he’s built a reputation for fusing creativity with commercial impact.

    Before his latest elevation, Magoo held a series of high-impact roles at Ishq FM, climbing from Mumbai programming head to national creative lead. Prior to that, he spent six years at Red FM, where he rose from executive producer to assistant programming head. His early stints at Media2win, 9X Media and Jack in the Box Worldwide further honed his blend of copywriting and brand thinking.

    Expect the beats at Ishq to get bolder.

  • SPNI onboards Prashant Bhatt as head of programming for Sony SAB

    SPNI onboards Prashant Bhatt as head of programming for Sony SAB

    Mumbai: Sony Pictures Networks India (SPNI) has appointed Prashant Bhatt as head of programming for Sony SAB. He will report to Sony SAB business head Neeraj Vyas.

    In his new role, Bhatt will be spearheading the content and programming division for the channel and will be responsible for managing the content lineup and the channel’s creative strategy. “With an in-depth audience understanding and a master at content creation for the Hindi entertainment ecosystem, Prashant comes in with a rich and diverse experience in the entertainment genre,” said the company in a statement on Monday.

    “I am confident that Prashant’s expertise and his deep understanding of the industry will help us further strengthen our programming capabilities. Prashant will play a key role in ensuring we devise and execute a standout premium slate with ground-breaking narratives and high-quality content for our viewers,” said Neeraj Vyas.

    With a career spanning over 27 years, Bhatt has held key leadership positions across broadcast media, creating new show concepts and also headlining innovation strategies for Dangal TV, Zee Punjabi, Colors, etc. He commenced his career in television as a writer and creative director before going on to lead content teams across the industry.

    “As a brand, Sony SAB has been consistently making an endeavour to cut through the clutter of television content and offer narratives that are innovative, well-crafted and in alignment with their larger philosophy of delivering happiness. In my role at Sony SAB, I will be spearheading further developments in this space and ensure that we continue to push the envelope in impactful and entertaining storytelling,” said Bhatt on his new assignment.