MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 26 October 2019 and 1 November 2019.
The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 44 of 2019.
Top Advertisers:
There have been little changes in the BARC top advertisers’ list in week 44 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 209521 and 69373 ad insertions, respectively.
ITC Ltd has grabbed third position with 45744 ad insertions. Brooke Bond Lipton India was spotted in the fourth position this time as it made 41777 insertions on TV. Wipro Ltd moved up five spots to rank fifth with 35309 insertions.
The pecking order of the top 10 advertisers in week 44 were Hindustan Lever, Reckitt Benckiser, ITC Ltd, Brooke Bond Lipton India, Wipro Ltd, Ponds India, Procter & Gamble, Cadburys India, Godrej Consumer and Colgate Palmolive India at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth position respectively.
| Rank | Advertiser | Insertions | ||
|---|---|---|---|---|
| Week 44 | ||||
| 1 | HINDUSTAN LEVER LTD | 209521 | ||
| 2 | RECKITT BENCKISER (INDIA) LTD | 69373 | ||
| 3 | ITC LTD | 45744 | ||
| 4 | BROOKE BOND LIPTON INDIA LTD | 41777 | ||
| 5 | WIPRO LTD | 35309 | ||
| 6 | PONDS INDIA | 33595 | ||
| 7 | PROCTER & GAMBLE | 32321 | ||
| 8 | CADBURYS INDIA LTD | 31343 | ||
| 9 | GODREJ CONSUMER PRODUCTS LTD | 24275 | ||
| 10 | COLGATE PALMOLIVE INDIA LTD | 22540 | ||
| TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, | ||||
Top Brands:
Santoor Sandal and Turmeric ranked first in the top brands category of BARC week 44 ratings. It had inserted 18995 ads on TV during this period. The second spot was acquired by Surf Excel Easy Wash with 13807 insertions. Trivago grabbed third position with 12457 insertions. Clinic Plus Shampoo, Lux Toilet Soap, Lifebuoy Toilet Soap, Lizol, Honda Activa 125, Santoor Beauty Soaps and MDH Masala Range were the other top brands spotted in the top 10 brand's list of BARC India ratings week 44.
| Rank | Brands | Insertions | ||
|---|---|---|---|---|
| Week 44 | ||||
| 1 | SANTOOR SANDAL AND TURMERIC | 18995 | ||
| 2 | SURF EXCEL EASY WASH | 13807 | ||
| 3 | TRIVAGO | 12457 | ||
| 4 | CLINIC PLUS SHAMPOO | 11043 | ||
| 5 | LUX TOILET SOAP | 10303 | ||
| 6 | LIFEBUOY TOILET SOAP | 10093 | ||
| 7 | LIZOL | 9740 | ||
| 8 | HONDA ACTIVA 125 | 9277 | ||
| 9 | SANTOOR BEAUTY SOAPS | 8896 | ||
| 10 | MDH MASALA RANGE | 8622 | ||
| TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals,
MUMBAI: Broadcast Audience Research C |
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