Tag: Pro Kabaddi League

  • Dabang Delhi goes green, scores on and off the mat

    Dabang Delhi goes green, scores on and off the mat

    MUMBAI: Dabang Delhi K.C. is turning the mat green. In a first for the Pro Kabaddi League, the team donned a special green jersey as part of its Raid for Green campaign, signalling a bold commitment to sustainability in partnership with Aavashyak Game.

    Every successful raid now has a real-world impact, a tree is planted in pollution-heavy, low-green zones across the NCR. So far, Dabang Delhi has planted 295 trees, turning athletic points into environmental victories. Fans are also invited to join the movement, with the “Green fan of the match” programme recognising eco-friendly actions with a sapling and digital shout-out during home games.

    Dabang Delhi K.C. CEO Prashant Mishra said, “Every raid, every cheer, and every fan action contributes to a cleaner, greener tomorrow. This green jersey is more than just a colour; it’s a symbol of our commitment to climate-positive change.”

    In a thrilling opener of the Delhi leg, Dabang Delhi squared off against Puneri Paltan in the green jersey, finishing 38-38 in a nail-biting draw. Ajinkya Pawar led with a Super 10, supported by Neeraj Narwal and the rest of the raiders, showcasing teamwork and determination even in the absence of captain Ashu Malik.

    This initiative positions Dabang Delhi K.C. as a pioneer in Indian sports, proving that kabaddi can be climate-positive. By linking every on-field moment with measurable environmental action, the team is inspiring fans, players, and communities to make small, impactful changes that add up to a greener future.

    With consistent performance since its inception in 2014 and a track record of playoff qualifications, Dabang Delhi K.C. continues to combine sporting excellence with social responsibility, setting a new benchmark in Indian sports.

  • playR suits up as UP Yoddhas’ kit and merch partner for PKL season 12

    playR suits up as UP Yoddhas’ kit and merch partner for PKL season 12

    MUMBAI: The UP Yoddhas are stepping onto the kabaddi mat this season with fresh fire in their kits, thanks to premium sportswear brand playR, which has been named the official kitting and merchandise partner for season 12 of the Pro Kabaddi League.

    The new kits, revealed under the theme “Passion in every thread, elegance in every colour” promise to fuse resilience and pride with athlete-driven design and cutting-edge fabric technology. Designed for agility, comfort, and durability, the gear aims to keep players looking sharp while surviving the sport’s grit and grind.

    For playR, the tie-up is more than stitching uniforms. “Our partnership with the UP Yoddhas goes beyond designing kits, it is about capturing the team’s resilience, energy, and pride,” said iCOREts, founder of playR and director, Ravi Kukreja. “We are eager to see the Yoddhas showcase their spirit on the mat in kits that combine passion, strength, and elegance.”

    Led by a powerful mix of raiders and defenders including Surender Gill, Guman Singh, Dong Geon Lee, Sumit, Ashu Singh, and Mohammadreza Kaboudrahangi, the Yoddhas will debut their new look in the season opener against Telugu Titans on 30 August in Visakhapatnam.

    The deal not only strengthens the Yoddhas’ commercial roster but also cements playR’s reputation as one of India’s fastest-growing sportswear brands: balancing performance, fashion, and function for athletes and fans alike.
     

  • Kabaddi scores a social touchdown with multilingual digital slam

    Kabaddi scores a social touchdown with multilingual digital slam

     MUMBAI: They tackled language barriers like a raider takes on defenders and came out with the trophy. The Pro Kabaddi League (PKL) has added a digital feather to its cap, bagging the ‘Social Media Campaign’ award in the Multilingual Campaign category at the ET Brand Equity Trendies 2025. The win celebrates PKL Season 11’s innovative and inclusive digital engagement strategy, executed by Mashal Sports in collaboration with Sportz Interactive, which saw fans across linguistic and cultural divides connect like never before.

    Held from October 18 to December 29, 2024, Season 11 wasn’t just action-packed on the mat, it was a slam dunk online too. The campaign’s multilingual format reached deep into regional fanbases, ensuring that the raiding and defending didn’t just speak one language, but many.

    The digital blitz hit the sweet spot, delivering high engagement across platforms like Instagram, Youtube, Facebook, X, and the Pro Kabaddi app, with vernacular content crafted for fans from every corner of the country. The league’s social-first, fan-first approach resonated with a wide base, helping PKL boost brand affinity and reinforce its position as one of India’s most loved sporting leagues.

    And the kabaddi action doesn’t stop there. The buzz now shifts to the Season 12 Player Auction, which will be held on May 31 and June 1, 2025, in Mumbai. Fans can catch Category A auction proceedings live on the Star Sports Network and Jiocinema starting 7 pm on May 31.

    For those who want real-time updates (in the language of their choice, no less), PKL’s Live Auction Centre on prokabaddi.com and the Pro Kabaddi official app will be the go-to. With the social handles prokabaddi across platforms staying in beast mode, fans can expect another season of full-contact, full-volume entertainment on and off the mat.

    If Season 11 was about digital dominance, Season 12 promises to be a perfectly executed raid into uncharted fan territories.

  • Lubi Industries partners with Patna Pirates for Pro Kabaddi League Season 11

    Lubi Industries partners with Patna Pirates for Pro Kabaddi League Season 11

    Mumbai: Lubi Industries LLP, manufacturers of pumps and motors, has fostered its association with Pro Kabaddi League (PKL) by partnering with the Patna Pirates for the 11th season. As an Associate Partner for Patna Pirates, Lubi Pumps is poised to significantly boost its brand visibility within one of the country’s most cherished sporting leagues. This collaboration not only allows Lubi Pumps to engage with the passionate fan base of the three-time league winners of Patna Pirates but it also opens doors for enhanced recognition, particularly in the crucial markets of Bihar and Jharkhand.

    The Pro Kabaddi League enjoys an immense viewership, drawing in fans from both rural and urban areas across India, the ethos of this sport runs deep with the cultural heritage of the country. For Lubi Pumps, known for its robust presence in the domestic and agricultural pump sectors, this partnership aligns seamlessly with its mission to connect with diverse audiences throughout the country. The visibility gained through this collaboration is expected to amplify Lubi’s brand awareness and strengthen its market position in key regions.

    Lubi Industries LLP director Ronak Porecha stated, “Kabaddi is not just a sport; it’s a cultural phenomenon that resonates deeply with our audiences, especially in regions like Bihar and Jharkhand, where the Patna Pirates have a loyal following. This partnership with a team that holds local pride and cultural significance reflects our commitment to supporting events and activities that connect with the lives of our consumers. Kabaddi offers a rare opportunity to engage with a sport that is truly rooted in the heritage of our country. Through this association, we aim to strengthen our bond with the communities we serve, celebrating shared values and promoting an event that unites people across rural and urban markets. We are genuinely excited to support the Patna Pirates and wish them immense success in the upcoming season.”

    Patna Pirates, CEO Pawan Rana, shared his enthusiasm about the collaboration, saying, “It’s a privilege for us to have a prominent associate partner like Lubi Pumps. Both the Patna Pirates and Lubi Pumps are driven by a common ambition for success and have a substantial presence across various regions. This partnership represents a powerful alliance, and we eagerly anticipate an exciting season ahead filled with thrilling matches and memorable moments.”

    With both entities committed to pushing boundaries and achieving greatness, this partnership promises to create a dynamic synergy that benefits the Patna Pirates, Lubi Industries LLP, and their shared audience.

  • Pro Kabaddi League wins ‘Best Sports League of the Year’ at CII Sports Business Awards 2024

    Pro Kabaddi League wins ‘Best Sports League of the Year’ at CII Sports Business Awards 2024

    New Delhi: Mashal Sports, the organisers of Pro Kabaddi League (PKL), announced that PKL has been honoured with the ‘Best Sports League of the Year’ award at CII Sports Business Awards 2024.

    The award ceremony was held as part of the Confederation of Indian Industry (CII) Score Card 2024 event in New Delhi on Friday, 18 October, which was also the day that the 11th   edition of the PKL took flight.

    Pro Kabaddi League league commissioner Anupam Goswami expressed his excitement about the award, “We are thrilled to receive this recognition from CII. This award is a testament to the hard work and dedication of everyone involved in making Pro Kabaddi League a resounding success since its inception in 2014. As we look to the future, we are committed to taking PKL to even greater heights, further popularizing kabaddi and contributing to India’s vision of becoming a global sporting powerhouse.”

    Pro Kabaddi League director Charu Sharma added by saying, “India’s unique heritage sport – which went international many decades ago – has catapulted into a highly visible, reputed, professional league 10 years ago thanks to the PKL. The story of Kabaddi is truly fascinating. I am delighted that India’s premier corporate agency, the CII, has appreciated the extreme attention Mashal Sports showers on good governance, earning the PKL respect and sustainability. Winning CII’s award for ‘Best Sports League of the Year at the Sports Business Awards is a truly gratifying recognition of all the hard work contributed by the entire Mashal Sports team, led by Anupam Goswami.”

  • Pidilite’s Roff teams up with Pro Kabaddi League for 2024 season

    Pidilite’s Roff teams up with Pro Kabaddi League for 2024 season

    Mumbai – Roff announced that it has renewed its partnership with the Pro Kabaddi League (PKL) for its 11th season.

    Commenting on the partnership, Pidilite Industries Ltd., CMO Manish Dubey said, “We are excited to extend our association with the Pro Kabaddi League (PKL) for yet another thrilling season. Kabaddi is one of India’s most loved and indigenous sports. PKL provides a perfect platform to highlight the core promise of Roff—superior grip and lasting strength. Just as the players demonstrate a strong grip through powerful tackles, Roff embodies the same attributes with its unmatched bonding strength, captured in our tagline ‘Magar ki Jakad’. By aligning with a sport that mirrors our values of strength, resilience, and strategy, we continue to underscore Roff’s leadership in offering advanced and reliable solutions for every tile fixing need.”

    Roff will maximise its visibility throughout the tournament, with key branding integrated at pivotal moments of the game. This season also brings enhanced graphic integration to further deepen the brand’s impact. Roff’s communication will be prominently displayed during the most thrilling moments of the game – the most prominent being the Super Tackle, to reinforce its proposition of crocodile-like grip.

  • Red Bull is PKL season 11’s official energy drink partner

    Red Bull is PKL season 11’s official energy drink partner

    Mumbai: As the Pro Kabaddi League (PKL) gears up for an exciting season 11, Disney Star has teamed up with Red Bull as the official energy drink partner.

    Joining a stellar roster of sponsors including Dream11, Shriram Finance, ROFF, Parimatch Sports, HP Lubricants, and Mother Dairy, Red Bull boosts PKL’s status as one of India’s top sporting events. Fans can anticipate a season filled with thrilling Kabaddi action, innovative partnerships, and engaging content that enhances the viewing experience.

    PKL Season 11 kicks off on 18 October 2024, at the GMC Balayogi Sports Complex in Hyderabad, featuring a three-city format with matches in Noida and Pune. The opener sees the Telugu Titans take on the Bengaluru Bulls, followed by U Mumba facing Dabang Delhi K.C.

  • Lubi Industries is Telugu Titans’ associate partner for PKL season 11

    Lubi Industries is Telugu Titans’ associate partner for PKL season 11

    Mumbai: Lubi Industries has partnered with the Telugu Titans for the 11th season of the Pro Kabaddi League (PKL) as an associate partner. This partnership provides Lubi with a platform to engage with the Telugu Titans’ fan base and strengthen its presence in the sports industry.

    The collaboration is particularly focused on Andhra Pradesh and Telangana, where the PKL enjoys strong viewership in both rural and urban areas. With Lubi’s established presence in the domestic and agricultural pump sector, the partnership aligns with the company’s market reach in these regions.

    As part of the agreement, Lubi Industries’ logo will be displayed on the shoulder blades of the Telugu Titans’ playing kits throughout the season, ensuring prime visibility for the brand.

    The management at Lubi Industries said, “Kabaddi is a popular sport followed by many of our customers across rural and urban markets. This partnership allows us to celebrate the shared values of resilience, endurance and agility qualities that define both the sport of kabaddi and our products. We are excited to be associated with the Telugu Titans and wish them the best for the upcoming season.”

    Telugu Titans CEO Trinadh Reddy said, “It’s a privilege for us to have an associate partner like Lubi Industries. Both the Telugu Titans and Lubi Industries share a common drive for success and have a strong presence across regions, making this partnership a powerful one. We look forward to an exciting season ahead.”

  • Gravolite partners with Pro Kabaddi League 2024

    Gravolite partners with Pro Kabaddi League 2024

    Mumbai: Gravolite, a sports mat manufacturer in India, has become the official supplier of Kabaddi Mats for the Pro Kabaddi League scheduled to be held from 18 October to 29 December 2024. These state-of-the-art mats have been approved by the Kabaddi Federation of India.

    The eleventh season of the Pro Kabaddi League starts on 18 October 2024, with twelve teams, namely Bengaluru Bulls, Puneri Paltan, Jaipur Pink Panthers, U.P.Yoddhas, U Mumba, Bengal Warriorz, Tamil Thalaivas, Patna Pirates, Dabang Delhi K.C., Haryana Steelers, Gujarat Giants, and Telugu Titans.

    Gravolite Kabaddi Mats will be used throughout the tournament considering the infrastructural requirement recommended by the federation as per international standards and keeping in mind the safety and well-being of the athletes.

    Gravolite director Paras Maheshwari said, “Kabbadi as a sport has been gaining prominence over the years and we are thrilled to announce that Gravolite is the official supplier of Kabaddi Mats for this prestigious Pro Kabaddi League 2024. This esteemed event, hosted by India, serves as an invaluable platform for athletes to showcase their exceptional skills and for organizations like ours to provide sportspersons with the opportunity to experience our technologically advanced mats.”

    “At Gravolite, we are committed to manufacturing world-class mats that not only enhance the overall sports infrastructure experience but also prioritize the health and well-being of the players to avoid injuries. Our Gravolite Kabaddi mats offer the desired cushion base and floor padding, enabling athletes to perform their maneuvers effortlessly. Practicing and competing on professional mats like ours empowers sportspersons to elevate their performance and excel in international tournaments. We are honored to contribute to the success of Pro Kabaddi League 2024 and the advancement of Kabaddi as a sport,” he added. He further added that Pro Kabaddi League is a long tournament, and providing high-quality international mats is our priority.

  • GMR Global set to acquire UK-based Hampshire Sport

    GMR Global set to acquire UK-based Hampshire Sport

    MUMBAI: This is one cross-border planned acquisition – and that too relating to the most important sport in India: cricket. GMR Global Pte Ltd (GGPL) has signed and exchanged definitive agreements with Hampshire Sport & Leisure Holdings Ltd (HS&LHL), owner of the Utilita Bowl site and Hampshire Cricket, marking the start of a significant strategic partnership.

    The agreement outlines the phased acquisition of HS&LHL’s entire issued share capital by GGPL, and an initial reduction of the former’s debt, setting the stage for long-term growth and financial sustainability.

    As part of the agreement, GGPL will initially acquire a majority stake in HSL&HL, with the completed acquisition of 100 per cent ownership expected within the next 24 months. This transaction represents GGPL’s broader vision of investing in global sports assets through its overseas platform under the GMR group.

    GGPL is part of the GMR group, a multi-diversified Indian conglomerate founded in 1978, headquartered in New Delhi, India, with a global presence. GMR group operates across various sectors, including infrastructure, airports, power, and sports, and has contributed towards corporate social responsibility through initiatives in rural development, education, health, and skill development.

    This acquisition is designed to strengthen HS&LHL’s financial position, including Hampshire Cricket, and will include a material injection of capital to reduce the leveraging of the group. 

    GGPL has committed to furthering the development of Hampshire’s cricket teams and pathways, as well as enhancing the multi-sports and leisure facilities at the Utilita Bowl, including the stadium, hotel, and golf course. The company has emphasised the importance of respecting the traditions and culture of the game in England and Wales.

    The principal terms and conditions of this agreement were formally agreed upon by the parties a year ago, with the enterprise value set at a fair market valuation. This valuation included all existing assets as well as providing incentives for HS&LHL shareholders by way of additional consideration for possible future assets.

    Under the new ownership structure, Hampshire’s existing leadership team will remain in place. Rod Bransgrove will continue as group chairman until at least 30 September 2026, and David Mann will retain his role as group CEO. Together, they will work with GGPL to develop short, medium, and long-term strategies for the consistent growth of the club and its operations.

    Both organisations view this acquisition as a landmark partnership, one that will drive the expansion of HS&LHL’s sports infrastructure and community engagement. The collaboration promises to bolster the relationship between India and the UK, while also enhancing opportunities for growth within Hampshire’s cricket community and beyond.

    In particular, the agreement provides an opportunity to execute the masterplan for the Utilita Bowl site development, leveraging GMR’s global expertise and manpower. The goal is to foster the growth of both brands while maintaining financial stability and a shared belief in mutual success.

    The GMR group, a leading global infrastructure company, has significantly impacted the sports industry. Established in 2008, the sports business of GMR launched the Delhi Daredevils, the first IPL franchise from India’s capital. Currently,  it holds a 50 per cent stake in the Delhi Capitals (IPL and WPL), the Dubai Capitals (ILT20) and the Pretoria Capitals (SA20). The sports division has expanded its portfolio to include franchises in the Pro Kabaddi League and Ultimate Kho Kho League, promoting indigenous sports in India. Additionally, the sports division of GMR has invested in the Seattle Orcas team in the US Major League Cricket.