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Tag: Priya Malik

  • Priya Malik brings poetic touch to Interio by Godrej’s ‘Moments that matter’

    Priya Malik brings poetic touch to Interio by Godrej’s ‘Moments that matter’

    MUMBAI: Home got poetic this week as Interio by Godrej teamed up with celebrated storyteller Priya Malik to turn furniture into feelings and design into dialogue.

    At the launch of its sprawling new 22,000 square feet, experiential flagship store in Vikhroli, Mumbai, the brand deepened its ‘Moments that matter’ campaign with Malik’s moving spoken-word piece “Ghar, Ghar Jaisa Hota Hai.” True to her evocative style, the poet painted scenes that every homebody knows by heart: that quiet cup of morning coffee, the chatter around a dining table, or the comfort of simply belonging.

    Speaking on the collaboration, Interio by Godrej head of integrated marketing and communications Reshu Saraf said, “Our campaign ‘Moments That Matter’ shifts the conversation from furniture as mere utility to pieces that help nurture genuine connections both with ourselves and with our loved ones. We’re delighted to have Priya Malik take this thought a step further through her poetic narration, which beautifully captures the emotions and everyday moments that make a house truly feel like home…”

    The collaboration, conceptualised by Contract Advertising, extends beyond words, it’s a celebration of spaces that hold life’s small, significant stories. The new store, anchored in Godrej’s century-old design legacy, blends nostalgia and modernity with curated look books, an archive gallery, and even a Mangrove kitchen café inspired by Vikhroli’s lush biodiversity.

    Visitors also got a taste of Indian craftsmanship through collaborations with artisans and design studios including Adigami Studio by Aditi Anuj, BR Pandit, Cane Concept, Heirloom Naga, Makaan by Tahir Sultan, Oorja, Sirohi and Svabhu Kohli. The event also featured a fireside chat with designer David Abraham on Bauhaus’ influence in India and an immersive digital experience by Aaron Myles.

    With plans to open 500 new stores by FY29, Interio by Godrej seems set to shape not just homes, but the moments that make them truly matter.

     

  • Vim takes a strong stance on chores neutrality

    Vim takes a strong stance on chores neutrality

    Mumbai: This Valentine’s Day, Vim, a dishwash brand under Hindustan Unilever Ltd, has put forth a fresh perspective on modern love with their latest campaign #OwnYourOwnDishes.

    In collaboration with their creative digital agency, Interactive Avenues, and India’s first women’s channel, SheThePeopleTV, the brand has launched a special vodcast addressing gender stereotypes when it comes to household responsibilities. The thought-provoking episode features a heartfelt conversation with renowned poetess, actress and columnist – Priya Malik.

    Delving into Priya’s dynamic life experiences and unique perspectives, the vodcast talks about how love also means equality in chores and how everyone needs to own their own chores. It highlights the importance of defying traditional gender roles when it comes to managing mundane household tasks like the never-ending pile of dishes.

    “With ‘Love, Life & A Sinkful of Dishes’, our aim was to help people build stronger and more equitable relationships through modern interpretations of love. Vim is trusted by millions of Indian consumers, and we are delighted to be shaping such impactful conversations along with the brand,” said Interactive Avenues senior creative director Eshwari Pandit.

  • Boutique Living launches ‘Caressa Collection’ in collaboration with Priya Malik

    Boutique Living launches ‘Caressa Collection’ in collaboration with Priya Malik

    Mumbai: Boutique Living, a premier name in the world of luxury home decor and furnishings, is delighted to announce the much-anticipated launch of its exclusive “Caressa Collection,” in collaboration with the multi-talented and celebrated poet and entrepreneur, Priya Malik.

    The “Caressa Collection” is a testament to the artistry of design and the power of poetic inspiration. This unique collaboration melds the creative forces of Boutique Living and Priya Malik, bringing together their shared vision of combining elegance, luxury, and emotional depth in the world of interior decor.

     

     

    “We are thrilled to introduce the ‘Caressa Collection,’ a reflection of both beauty and emotion. Each piece in this collection is a work of art, designed to evoke a sense of serenity and poetry within your living spaces,” said Indo Count Industries Ltd president domestic retail Rajiv Merchant.

    Priya Malik, truly believes in nature and sustainability and that’s why we felt that she was the perfect fit to become the creative force behind this collection. By drawing inspiration from her poetic spirit we intend to infuse each piece of the Caressa Collection with her unique perspective. “This collaboration has been a dream come true. I believe that poetry and art can elevate our daily lives, and the ‘Caressa Collection’ captures the essence of this belief. It’s about surrounding ourselves with beauty that also tells a story,” expressed Priya Malik.

    Featuring a diverse range of understated designs inspired by global design sensibilities, this collection draws inspiration from the timeless charm of American homes. The bed sheet sets offer a classic, enduring look that transcends trends. Additionally, the collection includes Dohars that embody superior softness and style, courtesy of the incorporation of TENCEL fiber.

    The Caressa Collection is now available on Boutique Living’s website and through major retailers like Shoppers Stop, Home Stop, Lulu Hyper and leading multi-brand furnishing outlets across India. Our bed sheets are of thread counts ranging from 200 to 500 tc, and they are priced from 2299 (for king-size double bed- sheet sets) onwards.

    For more information and to explore the Caressa Collection, please visit www.boutiquelivingindia.com.

  • Rapido breaks stereotypes with #MoveForward social media campaign for International Women’s Day

    Rapido breaks stereotypes with #MoveForward social media campaign for International Women’s Day

    MUMBAI: Rapido, India’s largest Bike Taxi app, is ready to #MoveForward the youth of India, not only symbolically but socially too. To commemorate International Women’s Day 2020, Rapido’s #MoveForward campaign highlights ‘The 7 sins of modern society’ such as Pay Gap, Color Discrimination, Sexism, Homo Phobia, Sanism (discrimination against mental illness), Body Shaming and Internet Trolling. Starting 1 March 1, celebrated as Zero Discrimination Day across the world, the weeklong campaign aims to empower both, men and women to share their anecdotes around prevalent social injustice and stand in support of each other.

    Talking about the campaign, Rapido co-founder Aravind Sanka said, “On an everyday basis, women in India are subjected to gender disparities that are caused by unconscious biases. At Rapido, we want to help break the stereotypes and biases against women. As a leading mobility company, we believe that the society should #MoveForward from ills against women and through this campaign we would like to urge our followers, customers and partners to #MoveForward against such biases.”

    Influencers such as TV actress Priya Malik, Telugu actor Bharat Bandaru, fashion content creator Karron S Dhinggra among others are the face of the campaign who will be driving conversations around the modern day sins by sharing their personal experiences. Celebrating women who have broken stereotypes and have encouraged others to do so, the campaign will culminate on 8 March, International Women’s Day.

  • Philips, Carat India evoke emotions with ‘World Breastfeeding Day’ initiative

    Philips, Carat India evoke emotions with ‘World Breastfeeding Day’ initiative

    MUMBAI: Philips Avent, one of India’s most loved ‘mother & child’ care brands collaborated with Carat India, the flagship media agency from the house of Dentsu Aegis Network, to pay tribute to the heart-warming journey of motherhood with a narrative that captures every emotion felt by mothers.

    Featuring prominent Spill Poetry artist Priya Malik, the campaign shares an untainted version of motherhood. Peeping into the refreshing reality of being a mother, Malik beautifully sheds light on how her own mother managed everything from cooking to nurturing her, all without any help and support. She touches on raw aspects of motherhood such as so many outfits that are rendered ruined with excess milk from breasts and the usual hesitation fathers show in contributing towards changing diapers and waking up in the middle of the night.

    While motherhood is definitely a joy that can’t be explained, it is also an exhausting journey that demands sacrifices and adjustments that a mother alone can’t do. New mothers often suffer post-partum symptoms, discomfort of breast-feeding, guilt of not giving them enough care and attention, and a range of emotions that would be hard to comprehend. This phase of a mothers’ life is completely joyous only with the support and understanding of their loved ones.

    Philips Avent takes a fresh and bold attempt towards creating awareness around the love and support mothers need in their motherhood journey, especially during the breastfeeding days. The brand urges viewers to direct breastfeeding mothers towards products and facilities that proffer them with the support, convenience and understanding they deserve.