ITV

Tag: Programmatic media

  • Adcounty Media marks eight year milestone with eye on IPO and deeper global expansion

    Adcounty Media marks eight year milestone with eye on IPO and deeper global expansion

    MUMBAI: Adcounty Media has clocked eight years of digital dominance, marking its anniversary with global milestones, platform innovations, and bold plans for public listing. What began in 2017 as a mobile-first ad network has transformed into a full-stack marketing engine spanning 30+ countries, redefining how brands engage with digital audiences.

    The company, co-founded by Chandan Garg and Aditya Jangid with Abbhinav R. Jain (CFO), Delphin Varghese (CRO), and Kumar Saurav (CSO), has grown into a multi-million-dollar digital business with strongholds across India, LATAM, southeast Asia, the middle east, and Europe. With campaigns spanning gaming, BFSI, e-commerce, edtech, travel, and entertainment, Adcounty Media has focused its mission on simplifying complexity and delivering measurable brand impact.

    In a significant move that underscores its ambitions, Adcounty confirmed its IPO plans for the coming months. This follows its 2023 certification as a Great Place to Work®, cementing its reputation as a people-first, performance-focused organisation.

    Adcounty’s arsenal of proprietary tech includes:

    ●    Bidcounty: An in-house DSP for AI-powered programmatic buying across mobile, CTV, web, and DOOH

    ●    Opsis: Performance marketing suite built for CPL and CPS-driven user acquisition

    ●    Genwin: Conversion-first lead engine with real-time scoring, multi-channel targeting, and optimised landing pages

    ●    iSearch Ads: AI-based app store optimisation for high-intent installs

    ●    SeeTV: A connected TV commerce solution targeting 30 million+ households

    ●    Brand safety & Fraud detection: Enterprise-grade security and transparency infrastructure

    Operating out of eight global offices, the company is actively expanding its footprint in the middle east and southeast Asia. It has ramped up hiring across media sales, game development, app monetisation, and programmatic roles to support this next phase of growth.

    “We’re not just connecting brands and consumers. We’re rewriting how performance marketing works across the funnel”, said Adcounty Media MD Garg. “The future lies in AI-led storytelling, shoppable media, and immersive, measurable experiences”.

    With an eye on the trillion-impression economy and brand-safe, results-driven strategies, Adcounty Media appears well poised for its next act: scaling with speed, intelligence, and intent.

  • Programmatic media co Oplifi raises Rs 50 mn from Rainmaker

    Programmatic media co Oplifi raises Rs 50 mn from Rainmaker

    MUMBAI: Oplifi, a Singapore-based programmatic media company that focuses on transparency, simplicity and accessibility has raised USD 750, 000 (Rs 49.3 million) from the Mumbai-based early-stage venture capital fund Rainmaker Ventures.

    The company, founded towards the end of 2015, has over the years provided best in class digital media amplification technologies for creating the requisite buzz, increasing intent to purchase and fulfilling strategic business goals. It strongly believes that companies of all sizes should have access to world class technology.

    According to a KPMG CII report, India’s digital advertising grew by 15.5 per cent in 2016. The report stated that programmatic advertising will soon command a big share of the pie with traditional advertisers recognising the benefits. It further added that programmatic content will no longer just dominate digital display advertising, but will shortly see a mass adoption through programmatic television advertising.

    Co-founded by Gautam Dutt and Anup Kumar, Oplifi works with brands like Lufthansa, Motorola, Vicco in India, RWS and Amex in Singapore, Trapper Media in Malaysia, Cyber One Group in Hong Kong amongst others.

    Dutt said: “Oplifi, being independent of any large agency network is not beholden to any particular tech platform. This allows us to focus on what truly matters to the client and provide an independent perspective.”

    Rainmaker co-founder Atul Hegde added, “With Oplifi, we have expanded our investment base into South-East Asia.” He added: “We are bullish on the digital marketing ecosystem and are actively looking at investing in areas like UI/UX, digital video creation, influencer marketing platforms and IOT integration services. Potential markets include South East Asia, Middle east and of course India.”