Mumbai: FMCG company Marico Ltd has been innovating in the healthy foods and immunity-boosting category over the past year. The brand has now collaborated with the actor Priya Mani for its new TVC campaign for Saffola Honey.
The campaign aims to raise awareness about the need for consumers to demand proof of the claims of quality and purity of the products they consume.
Talking about the association, Priya Mani said, “Saffola has always been a trusted partner for India’s quest towards a healthy lifestyle. With Saffola Honey, Marico Ltd has taken the superior quality they are known for a step further, by creating a product that does not compromise on anything and is accredited with the famed NMR certification. I am honoured to be associated with Saffola Honey and am excited to bring lasting change into people’s lives with this campaign.”
The TVC showcases the actor as a sceptic who asks for proof of the authenticity of the claims made by various characters. ‘Kahan Likha Hain,’ she demands to know every single time. In the final scene, the lady asks for proof of the claim made by the salesman in a supermarket about the purity of Saffola Honey. In response, the salesman asks the lady to refer to the product packaging which mentions that the product passes all government standards and is NMR tested for sugar adulteration, thereby assuring the lady of the product’s quality and purity, which finally impresses her.
“While honey is a popular natural sweetener and is consumed by many in India, the adulteration in honey through added sugar is a widespread problem,” said Marico Ltd India sales COO & new business CEO Sanjay Mishra. “Saffola Honey is tested through one of the most advanced Nuclear Magnetic Resonance testing technique in specialised laboratories of Germany to ensure Saffola honey is free from any added or exogenous sugar. We are also delighted to collaborate with Priya Mani for our TVC, which aims to generate a conversation around the need for Indian consumers to demand the certification of purity and quality of the products they consume.”
