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  • Asics strides ahead with limited edition Tata Mumbai Marathon 2025 merchandise

    Asics strides ahead with limited edition Tata Mumbai Marathon 2025 merchandise

    MUMBAI: They are putting their best foot forward – Asics , the Japanese sportswear pioneer that seamlessly merges performance and style and the 20-year old Tata Mumbai Marathon run by the well-known and admired Singh brothers – Anil and Vivek of Procam International. 

    Yesterday, Asics  unveiled its twentieth edition limited merchandise for the Tata Mumbai Marathon 2025, celebrating one of Asia’s prestigious athletic events. Uniting the spirit of sports and fashion, the collection was launched at Mumbai’s vibrant Linking road Asics store by actor-triathlete Saiyami Kher, along with Asics brand athletes Rohan Bopanna and Saurav Ghosal.

    This isn’t just merchandise—it’s a testament to the rich, evolving legacy between India and Japan, ready to stride confidently into the future,  said a company statement..

    This year’s limited-edition merchandise pays homage to Mumbai’s iconic Marine Drive, known as The Queen’s Necklace. The designs capture the vibrant essence of Mumbai’s shoreline, blending urban energy with the natural rhythm of the sea. The merchandise features t-shirts adorned with tetrapod patterns and wave-inspired graphics, symbolising the resilience and harmony of the city.

    Asics also revealed the Gel-Kayano 31 limited edition, reflecting  Mumbai’s spirit. With colours inspired by the city’s dynamic skyline, such as Illuminate mint and safety yellow for men and summer dune for women, the shoe combines a 4D guidance system for stability, FF Blast Plus Eco cushioning, and PureGel technology for smooth strides over any distance.

    The collection aims to unite Tata Mumbai Marathon participants in a shared sense of purpose and community. Designed to celebrate Mumbai’s vibrancy, the merchandise creates a connection between runners and the city’s unyielding spirit.

    Said Asics India & south Asia MD Rajat Khurana: “Our ongoing association with the Tata Mumbai Marathon as the official sports goods partner reflects our shared values of passion, endurance, and community.  This collection reflects Mumbai’s vibrant spirit and  every participant’s  resilience. We remain committed in our mission to provide athletes with the best fitness gear to not only inspire but also help them achieve their individual goals and celebrate their journey.”

    Added  Procam International MD Anil Singh:  “Today, the Tata Mumbai Marathon represents everything good Mumbai stands for. As we approach the landmark twentieth edition, every step taken towards this iconic event reflects our shared commitment to excellence and the power of movement to bring people together. Asics has been an integral part of the Tata Mumbai Marathon journey and the Procam family, consistently raising the bar with premium event merchandise our participants truly treasure.”

    The official Tata Mumbai Marathon merchandise is available at Asics flagship stores nationwide and online at www.Asics.co.in/tmm2025

  • VIDA is the electric two-wheeler partner for 20th Tata Mumbai Marathon

    VIDA is the electric two-wheeler partner for 20th Tata Mumbai Marathon

    Mumbai: VIDA, powered by Hero, the mobility brand of Hero MotoCorp, has partnered with Procam International as the ‘electric two-wheeler partner’ for the 20th edition of the Tata Mumbai Marathon.

    The Tata Mumbai Marathon’s partnership with VIDA marks a significant step towards sustainable mobility, aligning with Procam International’s commitment to eco-friendly and green practices.

    The race has been at the forefront of sustainability initiatives, including waste management, recycling, and promoting greener transportation options. Driven by innovation at its core and led by the vision to “Be the Future of Mobility,” Hero MotoCorp’s VIDA brand has quickly accelerated into people’s hearts, becoming one of the most loved electric two-wheeler brands in the country. This partnership with the Tata Mumbai Marathon follows VIDA’s successful collaborations with Procam’s running events in Bengaluru and Delhi.

    The partnership aims to electrify the fan experience, as VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners can look forward to engaging with VIDA.

    Official electric scooter – The VIDA V1 will be the official electric scooter of the Tata Mumbai Marathon. It will be utilised for all official requirements throughout the event, reinforcing its role in supporting the race and promoting sustainable mobility.

    Commenting on this partnership, Hero MotoCorp, chief business officer – emerging mobility business unit (EMBU) Dr Swadesh Srivastava said, “We are excited to be associated with the Tata Mumbai Marathon 2025 as the official electric two-wheeler partner. This collaboration perfectly aligns with our vision to lead the charge toward a more sustainable future. It also reflects our support for the changemakers – runners, volunteers, and communities – who are embracing sustainable choices and inspiring others to do the same. At VIDA, we are not just advocating for a healthier lifestyle but also driving the message that sustainable choices, whether in mobility or personal well-being, can create a lasting impact. Our electric vehicles symbolize a commitment to environmentally conscious solutions, much like how running represents a dedication to sustainability. Mumbai is a vital market for VIDA with its growing inclination towards electric mobility and this event will go a long way in building a deeper connect with customers here.”

    Speaking about the association, Procam International MD Anil Singh said, “After the successful partnerships with our running events in Delhi and Bengaluru, we are excited for another joyous ride with VIDA, this time for the special and milestone 20th edition of the Tata Mumbai Marathon. With sustainability at the core of everything we do, we are delighted to have VIDA as a partner that shares our commitment to prioritising a sustainable future. Together, VIDA and Procam will work on a range of exciting initiatives that will enhance the overall experience for participants.”

    The Tata Mumbai Marathon (TMM), as it celebrates its 20th iconic year, has paved the way for a holistic approach to sports in India with profound socio-economic health and sustainable impacts. It is a symbol of pride and unity for the country. #HarDilMumbai.

    Since its inception, Tata Mumbai Marathon’s journey has been transformational – from starting a health & fitness revolution that spawned over 1700 races in the country to creating a springboard for Indian long- and middle-distance runners with representation at the Olympics. Procam distance running events have also opened a new paradigm for sports sponsorships and created an eco-system around the sport estimated at $400 million.

    Furthermore, Tata Mumbai Marathon has been a silver lining for the social sector; more than 1,000 plus NGOs working for multiple causes have cumulatively raised over Rs 429.60 crores using these events as fundraising platforms, making them India’s largest sporting platforms for philanthropy.

  • ASICS Athlete Peter Mwaniki leads to victory at TCS World 10K Bengaluru 2024

    ASICS Athlete Peter Mwaniki leads to victory at TCS World 10K Bengaluru 2024

    Mumbai: ASICS, a global Japanese sportswear brand celebrates the 16th edition of TCS World 10K Bengaluru 2024. The 10K distance is widely regarded as the first milestone in long-distance running where athletes participate to give their personal best performance and others for running experience. The continued association of ASICS India with Procam International as the Official Sports Goods partner for TCS World 10K Bengaluru has been a remarkable journey with an astounding registration number of over 30,000 and dynamic competition amongst the runners across levels. ASICS athlete Peter Mwaniki with a remarkable timing of 28:15 minutes emerged as a winner showcasing his phenomenal performance and implacable commitment.

    The event marked a significant milestone for ASICS as the official sporting goods partner, exhibiting the brand’s commitment to providing the best technology-enabled shoes and apparel that includes the limited-edition NOVABLAST 4 with FF BLAST PLUS and FF BLAST PLUS ECO cushioning to create the perfect bounce effect concurrently encouraging softer landings, made with 20 per cent recycled bio content, in addition with superior apparel collection for both men and women to elevate the overall running experience.

    ASICS has experienced substantial growth in the running space across regions, solidifying its position as a preferred choice amongst athletes and fitness enthusiasts worldwide. This wave of movement has built strong running communities across India year-on-year and will continue to inspire more people to experience the uplifting benefits of movement.

    ASICS India and South ASIA, managing director Rajat Khurana said, “We are committed to support and inspire individuals to achieve their fitness goals and embrace a healthier, more active lifestyle through the power of running. With this continued association our focus remains to inculcate the runners about the power of movement to balance their physical and mental well-being. Witnessing 30,000 runners participate in this event is truly inspiring. This record-breaking turnout not only illustrates the growing passion for running in India but also solidifies ASICS’ role in nurturing this vibrant community. With 12 stores in the city and 25 stores in the region, South India remains a priority market for us.”

    Speaking of the collaboration Procam International, Jt, managing director Vivek Singh “It has been an exciting journey to have ASICS as our Official Sports Goods partner for the TCS World 10K Bengaluru 2024. Every year, the brand has set new benchmarks with top-of-the-line event merchandise that is highly sought after by our participants. Together, we are committed to promoting sportsmanship and fitness across the nation.”

    ASICS is leading the Running Movement in India, this phenomenal participation at the TCS World 10K Bengaluru reinforces ASICS’ position as a preferred choice for athletes and fitness enthusiasts in India. In addition to the technology and innovation-leading products, ASICS represents the brand’s commitment to nurturing the running community by giving them access to the ASICS Running Club. Through this initiative, ASICS emphasizes the holistic benefits of movement – not just empowering physical fitness, but also mental well-being which is widely talked about in ASICS global ‘Move Your Mind with ASICS’ campaign. 

  • VIDA V1 collabs with TCS World 10K Bengaluru 2024

    VIDA V1 collabs with TCS World 10K Bengaluru 2024

    Mumbai: Reiterating its commitment towards sustainability, VIDA, powered by Hero, the emerging mobility brand of Hero MotoCorp has collaborated with pioneers of the distance running movement in India Procam International as the electric two-wheeler partner for the Tata Consultancy Services (TCS) World 10K Bengaluru.

    The race is scheduled to be held on Sunday, 28 April 2024. This collaboration is yet another significant step by both companies towards promoting sustainable mobility and encouraging individuals to embrace clean transportation solutions.

    As part of the partnership, VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners will be able to engage with VIDA throughout the event.  

    Progress Parade – A convoy of VIDA V1 electric scooters will be at the start line of the “Majja Run” of the TCS World 10K Bengaluru. The VIDA V1 scooters, with their distinctiveness and energy, will take the lead and set the stage for the runners as they embark on their run. The VIDA V1 convoy will feature customers who have opted for clean mobility through VIDA V1 and real-life change makers who are bringing a transformation through their efforts. This convoy of change makers serves as proof that change begins with the action of a single person.

    Official electric scooter – The VIDA V1 is the official electric scooter of the world’s premier 10K and the VIDA V1 will be used for all official requirements during the event.

    Launched in 2022, VIDA embodies Hero MotoCorp’s vision to “Be the Future of Mobility”, with a focus on creating a meaningful world for future generations. Hero MotoCorp is one of the world’s largest corporate promoters of multiple sports. Through VIDA, this is the company’s first foray into the world of distance running.

    On the association, Hero MotoCorp chief business officer – emerging mobility business unit (EMBU) Dr Swadesh Srivastava said, “At VIDA, we believe in empowering individuals to make choices that promote sustainability and contribute towards a greener, healthier planet. Just as EVs promote a healthy planet, running is a healthy lifestyle choice too. Thus, we are delighted to be associated with TCS World 10K, Bengaluru, and put spotlight on the importance of sustainable mobility and wholesome choices. VIDA is committed to fostering a brighter future through our innovative products and services that offer convenience and efficiency. Our aim is to inspire participants to make environmentally conscious choices. Together, we can drive meaningful change and create a more sustainable world for generations to come.”

    Speaking about the association, Procam International Jt MD Vivek Singh said “We are pleased to welcome VIDA on board as the electric two-wheeler partner. Procam is committed to building partnerships that will enhance the race experience as well as contribute to the larger societal narrative. With Bengaluru emerging as a hub for electric mobility, this strategic alliance aims to revolutionize the local market, leveraging the city’s ever-growing affinity towards eco-friendly transportation solutions and delivering a green-conscious race.”

    VIDA is present in over 100 cities across India and will commence operations in Europe in FY’25. Its maiden offerings are the VIDA V1 Pro and the VIDA V1 Plus electric scooters. The V1 Pro comes equipped with the best-in-class combination of performance (0-40 in 3.2 secs), a no-compromise real-world range of 110 Km and a top speed of 80 km/h. Demonstrating cutting-edge technology, the VIDA V1 also offers industry-leading features such as custom mode (100 plus combinations), cruise control, boost mode, two-way throttle, key-less access and an over-the-air enabled 7” TFT Touch-Screen. This electric scooter is based on an intelligent platform that’s modular, scalable & flexible, enabling it to learn and adapt on the go.

    Procam International and its running events have been a testament to the power of this sport and what can be achieved when objectives are purpose-driven, passion-led and fuelled by the unwavering belief, to bring about a change in society for good. Over the years, TCS World 10K Bengaluru has changed the social, health & fitness paradigm in this country. Furthermore, the event has undertaken various green initiatives i.e. being a 100 per cent waste-managed race, the Madiwala Lake Urban Forest, and Cubbon Park Rejuvenation Project among others.

    TCS World 10K Bengaluru is a world athletics gold label race and this edition will see a record number of participation from over 30,000 runners from across the globe.

  • Tata Mumbai Marathon 2024 draws 59,000 participants across on-ground and virtual

    Tata Mumbai Marathon 2024 draws 59,000 participants across on-ground and virtual

    Mumbai: Asia’s prestigious Tata Mumbai Marathon (TMM) will witness over 56,000 participants take to the start line at the glorious Chhatrapati Shivaji Maharaj Terminus on Sunday, 21 January. Joining from different parts of the world will be an additional 2900 runners participating virtually through the TMM app.

    This iconic event has ushered in a running revolution that has redefined our country’s health, fitness, and giving paradigm. For the 19 edition of the event, the country will stand in unison as the city bursts to life in a celebration of #HarDilMumbai.

    TMM 2024 has broken all barriers with an overwhelming response from the running community across all categories. The Marathon – our feature race for the first time has crossed the 11,000 participant mark. This is a testament to how the running culture in India has evolved in the last two decades, with running becoming the fastest-growing urban sport.

    This World Athletics Gold Label Road race will witness in action defending champions and event record holders Ethiopians Hayle Lemi Berhanu and Anchialem Haymanot take center stage. Reigning Olympic and World Champion in Pole Vault Katie Moon along with marathon running icon Meb Keflezighi will add sheen to the Sunday morning as Event Ambassadors boosting morale and serving as an inspiration for runners.

    Deepak Kesarkar, guardian minister, Mumbai & minister for education, Govt. of Maharashtra said, “Tata Mumbai Marathon is the pride of India. It is not just a marathon, but it is a run for a cause. Mumbai is really proud to have Tata and TCS, as the flagbearers of this event. The kind of donations that are raised for various organisations is really praiseworthy. Because of such, the heritage of philanthropy is kept intact. Mumbai is very much similar to London with the kind of structures that we have. This is another attraction for all the participants who are coming from all over the world to participate. I welcome the event and we are there to extend our help. Our honourable CM and Deputy CM will be coming personally for the event. We are all for the slogan #HarDil Mumbai which is in the hearts of Mumbaikars and Indians.”

    Tata Sons head of brand and marketing Adrian Terron said “We are proud to be associated with the Tata Mumbai Marathon, an event that embodies athletic excellence and community spirit. With over 56,000 participants, including Mumbaikars and runners from across India and the world, TMM 2024 is set to be a remarkable display of human endurance and spirit. It will be truly inspiring to see each participant, from the elite to the first-time marathoners, pushing their boundaries to achieve the extraordinary. We extend our best wishes to all the participants, and hope that they have a successful and memorable running experience.”

    The Rs 405,000 prize money event will be spearheaded by the Defending Champion and the first Indian to win the Asian Marathon Championship in 2017 – Gopi T. Also toeing the start line will be 2020 champion Srinu Bugatha and Tirtha Kumar Pun, the 2023 Vasai Virar Mayor’s Marathon winner.

    Last year’s runner up Aarti Patil will be gunning for her maiden title and will be challenged by Jigmet Dolma, the runner-up in 2017 and 2019.

    The Indian men and women marathon winners will bag Rs 5,00,000 each, further incentivised with a Rs 2,00,000 course record bonus.

    In the half marathon category, Asian Games Silver Medallist Kartik Kumar and Bronze- medallist Gulveer Singh will be the main attraction and will be challenged by TSK 25K 2023 winner Sawan Barwal.

    TCS sr. vice president & country head of India business Ujjwal Mathur said “As we step into the New Year, TCS is thrilled to kick off 2024 with the Tata Mumbai Marathon, a celebration of resilience, togetherness, and the invigorating power of sport. As the title sponsor of the most iconic marathons in the world, the Tata Mumbai Marathon holds a special place in our commitment to sports and well-being. Our association with this iconic event reflects our brand ethos, emphasizing self-confidence, community spirit, and a positive future,”.

    IDFC FIRST Bank head of retail liabilities & branch banking, Chinmay Dhoble said, “We are thrilled to partner with the marquee marathon event, TATA Mumbai Marathon that celebrates the city of dreams, Mumbai. This event marks another year of our collaboration with the largest marathon in Asia. This association reinforces the Bank’s commitment to be involved in our customer’s journey, both fitness & financial. We look forward to an event that inspires camaraderie and honours their #JourneyToTheStart!”.

    HIGHLIGHTS 2024

    Over the years, the Tata Mumbai Marathon has been privileged to have some of the most esteemed brands associated with it. This year, two new partners have joined the fray – Club Vistara as the loyalty partner and Adhata as the institution partner.

    Association with Club Vistara, India’s rewarding frequent flyer program, aims to enhance the overall experience for the participants. Runners and their one additional person can enjoy unparalleled advantages, including exceptional deals on airfare, exclusive onboard offers, and special enrolment privileges with Club Vistara.

    Representing the Club Vistara, Vistara CCO Deepak Rajawat said, “We at Vistara, an airline owned by Tata Sons and Singapore Airlines formed in 2014, celebrate our 9 anniversary, and we are privileged to be the first-ever airlines to partner with Tata Mumbai Marathon. Club Vistara’s loyalty program has 35 partners on board, and Tata Mumbai Marathon is the first-ever sporting platform that we have partnered with. We look forward to promoting fitness and wellness as part of our initiatives within Club Vistara.”

    Since its inception, the Tata Mumbai Marathon has been an inclusive event and the Senior Citizen’s Run has been an integral part of this movement. For the 2024 edition, Adhata Trust an NGO working for over a decade with and for older persons with a mission to spread awareness, contribute, and promote the welfare of Senior Citizens through Holistic Wellbeing programs has joined as the Institution Partner.

    Exclusive Race Day, Tee By ASICS, Sports Goods Partner ASICS, the iconic Japanese sportswear brand has been a longstanding partner of the Tata Mumbai Marathon. For the 2024 edition, the brand will present all marathoners with a specially designed Race Day Tee-Shirt to honor their enthusiasm, effort, and steely resolve.

    Limited Edition Bisleri Bottles, The Hydration Partner, Bisleri has launched limited edition bottles featuring three top Indian Elite full marathon runners – Defending Champion & former Asian Marathon Champion Gopi T, TMM 2020 winner Srinu Bugatha and Marathon Runner Jigmet Dolma.

    Cosplay Your Way in the Dream Run!

    Unleash your inner pop icon at the Run in Costume Contest presented by Imagica at the Dream Run. Make your dash dressed as Wonder Woman, Jawan, or any character that fires your fandom, and race to glory on a track that’s as vibrant as our city’s pop culture pulse. Individuals and groups have a chance to win fabulous prizes by Imagica, cash rewards, and the title of Mumbai’s Run in Costume Champion!
    Live Performance by Saregama Artists
    To celebrate and applaud the efforts of all participants, TMM 2024 along with Saregama Artists will host a musical treat in the post-finish zone. Noted performers such as Varsha Singh Dhanao, Raja Hasan, Jaan Kumar Sanu, DJ Swattrex, Pranav Chandran, Avinash Gupta, Girish Chawala, Sherrin & DJ Pablo will perform renditions of popular Bollywood songs.

    Mumbai Festival

    The much-anticipated ‘Mumbai Festival 2024’ is gearing up to be a celebration of unity, culture, and diversity. This nine-day fiesta with collaborations from Tata Mumbai Marathon and the Kala Ghoda Arts Festival will be a mix of popular events along with a music fest, an expo, cinema and beach fests, a movie competition, a cricket clinic, start-up fest, among others.

    Representing the Mumbai Festival, Jayshree Bhoj, Principal Secretary Tourism, Govt. of Maharashtra, said, “This is the very first time, the government of Maharashtra has come up with an idea of Mumbai festival, which celebrates the spirit of Mumbai. The Government of Maharashtra plans to make it an annual event. I am grateful and obliged that we are partnering with the Tata Mumbai Marathon in our very first year. I am hoping this association could go a long way. I wish the Tata Mumbai marathon the very best”.

    Procam International Jt. MD Vivek Singh said, “The past six months have been phenomenal for Tata Mumbai Marathon, as we hit new records with the teeming registration count. We worked in tandem with the state and civic authorities to ensure a seamless race and with brands to deliver innovations and elevate the participant’s race day experience.”

    He further added that marathon efforts have been made by all stakeholders, and this will culminate in an unforgettable journey for runners, stakeholders, and everyone associated with the Tata Mumbai Marathon. Today, participating in TMM means becoming a part of something bigger, a mosaic of strength, courage, and Mumbai’s indomitable spirit. Good luck and Godspeed to everyone who will be a part of the 2024 edition.”

    MIRCHI GET ACTIVE EXPO

    The Mirchi Get Active Expo, is a one-stop destination to experience the latest offerings in the health, fitness, and wellness industry. It is also a hub for all confirmed participants to collect running bibs, study race day instructions and timelines, approach plans, layout plans, security arrangements, traffic restrictions, road closures, and other provisions that will come into force on Race Day.

    Date & Time:

    17th to 19th January 2024 – 10.30 a.m. to 7.00 p.m 20th January 2024 – 10.00 a.m. to 5.00 p.m.

    Venue: Kalina University Campus, Gate no. 2, Sports Complex open ground, Vidyanagari, Kalina, Santacruz (East).

    The Tata Mumbai Marathon is supported by the Government of Maharashtra, the Ministry of Youth Affairs & Sports, the Ministry of External Affairs, the Ministry of Home Affairs, MCGM, Mumbai Police, Sports Authority of India, the Athletics Federation of India, World Athletics (WA), Association of International Marathons & Distance Races (AIMS) and Global Sports Communication.

    For more information about the Tata Mumbai Marathon 2024 visit, https://tatamumbaimarathon.procam.in/

     

  • Franklin Templeton to be the investment partner for all Procam distance running events in india

    Franklin Templeton to be the investment partner for all Procam distance running events in india

    MUMBAI: Procam International, pioneers of distance running events in India, announced its partnership with Franklin Templeton, one of India’s largest* fund houses, as Investment Partner for all their four world-class running events. The association is slated to start with Tata Mumbai Marathon on January 19, 2020.

    Franklin Templeton aims to use a digital first approach to engage the runner community, with innovative offerings towards increased financial security.

    Today, running is the fastest growing participative sport in India. Procam running events have played a pivotal role in this transformation – from starting a health & fitness revolution that spawned over 1400 races in the country, to creating a springboard for Indian long- and middle-distance runners. Re-enforcing bonds with civil society, these events have become a beacon of humanity and compassion.

    The road has been a great leveler and distance running has transcended boundaries to become a Sport for All – beyond politics, religion, race, colour and gender.

    Franklin Templeton believes that investing is not a 100-meter dash, but a marathon. There are many similarities in skill, character and attitude between a successful marathon runner and a successful investor. When one speaks about a marathon runner, the quality that repeatedly finds mention is physical stamina and when it comes to investing as well, it’s about the mental and emotional stamina that is needed to navigate the ups and downs of the market.

    Franklin Templeton released a campaign called the “Marathon of Life” that helps the viewer draw inspiration from nine real life stories of marathon runners. It highlights important traits like being resilient, stepping up, having a goal, starting early, taking risk, diversifying efforts, power of compounding, importance of a guide and the importance of starting the journey anytime irrespective of your age. These resonate with principles of successful long-term investing.  

    Mr. Sanjay Sapre, President, Franklin Templeton – India, on the association said, “The growing focus on fitness, health and wellness is evident and certainly a step in the right direction. It is equally important for people to focus on their financial health and wellness.   Our partnership with Procam as an ‘Investment Partner’ is an ideal match, as we find a lot of common ground between long-distance running and investing. This includes many aspects like coaching, discipline, resilience, and the ability to master one’s emotions. We encourage investors to participate and excel in their own Marathon of Life.”

    Speaking on the partnership, Anil Singh, Managing Director, Procam International, said, “The support of our sponsors has been instrumental in the accelerated growth and success of distance running. We have always believed in cementing long-term partnerships, beyond return on investment. It is our pleasure to welcome aboard the globally renowned Franklin Templeton as our Investment Partner starting from TMM 2020. Franklin Templeton draws a synonymous co-relation with running marathons, life and investments. We are privileged with this visionary approach and as partners, we look forward to providing runners across the globe a new experience.”

    The partnership is set to kick off through one of the Franklin Templeton’s key campaign for all TMM 2020 – My Journey Video. It captures a runner's performance across the duration of the Tata Mumbai Marathon 2020 and highlights key statistics of their pace, and split timings.

    Tata Mumbai Marathon 2020 is scheduled to take place on 19th January 2020 and the 17th edition is expected to witness over 50,000 participants on the streets of Maximum city. 

  • Procam International wins ‘Best Innovation’ at Mass Participation World Awards 2019 for Tata Mumbai Marathon Inspiration Medal

    Procam International wins ‘Best Innovation’ at Mass Participation World Awards 2019 for Tata Mumbai Marathon Inspiration Medal

    Mumbai: Thriving towards attaining excellence in sports management, Procam International, India’s leading sports promoter, won the ‘The 'Best Asian Innovation' honor at the Mass Participation World Industry Awards 2019 in Singapore yesterday.

    The honor was bestowed on Asia’s most prestigious Tata Mumbai Marathon for launching the world’s first ‘Inspirational Medal’ at the 2018 edition.

    The company’s pioneering efforts towards creating a running revolution in India and constantly striving to innovate and enhance runner experience has led to this accomplishment.

    With humble beginnings back in 2004, today the Tata Mumbai Marathon has helped put India on the global map of distance running, with many of its star athletes winning laurels for the country on international platforms. The journey of this event for the past 16 years has been transformational. From starting a health & fitness revolution in the country to bringing the community together without discrimination on one common platform, to creating an equal chance for amateurs and elite runners alike to vie for glory, to becoming the single-largest fund-raising platform of Indian sport.

    Globally, Tata Mumbai Marathon is among the world’s top ten races.

    A world’s first, The Inspiration Medal is a creative outcome of the collaboration between Procam International and Chlorophyll Innovation Lab. The idea behind the Inspiration Medal was based on an essential finding of large-scale research conducted with runners – the most important role in a runner’s life is played by their families, friends, their peers that continue to encourage them to push their boundaries. The preparations for a marathon require 8-10 months of dedication and perseverance and the ‘Inspiration Medal’ is a symbol of recognition for both, runners and their inspiration.

    The unique medal comes with the special feature which lets one medal be forced apart into two different medals, one that says ‘Finisher’ and the other that says ‘Inspiration’. This path-breaking concept created immense buzz when it was launched two years ago, and resulted in manifold increase in inquiries for the full marathon from running enthusiasts, in addition to generating earned media of over 2 million USD for the event.

    On the occasion Vivek B Singh, Joint MD, Procam International said, “We are thrilled with the honor bestowed by MPW Awards on the Tata Mumbai Marathon. For an event as young as the Mumbai Marathon to be competing with the best out there, is definitely something for all of us to be proud of. The Inspiration Medal was truly unique when it was launched two years ago, and continues to be most sought after amongst runners. This recognition and honor will motivate our team to continue their untiring efforts in making the Tata Mumbai Marathon India’s pride and Asia’s most prestigious marathon. With the 17th edition less than a month away, this is a big boost to the entire team that works to make this event the success that it is!”

    Chitresh Sinha, CEO, chlorophyll innovation lab said, “As a brand and innovation partner to the Tata Mumbai Marathon, the process of turning a symbol of victory into an innovative symbol of inspiration was extremely exciting for us. At chlorophyll innovation lab, our focus is on using innovation to bring alive a brand’s philosophy in an impactful manner that is extremely engaging and totally different from traditional advertising. We believe the ‘Inspiration Medal’ communicates the spirit of the Mumbai Marathon perfectly! We’ve been partners to Procam for a decade now and it is exciting to see how an event like The Tata Mumbai Marathon has become a showcase of people pushing physical boundaries but boundaries of the human spirit.”

    The Mass Participation World (MPW) Awards programme is a peer-reviewed initiative to recognize the best events and mass participation initiatives in the industry in Asia. The finalists for the nine award categories were selected based on data collected by self and industry award nomination; anonymous industry expert nomination; and information taken from the inaugural MPW participant and industry survey. MPW fosters year-round collaboration & best practice within the Mass Participation Industry. Engagement is across all verticals including running, cycling, triathlon, obstacle racing & swimming with all members of the industry from Governments and cities to federations, brands, rights holders, suppliers and not-for profit organizations.

  • ASICS limited-edition GEL-NIMBUSTM 22, TATA Mumbai Marathon 2020 official Race Day T-Shirt unveiled

    ASICS limited-edition GEL-NIMBUSTM 22, TATA Mumbai Marathon 2020 official Race Day T-Shirt unveiled

    MUMBAI: Japan-based sportswear company ASICS and India’s leading sports promoter Procam International today unveiled the limited-edition GEL-NIMBUS™ 22 along with the official ‘Race Day T-Shirt‘ for the 17th edition of Asia’s most prestigious TATA Mumbai Marathon (TMM) 2020. ASICS Brand Athlete Rohan Bopanna and Influencer Nikita Dutta did the unveiling at the ASICS store, in Mumbai.

    Celebrating the completion of its decade-long association with TATA Mumbai Marathon, ASICS launched the GEL-NIMBUS™ 22, a limited-edition long-distance running shoe at the event. Dedicated to the spirit of Mumbai, the name of the city is emblazoned on the shoes for an exclusive design patent with superior technology and enhanced fit, making it a true collector’s item!

    The ASICS ‘Race Day T-Shirt’ is also a mark of accomplishment for every individual participating in the TATA Mumbai Marathon and will be a part of the Race Day Kit along with the bib. All Full Marathon participants will receive the exclusive Race Day T-shirt. The association with TMM is an extension of ASICS’ philosophy to produce innovative sports products solutions and technologies to help athletes and fitness enthusiasts achieve their goals.

    “From the moment runners sign up for the Marathon, we are their partners through their training program and till they cross the finish line. We mark our decade long association with the Tata Mumbai Marathon by launching our first ever-limited edition shoe especially designed to celebrate the city that is always on the move- Mumbai! It is truly a significant milestone for the brand and we will continue to give our consumers a manufacturing innovation every year,” said ASICS India managing director Rajat Khurana.

    Procam International managing director Anil Singh who was also present at the event added, “Tata Mumbai Marathon is globally viewed as an iconic Event. It invokes a sense of Pride in each and every one of us, furthermore the event is Mumbai's biggest showcase to the World.  ASICS commitment to excellence is well known, but what makes them truly special is the Respect and Partnership they bring to their Sponsorships. It is with this sentiment at heart, that ASICS has designed the limited-edition shoe line especially dedicated to all Mumbaikars runners who are the 'true owners' of this iconic property.  A must have collector’s item!

    Speaking about the event, Rohan Bopanna said, “TATA Mumbai Marathon is the most significant marathon in India and it has always motivated me in many ways to enhance my running skills. ASICS has been instrumental in my journey and has provided me with the right kind of gear for training and practice sessions. I wish the participants the best and hope ASICS gets them moving, as it did for me.”

    Commenting on the association, actress Nikita Dutta said, “I have always loved the brand ASICS for its high-performance sports gear. Being a proud Mumbaikar growing up in the city, I’m quite excited to unveil the first ever limited-edition shoe and Race Day t-shirt for the Tata Mumbai Marathon. I’m participating in the marathon too and looking forward to enhance my performance with the exclusive GEL NIMBUS 22.’’

    The GEL-NIMBUS 22 will be available from 5 December at all ASICS retail and online stores. The TATA Mumbai Marathon will be hosted on 19 January 2020 and begins from opposite the historic Chhatrapati Shivaji Terminus Mumbai. Runners will pass many iconic locations such as Flora Fountain, Marine Drive, Chowpatty, Haji Ali, Mahim Church, and the Bandra–Worli Sea Link.

  • IT’S TIME FOR TATA MUMBAI MARATHON 2020

    IT’S TIME FOR TATA MUMBAI MARATHON 2020

    Mumbai: Procam International, pioneers of distance running events in India, today announced the launch of registrations for the 17th edition of Tata Mumbai Marathon (TMM), beginning Friday, 26th July 2019. Asia’s most prestigious marathon will witness 50,000 runners take a step forward in an event that inspires everyone it touches, to #BeBetter. As per tradition, the running extravaganza has set its date for the Maximum City, on the third Sunday of the new year, 19th January 2020.

    Unlike any other event in the country, Tata Mumbai Marathon has the privilege of being hosted and launched from the glorious precincts of Raj Bhavan. The Raj Bhavan welcomed to its majestic environs, dignitaries and sponsors of the event including Suprakash Mukhopadhyay  Company Secretary, Tata Sons, Ujjwal Mathur-Vice President and Country Head, Tata Consultancy Services, the title sponsors of the event and Anil & Vivek Singh, Promoters Procam International.  The first citizen of the state, the Honorable Governor of Maharashtra, Shri. CH. Vidyasagar Rao signed on, as the first participant of TMM 2020.

    Honorable Governor of Maharashtra, Shri. CH. Vidyasagar Rao said,”The Tata Mumbai Marathon have grown tremendously over the years and it’s a delight to be the first one to register for this prestigious marathon. The journey of the Mumbai Marathon is truly spectacular which has touched lives of millions of people while synonymously creating fitness conscious society. It has become a single largest fundraising platform which is benefitting thousands of people.  The marathon represents the secular and democratic feature of our country.”

    He added that, “I have attended all the marathons and the charity events which entitles me to be called as Marathon Man. “

    Harish Bhat, Brand Custodian Tata Sons said, “ We are delighted to continue our partnership with India’s premier marathon the Tata Mumbai Marathon. We hope the event is even more enabling, engaging and inclusive. As the largest marathon in Asia, the Tata Mumbai Marathon is where runners, athletes, activists and citizens come converge as the face of new India to the world.”

    Ashish Shelar, Sports and Education Minister Maharashtra said, “It is my first event where I am participating as a sports minister of the state and I wish the prestigious Tata Mumbai Marathon a great success. The contribution of the organizers is commendable. It’s a celebration which brings people from different walks of life and the kind of enthusiasm shown by everyone portrays the togetherness and enables the runners to feel and connect with the city of Mumbai.”

    Vivek Singh, Joint MD, Procam International said, “The registrations for TMM begin six months in advance to ensure an equal opportunity for all to be a part of this mega event. Each year we strive towards engaging with and inducting new participants into the running fraternity and this year, we look forward to welcoming 50,000 runners at TMM 2020. For 2020, we have the Open 10K exclusively for women and those running for a cause.

    Decades ago, when the inaugural edition was announced in 2004, we could hardly imagine a running movement that would sweep across the country. This event has inspired citizens to come together on a common platform, beyond boundaries of sport, religion, race and colour. We are humbled and grateful to our sponsors, partners, city authorities and importantly participants from across India and the world; they have all played a crucial part, in making this event the sporting Festival of Mumbai!”

  • Airtel Delhi Half Marathon 2015 ropes in Seiko as official ‘Timing Partner’

    Airtel Delhi Half Marathon 2015 ropes in Seiko as official ‘Timing Partner’

    MUMBAI: Sports management and marketing company Procam International has roped in Seiko as the official ‘Timing Partner’ for the Airtel Delhi Half Marathon (ADHM) 2015. This is Seiko’s maiden alliance with the half marathon to be held in Delhi on Sunday, 29 November 2015.

     

    Seiko decided to come onboard for Delhi having sponsored the Standard Chartered Mumbai Marathon 2015 (SCMM 2015) and TCS World 10K 2015. With this partnership, all three events join the ranks of international sporting events such as the Olympics, the Commonwealth Games, the IAAF World Championships in Athletics and the FIFA World Cup, all of whom Seiko has provided its timing technology and served as Official Timer.

     

    Keeping true to the tradition of partnering with major brands globally, Seiko will join a list of partners and sponsors partnering the ADHM, SCMM, and TCS World 10K Bengaluru.

     

    Procam International joint MD Vivek Singh said, “Over the years Seiko has associated with some of the most significant international sporting events and through those associations has built a stellar reputation for itself. Having had them onboard during the Standard Chartered Mumbai Marathon 2015, and TCS World 10K Bengaluru 2015, we are delighted to welcome them to the beautiful city of Delhi for the ADHM, and are also pleased to be our partner of three events in India. We are sure that this is just the beginning of a long-standing association with the world’s leading time-keepers.”

     

    “Our maiden partnership with Procam International for the Standard Chartered Mumbai Marathon 2015 and TCS World 10K Bengaluru 2015 was a success. The run attracted world’s top distance runners and emphasised on the growth of the running revolution in the country, and we hope Delhi is an encore in terms of the enthusiasm as well. As a brand that believes in supporting the growth of sport Seiko is glad to associate with the ADHM 2015, as the event’s Official Timing Partner and we hope to contribute to its success,” added Seiko India president Atsushi Kaneko.