Tag: Priyanka Chopra

Priyanka creates ‘Reflections’ for Blenders Pride

NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

The TVC is shot in black and white tones, wherein Priyanka is running in a stunning mirror maze, being chased by the paparazzi. She throws multiple reflections on the mirrors creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi in complete surprise, end up shooting her striking reflection.

Conceptualized by Lowe Lintas, the TVC has been shot in New York by the famous French filmmaker and visual artiste Jean Claude Thibaut, known for his bold stylish work.

Pernod Ricard India Assistant Vice President –Marketing, Raja Banerji, said, “Priyanka emulates the dynamism, enigma and a multi-faceted personality which is the essence to ‘taste life in style’ for today’s consumers.”

Priyanka added, “To me, style is a mirror of your inner self, giving you a chance to bring out your hidden facets.”

Lowe Lintas chief creative officer Arun Iyer added, “This particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean has beautifully executed the idea.”

The TVC can be viewed here –

September 22, 2016
Priyanka creates ‘Reflections’ for Blenders Pride

NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

The TVC is shot in black and white tones, wherein Priyanka is running in a stunning mirror maze, being chased by the paparazzi. She throws multiple reflections on the mirrors creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi in complete surprise, end up shooting her striking reflection.

Conceptualized by Lowe Lintas, the TVC has been shot in New York by the famous French filmmaker and visual artiste Jean Claude Thibaut, known for his bold stylish work.

Pernod Ricard India Assistant Vice President –Marketing, Raja Banerji, said, “Priyanka emulates the dynamism, enigma and a multi-faceted personality which is the essence to ‘taste life in style’ for today’s consumers.”

Priyanka added, “To me, style is a mirror of your inner self, giving you a chance to bring out your hidden facets.”

Lowe Lintas chief creative officer Arun Iyer added, “This particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean has beautifully executed the idea.”

The TVC can be viewed here –

September 22, 2016
Priyanka Chopra gets into Forbes top paid TV actor list

MUMBAI: India’s Priyanka Chopra has made her competition eat humble pie once again by hopping on to the latest global Top female 10 TV actors list put out annually by Forbes.

She placed eighth with a combined asset of USD 11 million in earnings from her ABC TV show Quantico and endorsements. She is preceded by Castle hitmaker Stana Katric who also debuted on the list this year.

Looking at it comparatively, Chopra has already beaten Bollywood’s current hot favourite Deepika Padukone, who featured in Forbes list of top ten paid actresses at tenth place with USD 10 million dollars to her name.

“New to the list is Priyanka Chopra, who stars on ABC’s Quantico. While Chopra may be relatively new to an American audience, she is one of the most famous faces in India. In the past year, she has starred in two Bollywood mega films (Bajirao Mastani and Jai Gangaajal) and will take her big-screen talent stateside later this year with one of the lead roles in Baywatch alongside Hollywood heavy-hitters including Dwayne Johnson, the world’s highest-paid actor,” read the magazine’s report.

Forbes also spoke about Priyanka’s endorsement deals, “But like most television actresses (and actresses, in general), her millions are not made from screen time alone. Chopra is one of India’s top picks for advertisers, recently winning a seven-figure deal with sparkling juice brand Appy Fizz.”

Priyanka is at currently shooting for Quantico season two, which will premiere in late September. The actress is also ready with her Hollywood debut Baywatch,in which she stars opposite Dwayne Johnson, who happens to be Forbes’ highest paid actor.

Here is the list of top paid TV actresses, with Priyanka Chopra on the eight slot.

1. Sofia Vergara – $43 million

2. Kaley Cuoco – $24.5 million

3. Mindy Kaling – $15 million

4. Ellen Pompeo and Mariska Hargitay – $14.5 million

6. Kerry Washington – $13.5 million

7. Stana Katic – $12 million

8. Priyanka Chopra – $11 million

9. Julianna Margulies -$10.5 million

10. Julie Bowen – $10 million

September 15, 2016
Priyanka Chopra gets into Forbes top paid TV actor list

MUMBAI: India’s Priyanka Chopra has made her competition eat humble pie once again by hopping on to the latest global Top female 10 TV actors list put out annually by Forbes.

She placed eighth with a combined asset of USD 11 million in earnings from her ABC TV show Quantico and endorsements. She is preceded by Castle hitmaker Stana Katric who also debuted on the list this year.

Looking at it comparatively, Chopra has already beaten Bollywood’s current hot favourite Deepika Padukone, who featured in Forbes list of top ten paid actresses at tenth place with USD 10 million dollars to her name.

“New to the list is Priyanka Chopra, who stars on ABC’s Quantico. While Chopra may be relatively new to an American audience, she is one of the most famous faces in India. In the past year, she has starred in two Bollywood mega films (Bajirao Mastani and Jai Gangaajal) and will take her big-screen talent stateside later this year with one of the lead roles in Baywatch alongside Hollywood heavy-hitters including Dwayne Johnson, the world’s highest-paid actor,” read the magazine’s report.

Forbes also spoke about Priyanka’s endorsement deals, “But like most television actresses (and actresses, in general), her millions are not made from screen time alone. Chopra is one of India’s top picks for advertisers, recently winning a seven-figure deal with sparkling juice brand Appy Fizz.”

Priyanka is at currently shooting for Quantico season two, which will premiere in late September. The actress is also ready with her Hollywood debut Baywatch,in which she stars opposite Dwayne Johnson, who happens to be Forbes’ highest paid actor.

Here is the list of top paid TV actresses, with Priyanka Chopra on the eight slot.

1. Sofia Vergara – $43 million

2. Kaley Cuoco – $24.5 million

3. Mindy Kaling – $15 million

4. Ellen Pompeo and Mariska Hargitay – $14.5 million

6. Kerry Washington – $13.5 million

7. Stana Katic – $12 million

8. Priyanka Chopra – $11 million

9. Julianna Margulies -$10.5 million

10. Julie Bowen – $10 million

September 15, 2016
Brands innovate I-Day campaigns

MUMBAI: Freedom is raining offers. As India enters its 70th year of independence, brands have rolled out campaigns and offers to celebrate patriotism. Brands from different sectors have innovative ways of celebrating the hard-earned freedom.

The multiplex INOX and Women in Films and Television (WIFT) are scheduled to unveil a campaign ‘Raise Your Voice’ on the eve of the Independence Day to address the gender violence issues that plague our nation. This is an exclusive tie-up wherein six short films will be screened across all INOX multiplexes in the country. With strong voices like Shabana Azmi, Priyanka Chopra, Sonam Kapoor, Diya Mirza, Shriya Saran and Rituparna Sengupta behind each campaign, WIFT also celebrates women who are strong, determined and confident. The campaign will highlight issues like dowry, sexual harassment, female foeticide, ‘teach a girl child’, child marriage and domestic violence.

Turtle Limited, the men’s wear fashion destination, has come up with a painting which is nine feet in length and five feet in height, made out of khadi thread which runs almost 20 km in length and with almost 6000 nails attached to it. The brand claims that khadi has always been close to Turtle since they are the only one who manufacture and retail the same. On this day, the brand will showcase khadi and how this journey was started by Gandhiji. Turtle intended to highlight the fabric which even the prime minister Narendra Modi is promoting along with ‘Make in India’ initiative.

Twitter India, the microblog social media platform, is adding on to the celebrations with the launch of a new tri-colour emoji featuring the map of India. The emoji would go live on a day prior to the Independence Day, at 6:30 pm IST till 6:30 am, 17 August, 2016. Indians across the world can be a part of the Independence Day conversations by using the hashtags #India #इंडिया #IndiaAt69 #भारत #IndiaIndependenceDay when composing a tweet. Twitter believes that emojis are a delightful way to bring together people to celebrate cultural moments. The emoji will give users a fun way to tweet, share and celebrate the historic day and express love for their country with live conversations. This is the second Independence Day emoji launched by Twitter. Earlier, Twitter launched the first Indian flag emoji to mark the country’s 69th Independence Day.

Canon India has partnered with SOS Children’s Village to launch ‘Support a Life’ Campaign. The brand claims to support the education and overall development of children in these villages. Canon initiated the campaign on August 12 by celebrating with the children. As part of ‘Support a Life’ initiative, Canon employees have adopted 187 children across SOS Children’s Village in the country to take responsibility of their well being.

Paytm, the mobile wallet and e-commerce website, has launched an emotional campaign themed on corruption. The ad discourages cash transactions abiding to their tagline, ‘Cash nahi Paytm karo’. The ad narrates three scenarios which seemingly look like the traditional situations where cash/bribes would ‘exchange hands’ but, in a pleasant refreshing twist, the obvious ‘exchange’ is not of cash but of warm emotions. The ad was released on YouTube on August 10.

Snapdeal, the online marketplace, has partnered for ‘India says thank you’ campaign, an initiative by 21 Fools – an organization that makes plantable paper products for a better world. Supported by Snapdeal Sunshine, the CSR initiative enables and empowers well-wishers to send a ‘happiness box’ to soldiers in the Indian Army and the Indian Navy. The boxes are sent to various site locations advised by forces and are distributed among the soldiers. These boxes contain a gratitude letter, with the sender’s name, a thank you seed paper card, a rakhi and an ‘I love India’ luggage tag. What is unique about the card is that it is infused with seeds during the pulping process and when planted can grow into herbs and plants of different varieties.

Snapdeal users have the choice to send these boxes for 10 to 100 soldiers. The brand claims more than 6000 boxes have been contributed from multiple locations in India all in less than 48 hours since the launch. Snapdeal is also building a social campaign, where people would be able to post ‘thank you’ messages for the soldiers with the hashtag- #IndiaSaysThankYou across Snapdeal’s digital platforms including Twitter and Facebook. A selection of these messages will also be sent to several soldiers along with the ‘happiness boxes’.

LINK- http://www.snapdeal.com/offers/indiasaysthankyou

Apart from the campaigns, e-commerce websites are offering special Independence Day discounts during this week. The online fashion retailer Myntra is offering between 30 and 80 per cent discount from August 13 to 15. Jabong.com is offering 20 to 70 percent discount under the Tricolor store. Shopclues is offering up to 80 percent discount on general utilities from August 9 to 15. The travel website Cleartrip.com is offering various deals on Indigo, GoAir and Air India among other airlines.

August 13, 2016
Brands innovate I-Day campaigns

MUMBAI: Freedom is raining offers. As India enters its 70th year of independence, brands have rolled out campaigns and offers to celebrate patriotism. Brands from different sectors have innovative ways of celebrating the hard-earned freedom.

The multiplex INOX and Women in Films and Television (WIFT) are scheduled to unveil a campaign ‘Raise Your Voice’ on the eve of the Independence Day to address the gender violence issues that plague our nation. This is an exclusive tie-up wherein six short films will be screened across all INOX multiplexes in the country. With strong voices like Shabana Azmi, Priyanka Chopra, Sonam Kapoor, Diya Mirza, Shriya Saran and Rituparna Sengupta behind each campaign, WIFT also celebrates women who are strong, determined and confident. The campaign will highlight issues like dowry, sexual harassment, female foeticide, ‘teach a girl child’, child marriage and domestic violence.

Turtle Limited, the men’s wear fashion destination, has come up with a painting which is nine feet in length and five feet in height, made out of khadi thread which runs almost 20 km in length and with almost 6000 nails attached to it. The brand claims that khadi has always been close to Turtle since they are the only one who manufacture and retail the same. On this day, the brand will showcase khadi and how this journey was started by Gandhiji. Turtle intended to highlight the fabric which even the prime minister Narendra Modi is promoting along with ‘Make in India’ initiative.

Twitter India, the microblog social media platform, is adding on to the celebrations with the launch of a new tri-colour emoji featuring the map of India. The emoji would go live on a day prior to the Independence Day, at 6:30 pm IST till 6:30 am, 17 August, 2016. Indians across the world can be a part of the Independence Day conversations by using the hashtags #India #इंडिया #IndiaAt69 #भारत #IndiaIndependenceDay when composing a tweet. Twitter believes that emojis are a delightful way to bring together people to celebrate cultural moments. The emoji will give users a fun way to tweet, share and celebrate the historic day and express love for their country with live conversations. This is the second Independence Day emoji launched by Twitter. Earlier, Twitter launched the first Indian flag emoji to mark the country’s 69th Independence Day.

Canon India has partnered with SOS Children’s Village to launch ‘Support a Life’ Campaign. The brand claims to support the education and overall development of children in these villages. Canon initiated the campaign on August 12 by celebrating with the children. As part of ‘Support a Life’ initiative, Canon employees have adopted 187 children across SOS Children’s Village in the country to take responsibility of their well being.

Paytm, the mobile wallet and e-commerce website, has launched an emotional campaign themed on corruption. The ad discourages cash transactions abiding to their tagline, ‘Cash nahi Paytm karo’. The ad narrates three scenarios which seemingly look like the traditional situations where cash/bribes would ‘exchange hands’ but, in a pleasant refreshing twist, the obvious ‘exchange’ is not of cash but of warm emotions. The ad was released on YouTube on August 10.

Snapdeal, the online marketplace, has partnered for ‘India says thank you’ campaign, an initiative by 21 Fools – an organization that makes plantable paper products for a better world. Supported by Snapdeal Sunshine, the CSR initiative enables and empowers well-wishers to send a ‘happiness box’ to soldiers in the Indian Army and the Indian Navy. The boxes are sent to various site locations advised by forces and are distributed among the soldiers. These boxes contain a gratitude letter, with the sender’s name, a thank you seed paper card, a rakhi and an ‘I love India’ luggage tag. What is unique about the card is that it is infused with seeds during the pulping process and when planted can grow into herbs and plants of different varieties.

Snapdeal users have the choice to send these boxes for 10 to 100 soldiers. The brand claims more than 6000 boxes have been contributed from multiple locations in India all in less than 48 hours since the launch. Snapdeal is also building a social campaign, where people would be able to post ‘thank you’ messages for the soldiers with the hashtag- #IndiaSaysThankYou across Snapdeal’s digital platforms including Twitter and Facebook. A selection of these messages will also be sent to several soldiers along with the ‘happiness boxes’.

LINK- http://www.snapdeal.com/offers/indiasaysthankyou

Apart from the campaigns, e-commerce websites are offering special Independence Day discounts during this week. The online fashion retailer Myntra is offering between 30 and 80 per cent discount from August 13 to 15. Jabong.com is offering 20 to 70 percent discount under the Tricolor store. Shopclues is offering up to 80 percent discount on general utilities from August 9 to 15. The travel website Cleartrip.com is offering various deals on Indigo, GoAir and Air India among other airlines.

August 13, 2016
Madrid set for a stellar week for the 17th edition of the Videocon D2H IIFA

MUMBAI: The 17th edition of the Videocon D2H IIFA Weekend and the NEXA IIFA Awards powered by Le Ecobegan the festivities today in Madrid, Spain. One of Europe’s busiest cultural centers and the football capital of the world – Madrid has come to be known as “A City with Music in Its Soul” and a “City That Knows How To Live”. 2016 also marks the important milestone of Celebrating 60 Years of India-Spain Diplomatic Relations

The IIFA Celebrations for 2016 were officially kicked off with the Opening Press Conference held at Hotel Westin Palace, which was attended by media, dignitaries and friends of IIFA. Eminent Bollywood Stars like Anil Kapoor, Sanjay Dutt, Sridevi, Boney Kapoor, Sanjay Leela Bhansali, Shabana Azmi, Javed Akhtar, Rakeysh Omprakash Mehra, Boman Irani, Kabir Khan, Ranveer Singh, Bipasha Basu, Huma Qureshi, Vivek Oberoi, Dia Mirza, Riteish Deshmukh, Neha Dhupia, Madhavan, Aftab Shivdasani, Sohail Khan, Sajid Nadiadwala, Shriya Saran, Sonu Sood, Jackie Shroff, Richa Chaddha, Frieda Pinto, Lara Dutta and Mahesh Bhupathi are some of the many stars and celebrities participating in the biggest Indian Film Awards show internationally. The press conference was followed by a special teaser screening of the Rakeysh Omprakash Mehra film- Mirziya.

Fans of Indian Cinema can look forward to a string of star-studded events including the IIFA Rocks – a music mega-event held at IFEMA – Feria de Madrid where some of the best artists in the music industry will perform. The FICCI – IIFA Global Business Forum, being organized in association with Camara Spain, – is a platform for international business and networking where global dignitaries and business leaders discuss and connect to create opportunities for India and Spain.. Madrid will also get to experience IIFA Stomp & Rang Jam- a celebration of one of the biggest and most colorful festivals in India – Holi. IIFA will also be an intrinsic feature of the Mulafest this year, Madrid’s annual culture fest that brings together music, art and food all in one place and hosted at IFEMA – Feria de Madrid.

The final and most awaited event of the weekend is the NEXA IIFA Awards powered by Le Eco, a spectacular and glamorous night which honors and celebrates excellence and deserving work in Indian cinema will be held at IFEMA – Feria de Madrid.

Wizcraft Entertainment International director Andre Timmins said, “This is the fourth time that IIFA will travel to Europe and Madrid has proved to be the best destination yet. We have been welcomed with open arms by the city and the very spirit of the city is vibrant and colourful just like the culture in India. This Weekend will see some of the most incredible talent from the Indian Film and music Industry on an international stage and we can whole-heartedly be assured that the 17th edition of the IIFA Celebrations will be as outstanding and remarkable as always.”

The NEXA IIFA AWARDS powered by Le Eco and the Videocon d2h IIFA ROCKS will be broadcast on India’s leading Hindi entertainment channel, Colors Viacom18. Commenting on Viacom18’s network wide partnership with IIFA 2016, Viacom18 Sudhanshu Vats group CEO, said, “The IIFA Weekend brings together the entire film industry making it one of the most-awaited and most-watched Awards ceremony for audiences across the Indian diaspora spread across almost 100 countries. Indian cinema and our talent have made significant inroads globally and we are delighted to extend the IIFA extravaganza across our network. With Colors being the lead global broadcast partner, this year we embrace the IIFAs across our broadcast channels with Rishtey, Rishtey Cineplex, Colors Infinity and MTV. This year we will also be streaming the IIFAs for our digital audiences on our recently-launched VOD platform, Voot.”

Speaking of the association, Maruti Suzuki India executive director Marketing & Sales R. S Kalsi said “We are delighted to associate with NEXA IIFA Awards 2016 for the second year, last year we showcased our Premium crossover S-Cross at IIFA. This year we will showcase how NEXA is at the forefront of bringing innovation & delivering outstanding experiences.

Nexa is not just an automotive brand but also a lifestyle brand. NEXA is all about newer and premium experiences, just like IIFA which builds lifetime experiences and felicitates excellence in Indian cinema at a global stage”

Videocon d2h executive chairman Saurabh Dhoot said, “IIFA awards over the years have grown tremendously in terms of scale and extravaganza. This year’s Videocon d2h IIFA Weekend promises to be yet another milestone with lots of entertainment, glamour & innovation. Videocon d2h is today the 1st Indian media company to be listed on Nasdaq, USA. IIFA and Videocon d2h are perfect examples of Indian brands making a huge mark globally.”

Videocon d2h CEO Anil Khera added, “Videocon d2h is proud to continue its association with IIFA for the 8th year in a row. Videocon d2h IIFA Weekend is a spectacular event celebrating talent in the entertainment industry and is a perfect brand fit for us. The IIFA Awards have striven to achieve a perfect balance of public opinion and critical appreciation across the globe. Videocon d2h will continue to support and encourage this endeavour to take Indian Cinema to a global audience.”

Speaking on the occasion, Le Eco Smart Electronics Devices business COO Atul Jain said “We see a remarkable synergy between LeEco’s proposition of supertainment as core offering and IIFA’s objective of recreating the magic of Indian cinema and showcasing it to global audiences. As a young company, we view this partnership as a smart, strategic initiative that will help us enhance the affinity for brand LeEco with our consumers . We are delighted to associate with IIFA Awards 2016 and showcase how our ecosystem based business model delivers outstanding lifestyle enhancing experiences to users”.

Pankaj Munjal, Chairman & Managing Director, Hero Cycles Ltd. commented “We are proud to be associated with IIFA as its cause partner. IIFA is undoubtedly one of the best and biggest platforms to reach out to people and encourage them to take up cycling in their lives. Through this association we aim to reach out to millions of fans India and across the world. The event brings together all big Bollywood names under one roof and we want to draw them into this initiative. Through our kiosks at the event, we would invite celebrities to talk about the health and environmental benefits of cycling and encourage their fans and youth to take up the same. These celebrities become perfect ambassador to promote health and fitness among the millions of their fans not just in India but also across the world.”

According to Luis Cueto, Chairman of the Governing Board of IFEMA, “Holding the IIFA AWARDS will be an important global showcase for IFEMA and for Madrid. Our support for this great event for the Indian film industry and its presence on our premises as its headquarters in Spain, will drive our institution’s mission to stimulate tourism and generate business opportunities. There is no question that this event will serve to raise Madrid’s profile in Asian markets and encourage investment and business agreements, as well as attracting numerous tourists from India”.

Qatar Airways Senior Vice President Europe, Mr. Jonathan Harding said, “We are delighted to be partnering with IIFA to promote this event around the world, to every destination we serve. This partnership truly reflects our core brand value of Going Places Together.

The popularity of Indian cinema has grown exponentially over the years, reflected in the scale and extravaganza of the IIFA awards. As one of the fastest growing global airlines, operating two flights a day to Madrid and connecting to more than 150 destinations, Qatar Airways is well-positioned to offer its award-winning services to those attending the IIFA awards this year.”

“In Mahou we are very committed with Madrid and its neighbourhoods. This is why we support cultural and leisure activities like the Elephant Parade which for one weekend will fill the streets of Madrid with the joy of India” commented Pablo de la Fuente – Consumer Director Mahou Brand

Iberia is the European and Domestic Airline Partner of IIFA 2016. By logging on to www.iberia.com, travellers can take an advantage of a 10% discount on the fair using the promotional code “IIFA”. This promotional is valid for return flights to Madrid from 18th June to 1st July, 2016 for bookings before June 26, 2016.

Day 2 of the Videocon d2h IIFA Weekend will feature the FICCI-IIFA Global Business Forum, which will focus on urgent environmental issues that affect the global population. With regard to economic and political relationships, the highlight of this year’s Global Business Forum will be innovation and entrepreneurship that are becoming staple features of an evolving society and bringing out tremendous changes across the world in the way that businesses are forming and altering the face of modern trade and industry and state connectivity.

The musical spectacle IIFA Rocks will be hosted by none other than heart throb Fawad Khan alongside renowned Director-Producer Karan Johar with guest host Manish Paul! IIFA Rocks has always been a perennial star studded affair with a mix of fashion and music. This year, the IIFA Rocks stage will include noted music director-composer-singer Pritam, the melodious sounds from Kanika Kapoor with Meet Brothers, Benny Dayal and Neeti Mohan among others. National-award winner Monali Thakur with Papon will be serenading the audience and Shilpa Shetty, Ameesha Patel, Mauni Roy, Sooraj Pancholi, Eli Avramand Daisy Shah will be performing as well. Alongside the gamut of musical acts and performances, the distinguished Indian Fashion Designer Vikram Phadnis will be showcasing a breathtaking Fashion Show.

Additionally, another facet of the IIFA extravaganza which is all set to make its way to Madrid, bringing together the best ofSpanish and Indian culture is the IIFA Stomp in collaboration with MULAFEST Urban Trends Festival, organized by the MULA community and supported by IFEMA with a line-up that underlines its electronic heart, with pioneering artists from the international scene. The second day of the Weekend will feature a celebration by renowned electronic artists and musicians likeRaghu Dixit Project and Midival Punditz featuring Karsh Kale and friends.

Day 3 opens with a one-in-a-lifetime opportunity as Shilpa Shetty will conduct the IIFA Stomp Yoga Masterclass at IFEMA – Feria de Madrid which will be followed by the highlight of the Weekend Celebrations – the NEXA IIFA Awards powered by Le Eco, hosted by the multitalented Farhan Akhtar and the versatile actor Shahid Kapoor. The awards ceremony in Madrid will witness awe-inspiring performances by Bollywood’s very own crème de la crème Salman Khan, Hrithik Roshan, Deepika Padukone, Priyanka Chopra, Sonakshi Sinha and Tiger Shroff among others. The IIFA Stomp celebrations in collaboration with MULAFEST Urban Trends Festival will continue as electronic artists B.R.E.E.D. and Nucleya take the stage.

Day 4 will conclude the Weekend extravaganza as the IIFA Stomp celebrations in collaboration with MULAFEST Urban Trends Festival bring the Weekend to a close with the IIFA Stomp and Rang Jam with a theme based of one of India’s most colourful festivals – Holi! The party will feature amazing Bollywood remixes, great visuals, henna artistes, Bollywood dancers on stage, Indian street food and performances by 3 of the most well-known DJ’s of India – DJ Amann, DJ Clement, DJ Sumit Sethi.

With the City of Madrid playing host to the Videocon d2h IIFA Weekend and NEXA IIFA Awards 2016, The Title Sponsor for the Videocon d2h IIFA Weekend are Videocon D2h, Title Sponsors for the Awards are Maruti Suzuki, the Host Destination Partners in Madrid are the City of Madrid and IFEMA – Feria de Madrid. Le Eco is the Powered by Sponsor and Hero Cycles are the Cause Partners. IIFA Awards celebrations will air exclusively on broadcast partners, Colors TV and Mahou and Movistar+ will be the co-sponsor of IIFA Celebrations. El Corte Ingles are the ‘Official Retail Partners’ and Qatar Airways is the “Official Airline” for the IIFA celebrations, Clear Channel is “OOH Media Partner” for IIFA and Iberia is the European and Domestic Airline Partner.

IIFA 2016 is also supported by Westin Palace, NH Collection, Carnival Cinemas, Nike, Travel Pack, Coca Cola, Marco Aldany, Algeria and Kiros

June 24, 2016
Madrid set for a stellar week for the 17th edition of the Videocon D2H IIFA

MUMBAI: The 17th edition of the Videocon D2H IIFA Weekend and the NEXA IIFA Awards powered by Le Ecobegan the festivities today in Madrid, Spain. One of Europe’s busiest cultural centers and the football capital of the world – Madrid has come to be known as “A City with Music in Its Soul” and a “City That Knows How To Live”. 2016 also marks the important milestone of Celebrating 60 Years of India-Spain Diplomatic Relations

The IIFA Celebrations for 2016 were officially kicked off with the Opening Press Conference held at Hotel Westin Palace, which was attended by media, dignitaries and friends of IIFA. Eminent Bollywood Stars like Anil Kapoor, Sanjay Dutt, Sridevi, Boney Kapoor, Sanjay Leela Bhansali, Shabana Azmi, Javed Akhtar, Rakeysh Omprakash Mehra, Boman Irani, Kabir Khan, Ranveer Singh, Bipasha Basu, Huma Qureshi, Vivek Oberoi, Dia Mirza, Riteish Deshmukh, Neha Dhupia, Madhavan, Aftab Shivdasani, Sohail Khan, Sajid Nadiadwala, Shriya Saran, Sonu Sood, Jackie Shroff, Richa Chaddha, Frieda Pinto, Lara Dutta and Mahesh Bhupathi are some of the many stars and celebrities participating in the biggest Indian Film Awards show internationally. The press conference was followed by a special teaser screening of the Rakeysh Omprakash Mehra film- Mirziya.

Fans of Indian Cinema can look forward to a string of star-studded events including the IIFA Rocks – a music mega-event held at IFEMA – Feria de Madrid where some of the best artists in the music industry will perform. The FICCI – IIFA Global Business Forum, being organized in association with Camara Spain, – is a platform for international business and networking where global dignitaries and business leaders discuss and connect to create opportunities for India and Spain.. Madrid will also get to experience IIFA Stomp & Rang Jam- a celebration of one of the biggest and most colorful festivals in India – Holi. IIFA will also be an intrinsic feature of the Mulafest this year, Madrid’s annual culture fest that brings together music, art and food all in one place and hosted at IFEMA – Feria de Madrid.

The final and most awaited event of the weekend is the NEXA IIFA Awards powered by Le Eco, a spectacular and glamorous night which honors and celebrates excellence and deserving work in Indian cinema will be held at IFEMA – Feria de Madrid.

Wizcraft Entertainment International director Andre Timmins said, “This is the fourth time that IIFA will travel to Europe and Madrid has proved to be the best destination yet. We have been welcomed with open arms by the city and the very spirit of the city is vibrant and colourful just like the culture in India. This Weekend will see some of the most incredible talent from the Indian Film and music Industry on an international stage and we can whole-heartedly be assured that the 17th edition of the IIFA Celebrations will be as outstanding and remarkable as always.”

The NEXA IIFA AWARDS powered by Le Eco and the Videocon d2h IIFA ROCKS will be broadcast on India’s leading Hindi entertainment channel, Colors Viacom18. Commenting on Viacom18’s network wide partnership with IIFA 2016, Viacom18 Sudhanshu Vats group CEO, said, “The IIFA Weekend brings together the entire film industry making it one of the most-awaited and most-watched Awards ceremony for audiences across the Indian diaspora spread across almost 100 countries. Indian cinema and our talent have made significant inroads globally and we are delighted to extend the IIFA extravaganza across our network. With Colors being the lead global broadcast partner, this year we embrace the IIFAs across our broadcast channels with Rishtey, Rishtey Cineplex, Colors Infinity and MTV. This year we will also be streaming the IIFAs for our digital audiences on our recently-launched VOD platform, Voot.”

Speaking of the association, Maruti Suzuki India executive director Marketing & Sales R. S Kalsi said “We are delighted to associate with NEXA IIFA Awards 2016 for the second year, last year we showcased our Premium crossover S-Cross at IIFA. This year we will showcase how NEXA is at the forefront of bringing innovation & delivering outstanding experiences.

Nexa is not just an automotive brand but also a lifestyle brand. NEXA is all about newer and premium experiences, just like IIFA which builds lifetime experiences and felicitates excellence in Indian cinema at a global stage”

Videocon d2h executive chairman Saurabh Dhoot said, “IIFA awards over the years have grown tremendously in terms of scale and extravaganza. This year’s Videocon d2h IIFA Weekend promises to be yet another milestone with lots of entertainment, glamour & innovation. Videocon d2h is today the 1st Indian media company to be listed on Nasdaq, USA. IIFA and Videocon d2h are perfect examples of Indian brands making a huge mark globally.”

Videocon d2h CEO Anil Khera added, “Videocon d2h is proud to continue its association with IIFA for the 8th year in a row. Videocon d2h IIFA Weekend is a spectacular event celebrating talent in the entertainment industry and is a perfect brand fit for us. The IIFA Awards have striven to achieve a perfect balance of public opinion and critical appreciation across the globe. Videocon d2h will continue to support and encourage this endeavour to take Indian Cinema to a global audience.”

Speaking on the occasion, Le Eco Smart Electronics Devices business COO Atul Jain said “We see a remarkable synergy between LeEco’s proposition of supertainment as core offering and IIFA’s objective of recreating the magic of Indian cinema and showcasing it to global audiences. As a young company, we view this partnership as a smart, strategic initiative that will help us enhance the affinity for brand LeEco with our consumers . We are delighted to associate with IIFA Awards 2016 and showcase how our ecosystem based business model delivers outstanding lifestyle enhancing experiences to users”.

Pankaj Munjal, Chairman & Managing Director, Hero Cycles Ltd. commented “We are proud to be associated with IIFA as its cause partner. IIFA is undoubtedly one of the best and biggest platforms to reach out to people and encourage them to take up cycling in their lives. Through this association we aim to reach out to millions of fans India and across the world. The event brings together all big Bollywood names under one roof and we want to draw them into this initiative. Through our kiosks at the event, we would invite celebrities to talk about the health and environmental benefits of cycling and encourage their fans and youth to take up the same. These celebrities become perfect ambassador to promote health and fitness among the millions of their fans not just in India but also across the world.”

According to Luis Cueto, Chairman of the Governing Board of IFEMA, “Holding the IIFA AWARDS will be an important global showcase for IFEMA and for Madrid. Our support for this great event for the Indian film industry and its presence on our premises as its headquarters in Spain, will drive our institution’s mission to stimulate tourism and generate business opportunities. There is no question that this event will serve to raise Madrid’s profile in Asian markets and encourage investment and business agreements, as well as attracting numerous tourists from India”.

Qatar Airways Senior Vice President Europe, Mr. Jonathan Harding said, “We are delighted to be partnering with IIFA to promote this event around the world, to every destination we serve. This partnership truly reflects our core brand value of Going Places Together.

The popularity of Indian cinema has grown exponentially over the years, reflected in the scale and extravaganza of the IIFA awards. As one of the fastest growing global airlines, operating two flights a day to Madrid and connecting to more than 150 destinations, Qatar Airways is well-positioned to offer its award-winning services to those attending the IIFA awards this year.”

“In Mahou we are very committed with Madrid and its neighbourhoods. This is why we support cultural and leisure activities like the Elephant Parade which for one weekend will fill the streets of Madrid with the joy of India” commented Pablo de la Fuente – Consumer Director Mahou Brand

Iberia is the European and Domestic Airline Partner of IIFA 2016. By logging on to www.iberia.com, travellers can take an advantage of a 10% discount on the fair using the promotional code “IIFA”. This promotional is valid for return flights to Madrid from 18th June to 1st July, 2016 for bookings before June 26, 2016.

Day 2 of the Videocon d2h IIFA Weekend will feature the FICCI-IIFA Global Business Forum, which will focus on urgent environmental issues that affect the global population. With regard to economic and political relationships, the highlight of this year’s Global Business Forum will be innovation and entrepreneurship that are becoming staple features of an evolving society and bringing out tremendous changes across the world in the way that businesses are forming and altering the face of modern trade and industry and state connectivity.

The musical spectacle IIFA Rocks will be hosted by none other than heart throb Fawad Khan alongside renowned Director-Producer Karan Johar with guest host Manish Paul! IIFA Rocks has always been a perennial star studded affair with a mix of fashion and music. This year, the IIFA Rocks stage will include noted music director-composer-singer Pritam, the melodious sounds from Kanika Kapoor with Meet Brothers, Benny Dayal and Neeti Mohan among others. National-award winner Monali Thakur with Papon will be serenading the audience and Shilpa Shetty, Ameesha Patel, Mauni Roy, Sooraj Pancholi, Eli Avramand Daisy Shah will be performing as well. Alongside the gamut of musical acts and performances, the distinguished Indian Fashion Designer Vikram Phadnis will be showcasing a breathtaking Fashion Show.

Additionally, another facet of the IIFA extravaganza which is all set to make its way to Madrid, bringing together the best ofSpanish and Indian culture is the IIFA Stomp in collaboration with MULAFEST Urban Trends Festival, organized by the MULA community and supported by IFEMA with a line-up that underlines its electronic heart, with pioneering artists from the international scene. The second day of the Weekend will feature a celebration by renowned electronic artists and musicians likeRaghu Dixit Project and Midival Punditz featuring Karsh Kale and friends.

Day 3 opens with a one-in-a-lifetime opportunity as Shilpa Shetty will conduct the IIFA Stomp Yoga Masterclass at IFEMA – Feria de Madrid which will be followed by the highlight of the Weekend Celebrations – the NEXA IIFA Awards powered by Le Eco, hosted by the multitalented Farhan Akhtar and the versatile actor Shahid Kapoor. The awards ceremony in Madrid will witness awe-inspiring performances by Bollywood’s very own crème de la crème Salman Khan, Hrithik Roshan, Deepika Padukone, Priyanka Chopra, Sonakshi Sinha and Tiger Shroff among others. The IIFA Stomp celebrations in collaboration with MULAFEST Urban Trends Festival will continue as electronic artists B.R.E.E.D. and Nucleya take the stage.

Day 4 will conclude the Weekend extravaganza as the IIFA Stomp celebrations in collaboration with MULAFEST Urban Trends Festival bring the Weekend to a close with the IIFA Stomp and Rang Jam with a theme based of one of India’s most colourful festivals – Holi! The party will feature amazing Bollywood remixes, great visuals, henna artistes, Bollywood dancers on stage, Indian street food and performances by 3 of the most well-known DJ’s of India – DJ Amann, DJ Clement, DJ Sumit Sethi.

With the City of Madrid playing host to the Videocon d2h IIFA Weekend and NEXA IIFA Awards 2016, The Title Sponsor for the Videocon d2h IIFA Weekend are Videocon D2h, Title Sponsors for the Awards are Maruti Suzuki, the Host Destination Partners in Madrid are the City of Madrid and IFEMA – Feria de Madrid. Le Eco is the Powered by Sponsor and Hero Cycles are the Cause Partners. IIFA Awards celebrations will air exclusively on broadcast partners, Colors TV and Mahou and Movistar+ will be the co-sponsor of IIFA Celebrations. El Corte Ingles are the ‘Official Retail Partners’ and Qatar Airways is the “Official Airline” for the IIFA celebrations, Clear Channel is “OOH Media Partner” for IIFA and Iberia is the European and Domestic Airline Partner.

IIFA 2016 is also supported by Westin Palace, NH Collection, Carnival Cinemas, Nike, Travel Pack, Coca Cola, Marco Aldany, Algeria and Kiros

June 24, 2016
It is time to bid adieu to some of your favorite shows on Star World Premiere HD

MUMBAI: Die-hard TV show lovers are sure to be struck by a bout of summer time sadness as Star World Premiere HD, India’s English entertainment channel that is home to day and date viewing will conclude seasons of some of the audiences’ favorite TV shows this May! These were the shows that made everyone cry, laugh and even jump out of their beds to cheer a character on. Through their stellar storylines and scintillating performances, these shows became an intimate part of viewers’ lives.

Never fear though! There is a firecracker lineup that will soon help you drop kick those summer blues into oblivion. For now, here is a list of some of your beloved shows that are all set to sail into the gentle night this summer so you can be sure to catch the shows’ finales before they end.

First in line is the popular comical memoir of real life character Eddie Huang ‘Fresh Off The Boat’ that follows his immigrant Taiwanese family as they attempt to adjust to the socio cultural and socio-economic reality of the US. The finale episode of the series’ season 2 picks up after Eddie’s girlfriend pulls out all the stops to impress his mother Jessica and Emery asks Louis for help with his graduation speech. Meanwhile Grandma tried to make Eddie a new suit and with everything coming together, the finale episode is sure to ensue into a sequence of hilarious antics! What will happen next? Catch the Season 2 finale of the show as it airs on Wednesday, May 25th at 9 PM.

Following suit is the crazy, dysfunctional and hilarious ‘Modern Family’ with its season finale this Thursday, May 19th at 9PM.The much loved comedy family drama, now in its seventh season, traverses across the lives of three wildly different families while bringing out the humour from situations in their everyday lives. Catch the Dunphy family struggle as Clair tries to find the right time to fire an employee, Phil thinks he caught Luke with a girl and Alex moves back in, seemingly undetected. Lily fears that the increasing arguments between her parents could result into something bigger. All the while, Jay struggles to deal with entering the workforce again.

Next in line is the popular action-spy drama show Quantico starring Priyanka Chopra. After all the thrill and suspense all season, the time has come for the final showdown in Quantico’s Season 1 finale episode ‘Yes’ that will air this Saturday, May 21st at 9PM. Watch Alex Parrish (Priyanka Chopra) race against time to tackle a terrorist while also trying to stop a bomb from going off in the season finale. Will she finally be recruited by the CIA?

Then there is the iconic and beloved yellow faced family drama ‘The Simpsons’ that culminates its glorious Season 27 on Monday, May 23rd at 9:30 PM. The satire, the comedy and the bang on depiction of the working class entwined with humour is what makes this show truly a household favourite among kids and adults alike, around the world!

Another popular comedy family drama that will meet its end this summer is the coming of age series Black-ish. The show that has an all-African-American family at its centre is co-produced by none other than the very famous Lawrence Fishburne who also stars in the show. Catch the season finale of Black-ish this Tuesday, May 24th at 9PM and watch the all-black family as they struggle to live in a pre-dominantly white world.

And lastly, it’s time to say goodbye to the comedy family drama set in the good ol’ days of the 80s, ‘The Goldbergs’. The show that never once failed to make us smile and sometimes even burst into laughter at the rib-tickling antics of the characters will showcase its Season 3 finale episode on Thursday, May 19th at 9 PM.

But with so many shows nearing their end after their mighty successful seasonal runs, Star World Premiere HD is all set to introduce an all-new line up of popular shows soon! So, don’t go anywhere, stay tuned-in to Star World Premiere HD and enjoy viewing all the latest seasons of shows at their day-and-date best!

May 20, 2016
It is time to bid adieu to some of your favorite shows on Star World Premiere HD

MUMBAI: Die-hard TV show lovers are sure to be struck by a bout of summer time sadness as Star World Premiere HD, India’s English entertainment channel that is home to day and date viewing will conclude seasons of some of the audiences’ favorite TV shows this May! These were the shows that made everyone cry, laugh and even jump out of their beds to cheer a character on. Through their stellar storylines and scintillating performances, these shows became an intimate part of viewers’ lives.

Never fear though! There is a firecracker lineup that will soon help you drop kick those summer blues into oblivion. For now, here is a list of some of your beloved shows that are all set to sail into the gentle night this summer so you can be sure to catch the shows’ finales before they end.

First in line is the popular comical memoir of real life character Eddie Huang ‘Fresh Off The Boat’ that follows his immigrant Taiwanese family as they attempt to adjust to the socio cultural and socio-economic reality of the US. The finale episode of the series’ season 2 picks up after Eddie’s girlfriend pulls out all the stops to impress his mother Jessica and Emery asks Louis for help with his graduation speech. Meanwhile Grandma tried to make Eddie a new suit and with everything coming together, the finale episode is sure to ensue into a sequence of hilarious antics! What will happen next? Catch the Season 2 finale of the show as it airs on Wednesday, May 25th at 9 PM.

Following suit is the crazy, dysfunctional and hilarious ‘Modern Family’ with its season finale this Thursday, May 19th at 9PM.The much loved comedy family drama, now in its seventh season, traverses across the lives of three wildly different families while bringing out the humour from situations in their everyday lives. Catch the Dunphy family struggle as Clair tries to find the right time to fire an employee, Phil thinks he caught Luke with a girl and Alex moves back in, seemingly undetected. Lily fears that the increasing arguments between her parents could result into something bigger. All the while, Jay struggles to deal with entering the workforce again.

Next in line is the popular action-spy drama show Quantico starring Priyanka Chopra. After all the thrill and suspense all season, the time has come for the final showdown in Quantico’s Season 1 finale episode ‘Yes’ that will air this Saturday, May 21st at 9PM. Watch Alex Parrish (Priyanka Chopra) race against time to tackle a terrorist while also trying to stop a bomb from going off in the season finale. Will she finally be recruited by the CIA?

Then there is the iconic and beloved yellow faced family drama ‘The Simpsons’ that culminates its glorious Season 27 on Monday, May 23rd at 9:30 PM. The satire, the comedy and the bang on depiction of the working class entwined with humour is what makes this show truly a household favourite among kids and adults alike, around the world!

Another popular comedy family drama that will meet its end this summer is the coming of age series Black-ish. The show that has an all-African-American family at its centre is co-produced by none other than the very famous Lawrence Fishburne who also stars in the show. Catch the season finale of Black-ish this Tuesday, May 24th at 9PM and watch the all-black family as they struggle to live in a pre-dominantly white world.

And lastly, it’s time to say goodbye to the comedy family drama set in the good ol’ days of the 80s, ‘The Goldbergs’. The show that never once failed to make us smile and sometimes even burst into laughter at the rib-tickling antics of the characters will showcase its Season 3 finale episode on Thursday, May 19th at 9 PM.

But with so many shows nearing their end after their mighty successful seasonal runs, Star World Premiere HD is all set to introduce an all-new line up of popular shows soon! So, don’t go anywhere, stay tuned-in to Star World Premiere HD and enjoy viewing all the latest seasons of shows at their day-and-date best!

May 20, 2016