Tag: Product Group

  • Synopsis of Services Sector Advertising on TV during Jan – Dec 2013

    Synopsis of Services Sector Advertising on TV during Jan – Dec 2013

    Highlights:

    ° Services Sector Advertising accounted for 26% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

     

    °  Top 5 Product Group within Services Sector contributed to 47% of the Services Sector Advertising 

     

    Note:

     

    ° The analysis is based on Ad Volume in Seconds

     

     

    °  Services Sector Advertising accounted for 26% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

     

     

    °  Internet Services B2C & Online Shopping is the maximum advertised product group within Services Sector during Jan – Dec 2013 with 13% share followed by Properties / Real Estate advertising with 10% share

     

    °  Top 5 Product Group within Services Sector contributed to 47% of the Services Sector Advertising  

     

     

    °  Dominos Pizza India ltd and Napptol.com are the top 2 advertisers of the Services Sector advertising on TV

     

    For further information contact:

    Ashvini Khandekar

    Manager – Communications

    TAM Media Research Pvt. Ltd

    9th Floor, Hincon House (Tower B)

    247 Park, LBS Marg,

    Vikhroli (West)

    Mumbai – 400 083

    India

    Tel: +91 22 66531213

    E-mail: ashvini.khandekar@tamindia.com

    Website: www.tamindia.com