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Tag: Priyamani

  • The Family Man returns: Srikant now the hunted

    The Family Man returns: Srikant now the hunted

    MUMBAI: Looks like Srikant Tiwari just made India’s most-wanted list. Prime Video has unveiled the high-voltage trailer for The Family Man Season 3, the beloved spy-thriller created by Raj & DK, which premieres globally on November 21.

    This time, the tables have turned. The once calm and composed undercover agent, played by Manoj Bajpayee, is now on the run, not only from new foes Rukma (Jaideep Ahlawat) and Meera (Nimrat Kaur), but also from TASC, his very own intelligence unit. The trailer teases an intense cat-and-mouse chase as Srikant’s double life crumbles, blurring the lines between family and duty.

    The new season promises everything fans love about The Family Man, razor-sharp wit, breathtaking action, emotional turmoil, and a dose of desi espionage swagger. Alongside Bajpayee, the stellar returning cast includes Priyamani, Sharib Hashmi, Shreya Dhanwanthary, Ashlesha Thakur, Vedant Sinha, and Gul Panag.

    Creators Raj & DK shared, “Season 3 takes Srikant’s professional and personal chaos to a whole new level. With Jaideep and Nimrat joining the universe as formidable new adversaries, this season pushes him to his absolute limits.”

    Echoing the excitement, Manoj Bajpayee said, “For years, fans have asked me when Srikant Tiwari is coming back, and now the wait is over. This season is bigger, bolder, and far more dangerous. Srikant is cornered like never before.”

    New entrants Jaideep Ahlawat and Nimrat Kaur called the experience “thrilling and surreal,” with Nimrat describing The Family Man as “a dream come true” for any actor.

    Directed by Raj & DK, with Suman Kumar and Tusshar Seyth joining the director’s chair, the new season of The Family Man will stream in over 240 countries and territories on Prime Video. So, buckle up, India’s favourite spy is back, but this time, the hunter has become the hunted.

  • Truebalance expands campaign with Rajkummar Rao, Priyamani and Divya Dutta

    Truebalance expands campaign with Rajkummar Rao, Priyamani and Divya Dutta

    MUMBAI: Truebalance, has launched the second phase of its Aapki Har Zaroorat Ka Saathi campaign, now featuring acclaimed actor Rajkummar Rao. Following the success of the first phase with Priyamani and Divya Dutta, the new segment continues the brand’s mission of positioning Truebalance as a reliable financial partner for quick and accessible personal loans.

    The initial campaign featured Priyamani and Dutta, highlighting real-life financial challenges. In one advertisement, Priyamani helps Dutta secure funds for her daughter’s sports kit, showcasing the ease of obtaining a loan through Truebalance. Another story portrays Priyamani assisting her brother in arranging money for their grandfather’s knee surgery, demonstrating the platform’s hassle-free, paperwork-free loan process.

    Building on this, the second phase introduces Rao, whose relatable persona reinforces Truebalance’s commitment to financial empowerment. His storyline centres on assisting a friend with an urgent financial need, highlighting the platform’s speed, security, and accessibility.

    Despite advancements in digital lending, financial services remain inaccessible in many Tier two, Tier three, and rural regions. Truebalance addresses this gap by offering millennials, salaried professionals, and self-employed individuals instant access to credit through its user-friendly digital lending app.

    “As a brand, we are committed to simplifying credit access for evolving financial segments. This campaign with Rao, Priyamani, and Dutta reaffirms our role as a dependable financial partner,” said Balancehero India CMO Ashish Aggarwal.

    Backed by its own NBFC, True Credit, Truebalance continues to expand its services through a marketplace model, integrating a range of financial solutions to cater to its growing customer base.

    The Aapki Har Zaroorat Ka Saathi campaign underscores Truebalance’s dedication to financial empowerment and accessibility, helping millions confidently navigate their financial journey.

  • Maidaan triumphs at the Septimius Awards

    Maidaan triumphs at the Septimius Awards

    Mumbai: The glittering Septimius Awards in Amsterdam, renowned for honoring the very best in global cinema, has just announced its 2024 winners – and Maidaan, the sports biographical drama has secured the prestigious ‘Best Asian Film’ Award.

    Held at the iconic Tuschinski Theater on 20 August, the Septimius Awards are a celebration of cinematic excellence on a grand scale. Often referred to as the “Oscars of Europe,” this event is a magnet for the industry’s elite, where the world’s top filmmakers and actors come together to honor creativity and innovation. This year, the ceremony was graced by a stellar lineup of BAFTA, Emmy, and Oscar winners, including the likes of Jenny Beavan, David Parfitt, Kevin Willmott, and Sir Christopher Hampton.

    On winning this international accolade director Amit Ravindernath Sharma shared, “This is a truly special feeling, and words cannot fully capture the joy I am experiencing at this moment. Maidaan is a labor of love, and I am deeply grateful for the continuous outpouring of affection it is receiving. The global recognition the film is garnering is both humbling and a source of immense pride.”

    Maidaan, with its compelling narrative and visionary direction, resonated deeply with the values of the Septimius Awards, earning its place as the Best Asian Film of 2024. This accolade not only highlights the film’s artistic brilliance but also underscores its significance on the global cinematic stage, marking a new milestone in international cinema.

    Directed by Amit Ravindernath Sharma and produced by Zee Studios, Boney Kapoor, Arunava Joy Sengupta, and Akash Chawla, Maidaan features Ajay Devgn as Coach Syed Abdul Rahim along with Priyamani, Gajraj Rao and Rudranil Ghosh. The movie was released theatrically on 10 April 2024.

    Amit Ravindernath Sharma’s groundbreaking TVCs include Pooja Didi – Facebook, Dove #StopTheBeautyTest, Lifebuoy – Help A Child Reach Five, Silent National Anthem, Google Reunion, have won prestigious awards like The Cannes Lions, D&AD, London International Awards, The Golden Award of Montreux, Spikes Asia, Adfest, and many more.

  • Celebrate independence week with SRK’s ‘Jawan’ on &pictures

    Celebrate independence week with SRK’s ‘Jawan’ on &pictures

    Mumbai: As the nation prepares to celebrate Independence Day, &pictures will air the hit film Jawan on Saturday, 17 August at 8 pm. The film carries a strong message of patriotism and social justice.

    Shah Rukh Khan’s Jawan delivers emotion, relatability, and drama, showcasing his character’s relentless fight for justice and national integrity. The film marks director Atlee’s Hindi debut and features a talented cast, including Deepika Padukone, Vijay Sethupathi, Nayanthara, Priyamani, Sanya Malhotra, and Sunil Grover.

    Jawan is a film centered on national pride and the spirit of justice. Shah Rukh Khan’s portrayal of a father and son fighting societal wrongs highlights the film’s patriotic themes, resonating with the essence of the independence struggle and the ongoing pursuit of a just society.

  • Tata Play announces affordable packages for its subscribers

    Tata Play announces affordable packages for its subscribers

    Mumbai: Tata Play (formerly known as Tata Sky) on Tuesday announced new affordable packs for its subscribers. With the Hindi ‘Super Value Pack’ for Rs 249, subscribers can now watch movie and drama channels from Star, Sony, Colors, and Zee, plus 203 other channels.

    Tata Play has also launched a mass campaign to raise awareness about value packs, starring Kareena Kapoor and Saif Ali Khan in Hindi-speaking markets and Madhavan and Priyamani in South Asian markets.

    Tata Play managing director and CEO Harit Nagpal said, “Entertainment is a basic human necessity. However, rising prices are forcing people to make a choice between necessities like food and fuel and discretionary spending like entertainment. As the country’s largest content distributor, we take it upon ourselves to make entertainment more affordable.”

    Marathi super saver pack contains Colors Marathi, Zee Marathi, Star Pravah, Sony Marathi, Zee Talkies, Pravah Pictures, Star Utsav, Sony Pal, Zee Anmol, Colors Rishtey, plus 203 other channels for Rs 199 only. Gujarati super saver pack contains Star Plus, SET, Colors, Zee TV, Colors Gujarati, Colors Gujarati Cinema, Star Gold, Sony Max, Zee Cinema, Colors Cineplex, plus 203 other channels for Rs 249 only.

    Bangla super saver pack contains Star Jalsha, Zee Bangla, Sony Aath, Colors Bangla, Jalsha Movies, News 18 Bangla, Zee Bangla Cinema, Colors Bangla Cinema and 203 other channels for Rs 199 only. Odia super saver pack contains Zee Sarthak, Tarang TV, Colors Odia, Siddharth TV, Star Kiran, Alankar, and News 18 Odia, plus 203 other channels for Rs 199 only.

    Kannada super saver pack contains Colors Kannada, Zee Kannada, Udaya TV, Star Suvarna, Udaya Movies, Star Suvarna Plus, Colors Super, Zee Pichar, Colors Kannada Cinema, News 18 Kannada, plus 203 other channels for Rs 209. Tamil super saver pack contains Sun TV, Star Vijay, Zee Tamil, Colors Tamil, KTV, Vijay Super, Nick, Sony Yay, Jaya TV, Raj TV, Star Sports Tamil and 203 other channels for Rs 209.

    Telugu super saver pack contains ETV Telugu, Star Maa, Gemini TV, Zee Telugu, Star Maa Gold, Gemini Movies, Star Maa Movies, Zee Cinemalu, Kushi TV, ETV Cinema, plus 203 other channels for Rs 209. Malayalam super saver pack contains Flowers, Asianet, Zee Keralam, Surya TV, Surya Movies, Asianet Movies, Kochu TV,News 18 Kerala,Surya Comedy, Asianet Plus, and 203 other channels for Rs 209.

  • Our OTT business is poised for strong growth with this rebranding: Tata Play CCO Anurag Kumar

    Our OTT business is poised for strong growth with this rebranding: Tata Play CCO Anurag Kumar

    Mumbai: The advent and popularity of OTT platforms forced almost all major traditional content distributions platforms to reinvent themselves in the last couple of years. But category leader Tata Sky’s decision to go for a complete identity overhaul, rebranding itself as Tata Play, was a big move signalling a formal start to the overall industry transformation.

    After a 15 year successful run, Tata Sky recently announced a new name and identity ‘Tata Play’ to reflect the company’s expanded business interests beyond direct-to-home services. These include its 100 per cent fiber network that has been renamed as Tata Play Fiber, and the aggregator app Tata Play Binge, which offers content from 12 leading OTT platforms. Tata Play has also onboarded Netflix on the Binge service.

    “Tata Sky leveraged its market leadership in its core business to create an ecosystem of content delivery by foraying into OTT and broadband. We believe it is time for a brand identity that resonates beyond our DTH business. The name Tata Play signifies our expanded range of products and services. The new identity is an outcome of our desire to be future-ready,” Tata Play MD and CEO Harit Nagpal said at the time of the announcement.

    Commenting further on the need as well as the timing of the rebranding, Tata Play’s chief communication officer Anurag Kumar added, “Over the last four-five years, we have seen our customers’ content consumption patterns evolving in a manner where they are consuming a lot more OTT content, in addition to watching TV. We wanted to make use of this opportunity to inform people that we offer a wide variety of quality content from across platforms, whether OTT or linear TV. This rebranding was to position ourselves as a holistic content distribution platform in their minds.”

    The rebranding of Tata Sky to Tata Play was conceptualised by the London-based global branding agency venturethree. Talking about the brief given to them Kumar noted, “We wanted the new identity to be more youthful, fun, and distinctive while retaining the trust and quality credentials built by the company over the years. The fresh purple-pink colour scheme not only stands out in the category but also resonates with the new ethos.”

    The word ‘Play’ was chosen to replace ‘Sky’ in the name because it is easily understood by everyone across the country and also conveys the category to an extent.

    The Advertising Blitz

    The rebranding was unveiled alongside the introduction of new offerings and benefits for customers. And to communicate all of this Tata Play collaborated with Ogilvy India to launch a cross-media campaign with Kareena Kapoor Khan and Saif Ali Khan as the face for the national markets, and R Madhavan and Priyamani for the south.  

    Ogilvy was tasked with conveying the new identity, features and benefits in a way that entertains the audience. This was achieved through crisp ad films that portray the celebrities as ordinary people bringing out the message through relatable, light-hearted situations.

    “If we are a platform that allows people to connect with entertainment, our ads/communication should also be entertaining,” emphasised Kumar.

    Within three days of its launch on 26 January, the high-decibel, TV-heavy campaign has made Tata Group the third biggest advertiser of the past week, second only to FMCG giants HUL and RB. The group registered a direct entry in the top ten advertisers list at No. three with ad volumes of 1188.69, according to Barc data for week 4 (22 January 2022 to 28th January 2022). Tata Play was the most advertised brand with ad volumes of 672.02.

    The campaign will run on TV for roughly eight weeks until March-end. It will be accompanied by the digital leg comprising social media (particularly Instagram), YouTube, digital advertising, and influencer activity. In the second phase, the campaign will include more print and outdoor.

    What’s New

    Kumar informs that in addition to onboarding Netflix as an add-on, Tata Play has combined its linear TV and the Tata Play Binge products into a single offering that can be managed as one subscription. The company’s OTT app Tata Play Binge, today, has 12 partner apps, all accessible through its single user interface.

    Additionally, Tata Play has waived off the service charge of Rs. 175 for all technician visits. It is also leveraging the campaign to communicate its existing benefit of ‘no reconnection charges’ for customers who want to reactivate their Tata Play subscription.

    Future-Ready

    Tata Play ‘Binge’ was introduced on Fire TV Stick in 2019. It was extended in 2021 with the launch of the OTT aggregator app, ‘Binge Mobile App’. Commenting on the progress, Kumar shared, “We have more than half a million customers on Tata Play Binge which is a fairly good number. The business is poised for strong growth with this rebranding.”

    Currently available only to Tata Play subscribers, the company is considering opening it up for a larger universe of audiences.

    Tata Play Fiber, on the other hand, is a relatively niche service available only in select cities and localities. “Our fiber business is targeted at customers at the top-end of the market who want very-high quality internet with great speed and minimal downtime. It was intended as a profitable business with selective play. We don’t aim to go ‘mass’ with it,” explained Kumar.

  • Rupeek unveils new TVC featuring Manoj Bajpayee and Priyamani

    Rupeek unveils new TVC featuring Manoj Bajpayee and Priyamani

    Mumbai: Fintech platform Rupeek has launched its first integrated brand campaign featuring “The Family Man” fame actors Manoj Bajpayee and Priyamani. Conceived by The Womb, the ad spot shows how the platform aims to solve the usual credit pain points with its hassle-free doorstep gold loan offering.

    The film depicts the actors walking into an establishment to apply for a gold loan where they run into several hurdles. Then they are introduced to Rupeek where they can schedule an appointment using the app, get their gold measured and avail credit- all at the convenience of their home.

    “With the majority of India’s population having no access to formal credit, there is a huge potential for asset-backed lending such as online gold loans,” said Rupeek SVP- marketing and digital Shalabh Atray. “I am happy and excited to have both Manoj and Priyamani on board for our campaign and convey Rupeek’s vision to the Indian households. We believe that it is the right time for the narrative of gold loans in India to evolve and align with aspirations of the evolving Indian.”

    “It is wonderful to see how young entrepreneurs and companies are addressing the issues that are deeply penetrated in our society,” said Manoj Bajpayee speaking on the brand association. “Through this film, we have tried to break the stigma associated with gold loans and convey a deeper message on the potential of gold loans to make people feel empowered during challenging times.”

    “Gold is the most celebrated asset in our country, yet people continue to undermine its potential, especially in tiding through financial exigencies. COVID-19 has been an eye-opener in many ways for the common man and with a trusted brand like Rupeek, I am certain people will start acknowledging the benefits of hassle-free and safe doorstep gold loans,” added Priyamani.

    Through its trusted relationship with lending partners, Rupeek claims to offer online gold loans to its customers with minimal documentation and low-interest rates.