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SAN FRANCISCO: The Cantellus group is sharpening its AI edge—and it’s doing so with intent. The boutique advisory has roped in Noelia Amoedo as advisor, bolstering...
MUMBAI: Sony Pictures Networks India (SPNI) has dialled up its programmatic firepower with the elevation of Nitin Bhatnagar as vice president – programmatic advertising & digital...
MUMBAI: India’s advertising industry isn’t just growing; it’s strutting down the marketing runway like a star-studded campaign launch. The media investment giant under WPP, GroupM has...
MUMBAI: Marketing isn’t just getting smarter; it’s getting flashier—and DOOH is proof that advertising is no longer a static affair. According to recent market reports, India’s...
MUMBAI: After a quiet pause since its 2020 retirement, the Interactive Advertising Bureau (IAB) Tech Lab is back with a roar, reimagining the digital advertising playbook....
Mumbai: Ad personalisation isn’t just about tailored ads, it’s about transforming them into engaging content for enhanced user experience. Moloco, a multinational adtech company pioneering machine...
Mumbai: mediasmart, an Affle Company, is a unified programmatic platform that provides advertisers, trading desks, and agencies ways to integrate consumer journeys across screens. Recently, Affle...
Mumbai: Disney Advertising and global advertising technology company The Trade Desk have reached a landmark agreement to power greater audience activation at scale programmatically. This deal...
Mumbai: Programmatic partner MiQ has announced a partnership with Samsung Ads DSP (demand-side platform) to bolster the reach of its solutions and video campaigns across Samsung’s...
Mumbai: Sports media company Nazara Technologies has entered an agreement to acquire 55 per cent stake in programmatic advertising and monetisation company Datawrkz valuing the company...
Mumbai: Media-tech startup Zapr has partnered with programmatic advertising company PubMatic. This partnership will enable media buyers to build integrated TV and digital plans by leveraging...
NEW DELHI: The following digital advertising trends will influence the shift to programmatic buying and help brands optimise ad spend. Data and cookie deprecation There has...
NEW DELHI: With over 530 million people connected to the world wide web and counting, India has the second-largest internet user base in the world today....
NEW DELHI: In the past four months due to the Covid2019 crisis, customers have been compelled to embrace technology in their daily lives whether it's ordering...
MUMBAI: Programmatic advertising is revolutionising the advertising industry. Programmatic ad spends accounted for a whopping 90 per cent of total spends by Fortune 500 brands worldwide...
MUMBAI: If you’re not in tune with the intricacies of a different language, you’re going to land yourself in a soup. Just like Google’s voice assistant...
Delhi: When asked to look back at 2016, 89 percent of digital marketers in India are likely to say that they underinvested in mobile advertising, with...
MUMBAI: Sandeep Goyal’s Mogae Media has signed an MoU for a joint venture (JV) with Germany’s Zeotap for programmatic advertising on smartphones. The JV will bring...
