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Tag: programmatic advertising India

  • Digiace lands in India with YMT Ads to decode the $4 bn programmatic puzzle with creative AI

    Digiace lands in India with YMT Ads to decode the $4 bn programmatic puzzle with creative AI

    MUMBAI: Mumbai just got another byte louder in the digital ad space. Digiace, the latest entrant in India’s programmatic scene, formally stepped into the ring on 20 June 2025 through a strategic collaboration with southeast Asia’s martech heavyweight, YMT Ads. The plan? To shake up how programmatic campaigns are conceived, delivered and measured—with artificial intelligence holding the brush and data calling the strokes.

    The company launches into a market pegged at approximately $4 billion, offering what it calls a ‘creative-first, AI-powered programmatic solution’ aimed at marketers and agencies looking to blend efficiency with innovation. Positioned at the crux of tech and storytelling, Digiace promises to unify what the industry often separates: data and creativity.

    “Digiace is transforming digital advertising by unifying creative intelligence and data—two assets traditionally managed in silos. This integrated approach enables us to deliver more efficient media performance, sharper targeting, and measurable business outcomes at scale”, said Digiace India business head Himanshu Nagrecha.

    Nagrecha, a veteran with stints at Yahoo, Microsoft Advertising, SVG, and Condé Nast, brings years of digital DNA to the table. His experience in building audience roadmaps and scaling marketing ecosystems makes him a fitting pilot for Digiace’s Indian ambitions.

    The firm has set up shop in Mumbai and plans to capitalise on a rising demand for programmatic advertising that offers both scale and specificity. Its AI-led solutions stand on three key pillars:

    . AI-led creative optimisation: Creatives that auto-personalise in real-time to suit behavioural and contextual    triggers.

    . Full-funnel data integration: Insights stitched together from multiple consumer touchpoints to power smarter  campaigns.

    .  End-to-end programmatic execution: Precision media buying across digital platforms, managed centrally.

    The alliance with YMT Ads adds global muscle to Digiace’s local ambition, offering Indian marketers access to tools that have already made waves across southeast Asia.

    As brands scramble for agility in an ecosystem that doesn’t sit still, Digiace bets on adaptive storytelling layered with intelligence. If done right, it might just turn media buying into media mastery—one real-time impression at a time.

  • Sprintexx ropes in ad tech ace Uddit Pandey as co-founder to sharpen its digital game

    Sprintexx ropes in ad tech ace Uddit Pandey as co-founder to sharpen its digital game

    MUMBAI: Sprintexx has just upgraded its digital playbook—and it’s not subtle about it. The ad tech firm has appointed Uddit Pandey as its new co-founder, handing the steering wheel to one of India’s most seasoned programmatic trailblazers.

    The announcement, made on 8 May 2025, signals Sprintexx’s pivot towards a sharper, tech-driven growth trajectory. With close to two decades of experience in programmatic advertising, business acceleration, and strategic media planning, Pandey steps into the role armed with the kind of experience that reshapes playbooks.

    Sprintexx expects Pandey to architect a “future-ready ad tech ecosystem”—a blend of programmatic precision, full-funnel strategy and creative muscle. The company said his focus will remain fixed on boosting client ROI, scaling operations and keeping Sprintexx ahead of the curve in the ever-evolving digital media landscape.

    “I am thrilled to join Sprintexx as co-founder and look forward to building a future-focused ad tech ecosystem that delivers unmatched value, innovation, and growth for our partners,” Pandey said.

    Known for pushing boundaries in data-led media execution and strategic partnerships, Pandey has previously led transformation projects for marquee brands. His appointment marks a strategic shift for Sprintexx as it leans harder into media intelligence, omnichannel delivery and audience-led innovation.

    With this leadership move, the company signals a strong intent to dominate India’s fast-moving ad tech arena—and beyond.

  • Miq names Varun Mohan as chief commercial officer to supercharge India’s programmatic play

    Miq names Varun Mohan as chief commercial officer to supercharge India’s programmatic play

    MUMBAI: From crunching numbers to cracking markets, Varun Mohan is now calling the commercial shots at Miq India. The programmatic media powerhouse promoted Mohan to chief commercial officer (CCO) for India, marking a bold step to consolidate its position in the country’s red-hot digital ad space.

    Mohan has spent the last five years as head of growth & revenue, steering Miq through rapid growth phases with a blend of data muscle and business instinct. Under his leadership, Miq India became a magnet for high-performance campaigns and was lauded for industry-first innovations. In 2024, he was named one of India’s Top 35 Growth Visionaries by Indian StartupTimes.

    Now as CCO, Mohan will lead all commercial operations in India, focusing on revenue acceleration, strategic partnerships, and assembling a next-gen programmatic talent pool.

    “Miq has seen exceptional growth in India in recent years, which is one of the most dynamic and fastest-evolving programmatic markets globally,” said Miq co-founder Lee Puri. “Varun has been an instrumental part of driving and leading this growth, and his elevation to CCO is both a recognition of past success and a strategic investment in Miq’s future. Varun’s unmatched leadership abilities, combined with his understanding of Miq’s proprietary technology and deep market insights in the Indian digital marketing ecosystem have transformed how our partner brands and agencies harness the power of programmatic. As we continue to push the boundaries of what’s possible, we expect Varun to lead the India team to greater success, further cementing our relationships with partners and strengthening Miq’s position as the clear leader in the Indian market.”

    Mohan’s appointment lands at a key inflection point in Indian advertising. Connected TV (CTV) viewership is surging and platforms like Youtube are rewriting performance marketing playbooks—territory where Miq’s CTV capabilities are already making waves.

    “India’s digital advertising landscape is at a critical inflection point, with programmatic adoption accelerating,” said Mohan. “Brands are no longer asking why programmatic, but instead want to know how fast we can scale it. What makes Miq truly differentiated is our ability to blend smart technology with local intelligence. I’m excited to lead our extraordinary team as we pioneer new innovations tailored for India’s diverse audiences and help our clients capitalise on emerging opportunities.”

    Mohan now leads the charge on Miq’s strategic investments in tech, talent, and partnerships. As the adtech race heats up, Miq is banking on Mohan’s playbook to keep them ahead of the curve.

  • Cereone Media partners with Yahoo DSP to revolutionise Indian advertising

    Cereone Media partners with Yahoo DSP to revolutionise Indian advertising

    MUMBAI: Advertisers, rejoice! The future of programmatic advertising in India just got a major upgrade. Cereone Media has partnered with Yahoo demand-side platform (DSP) to supercharge ad campaigns with AI-driven insights, omnichannel reach, and precision targeting. Effective immediately, this collaboration promises to put Indian brands in the fast lane of digital marketing, arming them with the best-in-class programmatic tools Yahoo DSP has to offer.

    In the cutthroat world of digital advertising, brands demand more than just flashy impressions. They crave transparency, razor-sharp audience insights, and return on investment that makes CFOs sleep easier at night. Enter Yahoo DSP- a powerhouse platform backed by AI-driven optimisation, premium ad inventory, and robust identity solutions. Through this alliance, Cereone Media aims to help advertisers decode complex consumer behaviours and turn data into pure marketing gold.

    What’s in store for Indian advertisers? A whole new level of precision. Yahoo DSP’s omnichannel capabilities allow brands to seamlessly run and optimise campaigns across mobile, desktop, and even Digital Out-of-Home (DOOH). Meanwhile, its AI-powered engine, Yahoo Blueprint, analyses vast data signals to provide real-time campaign adjustments, ensuring brands get maximum bang for their advertising buck.

    “Advertisers today demand greater accountability, efficiency, and transparency from their media investments. By integrating Yahoo DSP’s robust programmatic technology with Cereone Media’s expertise, we are empowering Indian brands to make data-driven decisions, optimise performance, and scale their advertising strategies globally,” said Cereone Media Pvt Ltd co-founder & director Deepak Karnani.

    Yahoo head of commercial sales, southeast Asia, Kenneth Koh added, “We’re excited to work with Cereone Media to bring more powerful programmatic solutions to Indian advertisers. With Yahoo DSP, Cereone can help brands navigate an evolving digital landscape—giving them smarter optimisation, premium inventory, and privacy-first identity solutions to drive real business impact.”

    This partnership doesn’t just stop at programmatic wizardry. By teaming up with both Yahoo and FreeWheel, Cereone Media is unlocking new frontiers in addressable TV advertising. With premium inventory and Yahoo ConnectID’s precise targeting capabilities, Indian brands can now craft hyper-personalised campaigns that drive engagement and real business results.

    Cereone Media Pvt Ltd co-founder Harish Patil commented, “Partnering with both Yahoo and FreeWheel enables us to bring addressable TV to Indian advertisers. With premium inventory from FreeWheel and Yahoo ConnectID, our clients can achieve precision targeting and gain accurate performance insights to optimise their campaigns effectively.”

    With Yahoo DSP already trusted by Fortune 500 brands worldwide, this partnership signals a new era for Indian advertisers-one where data reigns supreme, AI takes the wheel, and programmatic advertising is smarter, faster, and more effective than ever before.