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Tag: ProfitWheel

  • Former dentsu exec Gautam Mehra joins ProfitWheel as co-founder

    Former dentsu exec Gautam Mehra joins ProfitWheel as co-founder

    Mumbai: Gautam Mehra, dentsu International’s former chief data and product officer – APAC, has announced that he will be joining the recently announced SaaS platform ProfitWheel as co-founder along with Vivek Bhargava and Aman Khanna.

    ProfitWheel is a product company focused on creating a customer data-led marketing intelligence platform for the new direct-to-consumer world.

    “Gautam and I have worked together for over a decade, and I am delighted to have him on board as a co-founder,” said Vivek Bhargava. “Under his leadership, we will have an increased focus on driving tech innovations and building new products that will enable true intelligence in the mar-tech ecosystem. His past experience of solving a problem local to each market and driving a global product-led solution is precisely what we intend to deliver at ProfitWheel.”

    Mehra had joined dentsu Group in 2014 as business head – social media division at iProspect Communicate 2. In his last role at dentsu International (previously dentsu Aegis Network), he spearheaded the programmatic and data segment for the group in the region. He also built DMC (dentsu Marketing Cloud), the proprietary data insights to activation stack for dentsu.

    “I am driven by building products that solve large business challenges, and this feels like the right time to build something new, as ad tech reinvents itself,” Mehra said on his new role. “With ProfitWheel, we are focused on solving the biggest problems for D2C brands on effective customer acquisition, enhanced profitability, marketplace expansion, and growth in the most privacy-compliant manner.”

  • ProfitWheel brings in Aman Khanna as co-founder

    ProfitWheel brings in Aman Khanna as co-founder

    Mumbai: The SaaS startup ProfitWheel has launched its US operations and has brought in Aman Khanna as co-founder. He joins the company after a seven-year stint and will work closely with ProfitWheel co-founder Vivek Bhargava.

    Khanna has been involved in the company’s US operations since its inception and hitherto existence in stealth mode. He has spent his career in digital advertising in corporate America. 

    Previously, he has worked at iProspect, Boston, before moving to Yahoo! into a management role. He continued with his leadership positions at firms such as Adelphic Mobile and Visual IQ, before joining Nielsen.

    “Aman is the perfect partner to lead the US operations with his rich product and market experience,” said Bhargava. “Under his leadership, we are looking at growing our sales, customer success and product teams in the Americas as well as globally.”

    “These are interesting times for the adtech/martech ecosystem. As we enter a cookieless era, businesses will need to reinvent themselves in search of newer technologies that avoid the decaying tech stack,” said Khanna. “Our technology platforms are built to help service customers across the globe, industries, and business segments. As we venture into the US market, our vision is to help our clients expand globally through our products.”

  • Vivek Bhargava moves on from Dentsu Performance Group

    Vivek Bhargava moves on from Dentsu Performance Group

    Mumbai: Dentsu Performance Group, head, Vivek Bhargava has announced his exit from the organisation. In his next move, Bhargava sets his focus on ProfitWheel, a SaaS startup that he co-founded last year.

    ProfitWheel is a product company that will focus on creating a customer data-led marketing intelligence platform for the new direct-to-consumer world.

    “ProfitWheel has been active in stealth mode for the last one year. Now, it was finally time to bring it to the fore and get the wheels rolling,” said ProfitWheel, co-founder, Vivek Bhargava. “With ProfitWheel, we are attempting to connect ad tech with mar-tech to make both efficient. Our eventual goal is to make the advertising and marketing expenses a part of the balance sheet where it becomes the cost of sales rather than an expense. It’s a game-changing model for the startup ecosystem,” he added.

    Bhargava began his entrepreneurial journey in 1997 when he founded Communicate 2. The company joined hands with iProspect India, a digital marketing agency, from Dentsu international in 2012 with Bhargava leading the new entity – iProspect Communicate 2 – as founder and MD. 

    The company was rebranded as iProspect India at the end of 2015 with Bhargava as CEO until 2016, the year he was named the CEO of DAN Performance Group. In this role, he oversaw all of Dentsu’s digital performance agencies.