MUMBAI: Star Sports executive vice president and head of marketing Shubhranshu Singh has quit Star India after a four-year stint. Incidentally, Star Sports has got a...
MUMBAI: It is a coup of sorts. Star India’s channel which recently became free to air with sports content has not only come up trumps in...
MUMBAI: Pro-Kabaddi League (PKL) Season 5 has begun and is still seeing a lot of interest from the brands. PKL already has six sponsors and three...
MUMBAI: DoIT Sports, a private sector company working for promotion and commercial growth of sports in India, and InsideSport.co, a sports business intelligence platform, formed a...
MUMBAI: Pro Kabaddi League (PKL) sponsorship revenue, in the fifth year, rose 320 per cent in 2017 and there was three times increase in the number...
MUMBAI: India’s second most watched sports league – Pro Kabaddi League (PKL) – has begun the countdown to its fifth season. With Vivo fixed as the...
BENGALURU: Broadcast Audience Research Council of India (BARC), in thelatest edition of its newsletter – THiNKreveals how sports other than cricket have gained popularity amongst television...
“Business has only two functions: marketing and innovation,” is a lesser known observation of Milan Kundera, the Czech-born French writer who’s more famous for Unbearable Lightness of...
“Business has only two functions: marketing and innovation,” is a lesser known observation of Milan Kundera, the Czech-born French writer who’s more famous for Unbearable Lightness of...
NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting...
NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting...
MUMBAI: Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one...
MUMBAI: Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one...
MUMBAI: Cricket fever can never be out of season. The India vs West Indies T20 matches saw 121 million viewers tune in to watch the live...
MUMBAI: Cricket fever can never be out of season. The India vs West Indies T20 matches saw 121 million viewers tune in to watch the live...
MUMBAI: The sports ecosystem has seen a see of development in recent past. Non-cricket as a whole graduated from a flying bubble to a serious entity....
MUMBAI: The sports ecosystem has seen a see of development in recent past. Non-cricket as a whole graduated from a flying bubble to a serious entity....
MUMBAI: The third season of Star Sports Pro Kabaddi, which was flagged off on 30 January, recorded a surge in viewership with the opening week ratings...
MUMBAI: The third season of Star Sports Pro Kabaddi, which was flagged off on 30 January, recorded a surge in viewership with the opening week ratings...
MUMBAI: What Star India did for the Indian sport of Kabbadi is unprecedented. With the success that Pro Kabaddi League (PKL) has seen in a short...
MUMBAI: What Star India did for the Indian sport of Kabbadi is unprecedented. With the success that Pro Kabaddi League (PKL) has seen in a short...
MUMBAI: Star Sports has signed up as the title sponsor for the Premier Badminton League which will see the world’s top shuttlers square off in India’s largest...
MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself...
MUMBAI: If you’ve got to invest in sport in India, then it has to be the multibillion cricketing extravaganza the Indian Premier League (IPL) which attracted...
MUMBAI: Come 13 September and the action of World Wrestling Entertainment (WWE) will expand its viewership platform. The sport, which is currently broadcast on Ten Sports,...
MUMBAI: With Ronnie Scewvala’s U Mumba lifting the Pro Kabaddi League season 2 trophy, the second edition of the sport has come to an end. U...
MUMBAI: The most talked about non-cricket sport in India, Kabaddi has been gaining more prominence. According to TAM Sports analysis, after 37 matches, Pro Kabaddi League’s...
MUMBAI: 10 Kabaddi, 9 Kabaddi will soon reach mobile screens as serial entrepreneur Ronnie Screwvala invests in setting up a mobile game with all the Pro Kabaddi League (PKL) franchises...
MUMBAI: Star Sports’ Pro Kabaddi League has found many admirers and amongst them is none other than Essel Group chairman Dr Subhash Chandra. Speaking about Pro...
MUMBAI: In a bid to build the brand in the after-market segment, TVS Tyres has come on board as the official associate sponsor for Star Sports...
MUMBAI: A game that was played in the inert Indian villages amidst mud and puddle garnered reach beyond expectations when telecast on television because of the...
MUMBAI: Sports365.in has launched the official merchandise of the Mumbai-based Kabaddi team, U Mumba, exclusively on its website. It has associated as the online channel partner...
MUMBAI: Bollywood’s quintessential superstar Amitabh Bachchan is emerging as the flag bearer of Star Sports’ Pro Kabaddi League season 2 marketing blitzkrieg. It all began with...
MUMBAI: The second season of Star Sports’ Pro Kabaddi League is set to kickstart on 18 July, 2015 and Star India has roped in none other than Bollywood...
MUMBAI: Razorfish has been appointed the online partner to Future Group’s Bengal Warriors Pro Kabaddi Team. The Star India backed Pro Kabaddi League has brought...
MUMBAI: The second season of Pro Kabaddi League (PKL) is all set to go on air from 18 July and Star Network is busy amassing sponsors for...
MUMBAI: Pro Kabaddi League, which was a grand success in 2014, will be back with its second season on 18 July, 2015 with the opening leg...
MUMBAI: Kabaddi – a sport, predominantly known as villagers’ entertainment, successfully garnered cumulative reach of 435 million and managed to change popular perception when it made...
MUMBAI: Star India is in major over drive mode. The network has picked up a 74 per cent stake in Mashal Sports, which is the owner...
MUMBAI: The country’s leading broadcaster – Star India is betting big on the future. Star India, which has made a mark in the general entertainment as...
MUMBAI: From being a country that thrived on a single sport namely cricket, India has come a long way in the last couple of years. The...
MUMBAI: Insurekot Sports, which owns and manages the Pune franchisee of Pro Kabaddi League – Puneri Paltan, has unveiled the new logo of the team. ...
The year 2014 may have seen a few new leagues coming up but cricket very clearly rules the roost both from an on ground and on...
MUMBAI: The year 2014 has been a wonderful one for sports in India. With a number of sporting leagues starting and big conglomerates putting in their...
Try naming some of the sports played in India and one will be able to count them on one’s fingers. Cricket will top the list...
Pink is the new colour of Kabaddi. The colour, associated with sensitivity, tenderness and femininity is definitely in stark contrast to the indigenous game which has...
MUMBAI: The Indian audiences have been humming ‘Kabaddi Kabaddi’ for the past one month. And as Abhishek Bachchan’s Jaipur Pink Panther beat Ronnie Screwvala’s U Mumba to...
MUMBAI: As many as 218 million viewers tuned into the Star Sports Pro-Kabaddi Leagues’ opening game. The rustic, ancient and Indian contact sport game has finally...
MUMBAI: In a cricket-crazy country, the game of Kabaddi has found an astounding number of viewers. As many as 218 million viewers tuned into the...
MUMBAI: The Mumbai franchise of the Pro Kabaddi League, U Mumba, has now joined hands with Zivame, an online lingerie brand, to support a unique cause...
