ITV

Tag: Priyanka Chopra

  • Nikon’s new TVC celebrates Diwali

    NEW DELHI: Nikon India, a subsidiary of Nikon Corporation, has rolled out a new ad campaign for its Coolpix range.

    With the new TVC, Nikon aims to build awareness about the latest range of Nikon Coolpix features. The TVC is conceptualised by the creative team at K&L Arms India.

    The campaign revolves around Diwali, where Priyanka Chopra is seen celebrating the festival of lights with a group of friends.

    The TVC opens with the pictures of diyas and fireworks while Chopra in her celebratory mood exclaims that she likes the ‘Boom! Brightness and Action‘ that Diwali brings with it.

    As she says this, she captures these festive moments for posterity with her favourite Nikon camera. The premium features of Nikon Coolpix series are also highlighted in the TVC.

    The campaign encompasses TV, Radio, Digital, and ambient media as part of the media plan.

    Nikon has earmarked Rs 1.50 billion for marketing and promotions this fiscal.

  • Barfi in Rs 1 billion club

    Barfi in Rs 1 billion club

    MUMBAI: Looks like director Anurag Basu‘s luck is paying him rich dividends. After being selected as India‘s official entry to the Oscars in the foreign language film category this year, Basu‘s Barfi! has added another feather in its cap. It has joined the Rs 1 billion club of Bollywood.

    The total cost of the movie has reportedly been Rs 300 million and since its release on 14 September, the love triangle featuring Ranbir Kapoor, Priyanka Chopra and Ileana D‘Cruz has appealed so much to the moviegoers that it has raked in Rs 1 billion at the box office.

    The other Bollywood movies that grossed Rs 1 billion this year are Housefull 2, Rowdy Rathore, Bol Bachchan and Ek Tha Tiger.

    Barfi! has been produced by UTV Motion Pictures and after Rowdy Rathore, this is the production house‘s second film to achieve the feat.

  • Priyanka Chopra is the face for Blenders Pride Fashion Tour 2012

    MUMBAI: Bollywood actor Priyanka Chopra has been appointed by Pernod Ricard India as the brand ambassador for Blender‘s Pride Fashion Tour (BPFT) 2012.

    Chopra will feature in a multimedia campaign for BPFT shot in black and white by photographer Bharat Sikka.

    With an amplified media campaign, the Blenders Pride Fashion Tour is confident of setting the pace in the Indian fashion calendar once again. As event ambassador her stylish persona and global fashion sensibilities will be a “super attraction”, the company said.

    Pernod Ricard India VP-Mmarketing Bikram Basu said, “The Blenders Pride Fashion Tour is about style, confidence, and attitude. Priyanka Chopra mirrors this instinctively and very naturally. BPFT, in its eighth edition, is a benchmark in the Indian fashion calendar. It extends across six cities and talks to consumers on style, design and skill; showcasing the finest in their profession.”

    The designers of Blenders Pride Fashion Tour‘s 8th edition includes Ashish N Soni, Asmita Marwa, Gaviin Miguel, Mandira Wirk, Nandita Mahtani, Neeta Lulla, Nida Mahmood, Pankaj & Nidhi, Raghavendra Rathore, Falguni & Shane Peacock, Shantanu & Nikhil, Vikram Phadnis and Wendell Rodricks.

  • Siddharth Roy Kapoor reacts to legal notice of Murphy

    Siddharth Roy Kapoor reacts to legal notice of Murphy

    MUMBAI: Reacting to the legal notice that his company UTV Motion Picture has received from Mumbai based Murphy Enterprises for alleged trademark infringement in the upcoming film Barfi, the film‘s producer Siddharth Roy Kapur said, “It is true that we have received a notice from them. It‘s an honest approach and we will be responding to the legal notice. We are quite clear that we have done nothing wrong. The brand has been presented in a very positive light.”

    Radio‘ and ‘Murphy Munna‘ in the title song as well as in the film without taking an NOC (no objection certificate) from them.

    Starring Ranbir Kapoor, Priyanka Chopra and Ileana D‘Cruz, Barfi! hits theatres tomorrow.

    Named Murphy, Kapoor‘s character is addressed as Barfi by people all around him.

  • Barfi! mired by controversy

    Barfi! mired by controversy

    MUMBAI: The much awaited cinematic offering from director Anurag Basu has run into controversy with Mumbai based Murphy Enterprises. The firm has sent a legal notice to the movie‘s producers UTV Motion Pictures and Ishana Films on 10 September for infringing the copyrights of their registered trademarks without obtaining a NOC.

    As reported in the media, in the notice, the company has claimed that the film has used the words ‘Murphy‘, ‘Murphy Radio‘ and ‘Murphy Munna‘ in the title song as well as in the film without any prior written permission. They have also added that if the notice is not taken seriously, the company will be filing a legal suit against the producers that may lead to bringing a stay on the film‘s release.

    Kapoor‘s character is named Murphy but he is addressed as Barfi by all around him. The lyrics of the song in questions go “Barfi jo amma ji ki kokh mein tha soya/amma ne murphy ka radio mangaya/barfi munna jaisa lalla/amma ka tha sapna/ munna jab haule haule duniya mein aaya/baba ne Ceylon wala station lagaya/radio on hua, amma off hui/toota har sapna.”

    The film stars Ranbir Kapoor, Priyanka Chopra, Rupa Ganguly and newcomer Ileana D‘Cruz.

    Surjeet Kurup, the lawyer representing the company, feels that the title song of the film is not only a violation of copyright but shows the company in a bad way.

    “In the song Ala Barfi, the brand Murphy Radio is unambiguously mentioned and perceivably in a negative light. It appears that the story line revolves round the theme that the lady desires for a baby like Murphy Munna which is also registered trademark with us,” he added.

    He has been quoted in the media, “UTV Motion Pictures have done this blatantly without taking consent from the owners of this brand. It has annoyed the brand owners. We have issued a notice to the violators and are intending to proceed to file a suit for injunction and damages for Rs 50 crore.”

    However, UTV maintains its innocence in the matter. “We are clear that there has been no infringement whatsoever and we are in the process of sending a response to the notice,” a UTV spokesperson told the media.

  • Dabur Amla ropes in Priyanka Chopra as new brand ambassador

    MUMBAI: FMCG major Dabur has signed Priyanka Chopra as the new brand ambassador for Dabur Amla hair oil that has been restaged with a younger, modern look and a brand new product proposition of “Mazbooti bhi, Khubsoorati bhi”.

    The new identity now has Chopra‘s face on the front label.

    Dabur India marketing head – hair oils Minoo Phakey said, “Dabur Amla hair Oil has always been associated with beauty and has been known as the key behind strong, healthy, long and beautiful hair. The new look maintains the continuity with the brand‘s beauty association while infusing a youthful appeal.”

    The brand has also been endorsed by celebrities like Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor and Rani Mukherjee.

  • UTV launches interactive application for their upcoming film Barfi

    UTV launches interactive application for their upcoming film Barfi

    MUMBAI: UTV Motion Pictures has launched an innovative and interactive application called The Flavour of Barfi! for their upcoming film Barfi! on YouTube.

    Talking of the new application, Disney UTV, executive director marketing, studios Shikha Kapur said, “We constantly innovate in our film marketing to keep audiences engaged. Ranbir is a youth icon and has a huge online fan following. So, we decided to marry the theme of Barfi! with Ranbir‘s charismatic personality to create an exciting new experience on YouTube that will keep users entertained for hours.”

    Added Ranbir Kapoor, “When UTV came to me with this concept, I loved it because it‘s a totally new way to connect with my fans online. We shot extensively for this YouTube application and I am sure people will have an awesome time discovering the various moods and quirky styles of Barfi!”

    Barfi! directed by Anurag Basu also stars Priyanka Chopra and Ileana D‘Cruz in the lead. The film will hit worldwide theatres on 14 September.

  • Teri Meri Kahaani’s 3 love stories fail to influence box office

    Teri Meri Kahaani’s 3 love stories fail to influence box office

    MUMBAI: Teri Meri Kahaani has got a weak weekend opening, paying for its routine approach to all the three love stories that fall within it and the lack of chemistry between its lead pair, Shahid Kapoor and Priyanka Chopra. The film has netted Rs 164.5 million at the box office during its first weekend.

    The other Friday release, Gangs of Wasseypur, too had a weak opening and managed to collect Rs 97 million during its opening weekend.

    Shanghai has seen through its second week with net collection of Rs 41 million, taking its total to Rs 128.5 million.

    Meanwhile, Rowdy Rathore ruled single screens and small centres and collected Rs 161 million in its third week. The film mopped up Rs 1.30 billion in three weeks while the fourth weekend collection was Rs 32.5 million.

    Ishqzaade added Rs 1.1 million in its sixth week, taking its total to Rs 473 million.

    With Vicky Donor collecting Rs 2 million in its ninth week, its box office collections so far stand at Rs 418.5 million.

  • Anushka Sharma is TVS Scooty brand ambassador

    MUMBAI: Chennai-based TVS Motor Company has roped in Bollywood actor Anushka Sharma as the brand ambassador for its ‘Scooty‘ range.

    Sharma will be the face of all brand campaigns related to the TVS Scooty brand.

    Bollywood actors Priyanka Chopra and Kareena Kapoor also endorse rival two-wheeler brands. Chopra is brand ambassador for Hero Honda‘s Pleasure while Kapoor endorses Mahindra & Mahindra‘s Rodeo.

    According to TVS, this association with Sharma will strengthen the brand‘s commitment to its youth target audience and reinforces its positioning.

    TVS Motor Company president marketing HS Goindi said, “Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand.”

    Sharma is also the face for brands like Canon, Reliance Netconnect and Nivea.

    Preity Zinta was earlier the brand ambassador for TVS Scooty Pep.

  • Whistling Woods to celebrate 100 years of cinema

    Whistling Woods to celebrate 100 years of cinema

    MUMBAI: Students and Alumni of the Whistling Woods International are set to host a three-day film festival to earmark the centenary celebrations of Indian Cinema from 1 to 3 June at its Film City campus.

    Titled Cinema 100, the initiative will showcase a blend of film screening – classic films, curated films, documentaries, thematic compilations among others, knowledge sharing and learning, exhibition of film posters and rare cinema artifacts.

    Whistling Woods International founder chairman Subhash Ghai said, "Whistling Woods has always promoted quality film education and we have been thought leaders in providing the latest knowledge and infrastructure to our students. Cinema 100 is our tribute to the fascinating 100 year journey of Indian Cinema. Industry stalwarts and legends have agreed to share their knowledge and experiences to make this experience even richer."

    Celebrities who will grace the occasion or conduct workshops or panel discussions in the three-day festival are AR Rahman, Priyanka Chopra, Hrithik Roshan, Rakeysh Omprakash Mehra, Rishi Kapoor, Randhir Kapoor, Habib Faisal, Rohit Shetty, R Balki, Saroj Khan, Parineeti Chopra, Arjun Kapoor, Javed Siddiqui, Gulzaar, Zoya Akhtar, Nagesh Kukunoor, Jackie Shroff, Hema Malini, and Khalid Mohammed among others.