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Tag: product launch

  • Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro

    Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro

    Mumbai: Zydus Wellness, a science-backed FMCG major, has expanded its offerings under the iconic brand Complan with the pilot launch of the immunity-boosting drink, Complan Immuno-Gro in Tamil Nadu.

    Scientifically designed to provide strong immunity while supporting growth and memory among children, Complan Immuno-Gro is formulated with a unique blend of more than 20 Ayurvedic herbs, such as Amla, Ashwagandha, and Brahmi. According to studies, a weak immune system may cause growth and developmental delays besides other illnesses. Complan Immuno-Gro offers specialised benefits to strengthen children’s immune systems against common illnesses.

    While the nutrition drinks category in Tamil Nadu stands at a robust ₹940 crore, seasonal changes that often affect children’s immunity have triggered an increased consumer aspiration for natural immunity-boosting products.

    Recognising this market opportunity and the need for a superior quality immunity booster, Zydus Wellness has forayed into the Ayurvedic segment under Complan, a brand synonymous with good health and nutrition. This pilot is one of the several new launches in the company’s pipeline during the coming months.

    Commenting on the launch, Zydus Wellness CEO Tarun Arora said, “There is a marked shift in consumer mindset as natural and herbal products have become the go-to solution for most modern problems and immunity concerns. Our new offering, Complan Immuno-Gro, is based on scientifically designed Ayurvedic innovations catering to growing children’s immunity needs. Through this pilot launch, we also aim to gain market share and expand our foothold in the white powder segment. Further, Sneha’s association with the brand will help us reiterate our values as she is the embodiment of trust, care, and well-being amongst mothers.”

    To further amplify the launch and drive brand awareness, Complan Immuno-Gro has unveiled a new TVC in Tamil Nadu with famous South Indian actor Sneha. The commercial revolves around the low levels of immunity in children, which may manifest into a plethora of diseases, especially during monsoon. To ensure safety and health of her child, the mother in the TVC holds him back from enjoying the rain. Taking a cue from the mother’s concern for her child’s well-being, Sneha articulates the need for Complan Immuno Gro, immunity-focused solutions for children.

    Actor and Complan brand ambassador, Sneha said, “I am delighted to be associated with the launch of Complan Immuno-Gro. Complan has been a trusted name in my household since childhood, and I am now happy to introduce it to my own children. The new ad campaign is a special story that resonates deeply with me, and I believe it will resonate with mothers across the state.”

    Complan Immuno-Gro is available in two packs of 400g refill and 500g jars priced at Rs 279 and Rs 350 respectively.

  • Re’equil launches its daily hydration serum

    Re’equil launches its daily hydration serum

    Mumbai: Re’equil, a leading personal care brand recognised for its scientifically backed self-care solutions, launched the new daily hydration serum. This powerful formula is lightweight and provides deep hydration, giving a plump and soft skin.

    The Re’equil Daily Hydration Serum contains a combination of powerful ingredients like hyaluronic acid, sodium hyaluronate, and niacinamide, which provide a range of benefits for all skin types. Hyaluronic acid and sodium hyaluronate act as humectants, attracting and retaining moisture to provide long-lasting hydration. This effective combination also plumps the skin, promoting an even texture. Niacinamide, a versatile ingredient, helps strengthen the skin barrier for better moisture retention. This leads to well-moisturised, smooth, and soft-looking skin with increased resistance to environmental damage such as UV rays and air pollution.

    Re’equil founder Vipul Gupta explained, “At Re’equil, we are dedicated to actively responding to the growing demand of our customers. Keeping the same in mind, our new Daily Hydration Serum comes with Hyaluronic Acid. It has exceptional moisture retention and skin elasticity benefits making it perfect for delivering deep, long-lasting hydration for supple and radiant skin.”
     

  • Droom launches four innovative products on its tenth founding day anniversary

    Droom launches four innovative products on its tenth founding day anniversary

    Mumbai: Droom, an online marketplace for buying and selling used cars, celebrates its tenth founding day anniversary on 15 April 20204 by unveiling a suite of groundbreaking products designed to transform the used car industry. These new offerings – MyDroom, AdReach, GoDigital, and Chairman Club – empower consumers, businesses, and dealerships with comprehensive solutions for every stage of the car ownership journey.

    MyDroom: Your complete car management companion. MyDroom redefines car ownership by becoming your one-stop shop for everything related to your vehicle. This innovative app offers a personalized dashboard, smart diagnostics with proactive alerts, effortless tracking of service schedules and renewals, seamless expense management, secure document storage, and multi-car management capabilities. Powered by AI, MyDroom suggests best practices, optimizes vehicle performance, and extends its lifespan. MyDroom also connects you with a range of car services like repairs, roadside assistance, and car washes, all within the app, fostering data-driven decision-making for a smarter car ownership experience.

    AdReach; Performance-driven marketing solutions for businesses. Droom introduces AdReach, a tech and data-driven performance marketing platform offering solutions for both web publishers and advertisers. AdReach empowers web publishers to maximize their advertising revenue while providing advertisers with targeted reach and measurable results. This comprehensive advertising platform leverages cutting-edge technology and data science discipline to ensure successful marketing campaigns in the ever-evolving digital landscape.

    GoDigital: Effortlessly establish your e-commerce store. Droom launches GoDigital, a self-service, easy-to-use plug/play and robust e-commerce platform to let any business of any size to an e-commerce site and app. goDigital offers two options: e-commerce store and app edition and e-commerce store & app edition with EMS. The e-commerce store and app edition provide a stunning website and app on a self-service basis to businesses and the e-commerce store app along with a suite of EMS services includes catalog creation, online category management, site merchandising, digital marketing, online payments, fulfillment, delivery and customer support as ECommerce Managed Services.

    Chairman Club: Empowering dealerships for growth. Droom unveils chairman Club, a comprehensive suite of seller services designed to elevate the success of Indian auto dealerships and OEMs. Chairman Club provides a full spectrum of automobile services, including procurement of used vehicles at attractive prices, affordable dealer financing solutions, cutting-edge digital marketing tools, high-quality leads, self-service e-commerce stores, automobile certification services, professional services e.g GST and taxes, store branding support, and visual retail merchandising expertise. Chairman Club equips dealerships with all the necessary tools and resources to excel in the competitive used car market. Chairman Club also has two services for automobile OEMs ie. ProSeller Enterprise for an OEM to have a D2C channel for their line of products at Droom Marketplace directly or in conjunction with their dealership network and QuickSell for OEM, which enables all the authorized dealerships of an OEM to use Droom’s marketplace to sell all the exchange vehicles under a fixed price, auction or best offer and tap into Droom’s vast network of 23 k+ dealerships in 1,174 cities.

    “Droom has always been a trailblazer in leveraging AI and technology to disrupt the used car industry,” said Droom founder & CEO Sandeep Aggarwal.

    “We are not only pure-play e-commerce for automobiles but also have built tech products and real IP. With these four products, we are expanding Droom’s charter not only while a transaction is happening but entire lifecycle management and helping enterprises, OEMs, dealers, and advertisers not only on the Droom platform but beyond Droom platform too. We are confident that these solutions will empower our partners and customers, propelling the Indian used car market towards a brighter future”, said Droom founder & CEO Sandeep Aggarwal.

    Droom started its commercial operations on 21 Nov 2014 and since then it has sold 580k automobiles worth $7.3bn, 2.0mil automobile services, 23.1k cloud dealers, 4.5mil transactable listings worth $42.5bn in value, presence in 1,176 cities, 16 million app downloads, and 1.8bn as the sum of MAUs.

  • Prega News & Sonam Kapoor unite to elevate pregnancy care beyond detection cards

    Prega News & Sonam Kapoor unite to elevate pregnancy care beyond detection cards

    Mumbai: Prega News, India’s leading pregnancy detection card with an 85 per cent market share in the category, has unveiled a new range of products designed to support women and enhance their entire journey of motherhood. Versatile and renowned Bollywood actress Sonam Kapoor was present at the event to unveil the new range of products.

    The event kicked off with an engaging conversation, highlighting the importance of early pregnancy detection for ensuring the well-being of expectant mothers and their babies. It also enlightened the audience about the wide array of unbranded products available in the market that provide inaccurate and unreliable results.

    The brand launched six new products in three different pregnancy phases:

    Pre-Conception Phase

    1.    Ova news ovulation detection kit to identify the five most fertile days when women can conceive.

    2.    PregaHope preconception tablet for the pre-conception phase supports the body in conceiving with the help of iron and folic acid tablets.

    3.    PregaHope fertility lubricant in the pre-conception phase helps couples to conceive.

    During Pregnancy or Pre-Natal Phase

    4.    Prega News advance for detection phase requires no container or dropper and comes with an easy-to-use thumb grip. It allows for rapid pregnancy tests with a single step.

    5.    Prega News Value Pack comes with two Prega News kits, two urine containers, and two gloves to make the entire process convenient.

    Pre-natal and post-pregnancy

    6.    PregaHappy anti stretch mark cream, has been introduced to reduce stretch marks and itching during the pre-natal and post-natal phase.

    The entire product range has been introduced to offer complete pregnancy care solutions pre, during and post-pregnancy phases.

    This marks the transition of Prega News from ‘Pregnancy Detection Card’ to              ‘Expert Pregnancy Care Solution Partner.’  

    The company’s decision to expand the product comes from the novel idea of empowering women to make informed choices and consider health as their main priority. The launch marks the recognition of Prega News as the ‘Expert Pregnancy Care Solution Partner’ to provide complete reproductive care. With this the brand has also altered its logo to mark the transition.

    The mega event was attended by more than 60 prominent mom influencers, including well-known TV celebrity moms such as Kishwer Merchant, Anita Hassanandani Reddy, Mahhi Vij, Pooja Banerjee, and others. It also sheds light on the critical importance of early pregnancy detection for ensuring the good health of both mothers and babies.

    Speaking on the launch, actress Sonam Kapoor said, “Motherhood is a beautiful journey, and it starts with the joy of knowing you are pregnant. I understand how crucial it is to have a reliable and accurate pregnancy detection tool in the middle of anticipation and excitement of pregnancy. Prega News has been a trusted pregnancy detection partner for countless women for last 13 years and I am elated to be a part of this collaboration. We are not only celebrating motherhood but introducing a range of products that will empower women on their path to becoming mothers. It is an honor to be associated with Prega News, a brand that has been a cornerstone of maternal care in India for over a decade. I extend my heartiest wishes to them to become an expert pregnancy care partner.”

    Mankind Pharma associate vice president, sales & marketing Joy Chatterjee said, “Prega News has been consistently trusted by millions of women in the pregnancy detection category. We are truly excited about the new product expansion and the positive impact it will have on expectant mothers. The products have been crafted finely following years of research to ensure a smooth pregnancy journey at every stage whether it is pre, during or post phase. With the expansion of these new products, we aim to enhance the overall experience for to-be mothers. We are quite optimistic that by offering these solutions, we strive to develop a deeper connection with the community of mothers we serve”.

  • Nourish Mantra launches Urban Rani Daily Moisturizing Cream

    Nourish Mantra launches Urban Rani Daily Moisturizing Cream

    Mumbai: Nourish Mantra, a renowned name in the skincare industry, is proud to announce the launch of its latest skincare marvel – the Urban Rani Daily Moisturizing Cream. This luxurious cream is specifically designed to bring out the queen within every woman, offering a revolutionary solution to elevate their skincare routine. Urban Rani Daily Moisturizing Cream by Nourish Mantra promises to cater to diverse skin types and deliver unparalleled benefits. Its unique formula has been crafted to combat skin concerns like dryness, dullness, and lack of radiance while ensuring an enchanting glow that befits royalty.

    The team of experts at Nourish Mantra understands the importance of a non-greasy, lightweight formula that seamlessly absorbs into the skin. The cream offers precisely that with its multifaceted skincare approach. Its carefully curated ingredients like Hyaluronic Acid, Niacinamide, and Seabuckthorn Fruit Extracts, work synergistically to provide nourishment, hydration, and rejuvenation, making it suitable for all skin types. It has been developed with the finest natural ingredients making it free from harmful chemicals, parabens, and sulphates, to ensure a safe and indulgent skincare experience for its customers.

    With the launch of Urban Rani Daily Cream, Nourish Mantra aims to revolutionise the skincare industry and empower women to embrace their inherent beauty. They believe that every woman deserves to feel like a queen, and the cream is here to make that dream a reality.

    Nourish Mantra founder & CEO Ritika Jayaswal said, “Urban Rani range remains committed to ethical practices and ensures that the Daily Cream is free from harmful chemicals. Our products are made with love, care, and a dedication to quality, allowing you to indulge in a regal skincare experience. We would like you to feel truly special while you indulge yourself in this beautiful ritual which has been created with a careful selection of ingredients.”

    Nourish Mantra

    Price: Rs 449/- for 50 gms

  • Motorola unveils moto g84 5G smartphone

    Motorola unveils moto g84 5G smartphone

    Mumbai: Motorola, India’s best 5G smartphone brand has announced the launch of moto g84 5G, the latest addition to its g series of smartphones. The moto g84 5G is set to disrupt Indian smartphone market with its pantone curated colours, ultra-premium design and an exceptional 120Hz, 10-bit, billion colours pOLED display coupled with the segment’s first in-built 12GB RAM + 256GB storage configuration.

    The moto g84 5G is the first moto g series device ever to come with the incredibly vibrant, Pantone colour of the year 2023, Viva Magenta. Viva Magenta embodies an animated red hue that celebrates pure joy, developing a spirit of exploration and self-expression without restraint. The smartphone radiates a vibrant shade that electrifies the senses, making a distinctive and bold statement. The moto g84 5G comes in a special soft-touch vegan leather finish, that looks stunning and unique and adds extra comfort and style. The vegan leather finish is available in Viva Magenta and Marshmallow Blue colours whereas the Midnight Blue variant is available in an acrylic glass (3D premium PMMA) finish.

    The motog84 5G boasts an incredibly vivid 120Hz 6.55” pOLED display that delivers over a billion shades of film-quality colours through 10-bit colour depth and 100 per cent DCI-P3 support that truly brings entertainment to life. Users can now enjoy infinite contrast of deeper blacks, richer darks, more vibrant colours, and remarkably sharp images with no pixelation. Its Full HD+ resolution combined with a super-smooth 120Hz refresh rate, makes switching between apps, playing games, and scrolling websites smooth and seamless. Furthermore, its borderless front display provides maximum room for users to indulge in an enhanced video viewing experience, upping the entertainment quotient. Also, with a peak brightness of 1300 NITS, the display is bright and visible even in direct sunlight.

    With such a splendid display, one is bound to expect an equally incredible audio system that pushes the multimedia experience to the next level. The stereo speakers tuned with Dolby Atmos Hi-Res certified sound system, outputs multi-dimensional studio quality audio, that feels extremely immersive and enhanced. Integrated with Moto Spatial Sound, users get greater depth, clarity, and detail when listening to music, watching films, or playing games.

    In terms of performance, the device becomes the first under the Rs 20K segment to offer an in-built 12GB RAM and 256 GB Storage configuration that allows for a super smooth user experience and ample storage for photos, movies, songs, apps, and games. Coupled with the support of 14 5G bands and an efficient Snapdragon 695 5G processor – the moto g84 5G delivers the best 5G performance in its segment.

    The moto g84 is equipped with an ultra-sharp 50MP primary camera with Optical Image stabilisation (OIS), which eliminates blurry photos and shaky videos. Plus, its Ultra Pixel technology, allows the users to capture sharper, brighter photos, irrespective of the lighting conditions. In challenging lighting conditions, the camera responds by combining every four pixels into one large 2.0 μm Ultra Pixel, resulting in 4× better light sensitivity. Acting as a three-in-one camera, the 8 MP secondary sensor provides all the tools necessary to capture epic ultrawide shots, professional-looking portraits, and incredibly detailed close-ups. On the front, the smartphone features a fast-focusing 16MP camera, which can capture beautifully sharp selfies in the blink of an eye. Furthermore, the camera system also comes with various features and software, such as slow motion, hyper-lapse, stabilizer, auto smile capture, shot optimization, and much more.

    The moto g84 5G is backed up by a powerful 5000mAh battery which fuels up fast with a blazing speed of TurboPower 33W charger for users to enjoy the most important moments carefreely. Additionally, with an IP54 water repellant design, the phone stays protected even in rain, or common spills and splashes.

    Following the tradition, the moto g84 5G also comes with various stand-out experiences, like ThinkShield for Mobile which offers business grade security along with Moto Secure, which stores all your phone’s vital security and privacy features.

    Additionally, moto g84 5G users will be able to expand their mobile experience to a TV or monitor for more immersive entertainment or increased productivity. And more, by connecting it with a PC, which allows them to access their phone apps and PC files all on the same screen.  This includes sharing files and images between the two devices, using the high-res camera instead of the webcam, answering calls, or responding to messages directly from the PC.

    The device also offers the family space application which creates a ‘safe space’ on the phone where kids can learn and play. With My UX, the smartphone can be customised to create a one-in-a-million look. Other standout experiences include Moto Gestures, such as quick capture, fast torch, swipe to split, and gametime.

    Commenting on the launch, Motorola Asia Pacific executive director Prashant Mani said, “Today marks an important milestone in our journey of democratizing technology and leading the 5G ecosystem in India as we proudly unveil the moto g84 5G. This remarkable device exemplifies our strong commitment to differentiate with design and colours in addition to segment-leading hardware and software features. Bringing a splash of colour to the moto g family, the moto g84 5G becomes the first in the moto g franchise to feature the PANTONE Colour of the Year 2023, Viva Magenta, along with an incredibly vivid and vibrant – billion colour pOLED display. Coupled with an incredible 5G experience through segment-leading hardware and software innovations we are confident that this smartphone will prove to be a game changer in the sub 20K 5G segment in India.”

    Availability:

    moto g84 5G will be available in three beautiful colours, namely: Viva Magenta and Marshmallow Blue in premium vegan leather finish and Midnight Blue in 3D Acrylic glass finish in a single variant with In-built 12GB RAM + 256GB Storage.

    The moto g84 5G will be available on Flipkart, Motorola.in and leading retail stores starting 8 September, 12PM onwards.

    Pricing & launch Offers:

    Launch Price: Rs. 19,999

    Effective Price: Rs. 18,999 including bank/exchange offers

    Affordability Offers:

    ●    Flat Rs. 1000 Instant Discount on ICICI Bank Credit Cards or

    ●    Rs. 1000 additional value on Exchange of an old device on Flipkart

    Effective Price with Offers: Rs. 18,999

  • In association with DDB Mudra Group, Ethnix by Raymond announces its latest campaign

    In association with DDB Mudra Group, Ethnix by Raymond announces its latest campaign

    Mumbai: In partnership with DDB Mudra Group, Raymond Ltd. has launched an exclusive campaign for Ethnix, showcasing the latest collection to celebrate the joy of shopping together with family and friends. This campaign celebrates the grandeur and glamour of Indian festive fashion.

    With the wedding season upon us, Ethnix by Raymond is set to offer the best ethnic wear fashion, such as sherwanis, kurtas, bundis, and jackets, to shoppers. Raymond is in the process of launching more than 90+ ethnicwear stores across India for families to shop together, coordinate outfits, and complement each other’s looks.

    The brand has adopted an integrated approach to bring alive an idea, integrating fashion with togetherness and inclusivity. The campaign comprises a megafilm for theatre release, print, outdoor, and digital advertising.

    Elaborating on the campaign, Raymond CMO Himanshu Khanna says, “Weddings and festivities have always been occasions to unite families. The preparations start well in advance, usually with extensive and intensive shopping trips. The vibe of these festivities can only be cherished when families shop together. The idea of this campaign is to reinforce the fact that Indians are all about celebrating every happy occasion with family, be it a festival, wedding, or shopping spree.”

    DDB Mudra Group’s national integration head Gaurav Magotra said, “Shopping online is a convenience. But shopping at an exclusive store is an experience. We wanted to celebrate the magic of getting ready for a big occasion on a bigger map. The baaraat could, in fact, begin at an Ethnix by Raymond store!”

    The Ethnix by Raymond advertisement will be screened across movie halls in cities where the brand has a physical presence through stores. The campaign will also have a significant digital presence. Shot entirely in an Ethnix by Raymond store, the film invites families to participate, feel the emotions, and have fun while shopping.

  • Dettol launches a new multi-use antiseptic cream

    Dettol launches a new multi-use antiseptic cream

    Mumbai: Dettol, a germ protection brand, has launched Dettol Antiseptic Cream in India. This ‘Made in India’ product is formulated and crafted specially to cater to the first aid needs of Indian consumers. In a company statement, Dettol revealed that a pack of 30 mg of Dettol Antiseptic Cream is priced at Rs 60 and is now available both online and offline pharmacies in India.

    With the launch of this antiseptic cream, Dettol aims to create a niche for itself in the cuts and wounds segment, building on its existing antiseptic liquid heritage.

    The company has also unveiled its new TVC, “Har Ghar ka First Aid,” to raise awareness about catching an infection by not addressing minor cuts or wounds.

    As per NielsenIQ’s consumer research, only 56 per cent of consumers use any form of branded first aid products, while the remaining 44 per cent use basic home remedies or avoid applying anything, with a marginal few consulting a doctor.

    Commenting on the product launch, Reckitt regional marketing director of South Asia – health & nutrition Dilen Gandhi said, “As market leaders, it is our responsibility to address consumer gaps with products that cater to the needs of the Indian consumer. Dettol antiseptic cream is an over-the-counter product that consumers can use to treat minor cuts and injuries and prevent the spread of infection on open wounds. With this cream, we want consumers to manage their first aid needs more effectively and efficiently. This ‘Made in India’ product is a simple and safe product built on Dettol’s iconic antiseptic liquid heritage.”

  • Sunfeast Dark Fantasy announces ‘Find Your Fantasy Cookie’ campaign

    Sunfeast Dark Fantasy announces ‘Find Your Fantasy Cookie’ campaign

    Mumbai: ITC Ltd.’s Sunfeast Dark Fantasy has announced its “Sunfeast Find Your Fantasy Cookie” campaign to amp up the spirits of its customers by launching a limited-edition printed Fantasy cookie pack.

    The cookie will contain a surprise print, giving customers the opportunity to live their fantasy and the brand’s first-of-its-kind promo within the industry.

    Selected packs are giving customers a chance to win a Paris trip for two, smartphones, gold vouchers, and Amazon vouchers. Each cookie has a distinct print of the prize as well as a QR code on the pack that can be scanned with any smartphone.

    To avail the offer, one must purchase the limited-edition Fantasy cookie pack, look for the Fantasy cookie, scan the QR code on the pack, upload a picture of the cookie, and share the unique pack code. The contest is live until the 31 of December and the winners will be announced on a rolling basis.

    ITC Ltd. has launched a TVC to promote the newly launched limited-edition Fantasy cookie pack. The TVC revolves around the idea, “Find the Fantasy Cookies and live your Fantasy.” The ad film takes the experience of “Din Khatam, Fantasy Shuru” to the next level, as the two discover a playful escapade through the cookies.

    ITC Ltd. chief operating officer of biscuits & cakes cluster, foods division Ali Harris Shere said, “Dark Fantasy Choco Fills is known for delivering delightful snacking moments to customers. This is the first time that Sunfeast has introduced a unique, printed cookie. It aims to bring out the playful side of consumers by integrating technology and creativity with excitement and the possibility of winning lucrative prizes like a trip to Paris, smartphones, gold coin vouchers, and shopping gift vouchers. A specially created campaign film reflects the ‘scan, play, repeat’ mantra for Dark Fantasy cookie lovers, where they can scan the image on the cookie to unlock and access the prizes.”

    Adding further, he said, “Through this special campaign, the brand is aiming to elevate the experience of “Din Khatam, Fantasy Shuru” for its customers. The whole aspect of living a moment of fantasy will bring out the playful side of our customers and encourage them to unwind after a long day of work by biting into a decadent Dark Fantasy cookie filled with molten chocolate.”

    The 360-degree campaign will be led by television and digital platforms, including YouTube, social media, OTTs, gaming apps, and popular audio apps.

  • Richa Gupta joins WOW Skin Science as VP of innovation & strategic projects

    Richa Gupta joins WOW Skin Science as VP of innovation & strategic projects

    Mumbai: WOW Skin Science/WOW Life Science, a D2C beauty and wellness brand, has appointed Richa Gupta as vice president of innovation and strategic projects for its India as well as international business.

    Richa will be in charge of new product launches, new brand development, as well as other strategic projects across beauty, health, and other categories.

    Richa was previously associated with Amazon India, where she led premium beauty, colour cosmetics, and content marketing verticals. Over the course of her 16-year career, she has worked with many consumers’ favourite brands such as Flipkart, Nykaa, Lifestyle, and Baccarose, leading a variety of charters across retail, category management, supply chain, and brand engagement.

    Speaking of her appointment, Gupta stated, “I am thrilled to be a part of WOW Skin Science. The brand’s current position is the result of its deep insights into markets, trends, and consumers—factors that are important ingredients of success—followed by meticulous strategy execution. I am looking forward to working with this well-established team and using my knowledge and experience to further build WOW’s position as the go-to brand for beauty, personal care, and wellness.”

    WOW Skin Science co-founder Manish Chowdhary said, “We are delighted to welcome Richa to the WOW family. Richa’s vast experience and strategic vision will prove instrumental in the next phase of WOW Skin Science’s growth story.”

    “Richa joins us at a very exciting phase of our journey as we transform into a house of loved brands. Her extensive experience in beauty as well as her strong ability to think big and deliver results will be a critical asset for the organisation as she joins our leadership team,” added WOW Skin Science chief operating officer Mrunmay Mehta.