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MUMBAI: Publicis OOH head Shubabrata Dasgupta is pleased as punch. His outdoor agency has been involved in what he calls a ground breaking innovation. Said Dasgupta...
MUMBAI: Television, digital, and branded content sales – she’s done it all. And now Manika Wadhwa has transitioned to the programmatic advertising platform side. She has...
With the changing digital landscape, consumers are warming up to connected TVs (CTVs) like never before. As Indian audiences increasingly embrace OTT content while gradually making...
Mumbai: The growth of Connected TV adoption in India fuelled by affordable internet and smart TVs and availability of a range of streaming devices has opened...
Mumbai: Global tech company The Trade Desk on Wednesday announced its collaboration with Samsung Ads, a platform for advanced TV advertising solutions that can further help Indian marketers...
MUMBAI: Disney+ Hotstar has collaborated with MediaMath to enable advertisers and agencies to measure reach and frequency on the OTT platform’s programmatic inventory in a trusted,...
Mumbai: AndBeyond.Media has won the programmatic monetisation mandate for Eenadu. As part of this onboarding, AndBeyond.Media will work with Eenadu as a strategic partner to maximise...
