Mumbai: In today’s digital world, the way that companies connect with their customers and cater to their preferences is key. The digitally empowered consumers of today have more choices than ever before, as the online medium becomes the new battleground for brands to up their marketing game and retain their connection with consumers. At the Indian Digital Brand Fest 2022, organised by Indiantelevision.com to be held on 12 October at Mumbai’s ITC Maratha Hotel, we take a deep dive into how businesses can leverage evolving technology to be their allies. The second edition of the Digital Brandfest brings together a host of industry experts, brands, advertisers, tech-platforms, top marketing professionals from across the spectrum and solution providers accelerating digital growth in India under one roof to analyse the digital transformation happening in the industry, propelled by new-age tech. The Digital Brand Fest 2022 will host 40 plus speakers and over 200 delegates from new-age D2C brands as well as the legacy consumer companies of India, in the largest gathering of digital brands. The one-day physical event boasts over ten sessions of panel discussions, fireside chats, and keynote knowledge sessions by the digital doyens on a host of industry relevant issues that discuss the trends shaping the future of marketing and advertising for brands. The summit is carefully curated around sessions to guide the market players with the right insights, strategies, and tech solutions and partners to build future-proof brands. The summit will also look at the latest trends driving the change in consumer behaviour and how it has impacted the industry’s growth. Google India’s director of business solutions & insights Priya Choudhary will address the keynote session at the summit, which will see participation from top industry speakers such as Warner Bros. Discovery director of marketing, South Asia Azmat Jagmag, dentsu India Media COO Bhaskar Jaiswal, Lokmat Media sr. EVP & head of digital business Hemant Jain, HDFC Bank VP & head of digital acquisition, content, & social media marketing Jahid Ahmed, Godrej Consumer Products vice-president & head of media services Subha Sreenivasan Iyer, Essence India VP of media activation Rahul Marwaha, GroupM India’s Niraj Ruparel, and many more. In a special address, Divya Karani, CEO, Media South Asia, dentsu will weigh in on “navigating advertising in a madtech world” in a special address. Indiantelevision.com group founder, CEO & editor-in-chief Anil NM Wanvari will engage mediasmart vice president, India and SEA Nikhil Kumar in a candid fireside conversation. Another special session will see JioAds CEO Gulshan Verma address the elite gathering on the topic ‘Unlocking opportunities-India beyond metros.’ The subjects and themes of discussion at the second edition of the IDBF summit will include content marketing for web 3.0, the metaverse marketing playbook, the martech stack roadmap for D2C brands, Among the topics covered are crossing the chasm: direct to programmatic, identity in a cookie-less world, and new-age internet users—challenges and opportunities. TV9 Network is the presenting partner for the event, which is co-powered by mediasmart. Adgebra and TellyChakkar are the associate partners, and Playflix & One Take Media Co. are the industry support partners. The event is executed by ITV 2.0 Productions.
Tag: Priya Choudhary
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Mediacom elevates Priya Choudhary as head of Mediacom West
MUMBAI: In a key restructuring decision, Mediacom’s Priya Choudhary has been elevated as the head of Mediacom West. In her new role, Choudhary will be leading Mediacom’s Mumbai office.
Choudhary joined Mediacom in 2014 as national director – media buying. In 2016, she was chosen as the team lead on one of their key portfolios – P&G. With a successful history of working in the FMCG marketing and advertising industry for over 18 years, Choudhary is highly skilled in brand management, media planning & buying, consumer insights, digital marketing and market research.
Mediacom South Asia CEO Navin Khemka said, “I am glad to see Priya being elevated as the head of Mediacom West. She is a passionate leader and under her leadership, team P&G has achieved the highest rating ever. Her vast experience on both the client and agency side will help in growing Mediacom’s existing and potential clients and will add immense value to our media offering.”
Excited on her new role, Priya Choudhary said, “It is an absolute privilege to take on the new role as head for Mediacom West region. My immediate tasks would be to lead strategy, insights and driving growth for Mediacom West. I hope to bring in more value for all our existing clients as well.”
An MBA in marketing communications from MICA, Choudhary has worked with at Ogilvy & Mather, Madison World and Mindshare in the past. She also had stints with Unilever and Kraft Heinz, prior to joining Mediacom.