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Tag: Priya Prakash Varrier

  • Rahat Fateh Ali Khan’s latest ‘Yeh Zindagi’ available exclusively on Idea Music

    Rahat Fateh Ali Khan’s latest ‘Yeh Zindagi’ available exclusively on Idea Music

    MUMBAI: Idea Music, the one-stop entertainment destination for all music lovers, from one of the leading telecom operators, Idea Cellular, has come out with a musical bonanza for all its listeners.

    Idea Music has got exclusive rights to release, the latest sensational song ‘Ye Zindagi’ sung by none other than the legendary award winning Rahat Fateh Ali Khan on its platform. The song will initially be available only on Idea Music and no other music streaming platform in India, starting 16th February; courtesy- Trendy Beat Records. Continuing with the string of hits by Rahat Fateh Ali Khan, this love ballad ‘Ye Zindagi’ will truly strike a chord with the listeners.

    Moreover, talking about regional hits, Idea Music has also added the latest internet sensation, Priya Prakash Varrier’s viral hit song ‘Manikya Malaraya Poovi’ from the upcoming Malyalam movie Oru Adaar Love by Muzik 247. The song is with “Sing Along lyrics” on the app, so listeners can now sing the song with ease. The song which depicts the eventual state of being in love, will surely remind the listeners of their first love and take them down the memory lane.

    The song is sung by the versatile singer Vineeth Sreenivasan, actor and playback singer of Entammede Jimikki Kammal fame while the music is revisited by Shaan Rahman. Idea Music is home to millions of regional hit songs across 14 languages, apart from Bollywood and International music.

    Idea Music is a destination for customers to entertain and refresh themselves with an extensive library of more than 3.5 million songs across all genres, moods and occasions. The app allows users to create their own playlists, set musical alarms, experience the DJ effect, and sing along features. Idea is currently offering free subscription of Idea Music app to all Idea 4G/3G customers. With over 5 million downloads Idea Music app ranks amongst top music/entertainment apps on Playstore and is also available on iOS.

  • Net sensation Priya Varrier promotes Pringles

    Net sensation Priya Varrier promotes Pringles

    MUMBAI: At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg’s popular potato crisps brand and the world’s second-largest potato chips player Pringles created a frenzy by striking the right chord with singles! 

    Unlike other popular brands that were hopping onto the Valentine’s Day buzz, creating fancy coupled campaigns, Pringles was trending on Twitter (alternating between number 2 and 3) on the afternoon of 14 February securing much affection with an intriguing singles campaign. 

    public://Priya Varrier Pringles.jpg

    To further amplify the buzz around the campaign, overnight internet sensation, Priya Prakash Varrier joined the bandwagon by sharing a Facebook post on Valentine’s Day, “So many Valentines requests but I’m staying #SingleAsAPringle because I’m just Puurrfect. Pringles ;)”; with a photo of her eating Pringles. Overnight, the post went viral with more than 1.4 million ‘likes’ on Instagram alone.

    Love is surely not in the air for many of us all the time; and with so much hype around Valentine’s Day and the week before, the pressure of being alone and insignificant tends to bog even the best of us down. Pringles activated a noteworthy campaign on Facebook and Twitter a week ago where it celebrated eternal singlehood and the unending love one has for Pringles. The brand helped embrace the singlehood status and that Pringles is all they need hence, they’re happy to be #SingleAsAPringle.

    Pringles has always been atop topical campaigns. From interactive experiences to engagement formats, it is all about being fun and fresh along with highlighting their value proposition in a unique way. This particular activity managed to reach about 7.5 million people, garnered over 300 million online impressions and generated close to 40 thousand conversations.