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Tag: Products

  • eBay rolls out digital ad to educate consumers on refurbished products

    eBay rolls out digital ad to educate consumers on refurbished products

    NEW DELHI: eBay India, which had launched its ‘ebay Choices’ campaign in August to bring refurbished supply on its platform www.ebay.in; today launched a digital advertisement to educate consumers on the ‘refurbished’ category. 

     

    Link to the film: https://www.youtube.com/watch?v=AHP2_eeHs5Q&feature=emupload_owner

     

    Since launch of eBay Choices, ebay.in has witnessed tremendous response and demand for refurbished products. The category itself has grown from 6000 listings to over 25000 listings and has grown by 200 per cent over the last two months. The demand for refurbished products has been unparalleled especially from Tier II and III cities of India.

     

    Looking at the growing consumer interest and basis consumer feedback, there was a need to communicate of what really is ‘refurbished.’ The new digital film showcases the offerings in the refurbished segment through a story of a regular Indian family. 

     

    Consumers can view the ad film across eBay India’s digital platforms on YouTube and social media channels.

     

    eBay India marketing director Shivani Suri said, “We are extremely excited as our refurbished ad film goes live today on all digital platforms. Through this film, we aim to strike a chord with Indian consumers and further educate them about our diverse offerings in the refurbished space. This segment has seen a huge surge in consumer demand among Indian audiences and owing to the recent festive fever the demand of refurbished goods has reached an all-time high.”

      

    eBay India has tied-up with over 15 organised partners such as GreenDust, ValueCart, Budli, My Return Solutions amongst others to bring in consistent supply of refurbished products on ebay.in.

  • Glaxosmithkline Consumer promotion expenses 19% of Oct-Dec Op Income

    Glaxosmithkline Consumer promotion expenses 19% of Oct-Dec Op Income

    BENGALURU: Nutritional products and OTC drug major Glaxosmithkline Consumer Healthcare spent Rs 164.78 crore or 18.96 per cent of Income from operations in the quarter ended 31 December  towards advertisement and promotion. This was the highest amount spent on advertising and promotion by the company in terms of percentage of operating income as well as in value terms over seven consecutive quarters starting quarter ended 30 June, 2012.

    Note : (1) GCHL’s fiscal ends on December 31, however in keeping with standard conventions in India, the following periods have been used in this report:
    Q1-2013 is the Quarter ended June 30, 2012; Q2-2013 is the quarter ended September 30, 2012
    Q2-2013 is the quarter ended December 31, 2012 ; Q4-2013 is the quarter ended March 31, 2013
    Q1-2014 is the quarter ended June 30, 2013 ; Q2-2014 is the quarter ended September 30, 2013 and Q3-2014 is the quarter ended December 31, 2013.
    (2)Rs 1 Crore  = Rs 100,00,000 = Rs 100 lakhs = 10 million

    The company’s nutritional products brands include Horlicks, Boost, Foodles , while its OTC drugs brands include Crocin, Eno and Iodex.

    Let us look at the company’s results over the seven quarters under consideration:

    Figure A shows that Linear PAT as percentage of Op Inc is trending downwards. Ad Exp as both percentage of Op Inc and Total Expense (Total Exp) is trending upwards linearly. The company explains the lower PAT to high inflation in milk and milk powders and dilution in PAT growth due to higher tax rates. GHCL plans to partially offset this by renewed focus on various cost control initiatives.

    However, as per Figure B below, in value terms, PAT trend is almost flat linearly over the seven quarters, with GCHL reporting maximum PAT in quarter ended 31 March 2013 at Rs 156.41 crore, the lowest being Rs 69.65 crore in Q3-2013. The company reported PAT at Rs 79.79 crore in Q3-2014. Operating Income peaked in quarter ended 30 September, 2013 at Rs 1014.08 crore, with Rs 734.51 crore in quarter ended 31 December 2012 being the lowest operating income over the seven quarters under consideration. Operating income in the quarter ended 31 December, 2013 was Rs 869 crore.

    As mentioned above, the company’s Ad Exp in quarter ended 31 December, 2014 was the highest, both in terms of percentage of operating income and in rupee value. As figure C shows, the company’s q-o-q change in percentage terms for Op Inc as well as Ad Exp have been zigzag lines, however the linear rate of change tending downwards for both.

    GCHL says that it has had a good overall performance with Health Food Drinks (HFD) and Foods growing at 17 per cent and 29 per cent respectively in quarter ended 31 December, 2014. Its domestic volume growth has been 11 per cent, while exports grew by 36 per cent. It claims that GHCL continues to hold second position in Oats; Horlicks Kesar Badam launched during the quarter.

    The company claims that its HFD brands comprising Horlicks and Boost grew 17 per cent, while its packaged foods brands comprising of Horlicks biscuits, Horlicks Nutribics, Foodles (noodles), Horlicks Oats and Boost Biscuits grew 29 per cent during the period.

  • Shoppers Stop recognised as Most Respected Company in the Retail Sector By Business World

    Shoppers Stop recognised as Most Respected Company in the Retail Sector By Business World

    MUMBAI: Shoppers Stop has been recognised as the ‘Most Respected Company in the Retail Sector’ by Business World’s Survey of ‘India’s Most Respected Companies’. Shoppers Stop, India’s premier lifestyle and fashion destination, is one among 20 Indian companies to be honored by Business World as ‘Most Respected Companies’ from among various sectors.
    Shoppers Stop has received this prestigious title for the second time in a row by Business World’s ‘Most Respected Companies’ survey.


    Business World’s ‘Most Respected Companies’ award is recognized as one of the most coveted awards in the country. Companies are measured not only on the basis of their balance sheets but also on the basis of innovativeness, depth and quality of top management, financial performances and returns and moreover, on qualities like ethics and transparency, quality of products and services, people practices/talent management and global competitiveness.

  • Warner Bros Consumer Products launches global licensing programme for ‘Man of Steel’

    Warner Bros Consumer Products launches global licensing programme for ‘Man of Steel’

    MUMBAI: As the legendary DC Comics superhero Superman returns to the big screen, Warner Bros Consumer Products has teamed up with a slate of global licensees for a broad, multi-category licensing program to support ‘Man of Steel‘.
     
    In anticipation of ‘Man of Steel‘, global master toy licensee Mattel unveiled its toy line, including action figures, vehicles, playsets and collectible figures, highlighted by the Movie Masters line, which aims to capture the superior accuracy and details of the film‘s characters. Mattel will also introduce ‘Man of Steel‘ QuickShots, a new way to play with Superman, incorporating elements of flight and strength into the toy.
     
    Also supporting ‘Man of Steel‘ are global licensees such as Lego, with construction sets inspired by memorable scenes from the film; and Rubie‘s Costume with a new line of ‘Man of Steel‘-inspired costumes and accessories for both kid and adult fans.
     
    Warner Bros Consumer Products president Brad Globe said, "With a Super Hero as iconic and beloved as Superman, it is no surprise that fans worldwide are excited for Zack Snyder‘s new vision of this classic story. We are thrilled to be a part of the phenomenon as we work closely with our licensees to offer fans a variety of products that bring ‘Man of Steel‘ to the world beyond the big screen."
     
    Additional toys, games, and collectibles partners bringing the ‘Man of Steel‘ products to life include Thinkway Toys, with a full role-play line, interactive figure and other toys; Jakks Pacific, with a 31-inch collectible Superman figure; and Cardinal Industries, with games and puzzles; among many other licensees.
     
    There will also be statues from sideshow collectibles; authentic prop replicas from The Noble Collection; an 18-inch articulated figure from NECA; fun, stylised plush and vinyl figures from Funko; and high-end creations from Kotobukiya and SquareEnix.
     
    The roster of licensees includes categories like apparel, accessories, stationery and publishing. Perennial partner Bioworld brings a line of ‘Man of Steel‘- inspired apparel and accessories, utilising a number of graphics and icons; high-end t-shirt label Kinetix offers statement S-Shield t-shirts; New Era Cap Company with a range of hats; and Under Armour with high-end sportswear. Publishers include Insight Editions, with an official ‘Man of Steel‘ guide and a behind-the-scenes look at the film; Titan Books, with the film‘s official novelisation; and HarperCollins, with a range of children‘s books based on ‘Man of Steel‘. Additional licensees include Mead Westvaco, Hallmark, Bakery Crafts, and many more.
     
    Around the world licensees have started to celebrate the debut of ‘Man of Steel‘ with offerings in their local markets. Throughout the Europe, Middle East and Africa (EMEA) region, partners supporting ‘Man of Steel‘ include TV Mania, FCUK, Prenatal, Aquarapid, Leomil and others, with fun designs in apparel and accessories. D‘Arp?je and Maverix offer outdoor fun with ‘Man of Steel‘ outdoor products; while Pyramid, Proburo, and Cartorama bring the fun indoors, with themed back-to-school and paper products.
     
    In Asia and Australia, fans can listen in style with Gavio‘s ‘Man of Steel‘ digital lifestyle collection, or collect their favorite scent with the Heat Group‘s ‘Man of Steel‘ eau du toilette, among other fun products. In Latin America, apparel from Aurimoda and Distribuidora de Textiles Avante is sure to delight, and kids can‘t wait to get back-to-school with fun items from Targmex.