ITV

Tag: Product

  • Google to team up with Audi for in-car entertainment

    Google to team up with Audi for in-car entertainment

    MUMBAI: Recently the tech giant Apple announced its plan to collaborate with car manufacturers to ‘integrate’ its iOS devices into the cars for giving its consumers a chance to delve in to entertainment even while commuting.

     

    Following the same path, now, according to reports, Google and German auto maker Audi AG too are planning to announce their collaboration to develop in-car entertainment and information systems that are based on Google’s Android software.

     

    In fact, to make the technology significant for the future vehicles, the two also plan to collaborate with other automotive and tech companies, including chip maker Nvidia Corp. The idea behind developing this technology is to give drivers and passengers access to music, navigation, apps and services that are similar to those widely available now on Android-powered smartphones.

     

    Apple, so far, has the support of BMW AG, Daimler AG’s Mercedes-Benz division, General Motors and Honda Motor.

  • Himalaya launches campaign for its lip care product

    Himalaya launches campaign for its lip care product

    MUMBAI: Winters are here and cosmetic companies are leaving no stone unturned to make the most of the weather.

    Himalaya has launched a series of three television commercials for the natural intensive lip balm. With humour as a backdrop, the advertisement campaign highlights the brand message – ‘Healthy lips make great conversations.’

    The campaign is conceptualised by KarishmaLintas and directed by Rahul Sengupta. Team KarishmaLintas said, “Humour has been our primary ingredient in this advertisement to connect with the youth and share the message that soft and beautiful lips lead to healthy conversations. The idea came by asking “what do people do with healthy lips?” Is it just a healthy smile or a whole lot of talking! With this idea in mind we came with the message “use a Himalaya lip balm taaki baatein sookh na jaye (don’t let your conversations run dry).”

    In all the three commercials, the TVC takes a humorous angle where it shows two friends, one who tends to get into trouble a lot and the other who cannot stop her due to her dry lips. It conveys the product benefit in a witty manner.

    On the campaign, Himalaya consumer products division business head Rajesh Krishnamurthy said, “The new lip care TVC uses a humorous situation to bring out the functional benefit of using a lip balm regularly. Dry lips are a common problem and we all have faced it sometime or the other. We wanted to build on the fact that healthy conversions are the key to healthy relationships. The message our TVC conveys is ‘don’t let your conversations run dry because of chapped lips.”