Tag: Priyanka Kaul

  • Rules X ropes in sports tech maven Laila Mintas to turbocharge Europe cricket league’s vision

    Rules X ropes in sports tech maven Laila Mintas to turbocharge Europe cricket league’s vision

    DUBLIN:  Irish sports innovation outfit Rules X, operating partner of the upcoming European T20 Premier League (ETPL), has brought on board sports tech powerhouse Laila Mintas, signalling a bold push to redefine cricket’s future through technology, fan engagement, and strategic disruption.

    From leading Fifa’s anti-match-fixing initiatives and launching Concacaf’s first Sports Integrity Unit, to scaling Sportradar US to over 85 per cent market share and selling Bet.Works for $125 million, Mintas has worn many hats over her 20 years in the global sports betting and the iGaming space.  A Berlin-trained lawyer with a PhD that triggered reforms in Germany’s betting laws, she has also served as CEO of PlayUp USA and PlayEngine, where she oversaw product innovation, AI deployment, and investor relations. Her deep expertise across sports integrity, AI-led fan experience, and regulatory reform positions her as a key catalyst in Rules X’s mission to shape ETPL into a high-octane, tech-forward cricket league for the modern fan.

    She currently sits as non-executive director at UK-based SIS Ltd and leads her consultancy, Dr Mintas Consulting. A multi-award-winning leader, she’s been named one of the most influential figures in sports betting by SBJ, Business Insider, and Global Gaming Business.

    “Cricket is experiencing phenomenal global growth, and the European T20 Premier League, under Rules X, represents a monumental opportunity to transform the fan experience through cutting-edge innovation, technology and strategic partnerships,” exclaimed Mintas. “I am incredibly thrilled to join the Board at this pivotal moment, contributing to a league that truly embraces the future of sports.”

    ETPL Co-owner Priyanka Kaul echoed the sentiment, stating, “We are making conscious efforts to create a differentiated product with the ETPL—one that’s sustainable, exciting, and drives the sport forward. Welcoming a seasoned global leader like  Mintas to our board reinforces our commitment to excellence and innovation. Her global perspective and track record in sports innovation will be invaluable as we shape the future of cricket in Europe and beyond.” 

    The ETPL — featuring both men’s and women’s leagues — is set to bowl its first over in 2026, with matches across iconic European venues. Backed by Rules X, the league aims to be more than just another tournament — a fusion of entertainment, tech and cricketing excellence. 

    The league is being pitched as  Europe’s next big cricket export — and with Mintas on board, it’s stepping up to bat with serious firepower.

  • Abhishek Bachchan joins as co-owner of European T20 Premier League

    Abhishek Bachchan joins as co-owner of European T20 Premier League

    MUMBAI: In the sprawling galaxy of Bollywood, where stars burn bright and fade faster, Abhishek Bachchan’s journey has been anything but conventional.

    Born to the towering icon of Indian cinema, Amitabh Bachchan, Abhishek’s life was destined to be compared, scrutinized, and, at times, unfairly dismissed. While his cinematic exploits didn’t always light up the box office, his off-screen ventures have cemented his reputation as a savvy entrepreneur with a penchant for turning opportunities into gold.

    The “failed” actor narrative has followed him like a shadow, an unwelcome companion on a path littered with average box office returns and harsh critics. But Abhishek, the perennial underdog, quietly chiseled away at his destiny, crafting a legacy that his detractors couldn’t ignore.

    Today, with a net worth of Rs 280 crore, he has proven that success doesn’t always need a film camera—it can shine just as brightly in the boardroom, the stadium, or even a luxury car showroom.

    When Bollywood failed to give him the box-office accolades his lineage seemed to promise, Abhishek found his calling elsewhere. His ventures now span real estate, sports, and even luxury automobiles, painting a portrait of a man who refuses to be boxed in by societal expectations.

    Among his prized investments are two champion teams across two of India’s most beloved sports. Chennaiyin FC, his Indian Super League (ISL) football team, is valued at Rs 29.8 crore, a testament to the growing popularity of football in cricket-crazed India. On the other hand, his Pro Kabaddi League team, valued at Rs 100 crore, exemplifies his eye for high-growth opportunities in sports.

    As if his track record wasn’t impressive enough, the son of Bollywood royalty has now added another feather to his entrepreneurial cap—a stake in the European T20 Premier League (ETPL). This ICC-sanctioned cricket extravaganza, set to debut in July 2025, promises to bring a fresh flavor to the gentleman’s game with teams from cities like Dublin, Edinburgh, and Amsterdam.

    It’s a savvy move for the man who seems to have an uncanny knack for betting on winners, whether it’s a Pro kabaddi team, a football club, or now, a cricket league poised to capture Europe’s imagination. And this latest venture comes just in time to capitalise on the ICC’s official recognition of the league, adding another layer of prestige to the tournament and, of course, to its newest co-owner.

    Bachchan expressed his excitement, saying, “Cricket is not just a sport; it’s a unifying force that transcends boundaries. With cricket being included in the 2028 Olympics, its popularity will further surge. I’m humbled and excited about this unique collaboration between the cricket boards of Ireland, Scotland, and the Netherlands. This is just the beginning. It’s time to roll up our sleeves and let the games begin.”

    The league’s interim working group, featuring representatives from the participating cricket boards and strategic partner Rules Sport Tech, has led the development of ETPL. This group is tasked with creating a dedicated administrative entity to oversee tournament operations.

    ETPL chair & Cricket Ireland CEO, Warren Deutrom welcomed Abhishek’s involvement, stating, “We are delighted to welcome Abhishek Bachchan as a co-owner of the ETPL. His passion for sports and entrepreneurial acumen align perfectly with our vision of elevating European cricket’s profile.”

    The tournament will commence with six franchises, with matches reaching audiences in key markets like Europe, India, Australia, and England. ETPL director, Priyanka Kaul highlighted, “Abhishek’s enthusiasm for this initiative has been invaluable. This collaboration is set to inspire young talent and provide a platform for European cricket on the global stage.”

    The ETPL has partnered with KPMG for strategic financial advisory, ensuring transparency and robust governance. Ravi Rajan Group founder, S Ravi emphasised the league’s commitment to financial integrity, stating, “Transparency and due diligence are at the core of the ETPL.”

    Cricket’s global reach continues to expand, with 34 of 108 ICC members based in Europe. ETPL director, Saurav Banerjee remarked, “Our goal is to establish cricket as a major sport in Europe, leaving a legacy for players, fans, and stakeholders.”

    A formal launch event will soon unveil franchise ownership details, team branding, and the players’ draft process. With backing from leading media partners, the ETPL is set to captivate cricket enthusiasts worldwide, offering unparalleled entertainment and fostering new talent.

    Key highlights of ETPL

    1    Dates: 15 July – 3 August 2025
    2    Teams: Dublin, Belfast, Amsterdam, Rotterdam, Edinburgh, Glasgow
    3    Global Reach: Europe, India, Australia, England
    4    Partnerships: ICC sanction, Rules Sport Tech, KPMG advisory
    5    Focus: Talent development, fan engagement, financial transparency

    Critics may still label him a failed film star, but Bachchan’s story is one of quiet defiance—a refusal to be pigeonholed by the weight of his last name or the expectations of an industry that thrives on comparisons.

    Today, as the ETPL prepares to roll out its maiden season, the spotlight is once again on Abhishek. But this time, it’s not as a Bollywood star struggling to escape his father’s shadow. It’s as a visionary entrepreneur who’s carving his own path, one smart investment at a time. 

  • Our shows will empower people to drive electoral discourse: Network18’s Priyanka Kaul

    Our shows will empower people to drive electoral discourse: Network18’s Priyanka Kaul

    MUMBAI: The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is where they get to score more loyal viewers.

    If we look at the BARC rating of week 48, channels of Network18 are present in each of the six categories of news. The network’s business news channels CNBC TV18 and CNBC Awaaz led the chart in their respective markets. Whereas, the Hindi news channel, News18 India, is present in all three genres in the top 3 channels.

    Indiantelevision.com caught up with Network18 president marketing and special projects Priyanka Kaul to talk about the network’s plan for the upcoming election and the content and marketing strategy.

    Excerpts:

    In the run-up to the elections, how do you see the growth of news channels?

    Elections clearly drive a strong spike in viewership of news channels. In a democratic polity such as ours people at large retain a key interest in politics. As elections have become shriller over the years, people have developed a keen interest in tracking the outcome of electoral battles. Given this, there is an uptick in viewership for election-related programming that peaks on counting day which clearly becomes a tent pole.

    How do you position your brand ahead of election year?

    As a network, we have always prided ourselves in our coverage of elections. We have developed a reputation over the years of being the most accurate and the first to call elections. Given our national and regional reach and hence our ability to not only track key stories across the length and breadth of the country but also to evaluate the likely impact of the same. In terms of our brand strategy we have always believed that there is no real alternative to Network18 when it comes to elections and hence we center much of our promotion on the thought of Elections=Network18.

    Could you give us an overview of news genre (breakup of Hindi, English and regional channels) – share of viewership by category?

    News is the third most watched category on television, after GECs and movies with a share of 7.7 per cent with regional leading the pack with over 60 per cent viewership followed by Hindi & English news at 37 per cent and less than 1 per cent respectively. We are India’s largest news network with a vast bouquet of national and regional channels. News18 India leads the Hindi news genre during key prime time band (7-11pm in urban India) and CNBC-TV18 leads the English business news genre with an overall viewership of 77 per cent approximately. CNBC Awaaz leads the Hindi business news genre with an overall viewership share of over 70 per cent while we see a 90 per cent share during the Budget Speech.

    How has the channel performed in terms of viewership and revenue?

    News18 Network has 10.7 per cent share amongst all news channels. News18 India ranks number 2 overall and sees 15.4 per cent market share during primetime and 11.6 per cent market share respectively. CNN News18 ranks number 3 in the genre with 13.2 per cent market share. CNBC-TV18 & Awaaz rank number 1 in the genre with 70.6 per cent and 59.1 per cent market share during market hours respectively.

    What is your content and marketing strategy going forward?

    Our content and marketing strategy going forward will be strongly centred on the idea of keeping our viewers, the voters at the centre of all our plans. Catering to their needs and reinventing shows to keep them interested along with content and programming fresh is the key to our plans and strategy. As previously mentioned, we are looking at integrating our viewers with the most popular shows on News18 India. This approach is something that we shall remain strongly committed to. Our shows/campaign will try and ensure that viewers not only become a part of electoral discourse but are actually empowered to drive the same. Through different formats – vox pops, audience-based shows, surveys – we will ensure that we go beyond the same talking heads and studios that have become par for the course.

    Any new show launches in the pipeline? Which time slot and the show are getting the highest viewership? 

    There are of course a slew of new show launches and we constantly also ramp-up existing shows in the pipeline. For instance, 2 of the most popular shows on News18 India – Lapete Mien Netaji and BhaiyajiKahin – are travelling to Rajasthan and MP. We are in fact even running a marketing campaign to invite local viewers to our shows as they travel through these regions. We are of course looking at launching several new shows in the lead up to the general elections including shows that will fully leverage the strength of the entire network – 20 channels across general news, business news and regional news. We will also be looking at launching shows that focus key societal segments including the youth and women voters. Different formats including campaign trails, voxpop based shows, political satires etc. are also being planned.

    Which category of brands shows more interest in the Hindi news space?

    Hindi news, especially during election season, gives brands both reach as well as stature. Hence we see multiple categories get active from FMCG to e-commerce. High viewership, coupled with a keen interest in the segment, attracts all brands.

    What is the total reach of the news channels overall? Which region is contributing to the highest viewership in Hindi, English and regional genre?

    News18 Network channels reached 429 million viewers (in Oct’18) higher than any other news network. South is the highest contributing region for the English news genre as well as CNN News18 – contributes 37 per cent to the genre and 47 per cent to CNN News18.UP/Uttarakhand is the highest contributing region for the Hindi news genre as well as News18 India – contributes 18 per cent to the genre and 17 per cent to News18 India.

    Amongst regional news Malayalam news sees 98 per cent market share and Tamil/Telugu news sees 97 per cent each, followed by Kannada news at 91 per cent and Oriya (86 per cent), Bangla (75 per cent), Marathi (48 per cent). Regional news channels have the highest share among all news channels in the state.

    How are you planning to cover the upcoming four assembly elections by the year end?

    Our network channels like News18 Rajasthan, MP & Chhattisgarh are already doing extensive coverage around assembly elections apart from our national channels which is CNN-News18 and News18 India doing special shows around these elections. As we close in on the counting day the quantum of programming will keep increasing with shows such as the Poll of Polls and more. The channels will continue to track developments given the importance of these elections. We will also be leveraging our social media channels along with our digital asset www.news18.com to ensure that relevant and accurate information flows seamlessly to our viewers across all touch points.