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Tag: Priyanka Chopra

  • Prakash Jha’s ‘Jai Gangaajal’ to release on 4 March, 2016

    Prakash Jha’s ‘Jai Gangaajal’ to release on 4 March, 2016

    MUMBAI: Prakash Jha’s next film Jai Gangaajal, starring Priyanka Chopra in the lead is all set to release worldwide on 4 March, 2016.

     

    Jai Gangaajal is the sequel to Gangaajal, which featured Ajay Devgn as the police officer with a conscience. The movie told the story of how a society gets the police it deserves.

     

    Thirteen years later, with Jai Gangaajal, Jha revisits the dusty heartland of North India, and examines again the society-police relationship to tell us a new story.

     

    This time, Chopra will be playing Abha Mathur, the new SP in town, who will raise wrestle with her conscience. Mathur is posted in the district, because as a woman she will perhaps be pliable, easily manipulated and thus not disturb the entrenched nexus of the town.

     

    “Much has changed in the last 13 years. When I made Gangaajal 13 years ago, the dictum was that every society gets police that it deserves. But the scenario has changed since then. Today the cops follow the dictum of inaction is virtue and efficiency is crime,” said Jha.

     

    The movie also stars Manav Kaul, Rahul Bhat, Murli Sharma and Ninand Kamath.

     

    Written and directed by Jha, Jai Gangaajal has been produced by Prakash Jha Productions and Play Entertainment.

  • Zee Cinema HD to premiere ‘Dil Dhadakne Do’

    Zee Cinema HD to premiere ‘Dil Dhadakne Do’

    MUMBAI: It’s raining movie premieres on television and the latest one that will soon have its world television premiere is Dil Dhadakne Do, which is directed by Zoya Akhtar.

     

    Zee Cinema HD will premiere the movie on 19 September at 8 pm. 

     

    Shot across the Mediterranean Sea on a cruise ship, the film stars Anil Kapoor, Ranveer Singh, Priyanka Chopra, Farhaan Akhtar, Anushka Sharma and Shefali Shah. Additionally, the film has narration by Aamir Khan.

  • Eros Now forges advertising partnership with ‘Quantico’

    Eros Now forges advertising partnership with ‘Quantico’

    MUMBAI: Eros International and International Media Distribution (IMD) have inked an advertising partnership for Priyanka Chopra’s upcoming US television series Quantico. Chopra will make her American television debut as Alex Parrish on the series, which will begin airing in the US on ABC from 27 September.

     

    The OTT platform Eros Now will showcase an entire line-up of Chopra’s films in celebration of Quantico’s premiere. Through a special advertising agreement, ABC will feature Quantico promotional spots before each of Chopra’s films on Eros Now On Demand from 4 September to 29 October to drive tune-in for the new FBI series.  

     

    “We are excited to bring Priyanka Chopra’s collection of Eros films to television viewers around the world in celebration of her historical crossover from Bollywood to Hollywood. We, along with the thousands of proud South Asian families in the US, are anxious to support an Indian actor in a lead role on a television show airing on a mainstream US network. This is truly momentous and we are delighted to curate a collection of Eros titles to honor the occasion,” said Eros International president Ken Naz.

     

    Sneak peeks and behind-the-scenes footage from Quantico will be available to watch in addition to Bollywood films featuring the star. 

     

    The movies starring Chopra that will be showcased on Eros Now On Demand are God Tussi Great Ho, Teri Meri Kahaani, Agneepath, Mary Kom, Shootout at Wadala, Anjaana Anjaani, Krrish, Krrish 3, Salaam-E-Ishq and Ra.One.

     

    All titles on Eros Now On Demand are in Hindi and subtitled in English.

     

    To access the special collection of Priyanka Chopra Bollywood films on Comcast, customers can go to On Demand > Premium Channels > Eros Now > Priyanka Showcase. For other operators, customers can consult the On Demand menu.

  • Star Plus to air film on women empowerment on 29 August

    Star Plus to air film on women empowerment on 29 August

    MUMBAI: With an aim to inspire a billion imaginations to empower girls, Star Plus will be airing a ground-breaking film titled Girl Rising – Woh Padhegi, Woh Udegi by Academy Award nominee Richard E. Robbins.

     

    The movie will be telecast for the first time in India on 29 August. Girl Rising – Woh Padhegi, Woh Udegi narrates the stories of eight girls across – from Afghanistan, Egypt, Ethiopia, Haiti, India, Nepal, Peru and Sierra Leone – and their fight to overcome impossible odds to realise their dreams.

     

    Actresses Priyanka Chopra and Freida Pinto are also producers and ambassadors for Girl Rising.

     

    Star India CEO Uday Shankar said, “Star Plus has constantly worked to redefine the role of television as an agent of social change. Our aspirational content has especially resonated with the women of this country and has influenced their changing role in society. On this Raksha Bandhan, Star Plus will be presenting Girl Rising – Woh Padegi, Woh Udegi. We believe that the happiness of a nation depends on how we treat our daughters.”    

     

    Union Minister of Women and Child Development Maneka Gandhi added, “I am very happy about the collaboration between the Ministry’s ‘Beti Bachao Beti Padhao’ campaign and girl rising. The child sex ratio in India is a matter of concern for all of us. Time has come to initiate more interventions and consolidate our efforts to secure the future of our girls. Prime Minister Narendra Modi has chosen the auspicious occasion of Raksha Bandhan to broadcast the film asking families to not only protect the daughters but to also promote their education.”

     

    Chopra said, “Woh Padegi, Woh Udegi  it’s what I’ve truly believed in and it’s a motto shared by every one of the amazing women who have joined me on this journey for Girl Rising.”

     

    “We are also very humbled and thankful to have the support of the PM and the remarkable Beti Bachao, Beti Padhao campaign. Together, I know we can all make a difference in getting closer to our objective of ensuring that all girls get through secondary school. Every girl has the right to education and the more girls we educate the more our country stands to gain,” she added.   

     

    Pinto said, “There couldn’t be a more appropriate day to bring to every Indian a movement that is so crucial in changing the way we perceive the role of girls and raise our boys in our country.”

     

    U.S. Agency for International Development (USAID) acting administrator Ambassador Alfonso E. Lenhardt said, “Every day, girls are changing the world. An educated girl has a positive ripple effect on her health, family, community and society as a whole. That is why USAID is committed to girl’s education in India and around the world. This exciting partnership reflects a new model for development–a powerful collaboration of governments, the private sector, civil society and media lending their voices, talents and resources to promote a more inclusive and prosperous India by educating and empowering girls.”

     

    The Hindi version of the two-hour film features actors like Chopra, Pinto, Nandita Das, Madhuri Dixit, Sushmita Sen, Alia Bhatt, Parineeti Chopra and Kareena Kapoor and has voice narration by Amitabh Bachchan.

     

    The campaign is powered through partnerships that include USAID, HP, Intel, Star TV, and Ministry of Women and Child Development’s Beti Bachao, Beti Padhao Abhiyan.

  • Swipe earmarks $3 million budget for marketing campaign with Priyanka Chopra

    Swipe earmarks $3 million budget for marketing campaign with Priyanka Chopra

    MUMBAI: Smartphone and tablet maker Swipe will soon launch a 360 degree marketing campaign ‘Live Your Faith’ featuring its brand ambassador Priyanka Chopra.

     

    The company has earmarked a budget of $3 million for the marketing blitzkrieg that has been launched in Mumbai through outdoor advertising and print advertisements in leading dailies.

     

    The campaign encompasses multiple forms and will have a presence on all mediums – traditional as well as non-traditional.

     

    The key message of the pan India campaign will be to show the journey of not just brand Swipe but also Chopra.

     

    Swipe’s campaign creative is a tribute to the performer and winner in Chopra. From being an army doctor’s daughter, to becoming the pride of a nation, Chopra has dared to dream big and has showed courage in every endeavour.

     

    The campaign will kick off with Chopra presenting ‘Live Your Faith’ as her personal philosophy.

     

    Swipe Technologies founder & CEO Shripal Gandhi said, “Our intent is to become India’s first social brand as we believe in combining the potential of human race with technology, making it human-tech. ‘Live your faith’ is in a way a reflection of this mindset. We redesigned the website, introduced a new packaging language and created internal and external communication campaign. Faith is a common attribute, be it a new product development, entering new segments, forging partnerships or exploring new markets. It has a very strong consumer connect.”

     

    Apart from featuring Chopra, the brand, through the campaign, would also capture stories of people from across the country who have lived their faith in its true spirit. These stories would be a part of Swipe’s digital campaign and find place on Swipe’s website and social media pages. Swipe’s focus is on the youth of India, especially the unsung heroes of everyday life, doing kind gestures just to benefit someone else.

     

    Tricycle CEO Yuvraaj Oberoi added, “We at Tricycle are excited to partner Swipe and create a distinct identity for the brand, ‘Live your faith’ takes a human approach to tech communication and I am sure it will connect well with our customers.”

     

    Chopra added, “Having faith in yourself and your abilities is your ticket to achieving the impossible. It is how I have lived my life and today I can attribute a huge part of my success to this thinking. I have seen a similar attitude with the team at Swipe, which is why I am excited to be a part of the ‘Live Your Faith’ campaign.  To me Swipe is a dynamic, young brand that also lives this mantra, channeling that faith and belief into breaking new boundaries every day. It’s also something that I believe will resonate with young India; supporting them with technology that will assist them as they chase their dreams. It’s a very real and synergistic association overall.”

  • Star World to air Priyanka Chopra’s ‘Quantico’ in India

    Star World to air Priyanka Chopra’s ‘Quantico’ in India

    MUMBAI: Priyanka Chopra’s debut international television series, ABC’s Quantico will air in India on Star World & Star World HD.

     

    Quantico will be available to Indian audiences almost immediately after its US airing, which is slated for 27 September, 2015. Star World will be launching the show with great fanfare later this year.

     

    Produced by Disney–ABC Television Group’s television production division, Quantico has created a lot of buzz since the launch of its first trailer in May this year.

     

    A Star India official spokesperson said, “This is a first for Bollywood as well as for India where an A-List actor like Priyanka Chopra is playing a lead in an international TV series. There is a lot of chatter and excitement in the country for this show and we are thrilled that Star World will give this magnum-opus show an imposing launch platform that it rightly deserves.”

     

    On the launch of her first international TV venture, Chopra said, “Quantico is my first international TV venture and I am truly proud of it. I’m equally excited that the Star Network will showcase Quantico as part of its primetime line-up on Star World and Star World HD in India, and I couldn’t think of a better launchpad in India for my TV debut. What makes it even more special for me is that it will be real-time.”

     

    “Audience response to our first trailer has been fantastic and I am looking forward to working with the Star TV team to create a memorable launch campaign for the show. Being part of a major TV show like this has been a whole new experience for me. I’m looking forward to a weekly date with viewers from across the world, and I hope this is just the beginning of a long lasting relationship with Star Network,” Chopra added.

     

    Disney India VP and head of marketing and distribution Amrita Pandey said, “Quantico is one of the most exciting shows in ABC Studio’s portfolio this year. We are happy for the show to be on Star’s network and this is a great addition to our existing shows on Star like Castle, How to Get Away with Murder and Marvel’s Agents of S.H.I.E.L.D. We are really happy to extend our long standing association with Priyanka Chopra from celluloid to a global TV show. After collaborating with us on incredible movies like Fashion, Kaminey and Barfi!, in which she played remarkable characters, we hope that Priyanka’s character in Quantico too, will resonate with television audiences.”

     

    Quantico, which is touted to be one of the biggest shows of fall 2015, will also be the first American show to have an Indian-national playing the lead.

  • UNICEF Goodwill Ambassador Priyanka Chopra bats for adolescent anaemia patients

    UNICEF Goodwill Ambassador Priyanka Chopra bats for adolescent anaemia patients

    NEW DELHI: UNICEF has released a short film in which its Goodwill Ambassador Priyanka Chopra and others emphasised the importance of stepping up the fight against adolescent anaemia, regarded as a major health problem among adolescents in developing countries including India.

     

    In the film released on the occasion of World Youth Day, Chopra said, “One out of two young girls and one out of three young boys in India are anaemic. Anaemia is a serious health problem not only in rural but also in the urban areas. Anaemia can be prevented by taking iron-rich diet, Iron and Folic Acid (IFA) tablets once a week and deworming tablets every six months. It is really that simple.”

     

    The film highlights the importance of the Government’s Weekly Iron and Folic Acid Supplementation (WIFS) programme for adolescents launched in 2012 to reduce severity and prevalence of nutritional anaemia in adolescents between 15 and 19 years. Several medical personnel also spoke about the problem of anaemia along with Chopra.

     

    As many as 56 per cent girls and 30 per cent boys in this age group in India are anaemic, according to the National Family Health Survey (NFHS) 3 data. This group comprises one-fourth of India’s population and is a key driver of its future economic growth.

     

    Research shows that after the first year of life, adolescence is the second highest growth spurt period. Adolescents, if given the right nutrition, gain up to 50 per cent of their adult weight, more than 20 per cent of their adult height, and 50 per cent of their adult bone mass during this period.

  • Colors to air season 2 of ‘The Anupam Kher Show’ from 2 August

    Colors to air season 2 of ‘The Anupam Kher Show’ from 2 August

    MUMBAI: The second season of Colors’ talk show – The Anupam Kher Show – Kucch Bhi Ho Sakta Hai is all set to go on air from 2 August. Slotted to air every Sunday at 8 pm, the show is developed by Kher’s production house Actor Prepares Production.

      

    The conversations, this year, will focus on the importance of hard-work and self-belief in overcoming challenges to taste success and achieve accolades.

     

    The chat show will feature celebrities like Anil Kapoor, Priyanka Chopra, Kajol, Madhuri Dixit-Nene, Suresh Raina, Gulzar, Rishi Kapoor, Tabu, Manoj Bajpai, Irrfan Khan, Waheeda Rehman, Asha Parekh, Paresh Rawal, Boman Irani, Sania Mirza, and Sonu Nigam.

     

    Colors CEO Raj Nayak said, “Uninhibited chats are the best form of conversation; and Kher is a master at urging people to open up about their lives. Last season, the show created waves as celebrities from different walks of life surprised viewers with their candid revelations about the inner workings of their minds through adversity. With the launch of the second season of the show, we are looking forward to extending the conversations across a larger audience group and engaging them further about daring to dream and achieving success they have strived for.”

     

    Kher added, “Through my experiences in the industry, I have learnt that giving up is never an option; it is only an escape route from the challenges that could in fact, be monumental in shaping one’s lives. As we return with the second season of the show, the aim was to make The Anupam Kher Show – Kucch Bhi Ho Sakta Hai an endearing proposition that strikes an emotional chord with viewers while narrating a tale of positivity and perseverance. I hope that the nuggets of inspiration that we have been able to extract from the guests this year will appeal to viewers and convince them that the silver lining will find them in even the most clouded situations.”

     

    The show will be promoted extensively across traditional and digital media platforms. Colors has roped in Henko Detergents as the powered by sponsor for the second year in a row.

  • ‘Bajirao Mastani’ teaser gets 2 million views on ErosNow

    ‘Bajirao Mastani’ teaser gets 2 million views on ErosNow

    MUMBAI: The teaser trailer of Sanjay Leela Bhansali’s new film Bajirao Mastani, has garnered close to two million views on Eros international’s VOD platform – ErosNow. 

     

    Starring Priyanka Chopra, Ranveer Singh and Deepika Padukone, the movie is inspired by historical figures like Balaji Bajirao and his two wives, Bajirao Mastani and Kashibai.

     

    The three-minute teaser released online on ErosNow has registered an unprecedented 65,000 views per second. The larger-than-life magnum opus that transports viewers to a land of royalty and exquisite landscapes, received a huge thumps up from the industry as several took to a popular micro-blogging site to voice their praise.

     

    Getting thumbs up from the likes of Alia Bhatt, Siddharth Malhotra, Ayushmann Khurrana and Sophie Choudary amongst others, Bajirao Mastani is produced by Eros International and Sanjay Leela Bhansali. The movie is slated to release worldwide on 18 December, 2015.