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Tag: Pro Kabaddi League

  • Star Sports garners 28 per cent viewership growth in first 24 PKL matches

    Star Sports garners 28 per cent viewership growth in first 24 PKL matches

    Mumbai: Star Sports, the official broadcaster of the Pro Kabaddi League, has notched up significant viewership figures building on a strong start at the opening weekend, solidifying its status as the second most popular sport in the country. According to BARC, Star Sports reached an astounding 158 million viewers in the first 24 matches of the tournament, marking an impressive growth of 20 per cent compared to the previous season. The watch time during this period increased by 25% to 12.8 billion minutes compared to the last edition. The broadcaster also witnessed a remarkable growth of 28 per cent in TVR compared to season 9, reflecting the growing interest and enthusiasm among fans for the high-octane action that Pro Kabaddi League delivers.

    A Star Sports spokesperson said, “We are thrilled to witness the overwhelming response and would like to thank fans for their continued love for the sport. Pro Kabaddi League holds a special place in the hearts of millions, and the increasing viewership numbers are a testament to the league’s popularity. The fast-paced matches and nail-biting endings have kept fans on the edge of their seats.”

    The Pro Kabaddi League has become a cultural phenomenon in India, showcasing the indigenous sport at its best and providing a platform for athletes to shine on the national stage. Star Sports Network remains committed to delivering unparalleled sports entertainment, and these remarkable viewership figures demonstrate the unwavering support and passion of the Indian audience for Pro Kabaddi.

    Reach and Watch-time Data for 2+U+R (TV + OOH)

    Ratings on India Urban M15+ AB 

  • Dabang Delhi teams up with Furo Sports for PKL Season 10 sponsorship

    Dabang Delhi teams up with Furo Sports for PKL Season 10 sponsorship

    Mumbai: Dabang Delhi Kabaddi Club, the champions of the Pro Kabaddi League in Season 8, is delighted to announce Furo Sports as its esteemed powered by sponsor for the ongoing Season 10 tournament. Furo Sports, a distinguished brand under the umbrella of Red Chief, stands as a beacon of commitment to quality and innovation. This partnership symbolizes the fusion of athletic prowess and cutting-edge style, reinforcing Furo’s steadfast dedication to the sporting spirit.

    Leayan Global Pvt Ltd (brand: Furo Sports & Red Chief) head of marketing Mayank Jain expressed his excitement about the collaboration, stating, “We are delighted to partner with Dabang Delhi Kabaddi Club. This collaboration is a testament to our commitment to supporting excellence in sports. We look forward to a successful partnership and are eager to contribute to the team’s success.”

    Dabang Delhi Kabaddi Club CEO Durganath Wagle shared his thoughts on the partnership, saying, “We are thrilled to announce Furo by Red Chief as a vital partner for our ongoing Pro Kabaddi League season. This collaboration signifies the synergy between Dabang Delhi’s pursuit of excellence and Furo’s renowned commitment to quality and innovation. As we navigate this exhilarating season together, we anticipate a harmonious blend of stellar performances and unforgettable moments. Furo by Red Chief’s dedication to style and substance perfectly aligns with our vision, and we are excited about the ongoing success and impact this partnership will bring to our fans, enhancing the overall sporting experience.”

    Furo by Red Chief aligns seamlessly with the ethos of the Dabang Delhi Kabaddi Club. Together, they embark on a journey of excellence, leveraging the power of teamwork, skill, and passion. As the tournament unfolds, the collaboration promises not only to elevate the sporting experience but also to resonate with fans who appreciate the perfect blend of performance and style. Stay tuned for an exhilarating season ahead, where Furo Sports and Dabang Delhi Kabaddi Club unite to create magic on the kabaddi mat.

  • Star Sports witnesses a 38 per cent surge in ratings for the first four matches of Pro Kabaddi League Season 10

    Star Sports witnesses a 38 per cent surge in ratings for the first four matches of Pro Kabaddi League Season 10

    Mumbai: Star Sports, the official broadcaster of the Pro Kabaddi League, has notched up strong viewership figures for the opening weekend of the milestone 10th season. According to BARC, 80.1 million viewers tuned in to Star Sports for the first four matches, amassing 2.7 billion minutes of watch time. This underscores the immense popularity of the tournament among passionate fans of the second-biggest sport in the country. Additionally, the broadcaster has witnessed a remarkable growth of 38 per cent in ratings for the opening weekend compared to the last edition, showcasing the enduring appeal of Pro Kabaddi.

    Pro Kabaddi League’s return to its traditional caravan-style format has contributed to its resurgence in popularity and viewership. The tournament has witnessed spectacular performances, with Bengal Warriors commanding an unbeaten run, Gujarat Giants showcasing young raiders who are making their mark, and the return of high-flyer Pawan Sehrawat. Stalwarts like Pardeep Narwal, Maninder Singh, and Siddharth Desai have also left their mark on the league, creating a riveting narrative for fans. During the opening weekend, Gujarat Giants, led by Sultan Fazel Atrachali, won both their games at home against Telugu Titans and Bengaluru Bulls.

    A Star Sports Spokesperson said, “Pro Kabaddi League reflects the rich culture and heritage that flows through this sport in India. Our various regional feeds are customized to their respective states imbibing the values and local hero-building to capture the interest of the fans. We are glad to witness the surge in viewership for the fast-paced game and will continue to drive fandom for the rest of the season. The league generates new stars every season and has garnered support from some of the biggest celebrities, highlighting the promising trajectory of its progress through the years.”

    The marketing campaign, #IndiaKiHarSaansMeinKabaddi, featuring some of the biggest stars from the country including Tiger Shroff, Ballaya, and Sudeep Kichha ignited fervent support from fans, embodying the true essence and warrior spirit of the Pro Kabaddi League. Star Sports also collaborated with superstars across the country, who passionately supported their favorite Kabaddi teams and players. The entertainment quotient was elevated with the involvement of top-notch celebrities such as Hrithik Roshan, Manoj Bajpayee, Vicky Kaushal, Tara Sutaria, Nani, and Shiva Rajkumar as well as top Hollywood Superstar Jason Momoa of Aquaman fame. Star Sports also activated canters in five markets to spark enthusiasm among kids and kabaddi players at local clubs. The season began in grand style with an all-captains press conference on the Akshar River cruise at Ahmedabad.

    Reach and Watch-time Data for 2+U+R (TV + OOH)
    Ratings on India Urban M15+ AB

  • Haryana Steelers unveils anthem with renowned singer KD Desirock

    Haryana Steelers unveils anthem with renowned singer KD Desirock

    Mumbai: Haryana Steelers, the professional kabaddi team owned by JSW Sports in the Pro Kabaddi League, announced the launch of their vibrant and pulsating anthem ‘Non-Stop Haryanvi’, a collaborative creation with renowned singer KD Desirock. Embodying the fervour, colour and energy of the state, this anthem aims to rally fans and encapsulate the spirit of the Haryana Steelers.

    Within just a week of its release the video has garnered over 400k views on YouTube, and has touched 2M views on social media platform, Instagram. The teaser to the track had garnered over a million plays, even before the launch of the video and was listed as a trending audio track by the platform. Over 500 reels and remixes have been created by fans – using the track on both Instagram Reels and YouTube Shorts

    Expressing his excitement about the collaboration, KD Desirock stated, “The collaboration with Haryana Steelers began when the team approached me for a joint project. I was excited about the opportunity to create a unique track that captured the essence of Haryana Steelers, the sport and the state.”

    Focused on portraying the team’s vibrant energy, the singer further added, “When working on the track and video, I focused on bringing out the dynamic spirit of Haryana Steelers. The goal was to create more than just a song – a narrative that connects with the team’s identity, infusing energy and motivation for a strong bond with the local fans and audience.”

    The initial feedback on the collaboration has been overwhelmingly positive, prompting anticipation for more detailed reviews. “I am genuinely pleased with how the collaboration turned out. While awaiting more detailed reviews, the immediate feedback has been very positive” mentioned KD Desirock.

    Adding his perspective on the launch of the anthem, JSW Sports COO Divyanshu Singh commented, “As Haryana Steelers, we see ourselves not merely as a franchise, but as a team deeply committed to connecting with the local community of Haryana. Music, much like sports, transcends demographics and unites people. This anthem is our humble attempt to bridge that connection and bring people together to engage more closely with our team as we represent Haryana at the PKL.”

    Speaking about the association Vinay Tewatia said, “The response to the song has been exceptional as it marks the first-ever dedicated anthem for the Haryana Steelers. Its debut resonated with everyone in the team as well. I feel this will make a significant impact, not only within the team but also beyond that with our fans, as a true celebration of our vibrant Haryanvi culture. I’m convinced that the people of Haryana will embrace it as passionately as we have.”

    This anthem release further solidifies Haryana Steelers’ commitment to engaging with their fan base on a deeper level, fostering a sense of belonging and unity through the universal language of music.

  • Pro Kabaddi League ignites nationwide passion in schools and camps

    Pro Kabaddi League ignites nationwide passion in schools and camps

    Mumbai: Season 10 of the Pro Kabaddi League has been an absolute delight for fans, infusing an electrifying dose of excitement and passion not only within the stadium but also permeating through schools, institutions, and kabaddi camps nationwide. To forge an even stronger connection between the game and its aficionados, a captivating initiative kicked off on 1 December 2023 in cities such as Hyderabad, Chennai, Mumbai, Ahmedabad, and Bengaluru– the Canter Activity.

    The canter’s tentative route ingeniously combines school visits in the mornings and afternoons, where students are treated to riveting match highlights and Kabaddi content. The canter’s mission doesn’t stop at schools; it extends to Kabaddi camps and bustling locations with high footfall. Here, spectators are treated to live matches, intensifying the thrill and spectacle of the game.  

    The Pro Kabaddi League’s strategic activation aims at casting a wider net, attracting fresh audiences to the sport. With a particular focus on engaging kids, the initiative aspires to nurture a genuine interest in Kabaddi. By bringing the essence of the game to schools, the canter activity endeavours to create a ripple effect, channelling the newfound enthusiasm of students towards attending live matches.  

    More than just a promotional endeavour, these canter activations serve as pivotal instruments in heightening the overall excitement and thrill associated with the Pro Kabaddi League. By venturing into communities, schools, and camps, the Pro Kabaddi League not only expands its fan base but also deepens the roots of the sport across diverse demographics.

  • Pidilite’s Roff partners with Pro Kabaddi League 2023

    Pidilite’s Roff partners with Pro Kabaddi League 2023

    Mumbai: Roff has officially partnered with the highly acclaimed Pro Kabaddi League 2023. This collaboration marks a strategic move for Roff to expand its reach to a diverse set of audience, reinforcing its position in the market and gaining global recognition.

    Pidilite chief marketing officer Manish Dubey “We’re excited about Roff’s partnership with the Pro Kabaddi League (PKL) 2023 as we find a strong brand connection with PKL. The core brand promise of strong grip (that Roff has on tiles to walls) very well resonates in the game of Kabaddi. This connection made PKL very attractive for us”.

    Roff’s collaboration with the Pro Kabaddi League presents a remarkable opportunity to tap into the profound love and popularity that Kabaddi commands in India. Pidilite Roff products represent a fusion of advanced technology and local expertise on a global scale. Pro Kabaddi League in its ten years has transformed the landscape of kabaddi with innovative changes, turning it into a sport that inspires both players and fans across the globe. The 2023 Pro Kabaddi League began on 2 December 2023, in Ahmedabad, with subsequent matches taking place in each franchise’s respective home cities.

    The brand aims to maximize its visibility through a comprehensive plan, strategically placing features such as squeeze-ups (one per match), static LED perimeter boards, upper-tier branding, replay screen branding, and logo displays during crucial moments like presentations, award ceremonies, and end slates.

    As a part of the innovation, the Roff brand is visible across multiple touchpoints like the ‘Super Tackle’ segment of the game, during both occurrences of a super tackle and potential super tackle situations.

    The commentary also continues to further accentuate Roff’s exceptional bonding strength, embedding its tagline, ‘Magar ki Jakad.’ This integrated approach aims to strengthen Roff’s association with the Pro Kabaddi League and enhance its brand presence during key league moments.

  • Kabaddi is a game of the soil. Kabaddi Runs in everyone’s blood: Vicky Kaushal

    Kabaddi is a game of the soil. Kabaddi Runs in everyone’s blood: Vicky Kaushal

    Mumbai: The Pro Kabaddi League is redefining the fusion of entertainment and sports with an unparalleled experience for fans, by bringing together the top entertainment celebs with the zenith of kabaddi excellence. A galaxy of stars, including Vicky Kaushal, Tara Sutaria, Nani, and Shiva Rajkumar, have graced various promos and social media posts, sparking impassioned support from fans for their favourite teams and embodying the true essence of the PKL. The star-studded lineup continues with the much-awaited stadium visits from Manoj Bajpayee in Ahmedabad on 7 December 2023, and Sudeep Kichcha in Bangalore on 8 December 2023, infusing an extra layer of stardom into the already intense on-court action as the tournament progresses.

    In a promo released by Star Sports, the dynamic duo of Vicky Kaushal and Tara Sutaria come together to share their enthusiasm for the passion and excitement that only the Pro Kabaddi League can deliver. Tara Sutaria draws parallels between the game of kabaddi and life said “When difficulties are in front of you, don’t be scared, fight your fears! No matter who is in front of you, don’t fear, that’s the spirit of Kabaddi!.” Meanwhile, Vicky Kaushal expresses his affection for the homegrown sport of kabaddi and passionately cheers for his favourite heroes, Telugu Titans’ captain Pawan Sehrawat and UP Yoddhas’ captain Pardeep Narwal. He said “They are the heroes of Kabaddi. And they alone can take on seven players. Passion that doesn’t let them give up till the last second. They keep fighting till the last gasp. And Kabaddi is India’s game, India’s game of the soil. Kabaddi runs in everyone’s blood.”

     

  • Gravolite partners with Pro Kabaddi League 2023

    Gravolite partners with Pro Kabaddi League 2023

    Mumbai: Gravolite, one of the leading sports mat manufacturers in India, became the official supplier of Kabaddi Mats for the Pro Kabaddi league scheduled to be held from 2 December 2023 to 21  February  2024. These state-of-the-art mats have been approved by the Kabaddi Federation of India.

    The 10th season of Pro Kabaddi League started on 2 December 2023, with twelve teams, namely BengaluruBulls, Puneri Paltan, Jaipur Pink Panthers, U.P.Yoddhas, U Mumba, Bengal Warriors, Tamil Thalaivas, Patna Pirates, Dabang Delhi K.C., Haryana Steelers, Gujarat Giants, and Telugu Titans.

    Gravolite Kabaddi Mats will be used throughout the tournament considering the infrastructural requirement recommended by the Federation as per international standards and keeping in mind the safety and well-being of the athletes.

    Gravolite director Vaibhav Somani said, “Kabbadi as a sport has been gaining prominence over the years and we are thrilled to announce that Gravolite is the official supplier of Kabaddi Mats for this prestigious Pro Kabaddi League 2023. This esteemed event, hosted by India, serves as an invaluable platform for athletes to showcase their exceptional skills and for organizations like ours to provide sportspersons with the opportunity to experience our technologically advanced mats.

    At Gravolite, we are committed to manufacturing world-class mats that not only enhance the overall sports infrastructure experience but also prioritize the health and well-being of the players to avoid injuries. Our Gravolite Kabaddi mats offer the desired cushion base and floor padding, enabling athletes to perform their maneuvers effortlessly. Practicing and competing on professional mats like ours empowers sportspersons to elevate their performance and excel in international tournaments. We are honored to contribute to the success of Pro Kabaddi League 2023 and the advancement of Kabaddi as a sport.” He further added that Pro Kabaddi League, is a long tournament, and providing high-quality international mats is our priority.

  • Bengal Warriors secure six partnerships ahead of historic tenth PKL Season

    Bengal Warriors secure six partnerships ahead of historic tenth PKL Season

    Mumbai: The much-awaited tenth season of the Pro Kabaddi League is almost upon us, and the Bengal Warriors, one of the founding teams in the competition are putting in the hard yards, and preparing with great gusto, as they aim to land the title.  

    The Bengal Warriors, who won the championship in 2019, will understandably be keen on yet another title, and while the players, the management and the fans would be delighted at that, it would also be a source of great joy for the team’s brand partners, who have got their exclusive spots on the uniform.  

    Coached by the legendary K. Baskaran, the Bengal Warriors, who recently released a new jersey, will continue to wear the sports gaming news-only website DafaNews’ logo as the front of the jersey partner. Meanwhile, on the back of the jersey, the Warriors will have the Kajaria Ceramics logo.

    On the right arm, the Maninder Singh-led team will sport the Royal Green logo and on the left sleeve, it will sport – the League 11 logo. One of India’s leading news organisations, Zee News, have acquired the rights for their crest to be on the shorts. Last but not least Big FM logo will be on the nape of the jersey.

    “At Kajaria Ceramics, we are aligned towards to helping the Indian sporting ecosystem, and the Bengal Warriors have continuously shown an aptitude towards the upliftment of indigenous sports. The Warriors always put in their very best at every step and leave it all out there, which is something that is inspiring of sorts for us,” said Kajaria Ceramics Ltd JMD Rishi Kajaria.

    Zee Media chief executive officer Abhay Ojha expressed “We are thrilled to announce our collaboration with Bengal Warriors Kabaddi, a partnership that aligns seamlessly with Zee News’ commitment to showcasing excellence. This association not only strengthens our dedication to promoting diverse sports but also enhances our brand visibility. We believe it’s a winning combination that will contribute significantly to our business success.”

    “We are excited about this association with Bengal Warriors, one of the most formidable teams in the Pro Kabaddi League. Royal Green as a brand that embodies a perfect blend of success and quality finds synergy in Kolkata’s Pro Kabaddi League team Bengal Warriors, who are the perfect blend of strength, tenacity, agility and endurance. The Royal Green brand franchise is dedicated to support and encourage the spirit in which this team plays such an exciting exhilarating sport. Looking forward to an adrenaline-packed Kabaddi season,” said ADS Group chief executive officer Virat Maan.

    “The tenth season of the Pro Kabaddi League is truly an iconic and landmark one, and the Bengal Warriors family is extremely proud to have been part of such a journey right from the get-go. We are excited to partner with – DafaNews, Kajaria Ceramics, Royal Green, Zee News, League 11 and Big FM as our key brand partners. We are confident that this association will deliver great value to each of our partner brands,” said Capri Sports senior vice-president contact sports Apurv Gupta.

    The tenth season of PKL kicks off with a bang in Ahmedabad, with the Bengal Warriors facing Bengaluru Bulls on 4 December at the TransStadia.  

  • Dabang Delhi Kabaddi Club welcomes Fun88News as strategic partner

    Dabang Delhi Kabaddi Club welcomes Fun88News as strategic partner

    Mumbai: Dabang Delhi Kabaddi Club, season 8 champions of the Pro Kabaddi League, is pleased to announce its collaboration with Fun88News as a strategic partner for the upcoming Season 10. Fun88News, a prominent gaming platform with a significant presence across the United Kingdom and Asia, offers a diverse range of exciting games.

    Dabang Delhi Kabaddi Club strengthen its partnerships, aligning with brands that share its commitment to excellence. The collaboration with Fun88News signifies a mutual dedication to providing an engaging and entertaining experience for fans through kabaddi. Fun88News’s reputation as a leading gaming platform complements Dabang Delhi Kabaddi Club’s pursuit of success on and off the field.

    Commenting on this exciting partnership, Dabang Delhi K. C. CEO Durganath Wagle expressed enthusiasm, stating, “We are thrilled to welcome Fun88News on board as a strategic partner for the upcoming Pro Kabaddi League season. This collaboration represents a shared passion for delivering excitement and entertainment to our fans. Fun88News’s innovative gaming platform aligns seamlessly with our vision, and we look forward to a successful and engaging season together.”

    Fun88News statement on the partnership, “FUN88News is delighted to be in association with PKL Club Dabang Delhi. Together with the club, we live the dream of expanding our fan base, especially in India. FUN88 News is optimistic that this partnership will assist us in becoming the leading gaming, entertainment and news platform in India.”