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Tag: product lineup

  • Godrej Appliances unveils premium lineup to boost festive cheer

    Godrej Appliances unveils premium lineup to boost festive cheer

    Mumbai: Godrej Appliances, part of Godrej & Boyce, the flagship company of Godrej Group, is set to illuminate the festive season for its customers with an attractive line-up of premium products and exciting festive offers.

    Buying patterns have witnessed a shift towards more experience-based and feature-rich products, contributing to the growth of the premium segment. Aiming to drive over 30 per cent growth in the premium segment this year, Godrej Appliances has expanded its range of home appliances, especially in premium segments, to provide consumers with more product options having distinguished features and technologies. Overall, consumers can choose from over 350 SKUs spread over a wide portfolio of refrigerators, washing machines, air conditioners, air coolers, microwave ovens, deep freezers, dishwashers and more.

    Godrej Appliances has recently launched the 670L premium ‘Eon Velvet 4-door refrigerator’, equipped with easy convertible modes and advanced controls; 400L+ frost-free refrigerators and high capacity 250L+ single-door refrigerators in the well-accepted ‘Edge Marvel series’. Alongside ‘Steam Wash’ enabled top-load automatic washing machines and ‘Front-load washing machines’ with advanced features. Further introducing the ‘Turbo Chill Air Conditioners’ in 1.1 TR and 1.7 TR with wider indoor unit, I-sense and five-in-one convertible technology, Nano Coated Anti-Viral Filters; and the power saving 5.4 ISEER ‘Super-Efficient ACs’. All this along with the new series of ‘Edge SnowChill Air Coolers’ and new ‘5-Star Deep Freezers’ with upgraded aesthetics, there are plenty of choices for consumers to pick for their homes.

    Commenting on the festive season, Godrej & Boyce’s part Godrej Appliances business head and executive VP Kamal Nandi said, “For the festive season, our focus remains on delivering advanced home appliances with cutting-edge technology across categories. Currently, our premium mix is 35 per cent and we want to take that up to 40 per cent with our new offerings which are specially designed to meet specific consumer needs while being high on aesthetic appeal. Coupled with consumer schemes enabling easy upgrades, these new offerings are poised to drive substantial growth. At the back of a wide portfolio of over 350 SKUs and consumer offers, we are anticipating 30 per cent-40 per cent sales growth during this festive season over last year.

    We understand that consumers look to buy lasting durables when they make a purchase for their homes in Diwali. Accordingly, our #AyushmannBhavaForever festive campaign promises them lasting joy through high-quality products that are known for their longevity, and now also come with extended warranty schemes and other lucrative consumer offers.”

    For the festive season, Godrej Appliances is extending a series of exciting offers to its beloved consumers that include extended warranty, cashback and exchange offers, and easy EMI among others. These are available pan-India at offline stores as well as online on e-commerce platforms.

  • Beyond Snack introduces “Banana Waves”

    Beyond Snack introduces “Banana Waves”

    Mumbai: Beyond Snack, the pioneering Kerala banana chips brand from Kerala, continues its mission to revolutionize the snacking landscape with an exciting and innovative product makeover. Beyond Snack is thrilled to unveil the latest addition to its banana chips lineup: Banana Waves. Banana Waves come in two irresistible varieties: Cheesy Jalapeno and Sriracha Delight are a perfect blend of crunch and flavour, creating an unforgettable snacking experience.

    Born from a desire to infuse an old favourite with youthful zest, Banana Waves are nothing like traditional banana chips. “In our market research, we recognized the need for an upgrade in the traditional banana chips, aligning them with the preferences of today’s younger consumers, explained Beyond Snack co-founder Manas Madhu. “Our quest was to reimagine this classic into something vibrant, exciting, and irresistibly contemporary,” remarked Manas.

    Banana Waves boast a mesmerizing, wave-like form that breaks away from the conventions of the ordinary. “The journey from a traditional snack to Banana Waves has been driven by the desire to create a unique snacking experience that resonates with the younger audience”, Said Co-founder Jyoti Rajguru. Designed to be distinctly different from traditional banana chips, Banana Waves boast a trendsetting wave-like shape, promising a crunchier bite and a palate enriched with a medley of exotic flavours with continental undertones.

    The Cheesy Jalapeno variety combines the richness of cheese with the thrilling kick of jalapeno, harmonizing perfectly with the new wavy structure. The Sriracha Delight variant offers a symphony of bold and spicy notes that dance delightfully on the taste buds, amplified by the extraordinary texture.

    Beyond Snack’s commitment to innovation extends to its packaging as well. A vivid illustration of a giant Banana octopus generating waves symbolises the exhilaration contained within each bag. Beyond Snack co-founder Gautam Raghuraman said, “Banana Waves Chips are not just a snack; they are an experience of joy and exhilaration. We wanted to challenge the norms and create a product that ignites excitement from the very first bite.”

    Banana Waves are now available across retail outlets in prominent cities such as Mumbai, Pune, Bangalore, Hyderabad, and more. With a robust retail presence and nationwide online availability through prominent platforms, including Amazon, Flipkart, Big Basket, Blinkit, Swiggy, and Zepto, consumers across India can embrace the wavy snacking revolution. Both the new variants are priced affordably at Rs. 50 for a 65g pack.

    “We wanted to redefine banana chips while retaining the wholesome goodness that our customers expect from us. The wave-like texture and the exotic flavours provide a more engaging experience that we believe our customers will love,” Gautam added.

    With this launch, Beyond Snack envisions creating a snacking revolution that resonates across India and worldwide. As with all Beyond Snack products, the Banana Waves are non-GMO, cholesterol-free, and trans-fat-free, made from the finest bananas and premium ingredients.