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Tag: Priyanka Chopra Jonas

  • Johnnie Walker Refreshing Mixer Non-Alcoholic launches ‘Can’t Stand Still’ campaign

    Johnnie Walker Refreshing Mixer Non-Alcoholic launches ‘Can’t Stand Still’ campaign

    Mumbai – Johnnie Walker Refreshing Mixer Non-Alcoholic announced the launch of its latest campaign, starring Priyanka Chopra Jonas, in time to celebrate the 25 years of keep Walking brand philosophy. The campaign, titled “Can’t Stand Still”, captures the continuous pursuit of new experiences and milestones, celebrating a new era of luxury for India’s dynamic changemakers.

    Indian youth are rewriting the rules of luxury, moving beyond just exclusivity, and this new idea reflects individuality, bold self-expression, and a desire for experiences that are unique, unapologetic, dramatic, and brimming with vibrant energy. Johnnie Walker Refreshing Mixer Non-Alcoholic, a brand synonymous with progress, freedom, and exploration, is fast evolving to connect with this new wave of luxury connoisseurs.

    “Can’t Stand Still” campaign reflects the ethos of “Keep Walking” – an infectious energy of wanting more from life, to keep discovering, relishing, and keep moving forward. The film embodies restless freedom and brings alive Priyanka Chopra Jonas’ constant evolution and exploration. As an actor, musician, entrepreneur, and philanthropist, carving paths for herself and many others who come after her, she truly embodies “Keep Walking” – while pushing boundaries, and creating impact globally.

    Speaking about the campaign, Priyanka Chopra Jonas said, “Keep walking always – it’s the approach that I have always believed in and one that has guided me through life’s triumphs and challenges. Every step forward is an opportunity to discover, explore, and evolve. Johnnie Walker Refreshing Mixer Non-Alcoholic embodies this same energy, inspiring individuals to keep moving and making every moment count. I’m excited to join forces with a brand that matches my passion for living life to the fullest… I Can’t Stand Still… Actually, I won’t.”

    “Johnnie Walker Refreshing Mixer Non-Alcoholic’s new ‘Can’t Stand Still’ campaign is a modern and playful take on luxury and beautifully aligns with the brand’s 25 years of keep walking philosophy with relentless progress and exploration at the heart of it. The campaign is also a celebration of those who, like Priyanka Chopra Jonas, are in constant pursuit of new experiences and adventures, embracing the restless freedom to break rules and create deeper, more engaging lives that disrupt expectations. This campaign celebrates the next generation of cultural pioneers who always keep walking on their own path and shaping the future in exciting, unexpected ways and embracing a journey without a defined end.  We are proud to present a narrative that inspires everyone to keep pushing the boundaries,” said Diageo India VP & portfolio head-luxury, Aparna Deshmukh. 

  • Max Factor unveils ‘What’s Your X’ campaign

    Max Factor unveils ‘What’s Your X’ campaign

    Mumbai: Max Factor, a Hollywood makeup brand known for its innovations and technology, is entering India’s beauty scene. With Priyanka Chopra Jonas as its global ambassador, Max Factor has launched the ‘What’s Your X’ campaign. This campaign celebrates being ahead of the curve and encourages people to embrace their unique qualities and express their true selves with confidence.

    Max Factor’s tagline, “Reveal Your Extraordinary,” aims to empower individuals to showcase their unique beauty and personality. The ‘What’s Your X’ campaign celebrates individuality and the distinctive qualities that make each person exceptional. It highlights the strength of womanhood and promotes authenticity, community, body positivity, and self-love.

    In collaboration with celebrity makeup artist Mehak Oberoi, known for her work with stars like Kiara Advani, Shilpa Shetty, and Malaika Arora, the campaign features top beauty influencers Sakshi Sindhwani, Ishani Mitra, Tarini Manchanda, Simmy Goraya, and Smriti Khanna. Priyanka Chopra Jonas plays a key role in the campaign’s launch and engagement.

    “Max Factor has always championed the cause of being yourself and nobody else. As the brand that invented mascara, compact powder, and some of the key makeup categories for generations to come, we’re extremely thrilled to launch our social media campaign speaking to the youth of India,” said House of Beauty creative director Mansi Sharma. “By collaborating with 400 of the country’s top  influencers and beauty experts, who in essence are the voice of today’s beauty consumer, we aim to take over social media and highlight the power of makeup as a tool for self-expression, celebration, and confidence.”

    Celebrity makeup artist Mehak Oberoi added, “Associating with Max Factor for the ‘What’s Your X’ campaign has been an incredible experience. As a makeup artist, I see firsthand how makeup can transform not just appearances, but also confidence and self-expression. This campaign is about more than just beauty; it’s about empowering people to recognize and celebrate their unique qualities. I am  excited to be part of this journey and to see how individuals across India reveal their extraordinary selves.”

    The campaign is now live. Through this influencer and marketing campaign, the brand aims to reach 35 plus million customers, further solidifying its presence in India’s dynamic beauty landscape.

  • RJ Karishma is all set to make her red carpet debut at the Cannes Film Festival 2024

    RJ Karishma is all set to make her red carpet debut at the Cannes Film Festival 2024

    Mumbai: Formerly a popular RJ, Artist Karishma Gangwal is all set to make her red carpet debut at this year’s Festival de Cannes, in support of the Indian Film industry and the country.

    Hailing from a Kashmiri family from Jammu and representing India, Karishma’s journey from the Valleys to Radio to now Cannes is a true example of sheer dedication and hardwork. Being one of the very few Indian artists at a global event like Cannes is another huge achievement unlocked for Karishma.

    Growing up, she has always been inspired by watching legendary actresses like Priyanka Chopra Jonas and Aishwarya Rai walk the prestigious red carpet for years now. Given her debut, she is being styled by ace celebrity stylist Ayesha Nigam in graceful custom pieces from globally recognised Indian origin designers.

    Sharing her excitement, Gangwal said, “Stepping into the world of entertainment as an artist where I’m able to represent India at such prestigious events, feels surreal. I’m looking forward to exploring international movies and also supporting Indian cinema at the Cannes Film Festival.”

    The global event will be taking place in the second week of May in Cannes, France.

    RJ Karishma 

  • Neeta Lulla: 40 years in fashion industry hasn’t been a cakewalk, been quite a struggle

    Neeta Lulla: 40 years in fashion industry hasn’t been a cakewalk, been quite a struggle

    Mumbai: Neeta Lulla has recently celebrated a significant milestone – 40 years of relentless dedication to her craft. However, behind the glitz and glamour lies a tale of perseverance, challenges, and remarkable achievements.

    In a candid conversation, Lulla reflected on her journey, acknowledging the hurdles she faced along the way. “40 years in the industry has not been a cakewalk, it has been quite a struggle. Apart from being a fashion designer, I am also a costume designer, a housewife, and a mother. Being able to juggle these roles and seamlessly transition from one role to another was quite a task”.

    The designer, who has worked on over 300 films and has been designing wedding dresses since 1985, said that “ time management and good organisational skills can be an asset.”

    “Luckily for me, my workplace was my home in the beginning, and later on, it was closer to home, so it was a huge advantage, and it helped me manage both my roles at work and home,” added Lulla.

    Check out the video from Neeta Lulla’s 40 years in Fashion celebration party,

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Neeta Lulla (@neeta_lulla)

     

    The designer, who has been feted with the National Film Award for Best Costume Design in 2009 for ‘Jodhaa Akbar’ and 2012 for the Marathi language film ‘Balgandharva’, talked about being a female designer in the industry.

    Lulla said that “gender inclusivity has always been a norm in our industry.”

    “Back when I started working, we had many stalwarts, who were working in the films and the industry – and they were women. We had a good space in those times, where there were no restrictions to only men. At that point, many women were managing the creative aspect of costume and fashion design, for female actors.”

    For male actors, it was a male designer, said Lulla, who crafted an unforgettable pearl-encrusted lehenga for actress Aishwarya Rai Bachchan’s mehendi ceremony.

    “But today, there is a lot more room and inclusivity where male designers design for women and female designers design for men have gotten in the scene and it has always been a common aspect of the industry from that time,” she added.

    Over her 40 years run in the industry as a fashion stylist and a costume designer, Lulla has created the look for leading Bollywood personalities including Late star Sridevi, Juhi Chawla, Kareena Kapoor Khan, Shilpa Shetty, Deepika Padukone, Priyanka Chopra Jonas, Rajinikanth, Shah Rukh Khan and Hrithik Roshan.

    How is it working with the Indian film industry?

    “It has been a beautiful journey working with the Indian Film Industry. This year marks my 40th year in the fashion industry and in 2026, it will be my 40th year in films. This journey is filled with many joy rides, speed breakers, and challenges but if I had to do this all over again, I would happily do it,” said the 59-year-old designer.

    She describes the journey as “very fulfilling” and has helped her “evolve as a person and as a creative talent”.

    There’s no stopping her, as Lulla is currently working on five films.

    Without sharing much details, Lulla said: “As of now, my plate is filled with five films, a five-film project that is in the pipeline, and a musical in the works. And also, I am working on the new couture collection, which will be out soon.”

    As Neeta Lulla embarks on the next chapter of her illustrious career, her unwavering dedication to her craft serves as an inspiration to aspiring designers everywhere. With her remarkable talent, resilience, and visionary approach, she continues to leave an indelible mark on the fashion industry, shaping its future with her creative ingenuity and timeless elegance.

  • Zee5 rolls out in the US, announces Canada as another focus market

    KOLKATA: Zee5, owned by Zee Entertainment Enterprises Ltd (Zeel) has forayed into the US market on Tuesday eyeing over five million South Asia diaspora audiences. The service has been priced at $6.99 per month, and at $84 per year. The streaming platform also announced a special discount for the student community, with the monthly pack priced at $4.99 instead of $6.99.

    Zee5 has clinched a few key partnerships as well. It has joined hands with the North American Association of Indian Students to strike a chord with the young audience. It will also be partnering with MassMutual in the US to reach the latter’s extensive South Asian customer database.

    The launch was announced by Zee5 Global chief business officer Archana Anand along with actor Priyanka Chopra Jonas as the latter attended the event as a special guest. Along with unveiling the platform’s upcoming content slate, the duo revealed the global brand campaign – ‘Welcome to South Asia: Stories from our world.”

    Zee Entertainment Digital Businesses & Platforms president Amit Goenka said: “We’ve had a long association of over two decades with this market, bringing our viewers here the best of Indian entertainment through our channels. With Zee5, we now look to offer both these audiences and the younger demographic access to a much wider choice of premium content with our Originals, digital premieres, and more, on any screen of their choice and with a completely personalized viewing experience.”

    In the coming months, Zee5 will release a number of movies, new shows, returning seasons of popular shows. RRR from filmmaker S.S. Rajamouli, Sunil Grover starrer Sunflower, Rangbaaz 3, Oka Chinna Family, returning seasons of recently acquired TVF Originals Pitchers, Tripling. Moreover, the platform has lined up Pakistani shows like Churails, Ek Jhooti Love Story, and Dhoop ki Deewar.

    Zee5 Global’s Archana Anand said: “Bringing Zee5 into the U.S. is so much more than just providing the South Asian diaspora here with a mega entertainment platform through which they can access a vast library of stories. It is a powerful bridge between them, their culture, and their languages.”

    This content is available in Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, as well as Malay, Thai, Bahasa, Arabic, Urdu, and Bangla (Bangladeshi) with key titles dubbed and/or subtitled in English.

    Terming Canada as another focus market, Zee5 also emphasised that it is available for Canadian audiences and that it will also be launching its campaign in Canada, thereby kicking off its marketing in the country. Zee5 sees much potential in the country, given that it has a tremendous amount of content across languages like Hindi, Punjabi, Tamil, and Telugu, perfect for key diaspora audiences within the Canadian landscape.

  • Priyanka Chopra Jonas signs multi-million dollar two-year deal with Amazon

    Priyanka Chopra Jonas signs multi-million dollar two-year deal with Amazon

    KOLKATA: No celebrity now can miss the opportunity opened up by the streaming platforms. Now, Priyanka Chopra Jonas joins the league signing a two-year multimillion-dollar first-look television deal with Amazon.

    According to a Variety report, a general meeting with Amazon Studios head Jennifer Salke led to the first-look deal. Earlier, she was already collaborating with Amazon on two television projects. Amazon hopes the deal will help grow the studio’s footprint in the country.

    “My quest really is to be able to tell female stories, work with creators from around the world and create a cross-pollination of storytelling. Amazon is such a great partner to do that because their reach and outlook is so global. My Amazon television deal is a global deal, so I can do Hindi language, I can do English language, I can do whatever language I want,” she said as quoted by Variety.

    “As both an actor and producer, I have always dreamt of an open canvas of creative talent coming together from all over the world to create great content irrespective of language and geography. This has always been the DNA of my production house Purple Pebble Pictures, and is the foundation of this exciting new endeavor with Amazon,” she wrote in a post on Instagram.

  • Crocs announces Priyanka Chopra Jonas as a global brand ambassador

    Crocs announces Priyanka Chopra Jonas as a global brand ambassador

    MUMBAI: Crocs, Inc. a global leader in innovative casual footwear for women, men and children, announced award-winning actor, activist and entrepreneur Priyanka Chopra Jonas as a global brand ambassador for the 2020 “Come As You Are” campaign.

    As a natural progression of the campaign, in 2020 Chopra Jonas’ noteworthy sense of style will  further embolden consumers to be comfortable in their own shoes, and showcase how Crocs can be fashionably styled to compliment almost any look throughout the day or night. 

    Currently in its fourth year, the campaign has evolved to inspire and empower people worldwide, based on the company’s belief that everyone has a right to be comfortable in their own shoes. Throughout 2019, Crocs fans – led by a distinguished roster of global ambassadors including Zooey Deschanel, Suzu Hirose, Kim Sejeong and Gina Jin – have boldly declared that you can have both style and comfort no matter who you are or where your life takes you. 

    Another special element to the Crocs/Chopra Jonas partnership will be the joint collaboration to benefit the United Nations Children’s Fund (known as UNICEF). As a long-standing Goodwill Ambassador for the organization, Chopra Jonas will work closely with Crocs on a series of donations to aid children around the world. 

    “Priyanka embodies the ethos of ‘Come As You Are’ with her unique and expressive style and fashion sensibility,” said Terence Reilly, Crocs SVP and Chief Marketing Officer. “As the campaign transitions into empowering people to proclaim and express their one-of-a-kindness, she will be a beacon for how some of our newest 2020 collections can be uniquely styled to suit individual personalities and lifestyles, showcasing that being yourself, being comfortable and looking stylish are not mutually exclusive."

    Chopra Jonas will be featured worldwide across a variety of media platforms in some of the brand’s most anticipated new styles and collections. More information on the 2020 “Come As You Are” campaign, including additional announcements on Crocs’ global ambassadors, will be shared in early 2020.