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  • Summercool aims to offer high-performing, durable & eco-friendly products: Sanjeev Kumar Gupta

    Summercool aims to offer high-performing, durable & eco-friendly products: Sanjeev Kumar Gupta

    Mumbai: Established in 1992, Summercool Home Appliances, a brand founded by Sanjeev Kr Gupta and Rajeev Kr Gupta, has transformed from a modest startup with Rs 25,000 into a business empire valued at Rs 300 crore. With a sprawling infrastructure in Ghaziabad spanning over four million square feet and housing four advanced factories, the company has significantly expanded its product line from air coolers to include ceiling fans, exhaust fans, and other home appliances.

    The brand boasts a robust distribution network of over 300 distributors across India and has begun exporting to Nepal, with plans for further international expansion. Renowned for its commitment to quality, innovation, and customer satisfaction, Summercool is setting its sights on enhancing its global presence and exploring new markets.

    Indiantelevision.com’s Arth Chakraborty, in conversation with Summercool Home Appliances Ltd CMD Sanjeev Kumar Gupta explored the brand’s evolution so far, their standout aspect, current marketing strategies and more…

    Edited Excerpts:

    On Summercool’s evolution over the past 32 years in terms of its identity, product offerings, and customer perception; and the most significant milestone in this journey

    Over the past 32 years, we have undergone a remarkable evolution in terms of our brand identity, product offerings, and customer perception. We began with a humble capital of Rs. 25,000 and today we have grown into a formidable brand under Summercool group in the home and kitchen appliances sector, valued at approximately Rs 300 crore. We initially started with the production of air coolers, and by the year 2000 and now our product line has expanded to ceiling fans, exhaust fans, and a diverse range of other home appliances. Additionally, our production capacity stands at an impressive 5,000 air coolers per day, showcasing its significant growth and operational capabilities.

    A key aspect of our evolution has been our commitment to quality and customer satisfaction, which has helped the brand build a loyal customer base of 30 million satisfied customers. This dedication to delivering superior products and exceptional customer service has positioned Summercool as a trusted name synonymous with innovation, quality, and reliability.

    On Summercool maintaining its brand identity over the years while expanding its product line

    From our inception, we have been committed to providing reliable, high-quality home appliances that enhance the everyday lives of our customers. This focus has allowed us to build a strong reputation and foster trust with our customers, which remains the cornerstone of our brand identity. Whether it’s our range of air coolers, ceiling fans, or other home appliances, we apply the same rigorous standards in design, manufacturing, and testing.

    This consistency across our product portfolio helps reinforce our brand identity and ensures that every product carrying the Summercool name reflects our commitment to excellence. Moreover, our expansion strategy is driven by a deep understanding of our customers’ evolving needs and preferences. By continually innovating and introducing technologically advanced products that meet the demands of modern consumers, we have been able to expand our offerings while still staying true to the core values that define us.

    On Summercool differentiating itself from competitors in a highly competitive market

    Our combination of strategic advancements, innovation, expansive infrastructure, and a strong distribution network is what differentiates us from the market. Our state-of-the-art infrastructural unit, which spans over four million square feet and includes four advanced factories. This strong manufacturing capacity is further strengthened by a dedicated plant covering 1.5 lakh square meters, enabling the brand to maintain high standards of production quality and efficiency.

    Additionally, Summercool boasts a strong and expansive network of 25K retailers across India. This well-established distribution network ensures that the brand’s products are readily available to customers throughout the country, enhancing its market reach and customer accessibility. This extensive reach not only provides us with a competitive edge in terms of product availability but also helps in building and maintaining strong relationships with its retail partners and customers.

    On the impact of rising e-commerce platforms on your sales and brand visibility

    With the growing trend of online shopping, we recognised the importance of expanding our presence beyond traditional retail channels. In addition to our website, we have made our products available on major e-commerce platforms like Amazon and Flipkart, which has greatly enhanced our reach and accessibility for customers nationwide. Being on these prominent platforms has not only increased our sales but also helped in boosting our brand visibility.

    Customers now have the convenience of browsing and purchasing our products from the comfort of their homes, which has led to a noticeable increase in online sales. This accessibility is particularly beneficial in reaching customers in remote areas, where physical stores might not be as readily available. Moreover, e-commerce platforms allow us to showcase our wide range of products with detailed descriptions, images, and customer reviews, helping potential buyers make informed purchasing decisions.

    On Summercool leveraging customer feedback to improve its products and marketing strategies

    Customer feedback is an important segment in our line of business. By actively listening to its customers we make sure that we are attuned to market needs and preferences, directly influencing our product development and promotional approaches. Apart from this, we employ multiple channels to gather customer feedback, including surveys, online reviews, social media interactions, and direct customer service communications.

    In addition to product enhancements, customer feedback plays a crucial role in shaping Summercool’s marketing strategies. Understanding customer preferences allows us to tailor its messaging and campaigns to better resonate with its target audience. This data-driven approach helps us to effectively communicate the unique benefits of its products, build stronger customer relationships, and enhance brand loyalty.

    On Summercool incorporating sustainability into its manufacturing and product development processes

    Sustainability is a core principle that guides our manufacturing and product development processes. We have implemented several eco-friendly measures in our manufacturing processes, such as optimising energy consumption, reducing waste, and utilizing recyclable materials wherever possible. Our state-of-the-art facilities are designed to ensure efficient production with minimal impact on the environment. In terms of product development, we focus on creating energy-efficient appliances that help reduce electricity consumption, providing long-term savings for our customers while also contributing to environmental conservation. By prioritising sustainability in our design and engineering, we aim to offer products that are not only high-performing and durable but also environmentally friendly.

    On ensuring that new products meet the specific needs and preferences of different regional markets in India and abroad

    As we continue to expand our product range, we make sure that our new products meet the specific needs and preferences of different regional markets in India and abroad is a top priority for us. We recognise that each market has its unique characteristics, and we strive to tailor our products to cater to these diverse requirements effectively. In North India, where we have firmly established ourselves as a leading multi-product manufacturer, we continue to innovate and introduce products that align with the preferences and expectations of our customers in this region. Our experience and strong presence here give us a deep understanding of what our customers need, enabling us to create products that are both functional and desirable.

    Apart from this, we have already started exporting our products to Nepal and are actively planning to expand our footprint in other neighboring countries. As we explore new markets abroad, we conduct thorough market research and collaborate with local partners to ensure our products are tailored to the cultural and functional needs of each market. This approach allows us to adapt our product range and marketing strategies to suit different regions, ensuring we provide value to our customers wherever they are.

    On Summercool’s future plans including expansion and growth

    We have some exciting plans for the future, as we continue to focus on expansion and growth. Our primary goal is to introduce products that are not only highly technologically advanced but also cater to the evolving needs of our consumers. We are investing significantly in research and development. By boosting a culture of innovation, we aim to develop new products that meet the highest standards of quality, efficiency, and sustainability.

    Additionally, we want to make our products easily accessible to customers nationwide, and by strengthening our presence in untapped markets, we can better serve our growing customer base. Furthermore, we are exploring opportunities to enter international markets, aiming to take the Summercool brand beyond India and introduce our innovative home appliances to a global audience.

  • Women’s Day special: Budget-friendly buys to pamper the woman in your life

    Women’s Day special: Budget-friendly buys to pamper the woman in your life

    Mumbai: Celebrate Women’s Day by treating the special women in your life to nourishing hair care essentials. Given below is a hand-picked selection of hair care products like hair oils and styling serums that will make her hair look gorgeous and healthy. Ideal for women who value practical and effective hair care, these budget-friendly gifting options are a heartfelt way to express your love and appreciation, this Women’s Day.

    For salon-smooth hair – Livon Anti-frizz Serum: This on-the-go product by Marico goes beyond regular hair care. Livon Anti-frizz Serum is your trustworthy hairstyling companion, suitable for all hair types. Enriched with Vitamin E and Argan Oil, Livon instantly cuts through frizz and gives you salon-smooth hair with an ultra-glossy finish. It helps tame the frizz giving you the perfect opportunity to flaunt your hair and style it for a perfect occasion. So, make this product a part of your hair styling routine and step out with the confidence of a salon-finished look, always! Livon Serum is available in 20ml, 50ml & 100ml bottles at leading department stores and on e-commerce websites like Amazon, Myntra, Nykaa and Flipkart. Also, there is a Livon for every hairstyling need.

    For hair with natural long-lasting shine – Parachute Advansed Jasmine Hair Oil: We all want hair that not only looks beautiful but also radiates a healthy shine. Parachute Advansed Jasmine Hair Oil is a non-sticky, lightweight hair oil. Enriched with vitamin E, it helps reduce hair damage and repairs and strengthens your hair thereby restoring the natural, long-lasting shine your hair deserves. This product combines the goodness of Coconut hair oil with the soothing aroma of Jasmine, resulting in an enchanting scent that soothes the senses, leaving you feeling refreshed. Parachute Advansed Jasmine Hair Oil is now available in 45ml, 90ml, 190ml, 300ml, 400ml and 500ml bottles at leading department stores and on e-Commerce websites like Flipkart and Amazon.

    For soft hair that gives you the freedom to style as you wish – Parachute Advansed Aloe Vera Enriched Coconut Hair Oil: Super soft, nourished hair is the key to expressing your unique personality. Parachute Advansed Aloe Vera Enriched Coconut based Hair Oil, a lightweight & non-sticky hair oil, is just what you need. The nourishment of Coconut and the conditioning benefits of Aloe Vera give you soft hair that give you the freedom to style and wear your hair just the way you want to, with utmost ease. Parachute Advansed Aloe Vera Enriched Coconut based Hair Oil is available in 90ml, 150ml, 250ml, and 400ml bottles at leading department stores and on e-Commerce websites like Amazon and Flipkart.

    For nourished hair – Parachute Advansed Gold:

    Parachute Advansed Gold Hair Oil, enriched with the goodness of Coconut has the unique ability to go up to 10X deep and provide your hair with the superior nourishment that it needs, giving you truly beautiful hair. And hair that is nourished from within has a life force of its own. So, choose only the best that your hair truly deserves. Parachute Advansed Gold Hair Oil is now available in 90 ml, 190 ml and 400 ml bottles at leading department stores and on e-commerce websites like Amazon, Nykaa and Flipkart.

    For long, thick and black hair – Parachute Advansed Sampoorna:  

    If you believe in giving nothing but the best nourishment to your hair, then start regularly oiling your hair with Parachute Advansed Sampoorna. This all-encompassing hair oil with the goodness of 5 exceptional herbs such as Hibiscus, Curry leaves, Methi, Amla and Aloe combined with the goodness of Coconut is here to give you long, thick and black hair. Parachute Advansed Sampoorna is now available at all leading retail outlets across Tamil Nadu and Karnataka. It is also available on e-commerce websites like Amazon and Flipkart.

    For longer, stronger, and healthier hair – Parachute Advansed Onion Hair Oil:

    If you’re looking to prevent hair fall and hair thinning, Parachute Advansed Onion Hair Oil is exactly what you need. Enriched with two – the goodness of Coconut and the power of Onion, it helps your hair grow longer, stronger, and healthier. Onion extract is rich in antioxidants that promote hair growth. Coconut is loaded with vitamins, triglycerides, and natural polyphenols that provide deep nourishment to hair. Parachute Advansed Onion Hair Oil is available in 200ml bottles at leading department stores and on e-commerce websites like Amazon and Flipkart.

    For strong and beautiful hair: Nihar Naturals Hair Oil

    Now you can get thick & beautiful hair with Nihar Naturals Hair Oil which consists of Coconut, Methi and Jasmine. Coconut and Methi have vitamins & nutrients that make hair thick, strong, soft & shiny. Jasmine extracts give a pleasing fragrance to your hair. Nihar Naturals is a light, non-greasy hair oil, just right for beautiful hair. Nihar Naturals Hair Oil is available in 90ml & 200ml bottles in all leading outlets across West Bengal.

    For damage repair – hair & care: The all-new Hair & Care Pro Blend Damage Repair Oil & Shampoo is a remarkable blend of three natural ingredients – Avocado, Aloe Vera & Olive Oil – that help protect your hair from the potential damage caused by styling heat, colouring, chemicals and pollution. Say no to hair damage seen in the forms of hair breakage, frizz & split ends, making hair look dull & rough. With regular use, this repairs up to 100% Damage*! Avocado fortifies hair strands, enhancing overall hair health, while Aloe Vera provides deep conditioning and reduces dryness & hair fall. Olive oil, known to be rich in Vitamin E and antioxidants, provides strong and nourished hair. Hair & Care Pro Blend Damage Repair Oil & Shampoo will be available in a combo of 300 ml+300ml, on leading e-commerce websites like Flipkart & Amazon.

    *Refers to surface damage. Based on lab studies on hair breakage vs untreated hair.

  • Cornitos starts new year with wholesome snacking choices

    Cornitos starts new year with wholesome snacking choices

    Mumbai: As we step into a fresh year, Cornitos introduces a burst of delightful flavours and healthful options. Elevate your snacking routine with Cornitos new salted roasted pistachios, a guilt-free and nourishing indulgence that captures the essence of authentic pistachios, delivering essential nutrients like fiber, protein, and antioxidants.

    For those seeking a satisfying crunch at just Rs 10, Cornitos Crusties, featuring the adventurous Corny the Chimp on all-new packaging, promise a crispy bite filled with wholesome ingredients like beans, chickpeas, and potatoes. It’s a perfect anytime snack that’s both affordable and nutritious.

    And let’s not forget our signature Nachos – a celebration of taste and texture available in exciting variants like “Cheese and Herbs” and “Sizzlin’ Jalapeno.” Crafted for your snacking pleasure, Cornitos Nachos are an ideal companion for any occasion, adding a burst of flavour to winter season.

    This year, join Cornitos on a flavour-packed journey – where every crunch is a step towards savoury satisfaction with many options.

     

  • Locobuzz unveils advanced product enhancements to CX Suite

    Locobuzz unveils advanced product enhancements to CX Suite

    Mumbai:  Locobuzz, India’s digital customer experience platform, announces its new AI-powered product innovations across its suite of solutions that allow customers to streamline operations, elevate agent performance, and deliver exceptional customer experiences.

    This upgrade includes cutting-edge AI capabilities such as actionability detection, AI-based categorisation, ticket summarisation and automated response generation, all of which are intended to provide brands with a 60 per cent increase in the productivity of their service teams.

    With this latest release, Locobuzz has solidified its leadership in AI innovation. Bringing cutting-edge features to analyse conversations with precision, optimise ticket routing and categorisation, save time with automated responses, and gain actionable insights to make data-driven decisions without manual intervention.

    Locobuzz co-founder & CTO Nitin Agarwal said, “Our aim is to empower CX leaders with the tools and insights they need to unlock exceptional customer experiences and drive business growth. Each enhancement is meticulously designed to simplify their lives, providing richer analytics, faster time to value, and a unified platform to help teams to gain the time and resource savings they need to make a difference.”

    The new enhancements provide more value to Locobuzz customers. The key features and benefits of these enhancements include: –

    Smart Ticket Creation –

    Not all conversations on social media need to become customer support tickets. The AI-led smart ticket creation cuts through the noise, automatically identifying the key issues and opportunities that really matter in the consistent stream of questions, complaints and requests from the pool of social media conversations to support tickets. It dramatically reduces agent workload by filtering out non-essential interactions, allowing them to focus on genuine customer concerns.

    The effectiveness of this feature is evident in the experience of a leading consumer electronics brand, which saw a remarkable 63 per cent improvement in FLR (First Level Response) and a staggering 94 per cent reduction in direct close tickets within the first week of usage.

    AI Conversation Tags –

    This powerful feature harnesses artificial intelligence to automatically identify different types of conversations and categorises them into customer intent tags, such as requests, appreciation, complaints, etc. It provides a clear context for each message and empowers agents to swiftly understand the issue and respond effectively. These tags can also be utilised to route specific types of conversations to specialised teams and agents. Such streamlined workflows not only simplify the handling of social media interactions but also enable better customer responses to each message.

    Ticket Summarisation-

    Ticket Summarisation feature provides a swift and efficient way for agents to get up to speed with customer interactions. With the ability to instantly create concise summaries, this tool emphasises the critical points of conversations, offering agents a quick reference to customer history and current concerns. Designed to expedite the resolution process, Ticket Summarisation significantly cuts down on agent handling time, boosting customer service productivity by up to 40 per cent while ensuring all agents stay updated and make informed decisions.

    ResponseGenie –

    ResponseGenie, a game-changing addition to the CX suite that equips support agents with AI-powered response suggestions. Leveraging ChatGPT’s advanced capabilities and a robust brand knowledge base, ResponseGenie delivers precise, real-time replies to social media inquiries, enhancing response quality and agent efficiency. This leads to marked improvements, a notable 45 per cent reduction in average handling times and customer satisfaction within weeks.

  • Experience ultimate comfort with Usha’s Aquerra Smart, Aqua Glow, and next-gen OFRs

    Experience ultimate comfort with Usha’s Aquerra Smart, Aqua Glow, and next-gen OFRs

    Mumbai: Usha International is showcasing its innovative room heater and water geysers. These products have gained recognition for their unique design and cutting-edge technology.

    Here are the products:

    Usha Aquerra Smart Water Heater: A smart and efficient water heater for the entire household, the Aquerra Smart water heater can be operated via the Usha app providing convenience of remote operation as well as easy monitoring of power consumption at the tap of a button. Equipped with eco function for energy efficiency, Usha’s Aquerra Smart water heater is equipped with an inbuilt anti-bacterial sterilization (set at 80° Celsius), digital temperature setting, ELCB for electrical safety, and a multi-function safety valve that releases pressure when temperature exceeds safe limit, prevents the backflow of water, and drains out water when safety is breached.

    With 2000W power and a performance-based heat tech that enables 20 per cent more hot water utilisation, along with eco-friendly features, the Aquerra Smart is a perfect blend of convenience and style.

    Available in 15 and 25 liters, the Usha Aquerra Smart water heater is priced at Rs 22990 and Rs 20990 respectively, and comes with a warranty of 8 years on tank, three years on element and two years on the complete product.

    Usha Aquaglow: The Usha Aqua Glow instant water heater is designed to meet your daily hot water needs with precision and reliability. It is equipped with a corrosion-resistant, single-body, leak-proof high-grade steel tank for longer durability. Its capillary thermostat enables precise control over water temperature ensuring comfort while its triple safety protection mechanism including a thermostat, thermal cutout, and a brass fusible plug ensures safety is never compromised.

    Other feature includes 1000 gms heavy gauge copper tube heating element for better reliability, high-pressure withstanding capacity of 6.5 Bars, and rust-proof base plate, quick and efficient heating with powerful 3000W performance, and the color-changing LED indicator for power and heating indications.

    The ISI-marked Usha Aqua Glow instant water heater is available in a single size of three liters and is priced at Rs 6990.

    Usha’s new range of OFRs: The new range of Usha’s Oil Filled Radiators are designed to provide the most comfortable experience by heating the room efficiently. Equipped with an electronic feather-touch control panel with digital display and remote control, the new range of OFRs (Oil Filled Radiators) feature three heating positions from low to high, a 400W PTC fan heater, and “S” shape fins for efficient warmth across the room.

    Additionally, the range comes with a preset timer that gives you option of setting timer for 1 hour to 24 hours, temperature setting ranges from 5 degrees to 35 degrees Celsius, an eco-function that puts the heater on energy saving mode, inbuild tip-over safety switch, child safety lock, and a cord winder that helps with easy storage. The new range of OFRS is ISI marked and comes with two years of warranty.

    The range has three models, and the price starts from 19890/- onwards.

     

  • Fitspire enters into $17 bn vegan skincare market

    Fitspire enters into $17 bn vegan skincare market

    Mumbai: Fitspire, a leading vegan and plant-based personal wellness brand, is set to disrupt the $17 billion global skincare market by launching plant-based Biotin, Collagen, and Omega products.

    The entry into the category caters to the burgeoning demand for cruelty-free skin-care products in India. Besides, Fitspire aims to enhance its position as a one-stop solution for Indian consumers seeking a complete range of vegan, natural, clean, and cruelty-free products to support their fit and healthy lifestyle.

    Founded by IIM Lucknow alumni Vipen Jain in 2020, Fitspire offers over 80 vegan products to promote a fit and healthy lifestyle.  

    Speaking on the new category launch, Fitspire Founder & CEO Vipen Jain said, “The demand for cruelty-free and eco-conscious choices is gaining momentum, and the rise of vegan beauty products has become a phenomenon. Consumers are now embracing products that are manufactured ethically. The global market is expected to touch $21.4 billion by 2027, and we expect to be a significant player globally by then.”

    Industry reports suggest that the Indian vegan cosmetic market is expected to grow above 7.17 per cent CAGR from 2023 to 2028. The skincare range (biotin, collagen, and omega) is experiencing a remarkable shift towards vegan and plant-based products.

    “Keeping in mind the massive growth potential, Fitspire expects to penetrate 5 percent of the market that will help boost our overall revenue by 10 percent by 2025,” Vipen added. The products will be retailed across offline stores and online marketplaces.

    Fitspire was already leading the way in Health and Wellness with Impressive H1 Growth, with an extraordinary 10x growth this year. With an ambitious revenue target of Rs 300 crore over the next three years with its diverse array of vegan offerings.

    Fitspire’s dedication to reaching every part of the country is evident in its current footprint across over 15,000 pin codes.

    This expansive coverage guarantees accessibility to all Fitspire products, from urban to rural areas, resonating effectively with its robust customer base of one million individuals.

  • Elevate your audio experience with these incredible gadgets

    Elevate your audio experience with these incredible gadgets

    Mumbai: If music is your ultimate source of solace and joy, then you’re in for a treat. We’ve scoured the tech landscape to bring you a selection of cutting-edge gadgets that promise to take your audio experience to new heights. From crisp beats to immersive melodies, these devices are tailor-made for the discerning music enthusiast. Welcome to your very own “Music Lover’s Paradise.”

    Nokia 130 Music: Start your audio journey with simplicity and nostalgia. The Nokia 130 Music is not just a phone, but a compact music player that lets you groove to your favorite tunes on the go. With its long battery life and dedicated music buttons, you can relive the charm of the past while enjoying your modern-day playlists. Featuring a big battery and a powerful speaker, the Nokia 130 lasts long and plays loud. Whether you want to go hands-free on calls or play the FM radio for the entire room, it delivers clear sound from dawn till dusk. Durable and user-friendly, the Nokia 130 will stand by your side day in and day out. Press and hold the music key to open the MP3 player and dive into your tracks stored on the MicroSD card. Alternatively, tune into local stations with the FM radio. Whichever option you choose, you can enjoy your music all day long, using headphones or the built-in improved loudspeaker. The choice is yours.

    Learn more about Nokia 130 Music

    Nokia 5710: With the Nokia 5710, music becomes a lifestyle. This feature-rich phone boasts an integrated music player that ensures your tunes sound their best. Plus, its sleek design and customisable features make it a statement piece for any music aficionado.

    Your music, your rules. The Nokia 5710 XpressAudio features a unique and game-changing design, purpose-built for new realms of audio freedom. The phone houses a pair of wireless earbuds beneath a sleek and robust slider – pop them out when you want to listen and put them back to charge when you’re done. And if you want to listen to music with friends, just switch to the phone’s loudspeaker.

    Discover the Nokia 5710 XpressAudio

    Sony Party Speaker SRS-XV800: Turn any gathering into an unforgettable music experience with the Sony Party Speaker SRS-XV800. This powerhouse delivers powerful sound that fills the room, while its dynamic lighting effects create a club-like ambiance. Bring the party wherever you go!

    Whether you’re hosting an epic party or enjoying your favorite movie or TV show, this speaker will provide the immersive experience you need. The XV800 offers powerful, room-filling sound no matter what you’re listening to or where you’re listening from. So, don’t compromise—play music loud and clear or enhance your movies and TV with the XV800.

    Life should be lived at full volume. That means getting your friends together, turning up the music to full volume, and dancing all night to clear, rich sound. With our new X-series range of speakers, you can make the most of every single moment, power parties you’ll remember forever, and always live your life out loud.

    https://shopatsc.com/collections/all/products/sony-srs-xv800-x-series-wireless-portable-bluetooth-karaoke-party-speaker-ipx4-splash-proof-with-25-hrs-battery-tv-sound-booster-built-in-handle-wheels-omnidirectional-sound-and-ambient-lights-new

    Sony Earbuds WF-C700N: Immerse yourself in a world of musical bliss with the Sony Earbuds WF-C700N. These true wireless earbuds offer noise cancellation, allowing you to escape into your melodies without any distractions. Enjoy premium sound quality and convenience rolled into one.

    The WF-C700N headphones with noise-cancelling, all-day comfort, and immersive sound quality allow you to enjoy music anywhere. Cancel out background noise with Noise Sensor Technology or use the Ambient Sound Mode to stay connected to your natural surroundings. Adjust ambient sound with the Sony | Headphones Connect app to control your listening experience.

    https://shopatsc.com/collections/all/products/sony-wf-c700n-bluetooth-truly-wireless-noise-cancellation-in-ear-earbuds-360-ra-multipoint-connection-10-mins-super-quick-charge-20hrs-batt-life-ipx4-ratings-fast-pair-app-support

    Tecno Pova 5 Pro: Unleash your music’s potential with the Tecno Pova 5 Pro

    This smartphone isn’t just about calls and texts—it’s a pocket-sized music studio. With powerful speakers and enhanced audio features, your tracks will resonate with depth and clarity. The RGB light at the back of the phone resonates with the emotions of digital natives. This LED light matches with the rhythm of the music with its Pure and Party mode vibing to your soulful party music.

    When it comes to enhancing your audio experience, these gadgets are your keys to unlocking a world of sonic wonders. From the nostalgic charm of Nokia’s music phones to the contemporary brilliance of Sony’s speakers, earbuds, and headphones, your musical journey is about to get a serious upgrade. So, immerse yourself, groove on, and let the melodies transport you to your very own music lover’s paradise.

    Explore the Tecno Pova 5 Pro

  • Demand remains stable for Godrej Consumer Products in Q3

    Demand remains stable for Godrej Consumer Products in Q3

    NEW DELHI: Godrej Consumer Products has reported that demand trends in key categories  remained stable in the quarter ended 31 December 2020.

    In India, the company expects to deliver a second consecutive quarter of close to low double-digit sales growth, driven by higher than mid-single digit volume growth. This is led by soaps, which is expected to deliver strong mid-teen growth. Following a sharp recovery, hair colours is also expected to deliver mid-teen growth. Household insecticides seem likely to deliver close to high single-digit growth.

    “We continue the robust scale up of our personal and home hygiene category,” the consumer goods maker said in a statement.

    Indonesia is expected to register a very marginal decline in constant currency sales. This is impacted by challenging macroeconomic variables, a gradual recovery in the air fresheners category, and high competitive intensity in the wet wipes category.

    In Africa, USA, and the Middle East, growth momentum continued and the company may deliver high teen constant currency sales growth, a second consecutive quarter of double digit sales growth.

    It expects sales growth in Latin America business to remain strong in constant currency terms. Godrej’s SAARC business has also continued to deliver healthy sales growth.

    “At a consolidated level, we continue to leverage our category and geographic portfolio well, and expect to deliver a second consecutive quarter of close to low double-digit sales growth,” the company added.

  • Himalaya launches first brand campaign

    Himalaya launches first brand campaign

    MUMBAI: Wellness company, The Himalaya Drug Company launched its first brand campaign, – 'Khush Raho, Khushaal Raho' bringing to life its vision of 'Wellness in Every Home, Happiness in Every Heart’.

    Having earned the equity and trust of millions of consumers for the last eight decades, Himalaya remains committed to solving consumer problems through its herbal products backed by science and research.

    The Himalaya Drug Company CEO Philipe Haydon says, “Herbal brands today are gaining preference, and consumers are increasingly considering herbal solutions as their first choice. With our range of over 500 herbal products, Himalaya continues to win hearts and offer well-being to consumers across all walks of life. We're extremely proud to unveil the first-ever brand film bringing to life the Vision of Brand Himalaya.” 

    The Himalaya Drug Company business director of consumer products division Rajesh Krishnamurthy adds, “The genesis of the brand film is based on the key consumer insight that small problems seem big when we don't know how to solve them. The philosophy of our brand is to solve consumer problems through our wide range of herbal products and the campaign beautifully captures this. It's a moment of great pride for all of us as we seek to be an integral part of consumers' journey of Wellness and Happiness.” 

    The campaign has been conceptualised and executed by ad agency – Chapter Five. The agency’s founder Prateek Srivastava mentions, “As a team, we are extremely excited about this campaign that essentially establishes the problem-solution equity of Himalaya. The different incidences captured in the brand film communicate the message of happiness and showcase how different products bring joy to people's lives and hearts. The film celebrates happiness through a happy song, happy situations, happy people, and a happy message.” 

    In 1930, a young visionary by the name of M Manal foresaw the benefits of herbal remedies while riding through the forests of Burma. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life creating products that would improve millions of lives across the world.

    Today, with a history spanning more than eight decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people's lives but also the environment. With their 'head-to-heel' range of products, Himalaya aims to provide a holistic solution to everyday ailments that affect our bodies.

  • Celebrities must do due diligence before endorsing products: ASCI

    MUMBAI: Celebrities have been deployed by marketers to add credibility to their brand offering. These celebrities however have a huge responsibility to ensure that the products they endorse or feature in, are true to the claims made in those advertising messages.

    Advertising Standards Council of India (ASCI) has developed a set of guidelines to protect consumers’ interest while encouraging celebrities and advertisers to refrain from endorsing misleading advertisements. At a time when the Consumer Affairs Ministry is intending to review the Consumer Protection Act and may have a provision to deal with misleading advertisements featuring celebrities, these guidelines by ASCI could serve as a good reference for advertisers.

    The Advertising Standards Council of India is a self-regulatory organisation for the advertising industry to promote, maintain, monitor and uphold fair, sound, ethical and healthy principles and practices of advertising for the protection of interest of consumers and the public.

    The following guidelines would help while creating advertisements featuring celebrities or involving celebrity endorsements:

    * Celebrities, for the purpose of this guideline, are those people who are from the field of Entertainment and Sports and would also include other well-known personalities like Doctors, Authors, Activists, Educationists, etc. who get compensated for appearing in advertising.

    * All advertisements featuring Celebrities should ensure that it does not violate any of the ASCI code in letter and spirit. Celebrities are expected to have adequate knowledge of these Codes and it is the duty of the Advertiser and the Agency to make sure that the Celebrity they wish to engage with is made aware of them.

    * Testimonials, endorsements or representations of opinions or preference of Celebrities must reflect genuine, reasonably current opinion of the individual(s) making such representations, and must be based upon adequate information about or experience with the product or service being advertised.

    * Celebrity should do due diligence to ensure that all description, claims and comparisons made in the advertisements they appear in or endorse are capable of being objectively ascertained and capable of substantiation and should not mislead or appear deceptive.

    * Celebrities should not participate in any advertisement of a product or treatment or remedy that is prohibited for advertising under:

    I. The Drugs & Magic Remedies (Objectionable Advertisements) Act 1954 as updated from time to time ( Link for preliminary guidance http://lawmin.nic.in/ld/PACT/1954/A1954-21.pdf and http://drugs.kar.nic.in/node/136.html) or

    II. The Drugs & Cosmetic Act 1940 and Rules 1945: (Schedule J) as updated from time to time (Link for preliminary guidance http://www.cdsco.nic.in/writereaddata/2016Drugs and Cosmetics Act 1940 & Rules
    1945.pdf and http://www.indianhealthservices.in/schedules/Schedule_J.pdf ) or

    III. A product which by law requires a health warning “…..is injurious to health” on its packaging or advertisement.

    * If the Celebrity either directly or through the concerned Advertiser/Agency chooses to seek Advertising Advice from ASCI on whether the advertisement potentially violates any provisions of the ASCI code or not and if the Advertisement is developed fully following the Advertising Advice provided by the ASCI, then the Celebrity would be considered as having completed due diligence. However, ASCI’s Advertising Advice will not be construed as pre-clearance of the Advertisement.

    Commenting on the new guidelines, ASCI chairman Srinivasan K. Swamy said, “Celebrities have a strong influence on consumers and are guided by the choices they make or endorse. It’s important that both celebrities and advertisers are cognizant of the impact and power of advertising and therefore make responsible claims to promote products or services. It is in the interest of advertisers / ad agencies as well as celebrities to be aware of these guidelines and be sensitized to this issue to avoid violations.”

    The ASCI’s guidelines help in ensuring that claims made in advertising are not misleading, false or go unsubstantiated. Advertisers following these guidelines will protect the interests of the consumers, especially for products or services, which can cause serious financial loss or physical harm.