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Tag: Priyadarshan Garg

  • Priyadarshan Garg takes charge as IDPL’s chief business officer

    Priyadarshan Garg takes charge as IDPL’s chief business officer

    MUMBAI: From print to pixels, Priyadarshan Garg knows how to make headlines. The seasoned media executive has now stepped into a new chapter as chief business officer at Indiadotcom Digital Private Limited (IDPL), the digital arm of Zee Media Corporation Limited.

    The move is more than just a leadership shuffle. It signals IDPL’s ambitions to scale up its digital-first strategy, sharpen its editorial edge and build content ecosystems that attract both audiences and advertisers.

    Garg brings more than 25 years of industry experience, with stints at Zee5, Alibaba, Dainik Bhaskar and TV Today. Known for combining newsroom instincts with business smarts, he has already made waves at IDPL since joining in April by driving the successful launch of Pinewz, one of the company’s fastest-growing digital-first ventures.

    In his new role, he will steer editorial direction, unlock revenue opportunities and strengthen IDPL’s position as a digital powerhouse. As he put it, “Digital is not just about content delivery. It is about creating immersive and trustworthy ecosystems where audiences feel engaged and empowered. At IDPL, I see huge potential to harness data, technology and creativity to fuel growth while maintaining the highest standards of journalism.”

    Zee Media Corporation Limited, ceo, Karan Abhishek Singh welcomed him on board and said, “Priyadarshan’s leadership comes at a crucial time when IDPL is scaling new heights in digital reach and influence. His industry insight and ability to deliver transformative strategies will play a vital role in shaping IDPL’s future.”

    For IDPL, the appointment is a step towards reimagining digital journalism in India. With Garg at the helm, the focus will be on truth-driven storytelling, innovative formats and building long-term value for users and partners alike.
     

  • Zee Media launches Pinewz, the citizen-led hyperlocal news app

    Zee Media launches Pinewz, the citizen-led hyperlocal news app

    MUMBAI: In a break from the top-down model of legacy newsrooms, Zee Media Corp has rolled out Pinewz, billed as India’s first hyperlocal, citizen-led news app. Timed with the seventy ninth Independence Day, the platform invites Indians to be both reporter and editor—capturing life as it happens in mohallas, markets, campuses and street corners.

    Rooted in the credo You are the reporter. You are the editor, Pinewz lets news flow from the ground up, not the other way round. Stories are geo-tagged to users’ Pin codes, offering highly localised feeds and a sharper barometer of public sentiment.

    To keep speed from killing accuracy, each report runs through an AI engine with blockchain-backed verification and editorial checks. “Pinewz is not just an app. It’s a movement that unites the digital citizen and the grassroots reporter,” said Pinewz chief business officer & director Priyadarshan Garg.

    The model, already tested in a pilot across several cities, has yielded stories on neglected infrastructure, civic hazards and emergencies—some triggering action before official response. Users can see their verified reports rise from neighbourhood news to state and national coverage.

    Zee Media says this is journalism “of the people, by the people, for the people” in the most literal sense. The only agenda: real issues, real voices, and real change.