Tag: Priyanka Chopra

EndemolShine India to produce Miss World Festival 2024

Mumbai: In an exciting development for the global entertainment industry, the Miss World Organization has officially appointed EndemolShine India as the producer for the upcoming 71st Miss World Festival, a global extravaganza that will be streamed and telecast across the world. This marks a significant milestone as the prestigious event returns to India after 28 years, promising a grand celebration of female achievement and women’s empowerment. Branding, sponsorships, and media buying for the festival will be managed by Adsplash Media Pvt Ltd.

Commenting on the development, Banijay Asia & EndemolShine India group COO Rishi Negi said, “Getting the production mandate for Miss World 2024 is a testament to our leadership and excellence in large-scale event production. This opportunity allows us to bring our expertise to one of the most celebrated global events, right here in India.” Elsewhere in the Banijay footprint, Miss France was produced, by the company of the same name, for TF1, where it was the second most viewed unscripted show in the country last year.

Chairman and CEO of the Miss World Organisation, Julia Evelyn Morley CBE, expressed her excitement, stating, ” “Returning to India, a country that I adore, and inviting 120 National winners to experience the beauty of this nation is a tremendous honour. We will be bringing the world to India and showcasing India to the world.”

Scheduled to take place between 18 February and 9 March 2024 the festival will be hosted across several spectacular venues, including the Bharat Mandapam in New Delhi and the Jio World Convention Centre in Mumbai. The series of events will kick off with “The Opening Ceremony” and “India Welcomes the World Gala” on February 20th, hosted by the India Tourism Development Corporation (ITDC) at the stunning Hotel Ashok in New Delhi. The festival will culminate with the dazzling 71st Miss World global finale at the Jio World Convention Centre in Mumbai on 9 March.

This monumental event, renowned for propelling the profiles of eminent personalities like Aishwarya Rai, Priyanka Chopra, and Manushi Chillar, has been pivotal in enhancing India’s stature on the global stage. The Miss World pageant, established in 1951, extends beyond traditional beauty contests, fostering a new paradigm focused on empowering women through humanitarian service.

The 71st Miss World Festival will feature various competitions and charitable initiatives, emphasizing the qualities that make these young women ambassadors of change. Each contestant will have their own media channel on the MissWorld.com platform, allowing them to showcase why they should advance to the Top 20 finalists.

Vikas Lifecare Jamil Saidi strategic partner MW added “I’m delighted that my efforts to bring the 71st Miss World to India have been made a reality by the brilliant Miss World team. Miss World and Endemol are ideal event partners and will help showcase our country’s beauty to the whole world”

The key competitions and milestones during the festival comprise:

• World Top Designer Award & Miss World Top Model – Mumbai

• Miss World Sport Challenge – New Delhi

• Miss World Talent Final- Mumbai

• Multi Media Challenge- Mumbai

• Head To Head Challenge Final– The Summit Room Bharat Mandapam – New Delhi 23 February

• Continental Beauty With A Purpose Challenge- Plenary Hall Bharat Mandapam – New Delhi 21 February

• Miss World Red Carpet Special Jio World Convention Centre. Mumbai

• 71st Miss World Final Global Telecast Live 7:30-10:30 Saturday, 9 March – Jio World Convention Centre. Mumbai

Adsplash Media founder and director Karan Sethi expressed his gratitude for the opportunity and commented, “It’s an honour to be associated with one of the most prestigious global events. We look forward to working closely with the Miss World Organization to unlock value for our brands and customers.”

Miss World Organization in India advisor Munish Gupta highlighted the event’s role in showcasing India’s rich cultural heritage, arts, crafts, and more to a global audience

“Hosting 120 global contestants to experience the beauty and diverse culture of this great nation, is indeed a tremendous honour. “

January 18, 2024
Celebrity-owned beauty brands trump endorsements by celebrities

Mumbai: Latest data from YouGov shows that celebrity beauty brands are popular among people and more than three in five urban Indian consumers (62 per cent) say they have ever tried a beauty brand (skin, hair, nail, or makeup) owned by a celebrity.

Among the various generations, millennials were most likely to say they have ever tried celebrity beauty brands (69 per cent).

When it comes to trust, slightly over a fifth of urban Indians (22 per cent) said they trust celebrities with beauty brand endorsements, while a slightly higher percentage (28 per cent) trust them with advocacy of beauty brands owned by them. However, a large proportion (45 per cent) does not trust them with any kind of beauty endorsements- for self-owned or other brands.

The data shows that consumers seem divided on their opinion of a celebrity’s influence on their purchase decision. A third say they are more likely to buy from a beauty brand endorsed by a celebrity (32 per cent), and another third disagree with this view (33 per cent). But when a brand is owned by a celebrity, they are more likely than unlikely to buy it.

Interestingly, when it comes to comparison with influencers, consumers are more likely to say they trust influencers over celebrities for product recommendations (38 per cent vs 27 per cent). However, when the comparison is with Hollywood celebrities, urban Indians are more likely to trust Indian celebrities.

Among those who have tried celebrity-owned beauty brands, 27 per cent claim they have had a bad experience but 45 per cent have not. The high price of products was the biggest reason for a sour experience with celeb brands (68 per cent), followed by poor quality products (38 per cent) and misleading information or false claims (28 per cent).

When it comes to awareness of celebrities that own beauty brands, Deepika Padukone leads the table, with over a third of urban Indians (34 per cent) saying they are aware of her owning a beauty brand.

Katrina Kaif and Priyanka Chopra follow in second (at 32 per cent) and third (30 per cent).

On the trust barometer, Katrina Kaif comes on top, with almost a quarter saying they trust her (23 per cent). Deepika Padukone is a close second (at 22 per cent). One in five trust Hritik Roshan (20 per cent), and just as many (19 per cent) claim they trust Priyanka Chopra.

It is interesting to see Hritik Roshan score high on awareness and trust in an industry dominated by women.

Even though Alia Bhatt and Anushka Sharma do not own any beauty brands, people associate them with this category and a sizeable proportion trusts them with recommendations, a great advantage should they want to start their own line.

Methodology: YouGov Surveys: Serviced provides quick survey results from nationally representative or targeted audiences in multiple markets. This data is based on a survey of adults aged above 18 years in India with a sample size of 1005 respondents. The survey was conducted online in August 2023.

August 28, 2023
Star Movies and Star World all set to broadcast 93rd Oscars on 26 April

MUMBAI: Home to the prestigious Oscars for over two decades, Star Movies is all set to bring alive the magic of the 93rd Oscars ceremony live and exclusively for its viewers on 26 April, starting 5:30 am.

Colloquially known as Oscars, the Academy Awards are considered the most prestigious awards in the world of cinema. The awards ceremony was initially scheduled to take place on 28 February, but was later postponed to 26 April amid the Covid2019 pandemic.

Marking the end of the awards season, Oscars 2021 will be telecasted live 5:30 am onwards on Star Movies and Star World. The awards ceremony will simultaneously air on Star Movies Select and Star World Premiere. Keeping up with the festive fervour, the awards will be aired once again on the same day at 8:30 pm.

With the current situation in mind, the Academy has gone to utmost lengths to assure maximum safety of those attending. For the third year in a row, the 93rd Oscars will be conducted without any host. However stars like, Joaquin Phoenix, Brad Pitt, Reese Witherspoon, Halle Berry, Zendaya will be seen presenting. The audience capacity has been limited to 170 this year.

Despite fewer film releases, the competition is tough across categories. With nominations announced almost a month ago, viewers are now on the edge to know the winners.

This year, female directors broke the record for maximum number of nominations, with Chloé Zhao (Nomadland) and Emerald Fennell (Promising Young Woman) competing for the best director award.

Legendary veteran actor Sir Anthony Hopkins is the oldest best actor nominee ever and could become the oldest winner as well at 83.

India has a special moment this year with Bollywood actress Priyanka Chopra’s The White Tiger being nominated in the Best Adapted Screenplay category. The nomination comes in after almost 20 years since Lagaan. The other film being closely watched is Man’ which has received a total of 10 nominations leaving behind The Father, Judas and the Black Messiah, Minari, Nomadland, Sound of Metal and The Trial of the Chicago 7 that have received six nominations each.

April 21, 2021
Priyanka Chopra stars in first TVC for Parle Agro’s Fizz portfolio

MUMBAI: Beverage company Parle Agro has strengthened its positioning in the sparkling fruit drink category by rolling out a multi-media campaign for its Fizz portfolio. The brand’s Appy Fizz and B-Fizz offerings are all set to go big with a first-ever television commercial.

The film, featuring national brand ambassador Priyanka Chopra and leveraged in the south with superstar Jr NTR, is already on air and will be aired across national and regional channels.

Parle Agro’s summer campaign for 2021 is set to build the Fizz portfolio further and position it as the next big super duo brand in the beverage industry. It plans on generating tremendous buzz with an aggressive multimedia campaign, including TV, OOH and digital.

“Our brand ambassadors are not only the biggest and most celebrated icons in their fields, they also complement the leadership position of Parle Agro’s fizz brands as well. With the collective effort of this massive launch for our Fizz portfolio, we aim to double our market share in the sparkling fruit drink category in the coming year,” said Parle Agro joint managing director & CMO Nadia Chauhan.

The TVC this year will also have a strong focus on digital strategy and engagement as Parle Agro invests in IPL to a large degree. With B-Fizz being a youth-centric brand, and IPL being a cricket format favoured by the youth, Parle Agro believes this digital partnership with IPL on Hotstar will generate the right reach.

Plans are underway to expand B-Fizz’s SKU to reach new audiences and to expand the brand’s footprint. This will help Parle Agro build new opportunities that will further bolster the positioning of B-Fizz.

&Walsh, the creative agency for Parle Agro, has led the campaign narrative for the television commercials, print and digital. The films have been produced by Superlounge, LLC, New York, USA along with Scissor Films and directed by John Poliquin.

April 5, 2021
Sony Pictures Network premieres film promoting positivity amid COVID-19 pandemic

MUMBAI: 'Stay at home’, ‘stay safe’, ‘wash your hands’, ‘work from home’, ‘maintain social distancing’ are the statements that one hears these days. In these tough circumstances, stalwarts of the Indian film industry have come together with a unique short film, Family, to spread the message that social distancing and staying-at-home can be made more productive.

The stalwarts who have come together for the short film are: Amitabh Bachchan, Rajnikanth, Ranbir Kapoor, Priyanka Chopra, Alia Bhatt, Chiranjeevi, Mohanlal, Mammootty, Sonali Kulkarni, Shiva Rajkumar, Prosenjit Chatterjee and Diljit Dosanjh

Conceptualised and directed by Prasoon Pandey in collaboration with Bachchan, the film shows that staying at home, staying safe, maintaining hygiene, working from home and maintaining social distancing can be productive and should be taken in one’s stride.

The premiere of this film will be simulcast across all channels of Sony Pictures Network on Monday, 6 April. Through this film, Bachchan will also unveil an initiative that supports the sustenance of daily wage workers associated with the entertainment industry.

While most of us continue to work from home, it’s the daily wage workers who have borne the brunt and are suffering the most. Given the unprecedented nature of the situation, an initiative undertaken by Bachchan, ‘WE ARE ONE’, has been supported by Sony Pictures Networks India and Kalyan Jewellers, through which a monthly ration to 100,000 households across the country will be given.

Through a commercial tie-up with a leading chain of hypermarkets and grocery stores in India, digitally barcoded coupons have been distributed to a verified list of workers from the All India Film Employees Confederation. Furthermore, monetary help has also been extended to those in need.

April 6, 2020
Bumble launches ‘Find Them On Bumble Bizz’ marketing campaign

MUMBAI: Bumble, the women-first social connection app with over 60 million users worldwide debuted ‘Find Them On Bumble Bizz’, a fully-integrated, multi-market campaign celebrating 25 remarkable Indian women with inspiring stories of personal and professional success. This is the second in the brand’s #FindThemOnBumble series, following the incredible success of a New York City launch in fall 2018. The campaign format is localised by market and is expected to be developed for additional markets in the Americas, Europe, and Asia before the end of the year.

The campaign features Bumble Global Advisor and investor, Priyanka Chopra Jonas, along with 25 inspiring women from Mumbai, Delhi, and Bangalore, including Akanksha Hazari, Alicia Souza, Ambika Anand, Anjula Acharia, Anusha Dandekar, Devita Saraf, Dr. Kiran Lohia, Dr. Karishma Vijan, Falguni Peacock, Hanna Stromgren Khan, Imaan Javan, Mitali Wadhwa & Sharnamli Mehra Adhar, Namrata Purohit, Pooja Dhingra, Pernia Qureshi, Shilo Shiv Suleman and Tanvie Hans, to name a few.

Highlighted by an extensive outdoor, bus shelter, corporate park, press and print campaign, ‘Find Them On Bumble Bizz’ arrives after Bumble spent months connecting with real users in India to learn their personal stories across love, friendship, business and living an empowered life. What resulted is a collection of portraits and images that will be featured on dozens of outdoor placements across neighbourhoods in cultural and commercial hubs.

The goal of the campaign is to not only underline success stories, but also generate awareness about the Bumble Bizz community where ‘making the first move’ could potentially introduce a user to a mentor, a new client or a job opportunity. In keeping with this, each woman in the campaign represents a distinct, yet relatable voice and aspiration that modern Indian professionals are seeking as they look to expand their experience and networks.

"It has truly been an exciting six months since our launch in India. Every new user and first move made reiterates our belief that the modern Indian woman is online for myriad of reasons and wants an experience built with women in mind,” said Bumble founder and CEO Whitney Wolfe Herd. “Our goal at Bumble is to create an inclusive and empowering experience for people to connect, and now that we're expanding globally, we're seeing our mission resonates across many cultures. Find Them on Bumble Bizz brings to life the result of these efforts. Each of these dynamic women have continually led by example, proudly claimed their place in the spotlight, while helping set the stage for future generations of women.”

Priyanka Chopra Jonas shares her excitement, “Intelligent, inspiring, passionate, hardworking, ambitious… Indian women are all this and more and I am so proud to be part of the ‘Find Them on Bumble Bizz’ campaign that puts a spotlight on some amazing women and celebrates their individuality and achievements. Our goal at Bumble has always been to constantly encourage women to make the first move, be it for business, friends or love. The immense number of these varied connections that have been made on Bumble in the short time since launch in India, is a sign that women across the country have truly embraced this simple, yet powerful idea.”

Coinciding with the launch of the campaign is the news of Bumble’s recent positive growth numbers in India. In only six months, women have made the first move on Bumble nearly three million times. Moreover, over a third of Bumble users in India are women and 60 percent of those women are active users of Bumble for more than just dating.

June 20, 2019
Over three million people tune in for Facebook and Priyanka Chopra’s #SocialForGood Live-athon

Mumbai: Facebook is a place where people come together to connect with their communities and support each another in meaningful ways. Today, Facebook India and Priyanka Chopra's #SocialForGood Live-Athon gave people another way to support causes they care about. The Facebook Live-Athon shone a light on the remarkable work being done online and how these communities came together to collaborate to raise awareness towards different causes from Mental Health Awareness to Women Entrepreneurship.

By the end of four hours , #SocialForGood Live-Athon had garnered over three million views and over 15,244 donations (which is more than a donation per second!) from over 57 cities across the globe.

Speaking about the Live-Athon, Priyanka Chopra said, “It was an amazing day and I am overwhelmed by the support we have received not just from our panelists and performers but also from all those who tuned in to the Live-Athon. The conversations were insightful and impactful and what made the day a success was the number of donations received for each of these important causes. It showed that we care and that we can use #SocialForGood. Thank you to the team at Facebook and all the change makers who gave their time to us today and who made this initiative possible. `It is only apt that on #GivingTuesday, a global day of giving fuelled by the power of social media and community, our initiative was able to harness the power of individuals to work towards a better tomorrow for us all. Let's pledge to do our bit and work relentlessly towards building a stronger, safer and a more supportive world. she added."

#SocialForGood Live-Athon has partnered with four organizations who work towards causes like mental well-being and women entrepreneurship in rural cities. Donations will be live until next Tuesday, December 4th. To know more and donate, please visit https://sfg.ketto.org/

November 27, 2018
Facebook and Priyanka Chopra come together to talk #SocialForGood

MUMBAI: Facebook India and Priyanka Chopra are coming together to introduce the first-of-its-kind Live-athon called – #SocialForGood. With this 4-hour Live event, on November 27, Facebook and Instagram plan to bring together some of the biggest names in popular culture. This carefully curated list of people are those who believe in the power of social media – they have used their voices to educate supporters, inspire advocacy and put people at the center of the issues they care most about.

“Social Media has been playing a pivotal role in recent times to bring awareness to issues that affect minorities, local communities and even matters of national importance. With #SocialForGood, our endeavor is to shine a spotlight on some of the fantastic work our community of public figures and socially-responsible volunteers have been doing to bring positive change, not just on the internet but our everyday lives. With a global force like Priyanka Chopra joining hands with us, this mission to spread the message of Social For Good will definitely make a huge impact.”- Saket Jha Saurabh – Head of Entertainment Partnerships, Facebook India.

The #SocialForGood FB Live-athon will take place on 27th November 2018 from 12noon to 4:00 pm (IST). This live streamed event will be power-packed with some of the biggest names from films, sports, music, etc. Driven by Priyanka, these conversations will range from Mental Health Awareness and Standing Against Cyber Bullying to Celebrating Women Entrepreneurship and Making a Difference, one contribution at a time.

“There is no denying the power of Social Media. It is a force which once unleashed, is difficult to control or stop. Its force comes from the huge influence it wields and recognizing that means, using it well, to do some good. I have personally witnessed the positive effects of social media in bringing awareness and action to many of the causes I hold dear to my heart. The right content can make all the difference. To use it to bring awareness to causes that matter, celebrate some real-life stories and also inspire people to do their bit for the community, is a fantastic idea. I am looking forward to this partnership with Facebook. May the Force to spread the good, be with all of us #SocialForGood” – Priyanka Chopra – Actor, Producer, Humanitarian and UNICEF Goodwill Ambassador

November 14, 2018
Cipla’s new ad with Priyanka Chopra breaks stigma around asthma

MUMBAI: Cipla has launched its new TV campaign, #BerokZindagi. The TVC aims to raise awareness about asthma and its treatment, along with helping address the social stigma surrounding it – one of the key factors for limited disclosure of being asthmatic and avoidance of inhaler use in public. As a part of this film, Priyanka Chopra, Bollywood’s global icon will help break barriers to inhaler usage and highlight the need for an attitudinal change towards inhalation therapy as the most effective treatment for asthma management vis-à-vis oral medication.

With the stigma surrounding asthma, and abysmally low awareness levels regarding inhaler use, this campaign calls for a sustained dialogue and adoption of the right treatment to improve patient outcomes.

The film opens with Chopra narrating her story of how she took control of her asthma and did not let it come in the way of achieving her dreams. Through her story, she attempts to break deeply rooted myths associated with inhalers and encourages patients to consult their doctor and adopt the most effective treatment.

Cipla executive vice president and head India Business Nikhil Chopra adds, “Ongoing education is of paramount importance in chronic diseases like asthma. Cipla has continually led the charge in reinforcing awareness about asthma and its treatment with the objective to ensure better health outcomes. Therefore, education and myth busting are precisely what the TVC for #BerokZindagi is focused on. Hopefully, this campaign will help in increasing both relevance and acceptance of inhalation therapy as the foremost and most effective medication among asthmatics, caregivers and the general public. This directly resonates with our endeavour of enabling asthmatics to achieve more in their daily lives through optimal inhaler use, and thereby live life to its fullest.”

#BerokZindagi is a first-of-its-kind campaign which positions asthma and inhalation not as a sign of weakness, but as an echo of the patients’ undeniable resolve and spirit.

The TVC was scripted by the creative team at GREY Group India, directed by Koushik Sircar and produced by NP Prakash of Apostrophe Films. The campaign will comprise a 360-degree media mix led by TV. It will be supported by digital mediums and on-the-ground activations.

GREY group India chairman and managing director Yash Samat adds, “Our clear objective was to normalise the use of inhalers and remove the stigma around it. And there wasn’t a better way than to use a celebrity who is also a sufferer. It was brave on Priyanka’s part to come out in the open about the disease. And if, by using an inhaler she can live a Berok Zindagi, so can millions of other patients.”

The campaign will commence on 15 September and will run through to mid-January on Hindi and regional GEC, news, infotainment and movie channels. On the digital platform, Cipla is promoting the campaign through VOOT, Hotstar, YouTube and social media via Twitter and Facebook with contextual content.

#BerokZindagi aims to help millions breathe free and is here to support asthmatics by encouraging them to opt for inhalation therapy. Shying away from the condition will not improve quality of life, accepting it will.

September 17, 2018
Priyanka Chopra takes up the cause of water in her next production

MUMBAI: Priyanka Chopra’s Purple Pebble Pictures (PPP) announced the details of their latest Marathi film production. Titled ‘Paani’, the film, helmed by first time director Adinath Kothare, is based on a true story that deals with an insurmountable crisis affecting an entire region. This is the 4th Marathi production for PPP and is in line with their objective to promote regional cinema and provide a platform for new talent.

Inspired by the true story of a common man and his village, Nagdarwadi, situated in the drought prone Marathwada region of Maharashtra; the film is a beautifully woven tale of human struggle and true love, and aims to drive home a key message, critical to the world we live in today.

The film starring Adinath Kothare, Rucha Vaidya, Subodh Bhave, Kishor Kadam, Girish Joshi and Rajit Kapoor, went on floors on 10th May .

Speaking about the film, Priyanka Chopra said, “At Purple Pebble Pictures, we want to tell good stories, give new talent a chance and provide the audience with an entertaining experience. There are many stories that reflect the realities of the world we live in and I believe it’s very important to showcase them and bring that message to more people in a way that they can connect with. Paani is one such story and we’re looking forward to working with Adinath.”

Purple Pebble Pictures’ previous Marathi productions include Ventilator (2016), directed by Rajesh Mapuskar; Kaay Re Rascala (2017), directed by Giridharan Swamy and the upcoming release ‘Firebrand, directed by Aruna Raje. PPP stands committed to support stories that are content-driven, irrespective of language or any boundaries and has produced films in Bhojpuri, Punjabi, Sikkimese and Assamese.

May 15, 2018