ITV

Tag: Priyanka Salot

  • The Sleep Company’s latest #UpgradeToSmartBed campaign

    The Sleep Company’s latest #UpgradeToSmartBed campaign

    Mumbai: Ever imagined a bedtime experience that transports you beyond the confines of your ordinary sleep, making you feel weightless with absolutely no gravity? The Sleep Company, India’s leading comfort-tech brand, makes this dream a reality with its Smart Recliner bed. In its newly launched digital campaign #UpgradeToSmartBed featuring Indian actor Jim Sarbh, the company shares the benefits of upgrading to a smart bed.    

    Conceptualised by Steve Priya, the theme of the campaign is to create awareness about the innovative technology of the Smart Recliner Bed. The ad unfolds an intriguing conversation between Jim Sarbh and his on-screen partner alongside a guest couple at their home at the sight of a floating astronaut in a sci-fi movie. The guest couple marvels at the concept of Zero Gravity, Jim Sarbh and his on-screen partner exclaim that it feels out of the world as they experience it everyday in their smart recliner bed.

    Their expressions speak volumes on how they get transcended into heaven physically and mentally every night with Smart Recliner Bed. Then they introduce the guest couple to The Sleep Company’s Smart Recliner Bed and its unique features like Zero-gravity mode developed by NASA, massage mode and TV mode. To which the awestruck couple say ‘it is better than going to a theatre’, and nothing in very long has sounded more honest.

    The Sleep Company co-founder Priyanka Salot, “When we first launched The Sleep Company in 2019, SmartGRID Technology revolutionized the Sleep Tech industry and we have not stopped ever since. With our head high, we feel rest assured about our Smart Recliner Beds and its ground-breaking innovation. It is out-of-the-ordinary in every way that allows people to use their beds for multiple purposes like to get a massage, recline or get theatre experience at home along with health benefits like prevention of acid reflux. We are here to disrupt the sleep and comfort tech industry and our Smart Recliner Bed is a testament to our commitment of creating most ingenious products and taking this industry to a whole new level.’’

    Commenting on the campaign, The Sleep Company’s CMO Ripal Chopda stated, “The thought of this campaign stems from the fact that everyone deserves a relaxing bedtime routine after the hectic pace of everyday life. Our Smart Recliner Bed is a unique blend of innovation, comfort, and luxury and we want to encourage our audiences to upgrade to a smart bed. Through the Smart Recliner Bed, we want to provide our consumers with an unparalleled sleeping experience accompanied by a range of customized preset modes.”

    The zero gravity mode of the bed, a NASA-approved sleeping position scientifically designed to put less pressure on the spine offers luxury and enhances comfort when sleeping. The bed helps people escape from the stresses of daily life with its massage mode. Besides, it is designed in a way that individuals can also indulge in entertainment through the TV mode.

    The digital campaign has been launched on YouTube and Instagram handle of The Sleep Company.

  • The Sleep Company’s #BeatTheHeat campaign to offer discounts based on yesterday’s highest temperature

    The Sleep Company’s #BeatTheHeat campaign to offer discounts based on yesterday’s highest temperature

    Mumbai: Over 37 cities across various states in India recorded temperatures over 45°C this weekend. The scorching heat wave has left people sweating across the country with no relief in sight. The Sleep Company, a comfort-tech brand, aims to rescue people during this tough time ensuring everyone gets the basic privilege of a good night’s sleep.

    High temperatures and humidity filled rooms make cozy environments sweaty and stinky, leading to allergies, nausea and sleeplessness, thereby impacting the overall health of individuals. Experts believe that deep sleep is only possible when the body temperature is low. The Sleep Company’s Smart Luxe SnowTec mattress is designed in such a way that the mattress regulates body temperature by managing heat and humidity, creating a cool sleeping environment. With over 2500 plus air channels to enhance airflow, the SnowTec cooler technology feels four to six degrees cooler. Its thermal conductivity is specifically designed to absorb extreme levels of heat and water vapour.

    Patented with the SmartGRID technology combined with the cool SnowTec fabric, the mattress gives 25 per cent extra cooling, giving 10 plus more hours of undisturbed sleep. Besides, it intelligently adapts to the body shape and is soft where one needs comfort and firm where one needs support.

    To help more people access this cooling technology, The Sleep Company has launched #BeatTheHeat campaign. Through this, the company is offering discounts based on the previous day’s highest temperature. The Sleep Company will monitor yesterday’s highest temperature and it will be captured.on their system and on placards in the retail stores across Mumbai, Delhi, Chennai, Hyderabad and Bangalore.. Customers can walk in or place an order through the website to enjoy these exciting offers throughout the day.

    The Sleep Company co-founder Priyanka Salot said, “We deeply understand the challenges posed by the ongoing heat wave in India. The extreme temperatures, reaching over 45°C in many cities, significantly impact the quality of sleep and overall well-being of individuals. With the #BeatTheHeat campaign, we aim to make this technology accessible to everyone, offering discounts based on the highest temperature of the previous day. This initiative reflects our commitment to helping people combat the adverse effects of extreme heat and prioritize their sleep quality and overall well-being.”

    Get rid of the heatwave and avail the discount on the Smart Luxe SnowTec mattress  in The Sleep Company’s store or website.
     

  • ErgoSmart by The Sleep Company unveils #SitSmart campaign

    ErgoSmart by The Sleep Company unveils #SitSmart campaign

    Mumbai: The Sleep Company, a comfort-tech brand, has rolled out #SitSmart with ErgoSmart campaign for their new chair brand ErgoSmart By The Sleep Company starring Jim Sarbh. In the current times where employees juggle between multiple responsibilities and workplaces are dynamic; smart working is the need of the hour. The campaign is aimed at addressing the issues of productivity at workplaces, communicating how ErgoSmart chairs can enhance comfort, productivity and enable smart working.  

    The recently introduced chair brand, ‘ErgoSmart By The Sleep Company’ underlines the company’s dedication to delivering state-of-the-art smart sitting solutions across diverse settings.  It is a major breakthrough in the existing chair industry as it is engineered with human-centered design thinking and patented body-adaptive technology. ErgoSmart By The Sleep Company wants to create awareness about the growing importance of innovation-led health benefits at workplaces. Its purpose is to offer ‘Smarter Designs for Smarter You’ that comes alive through this campaign.

    Conceived by Steve Priya, the digital campaign portrays Jim Sarbh as the CEO of a startup, who emphasizes his multifaceted role of being the CMO, CFO, and CTO besides being the CEO. He highlights the need for support, especially for his back, neck, and posture. The ad shows him moving around the office freely in an ErgoSmart chair and how it helps Jim to work smartly and sit for longer hours comfortably. The campaign is now live on The Sleep Company’s YouTube and Instagram channels.

    Commenting on the vision of ErgoSmart By The Sleep Company, The Sleep Company co-founder Priyanka Salot said, “We understand the challenges that working professionals face, especially when it comes to maintaining a healthy posture during long hours of work. Through ErgoSmart By The Sleep Company, we enable productive workplaces with our Patented SmartGRID Technology and deliver the best comfort to customers. Our #SitSmart with ErgoSmart campaign aims to raise awareness about the importance of this innovative technology and how it can transform the work environment. We believe the ErgoSmart chair will revolutionize the way people sit, and we are proud to lead this change.”

    Commenting on the campaign, The Sleep Company CMO Ripal Chopda stated, “We are thrilled to launch our #SitSmart with ErgoSmart campaign in collaboration with Jim Sarbh, aimed at raising awareness about smart sitting solutions at workplaces. We want to encourage working professionals to integrate the ErgoSmart chair in their work environment as it will help them work smarter. With ErgoSmart By The Sleep Company, we are not just providing comfort, but also promoting better health and productivity. This campaign highlights our commitment to innovation and our mission to empower individuals to work smart and sit smart.”

    ErgoSmart By The Sleep Company is scientifically engineered to support long hours of sitting and adapt to the body’s posture. With features like adjustable lumbar support, cushioned neck support, and Patented SmartGRID Technology, ErgoSmart chairs adapt to the body shape rather intelligently. These chairs also allow adjustments for the backrest, headrest, footrest and armrest, making it ideal for smart sitting leading to smart working.

  • The Sleep Company unveils World Sleep Day campaign #OneMoreHour

    The Sleep Company unveils World Sleep Day campaign #OneMoreHour

    Mumbai: Celebrating World Sleep Day, The Sleep Company, India’s leading comfort-tech brand, today announced the launch of its #OneMoreHour campaign advocating India to sleep better. The campaign began with an Instagram poll by Anil Kapoor asking individuals to vote for the number of hours they sleep daily. The poll results indicate that only 15 per cent respondents sleep more than 8 hours, with a majority 60 per cent sleeping only 6-7 hours per day. About 25 per cent of people sleep less than 6 hours each day, revealing a concerning trend of insufficient rest nationwide.

    Regular eight hours of sleep every night is important for overall health. It allows the body to repair and recharge thereby reducing the risk of cardiovascular issues. Recognizing the adverse effects of inadequate sleep on health and lifestyle, the company encourages people to commit to sleeping one additional hour daily, fostering a collective effort towards better sleep quality. Further the brand also encouraged individuals to take a pledge to sleep #OneMoreHour and participants stood a chance to win SmartGRID products. Over 5,000 people took the pledge and nominated more than 10,000 friends and family to become a part of the movement.

     

     

    The Sleep Company collaborated with health expert Digvijay Singh and other lifestyle influencers to raise awareness on the impact of inadequate sleep on one’s health and overall well-being. These health experts and influencers also became a part of the movement by taking the pledge.

    The brand has also created video of a CGI SmartGRID mattress to depict the campaign and Indians pledging to sleep #OneMoreHour.

     

     

    The Sleep Company co-founder Priyanka Salot stated, “An ideal sleep cycle should be of 7 hours however our poll results indicate that majority of individuals do not get enough sleep. With India being the second most sleep deprived country; we want to advocate better sleep habits among individuals and contribute to a healthy society. We are overwhelmed to see the response from this campaign with people pledging to rest well. This World Sleep Day, let us pledge to sleep #OneMoreHour every day and take a step towards a healthy sleep routine.”

    Celebrating World Sleep Day, the company is also extending discounts of up to 45 per cent on its products from 15 to 17 March facilitating improved sleep options for individuals.

    Health expert Digvijay Singh shares tips to get #OneMoreHour of quality sleep:

     

     

  • Legends League Cricket ropes in Munish Rao as director of business operations

    Legends League Cricket ropes in Munish Rao as director of business operations

    Mumbai: Legends League Cricket (LLC) has expanded its team. Munish Rao has joined as the director of business operations. Legends League Cricket is focused on bringing top talent to the organization as part of its vision to create a world – class upcoming sports event. Legends League has announced its new season, which will be played in India from 18 November – 9 December.

    Rao is hands-on in sports management with over 18 years of experience, along with investment management with a strong focus on sports assets and athlete management. This experience has exposed him to developed and emerging market landscapes through his involvement in projects across India, Middle East & ASEAN. In recent years, Rao has worked with Institutions such as Bahrain Islamic Bank, CG Corp Global, Rhiti Sports, SportsKingdom, etc. He has also worked on several sports initiatives for MS Dhoni & Rohit Sharma contributing to the business development and operation of their sports ventures.

    Legends League Cricket co-founder and CEO, Raman Raheja said, “After setting a benchmark with the previous 3 seasons, we are now getting ready for the next level. Enhanced fan experience is the utmost priority and our team will work on it. Business Operation is the backbone of the smooth execution of the league. Munish brings immense experience from various aspects of operations and we are looking forward to his contribution in the business.”

    Rao said, “Legends League Cricket has created a niche for itself in the cricketing fraternity as well as the fans. I am up for a challenge to match and deliver on the promise. I am very excited to be part of Legends League Cricket, being a cricket fan myself; I look forward to this new journey and bringing new values to the whole equation”.

  • The Sleep Company launches its latest campaign, ‘#MadeToFlaunt’

    The Sleep Company launches its latest campaign, ‘#MadeToFlaunt’

    Mumbai: Pioneers of the comfort-tech movement in the country and Asia’s first and only SmartGRID mattress makers, The Sleep Company, has launched its latest campaign, ‘#MadeToFlaunt,’ in partnership with filmmaker and style maven, Karan Johar. This campaign showcases the company’s revolutionary Elev8-Smart Recliner Beds and cutting-edge SmartGRID mattresses – designed to redefine comfort, luxury, and sophistication.

    Renowned for his unmissable style and love for luxury, Karan Johar effortlessly joins the #MadeToFlaunt campaign, skilfully highlighting The Sleep Company’s Elev8- Smart Recliner Bed and SmartGRID mattress. These exceptional products mirror Karan’s talent for making a statement with premium and luxurious choices, captivating with unrivalled attributes. Just as Johar earns admiration for his taste in luxury and curated items, Elev8 demands attention with its unparalleled comfort-tech features.

    Elev8 is the most advanced smart recliner beds in the market, designed to elev8 sleep quality and daily comfort. Its diverse range of customised preset modes encompassing sleeping, working, lounging, and relaxing functionalities like recliner mode, TV mode, massage mode, and zero gravity mode – adds to its allure, making it more than just a bed. Coupled with SmartGRID mattresses, it is a testament to the fusion of intelligence, innovation and unabashed flair.

    Commenting on the collaboration, The Sleep Company co-founder Priyanka Salot expressed, “Since 2019, The Sleep Company has led the way in revolutionising comfort and sleep solutions. Rooted in sleep science, our unwavering mission is to enhance our customers’ quality of life. Our latest brand campaign, #MadeToFlaunt, is a celebration of exceptional products that seamlessly merge luxury, style, and comfort; Karan Johar perfectly embodies this philosophy, boldly embracing luxury. With his widespread popularity, this campaign brings us closer to making our SmartGRID technology accessible to an even broader audience, further cementing our leadership in innovative sleep and seating solutions.”

    The Sleep Company CMO Ripal Chopda also commented on the campaign and said, “Our main motive behind the #MadeTo Flaunt campaign is to connect with audiences who appreciate innovative products with cutting-edge technology. The Sleep Company’s Smart Recliner Bed complemented by our patented SmartGRID mattresses is a product which redefines sleeping comfort blended with luxury and innovation. With Mr. Karan Johar on board we are sure that this new campaign will lead to high visibility and help us strike a chord with modern consumers of today”

    “In keeping with the spirit of Mr. Johar for #MadeToFlaunt, we at The Sleep Company hope that this campaign is ‘The Biggest Blockbuster of the year!” added Chopda.

    Designed in collaboration with World Without Walls, the #MadeToFlaunt campaign introduces a lifestyle reimagined, embodying The Sleep Company’s dedication to crafting exceptional sleep solutions seamlessly aligned with modern living. With a focus on unmatched comfort and style, it elevates the very essence of luxury, creating a novel way of living that’s both stylish and distinctive.

  • The Sleep Company ropes in Anil Kapoor as brand ambassador

    The Sleep Company ropes in Anil Kapoor as brand ambassador

    Mumbai: D2C mattress maker The Sleep Company has introduced Bollywood actor Anil Kapoor as its first-ever brand ambassador.

    The brand looks to amplify its national presence through a slew of collaterals as well as digital campaigns which will be headlined by Kapoor and released this month, a statement said. “His dynamic personality and active lifestyle make him the perfect fit for The Sleep Company that believes that the start to a healthy lifestyle begins with sound sleep”, it added.
    “Having Anil Kapoor on board with The Sleep Company as brand ambassador is an absolute dream. His personality and lifestyle completely resonates with our product and we are thrilled to extend our relationship with him from customer to now, the face of the brand,” said The Sleep Company founder, Priyanka Salot. “With this association, we hope to leverage his unique brand of fun, quirk, and class to further amplify The Sleep Company’s unique value proposition and technology.”

    “If the last year and a half has taught us anything it’s that we need to take care of our physical and mental wellbeing, with sleep being critical to that self-care,” Anil Kapoor said. “It’s important for me to be able to believe in a brand first, before endorsing it and The Sleep Company is one such brand that I have full confidence in. I am excited to be associated with the brand and as a customer first, I can, without a doubt say that their patented SmartGRID mattress is truly a Eureka moment in sleep and comfort solutions.