ITV

Tag: Probus

  • Probus Insurance partners with Star Sports India for T20 World Cup 2024

    Probus Insurance partners with Star Sports India for T20 World Cup 2024

    Mumbai: Probus, an Insurtech company, is thrilled to announce its partnership with Star Sports India for the T20 World Cup 2024. As one of the Action replay partners to the prestigious tournament, Probus is set to enhance its presence and reach in the Indian markets. Along with this, the collaboration will also enable Probus to establish a strong visibility in the MENA region, where the matches will be aired.

    Speaking on the development, Probus MD Rakesh Goyal said, “We are thrilled to team up with Star Sports India for the T20 World Cup 2024. This collaboration aligns with our mission to connect with diverse audiences and enhance our brand’s visibility on a global scale. Cricket enjoys a massive following across all age groups, making it an ideal platform to engage with a wide audience. By partnering with Star Sports India, which offers broadcast in multiple regional languages, we aim to reach every corner of India and beyond, ensuring our message resonates with billions of cricket fans.”

    Probus in the past has associated with several sports partnerships, namely the Pro Kabaddi League and the ICC Men’s Cricket World Cup 2023. This year, Probus plans to further leverage its partnership with Star Sports India through dynamic digital content, and interactive social media initiatives designed to captivate audiences. Additionally, Probus will utilize innovative branding opportunities in this period to ensure maximum visibility and engagement throughout the T20 World Cup 2024.

    This collaboration is a strategic move to strengthen Probus’s brand presence and engage millions of potential customers, reinforcing its commitment to innovation and customer-centricity in the Insurtech sector.

    Probus today is renowned for its robust technology platform, revolutionizing the Insurtech industry. With ambitious plans to expand its reach and establish 100 branches, and 500 salesforce locations by 2027-28, Probus is poised to revolutionize the insurance landscape in India.

  • Probus Insurance joins hands with Disney+ Hotstar for Pro Kabaddi League 2023

    Probus Insurance joins hands with Disney+ Hotstar for Pro Kabaddi League 2023

    Mumbai: After an overwhelming response during the ICC Men’s Cricket World Cup 2023, Probus Insurance, one of the Insurtech brands, yet again joined hands with Disney+ Hotstar for Pro Kabaddi League 2023. Like their previous association, Probus will again be the exclusive partner for the action replay bug for Pro Kabbadi League Season 10, featuring their brand ambassador, Bollywood celebrity Hrithik Roshan.

    Pro Kabaddi League is the most popular kabaddi league in the world. In a testament to its widespread popularity, the PKL league achieved a staggering viewership of 435 million during its last season resonating with a diverse audience from avid sports enthusiasts to casual viewers, making it one of the most-watched sporting events in the country after the IPL.

    Probus Managing director Rakesh Goyal said in the announcement, “We are thrilled to embark on this new journey with exclusive rights for the Action Replay Bug for Pro Kabaddi League this season. Probus has a strong local footprint of 800+ cities, serving 15000 pin codes, where most of our penetration is rural. With this tie-up, we aim to reach out to the rural belt, where Pro Kabaddi League is also making the sport an aspiration for the people in Tier 2 3 cities, touching diverse segments of the population. This is exactly where our brand ethos binds us together, boosting the purpose of this association.”

    Disney+ Hotstar Head – Ads Dhruv Dhawan said, “At Disney+ Hotstar, it is our constant endeavour to enable our advertisers to meet their business goals by leveraging our tentpole events. We are delighted to associate with Probus across our marquee sports properties, such as the ICC Men’s Cricket World Cup 2023 and now the Pro Kabaddi League Season 10. We hope to continue to build on this association in the future as well.”

    Probus’s online platform presents an array of insurance products, including motor, life, health, and SME. Having surpassed 1000 crore premium in the last year, the company has achieved a significant milestone. Aligned with IRDAI’s goals, Probus aims to expand into rural markets by deploying Bima Vahak, a specialised distribution channel, in every gram panchayat nationwide.