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Tag: Priya Shivakumar

  • TTK Prestige’s ‘Deep Lid’ makes a splash on Carter Road

    TTK Prestige’s ‘Deep Lid’ makes a splash on Carter Road

    MUMBAI : Forget your average umbrella, TTK Prestige, India’s trusted kitchen whiz, has truly spilled the beans on innovation. They’ve erected a colossal replica of their Prestige Svachh Pressure Cooker’s Deep Lid on Mumbai’s bustling Carter Road. And it’s not just for show; this monumental lid is doubling as a rain shelter, keeping pedestrians as clean and dry as your kitchen counter after a Svachh-cooked curry.

    Conceptualised by the clever clogs at DDB Mudra, this installation isn’t just turning heads; it’s a stroke of genius in brand storytelling. It lets the public literally walk through and stand under the very feature that promises no more messy boil-overs. The installation perfectly encapsulates the Svachh range’s philosophy: making daily life cleaner, simpler, and more conscious – a real boon for the Indian homemaker. It’s a bold statement that tidiness isn’t just a chore, but a thoughtful practice that elevates everyday living.

    The site also played host to a collective pledge, inviting passers-by to commit to safer and more hygienic cooking habits. Visitors were encouraged to snap selfies and share their vows on social media using #SvachhNoSpillShelter, spreading the “Clean Kitchen Promise” far and wide. Participants even bagged vouchers, a neat little reinforcement of the brand’s belief in empowering Indian kitchens.

    TTK Prestige senior general manager & head – marketing, Akila Chandrasekar shared the journey behind the Svachh deep lid innovation, “At TTK Prestige, we believe that innovation should serve a purpose beyond the product. The SVACHH Deep Lid was developed to solve a real issue in Indian kitchens — the mess and inconvenience caused by spillage during pressure cooking. This installation takes that simple idea — one that has quietly improved daily cooking for millions — and magnifies its impact in a public space. It’s a way for us to show how much thought goes into even the smallest design detail and how those details make everyday lives easier. At a time when attention is hard-won, this initiative allows us to engage people meaningfully, without needing to sell to them. It’s visibility with value, a reflection of the brand we aspire to be: intelligent, purposeful, and deeply rooted in consumer insight.”

    The installation will remain open for public viewing at Carter Road for the week, serving as both a talking point and a visual reminder that even the most functional products can have cultural flair.

    DDB Mudra Creative Head – South, Priya Shivakumar said, “At the heart of this idea is a simple yet strong belief, that thoughtful innovation can solve everyday problems. The Prestige spillage-control lid is one such product born of this belief, and we wanted to dramatize its function in a way that felt both meaningful and memorable. So, we took it out of the kitchen and into the streets — right in the middle of India’s monsoon. With ‘Prestige Svachh No Spill Shelter’, we transformed the lid into a life-size shelter that not only protects people from the rain but also collects and recycles the rainwater it captures. It’s a real-world metaphor for what the product does in homes every day. The idea is functional, sustainable, and a bit unexpected, staying true to the spirit of the brand.”

    To top it all off, the launch featured a live performance by indie band Symphony Rush, whose lively set ensured the event was anything but flat, drawing in families, joggers, and the simply curious. Looks like TTK Prestige has cooked up a storm – in the best possible way!

  • DDB Mudra onboards Priya Shivakumar as creative head

    DDB Mudra onboards Priya Shivakumar as creative head

    Mumbai: DDB Mudra has appointed Priya Shivakumar as its new creative head for the South region. She will collaborate closely with DDB Mudra Group CCO Rahul Mathew and share leadership with DDB Mudra president – Growth and Strategy, Menaka Menon.

    Joining DDB Mudra from Wunderman Thompson (JWT), where she rose quickly up the ranks from ECD of Chennai to chief creative officer (South), Priya brings a wealth of experience to her new role. Through her career of over two decades, Priya’s work and creative leadership have won numerous Cannes Lions, D&AD Pencils, One Show Pencils and Spikes Asia, one of the more recent wins being for the “Hidden Truth” , a powerful piece on Domestic Violence.

    Speaking on her new role, “I’m thrilled to join DDB Mudra and contribute to the legacy of creating culturally resonant brands,” Priya said. “These are exciting times where you can take storytelling to new and unexpected places…through technology, craft or experience…”, She added: “I’m looking forward to leveraging the power of emotions in my work, driving choices, creating conversations, shaping markets, and rewriting brand stories.”

    Meanwhile, Rahul Mathew commented, “We have been evolving our offering in the South to go beyond national campaigns and offer specialised expertise for the five south markets. And we believe what will make our solutions even more effective is our creativity. Priya will play a critical role in us achieving this vision for the South office. She has the unique ability to capture local and cultural nuances and execute them to international standards. I’m excited to have her partner with us on our journey.”

  • Mush is in the air, but do we really care: Says this quirky Valentine’s Day campaign by Britannia Little Hearts

    Mush is in the air, but do we really care: Says this quirky Valentine’s Day campaign by Britannia Little Hearts

    Mumbai: Young Indians, a whopping 50% of India’s population are living in times of unprecedented extremes. They are free, bold, bright, ambitious, with a mind of their own and not shackled by conventional thinking.

    This young generation believes in embracing change, they are comfortable in their own skin and are willing to go against the established social norm. In fact, Valentine’s Day was a day of reckoning in the lives of most teens in the past. It was a day of some really happy hearts and many more broken hearts. But now, more and more young people are taking days like Valentine’s day far less seriously and are enjoying it, irrespective of whether they are hooked up or single, accepted or rejected.

    Britannia Little Hearts takes pride in staying attuned to the vibes of the youth. And we heard them. We saw that there was too much mush floating, and the world needed a saviour. Introducing the #BreakSomeHearts Song, Valentine’s Day 2020 edition. (No prize for guessing, it’s a song that celebrates breaking hearts!)

    The brand-new song released on the eve of Valentine’s Day is set in a rap-meets qawwali genre and is a fresh, fun and edgy take on heartbreaks and one that will inevitably make it to your playlist! The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa.

    What does it set out to do? It is a masterclass in the art of saying No to those oh-so-boring love dramas, and in chasing those unwanted relationships out of your lives. Set to a quirky, fun, sing-along set of beats. So, what are you waiting for! Click the link: to listen to the song and make it a part of your playlist this Valentine’s Day.

    Talking about the campaign, Mr. Vinay Subramanyam, Head-Marketing, Britannia Industries said, “Britannia Little Hearts is a brand of the young, by the young and for the young. The brand follows youth trends keenly and knows that they ‘Love themselves’ more than anyone else. They don’t need a relationship to define themselves. They are happy when they are in a relationship and happier when they are not. They don’t get dejected when rejected, and they don’t think twice before saying no either. What better gift can a brand give them, than a contemporary take on #BreakingSomeHearts. This Valentine’s Day when the world zigs, Little Hearts shall proudly zag!”

    Priya Shivakumar, National Creative Director,Wunderman Thompson India while talking about the campaign said, “The overdose of mush on Valentine’s Day was becoming a theme to break away from and for the last two seasons, Little Hearts became the brand to change the conversation with “Break some hearts”. This year we wanted to deliver the heartbreak a little differently with the first ever Qawali-Rap battle that offers quirky advice to break the heart of every kind of hopeful Romeo you may come across on this day dedicated to love. Featuring Ahsaas Channa and Kaam Bhaari who bring their unique styles to the lively musical debate, this piece of content is the fun antidote to romantic melodrama, sappy love stories and other Valentine’s cliches. Making it a cool counterpoint to the popular narrative and a youthful take on the culture of love.”

    Ahsaas Channa, talking about her experience said, “I have grown-up eating Britannia Little Hearts and the entire experience of creating the song was a lot of fun – from coming up with the rap, to adding the qawwali and identifying the different situations. We just hope that the audience enjoys this song as much as we have enjoyed making it.”

    Campaign Credits –

    Creative Agency: Wunderman Thompson

    Chief Creative Officer: Senthil Kumar

    National Creative Director: Priya Shivakumar

    Sr. VP and Managing Partner: Kundan Joshee

    Vice President & EBD: Tiraz Balaporia

    Creative Director: Ashwin Lingan, Pradeep Ravindran

    Copywriter: Rishabh Mishra

    Art Director: Akshay Kumar Bhat, Anusree Nair

    Account Management: Sandeep Mathummal, Rince Panicker

    Production house: EO2 Events & Films

    Exe. Producer: Risheeta Agrawal

    Director: Adhiraj Bose

    Music Director: Karan Kanchan

    Vocals: Kaam Bhaari, Yashika Sikka

    Lyrics: Kaam Bhaari and Vishal Dayama

    Featuring: Kaam Bhaari and Ahsaas Channa

  • Wunderman Thompson South Asia wins creative mandate for Asia India

    Wunderman Thompson South Asia wins creative mandate for Asia India

    MUMBAI: Following a hotly contested multi-agency pitch in 2019, Wunderman Thompson South Asia has won the creative mandate for AirAsia. The agency will be supporting brand strategy and shaping the communications narrative in India for the world’s best low-cost airline, taking care of above the line (ATL) and digital creative mandates.

    AirAsia India chief marketing officer Siddhartha Butalia says, “It’s a pleasure to have Wunderman Thompson on board at this pivotal juncture. As a distinctive brand with a differentiated proposition in a category fraught with commoditization, AirAsia is well poised to make the most of the phenomenal potential in the sector. Wunderman Thompson approached the opportunity with strong strategic insights and compelling creative ideas that bring the emotion and inspiration back to travel. We’re looking forward to partnering with them to drive consideration and relevance across the customer journey, take off to even greater heights and explore new territories.”

    Wunderman Thompson, Bengaluru  senior vice president and managing partner Kundan Joshee says, “AirAsia has a unique value proposition and a distinct challenger brand spirit that makes it such a powerful brand. With the airline and travel industry all set for rejig, there couldn’t be a better time to leverage the strengths of the brand. Our job is to partner with AirAsia and bring alive its philosophy of service, efficiency and innovation. In today’s times it’s essential for a brand to have multiple conversations with people across touchpoints and this gives us the opportunity to do new age work and drive interesting conversations around the brand.”

    Wunderman Thompson, Bengaluru national creative director Priya Shivakumar says, “The aviation industry is at the cusp of reinventing itself. Communication can play a big role in creating the first among equals advantage for a brand and we are eager to partner AirAsia in a take-off that builds on its impressive lineage. It is a huge opportunity to push the envelope on ideas in a category that is as exciting as it is challenging.”

    AirAsia India is a joint venture between Tata Sons Private Limited & AirAsia Investment Limited. AirAsia India commenced operations on 12 June 2014 with Bengaluru as its primary hub. Their agenda is to drive salience across markets with customised content and clutter-breaking communication that inspires diverse audiences with their brand promise and aspirational journey ahead. 

    Wunderman Thompson understood AirAsia India’s strategic and brand objectives and will be working on developing the brand’s strong and sustainable positioning that will cut across geographies, demographics and mindsets and deliver differentiated content with incisive insights.

  • Lifestyle Delights Customers with ‘Dil Se Diwali’ – a heart-warming video that captures the splendour of the festivities

    Lifestyle Delights Customers with ‘Dil Se Diwali’ – a heart-warming video that captures the splendour of the festivities

    Mumbai: Celebrating the unique spirit of Diwali, Lifestyle has announced its festive campaign ‘Dil Se Diwali’. Capturing the essence of the campaign, Lifestyle has launched an exclusive video that showcases the unique blend of various precious moments that everyone enjoys as they celebrate different kinds of Diwali. With the expression ‘Dil Se Diwali’, Lifestyle endeavours to capture the essence of the festival and make each moment special with the best of festive fashion.

    According to Lifestyle senior vice president marketing Srinivas Rao, "The ‘Dil Se Diwali’ film is a celebration of the different micro-moments of joy and heartfelt warmth that one associates with this festival and the season. We wanted to create something that makes the audience smile and usher in the festive mood. The ‘Dil Se Diwali’ film, with its melodious original soundtrack and affecting storyline, will remind everyone of their favourite Diwali moments. Our Diwali Collection has been designed and curated keeping in mind the occasions that Diwali brings forth and will ensure that one is always dressed to stand out in these festive moments!”

    Wunderman Thompson India national creative director Priya Shivakumar commented on the film, saying, “Finding your way back to family, letting your hair down with friends, cheating on that diet while you gorge on the sweets, dancing your heart out, dressing up and bringing on the compliments…why should Diwali only be one, when we have many Diwalis to celebrate. Presenting ‘The Festival of Lights’ in many different ways that light up your heart, this film urges you to celebrate #DilSeDiwali making this your kind of Diwali. We wanted to create a story that sparks a conversation and this film invites you to add newness, excitement and possibilities to your Diwali by celebrating it your way. The cool new lingo around the many Diwalis brings in youthful energy and vibe to the festival, inviting you to make your own Diwali, dil se.”

    Lifestyle has left no stones unturned to make this Diwali grand for its customers. The video showcases attractive ensembles, opulent décor and a curated collection that is perfect for the festive season. The ‘Dil Se Diwali’ video, pleasingly highlights the high-fashion, festive offerings that Lifestyle has for its consumers and reaffirms that Lifestyle is set to indulge consumers this Diwali like never before.

    The all new festive collection by Lifestyle comprises trendy apparel and accessories that are handpicked keeping Diwali in mind. Accents of bright colours such as yellows, reds, greens & golds; Zari & sequin embroideries; intricate gold foil detailing; shararas; co-ordinates; crop-tops and contemporary silhouettes among others are some of the key trends available at Lifestyle Stores, that truly captures the vibe of the festive season.

  • Max Fashion launches campaign for Durga Puja

    Max Fashion launches campaign for Durga Puja

    MUMBAI: Durga Puja is one of the most auspicious festivals celebrated in India. With the aim to connect with its audiences and strengthen bonds, Max Fashion launched a beautiful TV campaign ‘Pujor Shuru Max E’. The film is shot with popular stars in West Bengal – Jisshu Sengupta and Nusrat Jahan.

    The campaign revolves around the feeling of “Pujo toh eshei gyalo!” (Pujo is almost here!). With Durga Puja here, the excitement of Pujo begins a couple of months prior. The festive is all about shopping for new clothes, food, family and pandal hopping. Witnessing the city and its people gearing up for the festival is as exciting as the festival itself! In fact, most people begin their shopping too early as there’s so much to buy for themselves, family and friends. And once you’re done with shopping, the agonising wait begins which is even more beautiful.

    MAX Fashion vice president of marketing Jiten Mahendra says, “Durga Puja season gives a great opportunity to connect with our primary TG which is family at an emotional level. Through this campaign, we have gone one step closer to our audience by taking an emotional high ground. We have contemporised Pujo celebration through this film at the same time kept the cultural nuances intact. We have shot the film in the local streets of Kolkata and the song is in Bengali.”

    “We have made Nusrat Jahan and Jisshu Sengupta, the two famous celebrities in the industry as the face of the campaign which will for sure create an emotional connect with the customer,” he adds.

    J Walter Thompson NCD Priya Shivakumar mentions, “The spirit of pujo is in the air months before the actual festival, with everyone counting down to the day with bated breath; and clothes are at the heart of all this excitement. The film captures these beautiful moments of anticipation juxtaposed with a treatment of cutaways. The parallel narrative of the city wearing its finery in the build up towards Pujo adds local flavour and character to the colourful festive mix of celebration and excitement, with a lilting track holding it all together.”

  • Britannia celebrates 100 years with 10 multimedia campaign

    Britannia celebrates 100 years with 10 multimedia campaign

    MUMBAI: Britannia is marking its centenary year with a multi media campaign aimed to connect with the very heterogeneous set of audiences that its brands cater to. The campaign consists of a 10 film TVC series, a long format film for digital and social media, print, radio and OOH.
    100 years is a glorious and a big milestone – one that Britannia has reached because of the trust, love and blessings of its consumers. And the campaign is Britannia’s thank you to a heterogeneous country like India with a concept based on the thought that when you think of someone/something and if it arrives, the instant reaction you have is ‘Tu sau saal jiyega’ (You are going to live to 100 years!), an idiom which is a part of every Indian language.

    The stories in the TV Campaign are about how Britannia has turned 100 only because they’ve always been there for their consumers, just when they were needed most.
    Each clip takes a simple situation and highlights the bond between customer and product. The campaign also builds the symphony of Britannia through its product brands and the various roles that the brand plays in its consumers’ lives.

    Britannia India VP marketing Ali Harris Shere says, “Being part of every Indian household is an honour and this multimedia campaign illustrates our gratitude to the millions of Indians who wake up every day to dip a Britannia biscuit into their chai, and reach out for our products through various parts of the day. The 100-year campaign is our way of acknowledging the secret ingredient of our success – our consumers.”

    Lowe Lintas chairman and CCO Arun Iyer adds, “The brief was to thank the entire country with a simple idea that would seem relatable no matter where you are from. All 10 films are slices of life that have been picked from Britannia’s world. The challenge was to tell a brand’s story of completing 100 years and finding powerful emotions to connect with the consumers. But given how long Britannia has been a part of our lives, we found so many heartfelt moments to tell the story of a brand that has turned 100 because it’s always been there for its consumers. And the huge range of products that Britannia has gave us the room to tell stories across all age groups to make sure that campaign would resonate strongly with everyone.”
    Long format film for the 100 per cent digital natives.

    The digital film is knitted with old-world charm, adding flavours of the past, present and future while capturing a mélange of occasions across the century where a Britannia product has been integral to friendships, celebrations and togetherness.

    From sharing biscuits in the classroom and cheering for a World Cup win to connecting in the selfie era and looking 10 years into the future, the film pays a warm tribute to the journey thus far and looks ahead.

    “We travelled through time in the film, with the set design and camera movement designed to feel like the viewer was journeying through 100 years, revisiting one iconic friendship moment from each decade, until friendship comes back full circle with an interesting futuristic twist. From the parapet wall that fostered close friendships to the social wall that multiplied them, to walls breaking down at home, along with barriers, to make friends of family, this film is an endearing and insightful commentary on friendship even as it’s a journey through its timeline,” mentions JWT Bangalore creative head Priya Shivakumar.

  • JWT elevates Tista Sen and Priya Shivakumar

    JWT elevates Tista Sen and Priya Shivakumar

    MUMBAI: J Walter Thompson's (JWT) Tista Sen has been elevated as the regional creative director of India with the additional responsibility of JWT Sri Lanka. Sen is currently national creative director (NCD) at the agency.

    In addition to this, Priya Shivakumar, currently the executive creative director of JWT Bangalore, has been promoted to NCD. She will now drive creative excellence for clients across Bangalore, Chennai and Hyderabad.   

    JWT CEO Tarun Rai said; “Both Tista and Priya are exceptional creative professionals and their promotions are richly deserved. They have helped build so many brands and have been true ambassadors of JWT.”  

    “This is surely the sign of things to come as geography becomes history all over again. Tista and Priya are two of our best creative leaders, now empowered to lead from the front and drive creativity across the country and beyond,” added J Walter Thompson CCO Senthil Kumar.  

    Sen has been involved in crafting memorable and well-loved campaigns for some of the most iconic brands in India. Her deep understanding of the advertising landscape empowers her to orchestrate integrated communications that build future-ready brands and businesses. Over the years she has served as jury at several advertising festivals in India and abroad.  

    Shivakumar brings both traditional media and digital media together with her ideas and has led the Bangalore office of JWT successfully for over seven years now as ECD. Her work cuts across categories like fashion, beauty, luxury, travel and technology.

  • Britannia tests friendship in latest campaign for Bourbon

    Britannia tests friendship in latest campaign for Bourbon

    MUMBAI: Britannia has launched a new campaign, Bourbon Friends Forever (BFF) for one of its most loved brands, Bourbon. 

    With an aim to refresh the brand, Britannia Bourbon’s latest campaign celebrates the true spirit of life-long best friends. As the next leg to this mega campaign, Bourbon has just launched a series starring two of India’s biggest digital content creators and comedy artists Abish Mathew and Mallika Dua.

    Bourbon Friendly Matches brings these two YouTube heavyweights on a stage where they both have to prove their friendship by taking a 7-step challenge, each challenge testing an attribute of their friendship which we have arrived at after intense consumer research. The games are designed in such fun, simple ways that it encourages viewers to try the same with their friends.

    Britannia Industries VP of marketing Ali Harris Shere says, “Through this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Although the new web series caters more to the youth, our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends’ group and this campaign is our first salvo in that direction.”

    JWT Bangalore executive creative director Priya Shivakumar adds, “For this campaign, we decided to have a set of fun challenges that test one’s friendship with their BFF. To bring this alive we decided to look for two young internet icons who spoke the language of the youth. Two of them who were also BFF’s. Our search ended with Abish and Mallika – two stand-up comedians and darlings of the internet with huge follower bases, and BFFs in real life. They fit the bill perfectly. The beauty of this 7-part challenge is that not only does it make you laugh out loud, but also urges you to prove your friendship with your BFF by taking those challenges.”

    As a brand which has been around for years, Britannia Bourbon recognised the need for a revamp. Drawing inspiration from the product which is loved by so many people for its ability to satiate both the heart (chocolaty taste) and stomach, the brand saw an opportunity to connect it to a key aspect of life that is as fulfilling as – ‘Real Friendships’. The brand re-defined itself in the context of this friendship and connected it to people whose lives are centred around their friends and have designed a campaign that is built on the fulfilling moments shared between best friends.

  • Good Day brings out the nuances of a mother’s smile

    Good Day brings out the nuances of a mother’s smile

    MUMBAI: Mothers love, chastise, worry, tease and protect. At the end of it all, mothers understand and that is when they smile – a different smile for each emotion. Britannia Good Day pays tribute to the many smiles of a mother in its latest film for Mother’s Day called #MotherOfAllSmiles.

    Mothers have been celebrated in Indian media from time immemorial. For example, Indian cinema of the 20th century defined and popularised the notion of faultless motherhood and duty-bound children. By and large, mothers and children had simple relationships defined by their love and duty to each other. Today’s millennial generation enjoys a more nuanced view of the world. They have more opportunities to explore professionally and in personal relationships, more confidence about taking risks, less hurry to settle and lesser interest in settling for less.

    The millennial mother therefore has more situations to find a sync with her child. She must deal with the varied experiences and explorations of her child and yet keep her equanimity. She is not docile. She knows her influence and must exercise it without stepping on her child’s liberties. She must keep her emotions in check but not quite lose control of a situation. Above all, she has to be understanding so that her child can grow up to become a free-thinking, well-rounded individual. The timeless quality of motherhood is love and the millennial mother shows her love for her child with the understanding smile.

    The film was intended for a social media campaign to celebrate International Mother’s Day on 13 May.

    Britannia Industries VP of marketing Ali Harris Shere says, “A mother’s love is most special, and those heart-warming, all-knowing smiles of a mother are truly every child’s anchor and safe place. We have all grown up encountering those moments, and no matter where we are–we carry her smiles close to our heart. So what better way to celebrate International Mother’s Day than by creating a film which celebrates the #MotherOfAllSmiles!”

    “We always think of a smile as one expression. Little do we realise that a smile has as many moods and emotions as the person wearing it. On Mother’s Day, we celebrate the many smiles that Mom bestows on us, that go on to make the world a happier place for us. The brand that is all about smiles, celebrates the woman who adds so much beauty and meaning to it, making us want to keep her smiling more. For every emotion expressed in the film, there’s as much left unsaid in the beautiful bond between the mother and the son. We all know a smile goes a long way. This film ensures it finds a place in our hearts.”, adds JWT Bangalore and Chennai ECD and creative head Priya Shivakumar.