Tag: professional development

  • Herkey appoints digital marketing veteran Wasim Sayed as VP to boost growth and brand strategy

    Herkey appoints digital marketing veteran Wasim Sayed as VP to boost growth and brand strategy

    MUMBAI: Imagine navigating a career maze with a handy GPS—sounds dreamy, right? Enter Herkey, the AI-powered fairy godmother dedicated to empowering professional women, now adding an extra turbo boost named Wasim Sayed to drive user growth and marketing. If growth hacking had a face, it’s about to get Wasim’s grin stamped all over it.

    Announced on 18 March 2025, Herkey welcomed Wasim Sayed as its new vice president of growth and marketing. His mission? To turn Herkey’s impressive strides into leaps that’d make even Olympians jealous. Sayed, who comes equipped with 17 years of wizardry in digital and product marketing, will oversee initiatives to amplify user engagement, fine-tune customer acquisition, and supercharge the brand’s presence.

    Throughout his impressive career journey—think growth-stage startups, dazzling unicorns, and even Fortune 500 giants—Sayed has consistently nailed the art of growth. He knows how to turn great ideas into thriving realities, whether it’s B2B or B2C, using his secret sauce of data-driven strategies and razor-sharp market insights.

    “I am excited to join Herkey at a pivotal stage of its journey. The platform has already made significant strides in enabling women’s career advancement, and I look forward to driving innovative marketing and growth strategies to further this mission,” Sayed shared.

    Herkey founder & CEO Neha Bagaria adds, “Wasim’s appointment comes at a time when organisations are increasingly prioritizing helping women advance their careers and increase their earning potential, making Herkey’s role in career enablement for women more relevant than ever.” Translation: They’ve hired the right guy at exactly the right time.

    Why should you care? Because Herkey isn’t just another platform—it’s practically your personal career coach on steroids. And now, with Sayed’s expert navigation, expect this platform to unlock doors faster than you can say ‘promotion’.

  • Wift in conversation with Anupama Chopra and Zoya Akhtar

    Wift in conversation with Anupama Chopra and Zoya Akhtar

    MUMBAI: The name is Chopra, Anupama Chopra. Yes, if you are a movie buff then you know whom we are talking about.

     

    The author, journalist and film critic has written several books on Indian cinema and the latest addition to this long list is ‘100 Films To See Before You Die’. With Indian cinema completing hundred years in 2013, it is a perfect guide for cinema enthusiasts.

     

    Wift Mumbai Chapter, a not-for-profit organisation dedicated to providing a dynamic platform to facilitate the exchange of ideas, accelerate the professional development and recognise the achievement of women in film, television and other screen based media, is giving an opportunity to such enthusiasts to have conversation with the author herself.

     

    The event is a networking evening for women who get to interact with other professionals from the industry. “They get an opportunity to meet Anupama Chopra who has written the book and director Zoya Akhtar. The biggest challenge is to meet the right people. Wift gives them the opportunity through workshops like these with leading industry professionals,” says founder Petrina M D’Rozario.

     

    The organisation aims to have one such event every month. It also has an initiative called SNF (Saturday Night Fever) which is a relaxed evening one Saturday of the month with a theme over vino and cheese!

     

    Unlike some of the other events held by the organsiation which are only for the members, today’s event is open for all but will come with a charge of Rs 300 per head. “Only to be fair to our members who pay for the events and to pay for the F&B served at the event do we charge people,” clarifies Petrina.
    So, on a Friday evening head out to Le Sutra (Khar) to mingle with the industry professionals as well as to get an insight on the biggest churner of entertainment – Bollywood – from 6.30 pm onwards.