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MUMBAI: The BJP’s victory over AAP in Delhi can be examined through key marketing principles – product lifecycle, distribution strategy, and competitive positioning. Product Failure:* AAP...
MUMBAI: Her’s has been a 20 year plus journey. Prasidha Menon began her career as a graduate trainee with HRD Coonsultants In Kolkata. She quietly worked...
Mumbai: The emergence of computer generated imagery (CGI) technology has transcended brands to devise disruptive campaigns with immersive experiences. Xiaomi has embarked on this CGI journey...
Mumbai: realme smartphone service provider announced their new slogan ‘Make it real’ in an open letter, Sky Li, Founder and CEO of realme, emphasised that this...
Mumbai: Nissan India has appointed Mohan Wilson as director marketing, product & customer experience, for business transformation for the India market. Mohan Wilson replaces Sriram Padmanabhan...
Mumbai: Launched in April 2020, HT Media’s innovation hub for digital-first products – HT Labs has built a diverse portfolio of products spanning edtech (HT School), fintech...
MUMBAI: The CarDekho Group has fortified its leadership team through five engineering and product leadership appointments at their Gurgaon office. Sandeep Singh and Mayank Kapoor joined...
KOLKATA: As the over-the-top ecosystem turns more cluttered and competitive, the platforms are gearing up to retain users. Along with building a robust content slate, all...
KOLKATA: The over-the-top (OTT) platforms across the world are developing robust content slate for viewers to keep them glued to the platforms. But what is more...
MUMBAI: ZEE5, today announced key appointments in their product and technology team. As part of the strategy to further drive the next stage of growth and...
MUMBAI: Recently the tech giant Apple announced its plan to collaborate with car manufacturers to ‘integrate’ its iOS devices into the cars for giving its consumers...
MUMBAI: Winters are here and cosmetic companies are leaving no stone unturned to make the most of the weather. Himalaya has launched a series of three...
MUMBAI: Pizza manufacturer Pizza Hut has appointed model Malaika Arora Khan as the new face for its recently introduced product Freshizza. The company has...
