Tag: Procter & Gamble

Zee TV’s Sa Re Ga Ma Pa emerges as every advertisers’ preferred platform

Mumbai: Carrying forward its rich musical legacy of nearly 30 years, Zee TV’s iconic singing reality show, Sa Re Ga Ma Pa recently returned with a new season, featuring Himesh Reshammiya, Neeti Mohan, Anu Malik as judges, and Aditya Narayan as the host. With a brand new format and the exciting promise of giving its talent opportunities to record original singles even before the season ends, the hunt for India’s OG voices has created quite a stir among the audience, while emerging as the preferred choice for advertisers.

Through the years, Sa Re Ga Ma Pa, given its credibility as the country’s longest-running and most definitive singing platform, has forged partnerships with numerous leading brands. However, this year marks a significant milestone as the show has brought on board an impressive line-up of 18 sponsors for its upcoming season. These esteemed sponsors include Maruti Suzuki India Ltd: Co-Title, Dabur India Ltd: Co-Presenting & Associate Sponsor, Mondelez India Foods Ltd: Co-Powered By, Hindustan Unilever Ltd: Co-Title & Special Partner, Rajdhani Flour Mills: Special Partner, Procter & Gamble: Special Partner, WhatsApp LLC: Special Partner, Loreal India Private Ltd: Special Partner, Berger Paints India Ltd: Special Partner, The Association of Mutual Funds in India: Associate Sponsor, Bandhan Bank: Special Partner, Capital Foods Private Ltd: Special Partner, Kohler India Corporation (HAR): Special Partner, Eveready Industries India Ltd ( Kol ): Special Partner, H&M Hennes & Mauritz: Special Partner and Wipro Enterprises Private Ltd: Special Partner. The use of customized solutions for brands seems to have had a positive impact, resulting in the acquisition of 18 sponsors. It highlights the effectiveness of ZEE sales team in tailoring approaches to meet the needs of each sponsor.

ZEE chief growth officer, advertisement revenue Ashish Sehgal said, “As the pioneer of music reality shows in India, Zee’s Sa Re Ga Ma Pa has become an iconic brand in itself and has been among the most-watched shows across India in its run of more than two decades. In the new season of Zee TV’s Sa Re Ga Ma Pa, we have added extra layers of uniqueness which stems from our profound expertise in creating content that resonates deeply with our audiences across India. With our hyper-local approach of scouting talents, the show has created a strong connection with our viewers as the top contestants face tough musical challenges to release their own original songs on Zee Music Company. This provides the perfect opportunity to seamlessly integrate the brand communications of our sponsors led by our anchor, judges, and the contestants. We are extremely delighted with the response from the brands and I whole-heartedly welcome all the 18 sponsors on board – who have continued the trust in our platform, as we embark into the festive season together. With our curated multimedia promotion plan, each sponsor will get phenomenal 360-degree exposure and innovative brand engagement opportunities in every phase of the show to bring out the brand’s core propositions effortlessly and leave a long-lasting impression among our viewers in this vibrant festive season. I am certain that this new season of Sa Re Ga Ma Pa will re-ignite the musical spark among millions of our viewers and generate immense value for our esteemed partners.”

Zee TV business head Aparna Bhosle said, “We are delighted to see an exceptional response from advertisers for our new season of Sa Re Ga Ma Pa. A combination of some remarkable fresh talent coupled with a revamped format has elevated our appeal with both the audience and brands alike. Our team is poised to bring you the OG voices of India who, basis their performance in the season, are already getting opportunities to record their original singles to be released by Zee Music Company. With so much excitement in store every episode, Sa Re Ga Ma Pa remains an unparalleled platform for brands to leave a lasting impact with audiences, given our extensive reach and dedicated viewership.”

Maruti Suzuki India Ltd Sr executive officer, marketing & sales Shashank Srivastava said, “This marks the beginning of an interesting partnership between Maruti Suzuki Arena, India’s largest automotive channel and the iconic television show – Sa Re Ga Ma Pa. We believe in bringing the joy of mobility to all and creating exciting new experiences. Maruti Suzuki Arena brings this vision to reality with a modern, tech-enabled and youthful experience. Now, “Find Your Match” with our wide array of cars and network. Sa Re Ga Ma Pa shares a similar journey where talent meets opportunity. This collaboration elevates our brand positioning amongst the relevant audience. Hoping, together, we deliver a great season.”

Hindustan Unilever Ltd VP – F&B Shiva Krishnamurthy said, “We are pleased to associate with Zee TV and their iconic show, Sa Re Ga Ma Pa. Taj Mahal tea has always championed Indian classical music. Stalwarts like Ustad Zakir Hussain, Niladri Kumar, Rahul Sharma and now Nirlai Kartik have endorsed it. Taj Mahal tea salutes craftsmanship – whether it is a master tea blender or a music maestro. We look forward to celebrating musical talent with this show.”

With the new season of the show striking a harmonious chord with both its ardent viewers and a multitude of esteemed sponsors, Sa Re Ga Ma Pa has showcased the enduring appeal and innovation that have been the hallmark of this iconic show once again. As it continues to provide a stage for fresh talent to shine and captivate audiences of all ages, Sa Re Ga Ma Pa continues to stand as a beacon of entertainment brilliance, promising not only musical excellence but also a unique avenue for advertisers to forge lasting connections with a diverse and engaged audience. With this season’s impressive lineup of sponsors and talent, the journey ahead promises to be a melodious symphony of success for all involved.

Stay tuned to Sa Re Ga Ma Pa for some magical performances and limitless entertainment, on Saturdays and Sundays at 9 PM, only on Zee TV!

October 4, 2023
P&G India announces ₹300 crore ‘P&G Supply Chain Catalyst Fund’

Mumbai: Procter & Gamble India (P&G India), maker of brands like Gillette, Whisper, Vicks, etc, has announced a ₹300 crore ‘P&G Supply Chain Catalyst Fund’ to collaborate with external partners and innovators, in co-creating solutions that accelerate its journey towards supply 3.0 – the modern supply chain ecosystem. This fund will provide an opportunity to start-ups and innovators to collaborate with P&G on business solutions customized to create the next level of supply: a supply chain that provides greater agility, flexibility, scalability, transparency and resilience.

The announcement is in line with the prime minister’s Gati Shakti initiative, which is an endeavour towards multi-modal connectivity in the country that will enhance seamless movement of goods and services through targeted interventions.

P&G India’s strategic investment, as part of ‘P&G Supply Chain Catalyst Fund’ will encompass a diverse array of initiatives, including supply chain optimisation, digitization, capacity enhancement and sustainability, all designed to catalyse the company’s supply chain prowess. This new fund is part of P&G India’s ‘vGROW’ program that focuses on identifying and collaborating with start-ups, small businesses, individuals, and large organisations offering innovative industry-leading business solutions. These solutions will help the company in delivering a superior experience to its consumers and continuing to drive constructive disruption.

With this announcement, the company also launched the sixth edition of ‘P&G vGROW External Business Partner Summit,’ to be held from 28 to 29 September 2023. The Summit offers a platform to existing and new suppliers, in partnership with Incubate Hub, to pitch their solutions to P&G India’s leadership team. Senior leaders from P&G’s global leadership team, including P&G chief purchasing officer Ana Elena Marziano and P&G Sr VP Chandra Vaddadi, purchases also attended the summit.

P&G India subcontinent CEO LV Vaidyanathan said, “We are as committed to the nation’s progress as we are to serving consumers with superior products every day. With the ‘P&G Supply Chain Catalyst’ fund, we are focused on co-creating innovative solutions that enhance the very backbone of our operations – the supply chain. We are confident that focused interventions in the supply chain will have a positive impact on our overall priorities including constructive disruption and productivity.”

He further added, “Six years ago, we launched ‘vGROW’ – with the vision to create a platform to foster collaboration and partnerships with external partners and suppliers, to solve business challenges and provide a breeding ground to emerging startups across the country. With this fund, we have committed spends of more than ₹1800 Crore to date in business solutions through vGROW. We strongly believe that a healthy dissatisfaction with the status quo will help us raise the bar on constructive disruption and better serve consumers, customers, and communities.”

vGROW is P&G’s first-of-its-kind platform to identify and collaborate with businesses and individuals offering industry-leading solutions. Through this platform, P&G engages with over 2300 suppliers including start-ups, small businesses, and large organizations from a wide range of industries and services – from creative agencies to technology partners to material suppliers.

In partnership with WEConnect International, P&G India also conducted the next edition of the Women Entrepreneur Development Program (WEDP). About 30 women entrepreneurs, who were selected via an application process, graduated from the two-day program aimed at their capacity development. As part of the program, senior leaders from P&G conducted training and workshops with real-time case studies covering various aspects of building a sustainable business including professional skills like business strategy, finance capital, new customer outreach and more, including strategic inputs for driving business growth.

September 29, 2023
P&G brand Pampers unveils new #DekhKeHiMaanege campaign

Mumbai: Pampers, the world’s leading baby care brand under the house of Procter & Gamble, has set a new benchmark of transparency, safety and innovation for consumers with its latest campaign #DekhKeHiMaanege, targeted at discerning parents.

Reaffirming the unbreakable trust parents place in Pampers Diapers, the new #DekhKeHiMaanege campaign film addresses all questions parents have about the diapers they use for their babies. Parents are often confused about which diaper to choose for their baby. Every brand is claiming several things, the internet is filled with recommendations and even the neighbours have a point of view. The film features actor Nakuul Mehta and vocalist Jankee Parekh along with prominent parent influencers Ambica Agarwal and Shivani Kapila Tyagi being taken on a tour around Pampers’ state-of-the-art diaper manufacturing unit in Mandideep, Bhopal to have them see for themselves how the brand manufactures its diapers. After all, parents Dekh Ke Hi Maanenge.

The group is guided by a Pampers expert who educates them about the 100+ safety, hygiene and quality checks and processes that are put in place to meticulously manufacture the diapers. This includes a zero human touch operation which means the first person to touch the diaper is the parent! The new parents also get to see how new and improved Pampers All Round Protection Pants perform better than other diapers to provide protection from rashes, up to 100% leakage lock and up to 12 hours long lasting absorption.

“As new parents, we know firsthand the challenges and concerns that come with choosing the right diaper for your baby. Pampers’ #DekhKeHiMaanege campaign was an eye-opener for us. Visiting the Pampers manufacturing facility and seeing the rigorous safety and quality checks they put in place was reassuring. It’s clear that Pampers is dedicated to providing the best for babies, and we can confidently say that after seeing it all, ‘Dekh Ke Maanliya’. We believe Pampers is the right choice for parents who want the best for their little ones.” said actor Nakuul Mehta and vocalist Jankee Parekh.

“At Pampers, we’ve always been committed to delivering the best care for babies. Our new #DekhKeHiMaanege campaign reinforces Pampers’ legacy as the gold standard in baby care, rooted in innovation, safety, and trust. With our new campaign film, we have raised the bar when it comes to being transparent with our consumers, further reaffirming their implicit trust in us,” said Procter & Gamble India VP president & category leader- babycare Chetna Soni. “We were delighted to welcome our new parents into our manufacturing plant and have them witness firsthand the entire process of making Pampers diapers. We hope that viewers of the film and all our consumers now know and understand why Pampers diapers are the leading choice for parents,” Soni added.

Pampers knows that leakage and rashes are the parent’s biggest diaper concerns. To prevent diaper rash, Pampers uses lotion with aloe vera that serves as an anti-rash blanket. For leakage, especially in the thigh area, Pampers puts in place double protection leak guards in the thigh cuff area. The magic gel in a Pampers diaper not only absorbs not only absorbs up to 100% of the liquid but also locks it in for up to 12 hours. These diapers have no added chemicals, making them completely safe for babies.

Through the film, Pampers gives the message to viewers that it understands these worries and has addressed each and every one of them at its manufacturing facility.

September 7, 2023
TV ad volumes of personal healthcare sector rose by 2% in Jan-Sep’22: TAM AdEx report

Mumbai: In comparison to January-September 2021, the personal healthcare sector’s ad volume trend witnessed a two per cent rise in television during the same period in 2022. In a report released by AdEx India, a division of TAM Media Research, rubs and balms topped the list of personal healthcare categories on TV with an ad volume share of 20 per cent.

Antiseptic creams and liquids (17 per cent), digestives (12 per cent), medicated skin treatments (11 per cent), a variety of OTC products (11 per cent), vitamins, tonics, and health supplements (nine per cent), cough lozenges (six per cent), antacids (three per cent), condoms (two per cent), and analgesics and cold tablets (two per cent) were the top ten categories that accounted for 93 per cent of total ad volumes between January and September 22.

Reckitt Benckiser India topped the list of the top 10 advertisers in the personal healthcare sector with more than a third of sector ad volumes in Jan-Sep’22, followed by Procter & Gamble and Smithkline Beecham with a 10 per cent and seven per cent share, respectively.

Additionally, the report found that over 500 brands had advertised on television between Jan-Sep ’22, of which 42 per cent share of the ad volumes were accounted for by the top 10 brands. Moreover, the report stated that over 200 exclusive brands had advertised within the personal healthcare sector during the same period.

The top two channel genres, general entertainment channels (GECs) and news, had an equal share of 29 per cent of the sector’s ad volumes. Movies (23 per cent), music (12 per cent), and kids (three per cent) are the other three channel genres that account for 95 per cent of the sector’s contribution to TV ad volumes.

Furthermore, the report obscured the fact that feature films were the top programme genre, accounting for a 26 per cent share of the sector and its volumes, and that the top three programme genres combined for 58 per cent of the sector’s ad volume.

On TV, prime time was the most preferred time-band for the sector ads. The combined share of all three time bands, prime time, afternoon, and morning, stood at more than 70 per cent of ad volumes.

According to the report, advertisers in the personal healthcare sector preferred ad lengths of less than 40 seconds on television. While 20-40 second and less than 20 second ads combined for more than 98 per cent of total ad volumes between January and September’22,

Ad Insertions in the personal healthcare sector on digital mediums increased 2.6-fold between January and September’22 of this year compared to the same period in 2021.

The top 10 categories of the sector had a 95 per cent share of ad insertions during Jan-Sep’22 with hearing aids topping the list with a 30 per cent share, followed by vitamins/tonics/health supplements (24 per cent) and range of OTC products (11 per cent) and corporate-pharma/healthcare (11 per cent).

The top 10 advertisers in the sector on digital were led by Sundries Hearing Solutions with a 30 per cent share of ad insertions, followed by Sun Pharmaceutical and Johnson & Johnson at four per cent each.

Display ads were found to account for more than half of sector ad insertions between January and September 22 under the banner of creative types and digital platforms. Among the digital platforms, desktop video topped with a 31 per cent share, which was followed by desktop digital at 23 per cent and mobile display at 17 per cent, the report claimed.

In the print advertising medium, the personal healthcare sector discovered a three per cent fall in ad space during Jan-Sep ’22 in comparison to the same period in 2021.

The report further pointed out that in the list of the top 10 categories, vitamins/tonics/health supplements lead the chart with a 23 per cent share of ad volumes.

According to the findings in the report, the top 10 categories accounted for 93 per cent of the total share. SBS Biotech was the top promoter during the period with a 35 per cent share of the total ad space. Furthermore, it is observed that the top 10 advertisers garnered a 65 per cent share of the sector’s ad space.

1,400 brands were present during the Jan-Sep’22 period, where the top 10 brands had a 41 per cent share of the sector’s ad space. In addition, from January to September’21, the report discovered over 700 exclusive brands in the personal healthcare sector.

Hindi accounted for 51 per cent of the sector ad space for languages, followed by Marathi at 17 per cent and English at eight per cent.

The genre of general interest publications has captured 98.7 per cent of the sector’s ad space. According to the report, 24 per cent of ad space in the personal healthcare sector was with various promotional offers, and volume promotion had a 74 per cent share of ad space among sales promotions.

November 19, 2022
TV ad volumes grew 2% in in July-Sept’22 vs Jan-Mar’22: TAM AdEx report

Mumbai: On Wednesday, TAM AdEx released a television advertising quarterly report from July to September 2022. According to the report, the TV ad volume increased by two per cent for the same period over January to March 2022 and by four per cent over April to June 2022.

The top three industries of advertising on television maintained their ranks during the period as compared to April to June’ 22.

According to the report, food & beverage (F&B) topped with 21 per cent, while auto registered the highest positive shift in ranking, i.e., from 13th to ninth. Household products and education were among the other industries with positive rank shifts. Personal healthcare was the only sector among the top 10 to move down in rank, the report added.

From July to September 22, the top ten categories added a 29 percent share of ad volumes.

Mosquito repellents and ecommerce (online shopping) were the new entrants in the top 10 list. Shampoo moved down from third place in April to June’22 to ninth place in July to September ’22.

FMCG players ruled the list of the top 10 advertisers, with Reckitt leading the list. HUL, Reckitt, and Brooke Bond remained the top three advertisers, with Reckitt replacing HUL in the top position from July to September’22.

For the current period, the top 10 advertisers together contributed 40 per cent of ad volumes. Six out of the top 10 brands were from Reckitt Benckiser.

The top 10 brands added 11 per cent to the total TV ad volumes from July to September ’22.

Procter & Gamble home products and Colgate Palmolive India were the new entrants in the top 10 list.

Adding to this, July to September ’22 had the highest number of brands compared to the previous two quarters.

In terms of categories, toilet soaps topped the list with the highest growth in ad secondages in July to September ’22 vs. April to June’22 i.e. 1.5 times, while mosquito repellents witnessed the highest growth per cent, i.e. 2.2 times, in comparison to April to June’22.

News and GEC (general entertainment channels) were the most popular genres on television, with more than 55 per cent of ad volumes. When compared to the previous two quarters, the volume share of news ads decreased from July to September 22.

The top five genres contributed 90 per cent to the total TV advertising volumes in the first three quarters of 2022.

November 10, 2022
Publicis Groupe announces Creative Council for South Asia; onboards Rajdeepak Das as chairman

Mumbai: Publicis Groupe on Tuesday announced the appointment of Rajdeepak Das as the chairman of the Groupe’s newly launched Creative Council for South Asia.

Leo Burnett South Asia CEO and CCO Rajdeepak Das in addition to his current role will add depth and dimension to the Groupe’s creative products. As part of the additional role, he will lead the overall creative direction, product, and thinking for the Groupe and will champion narratives that truly empower and define the next stage of Indian creativity.

The newly launched Creative Council for South Asia will further strengthen the Groupe’s inspiring, truly remarkable creativity that transforms brands and businesses. Publicis Groupe has a rich culture and legacy of transforming brands through progressive, purposeful creativity. The council will channelise capabilities across creative, data, media, and technology to create progressive, modern, purposeful work with Publicis Groupe’s unique power of one strength.

Publicis Groupe South Asia CEO Anupriya Acharya said, “At Publicis Groupe, we have a tremendous roster of brands, scaled capabilities across design, experience, data and technology, the finest talent pool and the ‘Power of One.’ There is no better time than now to bring all these together and partner our clients in building truly epic work and epic brands. Rajdeepak who apart from being a dynamic and gifted creative leader, has been the force behind many famous, iconic campaigns for leading brands and has pivoted Leo Burnett India to top position among creative agencies in the country today; he was but a natural choice for this role.”

Speaking on his appointment, Das said, “It is an honour to lead The Creative Council for Publicis Groupe South Asia. The council will use the power of brand purpose and new-age creativity to bring a positive impact to people’s lives. The council will help pedigreed brands collaborate closely with the world-class talent of the Groupe. I can’t wait to get started and look forward to leading a power-packed council that is going to create next-generation solutions.”

Das is an outstanding creative leader, with over 20 years of experience in building successful brands. He is a great believer in the power of modern creativity to transform human lives. From saving India’s biggest national treasure, the INS Vikrant warship, with the help of Bajaj, to being part of “Roads That Honk,” the world’s first anti-collusion road management system for Hindustan Petroleum, to developing India’s first micro-finance system, his work speaks for itself and is centred on human values.

His movement for Whisper “Touch The Pickle” won Procter & Gamble the inaugural Cannes Glass Lions Grand Prix for breaking the menstrual taboo. More recently, Das’s work for Whisper “Keep Girls In School” won Leo Burnett India and P&G a Cannes Lions Grand Prix in sustainable development goals. The agency also won the title of ‘Creative Agency Of The Year’ at The One Show Abby Awards, Goafest ’22.

Das has more than 100 international awards to his name, such as The One Show, D&AD, and Spikes. He was the only creative head featured in the popular Netflix series The Creative Indians Season 4.

In his words, Das’s biggest creation till date is Apollo 11, a specialised division of Leo Burnett India or what he refers to as “The Mutant Creatives.” This is a team of hugely talented young people in their 20’s with backgrounds such as aerospace engineers, product designers, data analytics and environmental scientists, who solve brand and human problems with him. His focus is on new-age brand solutions, and he believes “Only way to predict the future is to build it yourself.”

September 13, 2022
Sundar Raman elevated to global CEO of P&G’s fabric and home care division

Mumbai: Procter & Gamble (P&G) has announced the appointment of Sundar Raman as global CEO of the company’s fabric and home care division which includes P&G brands like Ariel, Tide, Ambipur and Downy. He steps into the role subsequent to Shailesh Jejurikar’s elevation to chief operating officer.

Raman began his career as a market analyst in India in 1998 straight from campus and soon moved to the US where he worked in a variety of roles from business intelligence to marketing in P&G Beauty. A visionary leader with broad expertise and a passion for innovation, he was involved in the launch of new products such as Tide Pods and Downy Unstoppables, said the company in a statement. He also leads equality inclusion for Fabric Home Care reflecting his passion for diversity, inclusion, and the company’s citizenship agenda.

He has earned his degree in electrical and electronics engineering from the Indian Institute of Technology, Madras (1996), and a post-graduate diploma from the Indian Institute of Management, Calcutta (1998).

India has been a talent factory for P&G worldwide and one of the largest exporters of top talent to P&G globally, shared the company. The company has approximately 350 Indian expats in roles across the company with the recent being Shailesh Jejurikar becoming the first Indian to be elevated to COO of the company.

October 7, 2021
Swiggy COO Vivek Sunder moves on, CEO Majety to take charge

Mumbai: After serving the company for three years, Swiggy’s chief operating officer (COO) Vivek Sunder has put in his papers at the company and will transition out by October-end.

Swiggy’s chief executive officer (CEO) Sriharsha Majety told employees in an internal email on Wednesday that Sunder, who oversees its food delivery business, has decided to pursue interests outside of the company.

Majety added that he will be overseeing the marketplace business directly. “We have been discussing this for a while now, and over the course of the past few weeks, have been planning the way forward as well,” he wrote.

Sunder had joined the company in 2018 after spending close to two decades at FMCG major Procter & Gamble as its managing director. He had been responsible for scaling Swiggy’s key businesses, including food delivery, and its foray into grocery.

“Vivek has played a very significant role in the growth story of Swiggy – as a brand, as a service, and as an organisation, since joining us three years ago. He played a pivotal role in expanding the geographical footprint of the marketplace business taking Swiggy beyond 500+ cities, and later rallied the organisation to drive a step-change in the unit economics of the marketplace business,” Majety added.

This is the second big exit at Swiggy after co-founder and chief technology officer Rahul Jaimini exited to join Pesto Tech, last year.

July 1, 2021
P&G named ‘Brand Marketer of the Decade’ at Cannes Lions 2020

NEW DELHI: Procter & Gamble (P&G) is a widely-recognised face in the FMCG world with products scattered across the globe. It's not surprising that it has been recognised as the “Brand Marketer of the Decade” at Cannes Lions 2020 for its exceptional performance at the festival and its smart marketing initiatives in the 2010s. The brand has remained in the top six brands at Cannes Lions for the whole decade and has won this prestigious honour twice. The other top two brands in the category were Nike and Volkswagen.

Procter & Gamble has been one of the most prominent winners at the Cannes Lions in the past decade and along with its agency partners has many awards to the names of its groundbreaking campaigns. Some of the biggest and most popular campaigns to win recognition at Cannes festival of creativity are The Man Your Man by Old Spice (2010), The Response Campaign, Smell Like a Man, by Old Spice (2011), Touch the Pickle by Whisper (2015), Handle By Care by Gillette (2017), Touch of Care by Vicks (2017) and It’s a Tide Campaign by Tide (2018).

In 2019, it picked 15 Cannes Lions and also brought a few of its latest technologies and innovations to Cannes Lions in the P&G LifeLab.

Procter & Gamble chief brand officer Marc S Pritchard said, “P&G is so humbled and honoured to be recognised as the brand marketer of the decade, but there is still more to do and we will continue to do so.” He also emphasised on the need to use creativity as a voice for good and as a force of change.

Additionally, Wieden+Kennedy, Portland has been awarded the 'Independent Agency of the Decade' for dominating the top agency rankings continuously for the past ten years, never lower than the fourth position, and claiming the top spot no less than four times.

The agency has been associated with some of the most iconic Cannes Lions-winning campaigns including Write The Future by Nike, Smell Like A Man by Procter & Gamble, Coke Polar Bowl by Coca-Cola Company, Nothing Beats a Londener and Dream Crazyby Nike.

The awards were announced under its ‘Global Lions Creativity Report of the Decade’, which will be released at the festival on 26 June.

Other awardees include

Agency of the Decade – North America won by Wieden+Kennedy, Portland

Agency of the Decade – Latin America won by Almap BBDO, Sao Paulo

Agency of the Decade – Asia won by Dentsu Inc., Tokyo

Agency of the Decade – Pacific won by Colenso BBDO, Auckland

Agency of the Decade – Europe won by adam&eveDDB, London

Agency of the Decade – MEA won by VMLY&R, Dubai

Holding Company of the Decade, Network of the Decade, Agency of the Decade, Independent Agency of the Decade, and Palme d’Or of the Decade were yet to be announced at the time of filing.

June 26, 2020
Dettol Toilet Soaps secures top spot in BARC week 6 ratings

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 8 February and 14 February 2020, respectively.

The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 6 of 2020.

Top Advertisers:

Not many changes were observed in the week 6 ratings of BARC. Hindustan Lever Ltd and Reckitt Benckiser (India) Ltd remained the top two advertisers with 179339 and 132883 insertions, respectively.

Just like the last week, the following spot was acquired by ITC Ltd with 51958 insertions. Brooke Bond Lipton India Ltd and Cadburys India Ltd interchanged their last week’s spot to rank fourth and fifth, respectively. They recorded 37552 and 34363 ad insertions.

Other top brands in pecking order were as follows:Procter & Gamble, Colgate Palmolive India, Smithkline Beecham, Godrej Consumer Products Ltd, and the new entrant – Lakme Lever Ltd, respectively.

Top Brands:

Dettol Toilet Soaps re-entered the list after a small break and that too on the top spot. It had made 21099 insertions. Harpic Bathroom Cleaner and OLX.in were also the fresh entrants in the list on second and third position with 15462 and 14034 insertions, respectively.

Trivago slipped down three spots from last week’s top position to rank fourth this time with 13996 insertions. Dettol Antiseptic Liquid ranked fifth with 13335 insertions.

The subsequent pecking order was as follows: Lux Toilet Soap, Harpic 10/10, Surf Excel Easy Wash, Moov Advance Diclofenac Gel, and Veet Men Hair Removal Cream, respectively.

February 23, 2020