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Tag: Priti A. Sureka

  • Kesh King shampoo infuses ‘Ayurvedaasan’ for healthy hair

    Kesh King shampoo infuses ‘Ayurvedaasan’ for healthy hair

    MUMBAI: Kesh King, the leading ayurvedic hair and scalp care brand from the house of Emami Ltd, announced the introduction of Bollywood actress and Yoga fitness icon, Shilpa Shetty, as its new brand ambassador for its shampoo.

    Shilpa’s dedication towards staying fit and healthy admirably synergises with Kesh King’s brand ethos of ensuring a stress-free ayurvedic hair care solution, the brand said in a press releases 

    Shilpa Shetty joins the elegant league of Kesh King brand ambassadors comprising of stars like Juhi Chawla, Sania Mirza, Huma Qureshi and Shruti Haasan, who have been endorsing the brand from time to time.  To mark the onset of this new journey, Kesh King Shampoo with its inherent ayurvedic benefits of Aloe Vera and 21 ayurvedic herbs, also launched a brand new TVC. 

    Kesh King Shampoo’s new TVC comes with a new messaging of “Hair Fall Ka Aayurvedasan” which is a healthy, ayurvedic solution to control hair fall, which is quite similar to the health benefits of yoga for the body.  The shampoo has dual benefits, as it reduces hair fall and promotes soft and silky beautiful hair.

    Speaking on the occasion, Emami director Priti A Sureka added, “Shilpa is an elegant and versatile actress with a rich legacy of work. She is a true fitness enthusiast who has equally carved out a niche as an entrepreneur yet being a really hands-on-mother. We are extremely glad to have her on board for Kesh King shampoo. In today’s day and age, Indian women undergo anxiety for her falling, damaged, dull and lifeless hair due to daily stress, improper diet, pollution, seasonal changes and many other reasons. Like yoga which benefits the body, Kesh King shampoo with its natural ingredients like aloe vera and 21 ayurvedic herbs offers the best hair health benefits to control hair fall and also make it look beautiful.”

    Speaking about her association with Kesh King shampoo, Bollywood actress, Shilpa Shetty further added, “I have always been a champion of ‘fitness’. Practising yoga for a fit body, mind and soul is a way of life for me. When I got to know more about Kesh King, I was pleasantly surprised to find that with its proven ayurvedic benefits, Kesh King is going to offer me the healthy benefits of ‘hair yoga’ for a hair fall free, lustrous and healthy crowning glory. I am happy to be on board with Kesh King.”

  • Emami ropes in Superstar Katrina Kaif as the new face

    Emami ropes in Superstar Katrina Kaif as the new face

    Emami 7 Oils in One Non Sticky Hair Oil, one of the fastest growing brands in the buoyant light hair oils category, has roped in Superstar Katrina Kaif as its new brand ambassador. With her wide appeal across demographics and ages, Katrina Kaif’s inclusion as an endorser is set to blend perfectly with the ethos of the brand, aptly representing a modern woman who performs every role seamlessly and is an all-rounder just like Emami 7 Oils in One. Emami’s hair care portfolio contribution to turnover is around 30%.

    Developed in collaboration with International hair expert Tony Pearce & Indian hair expert/specialists, Emami 7 Oils in One from the house of Emami Ltd, offers an expert solution for repairing hair damage and making it 20 times stronger from inside & all day set from outside. It gives superior nourishment while keeping the hair light at the same time. This oil is a unique blend of 7 natural oils – Almond, Jojoba, Argan, Olive, Walnut, Amla and Coconut.

    The overall hair care portfolio size of Emami is INR 1220 cr. Which includes Kesh King oil and Shampoo, Navratna and 7 Oils in One.

    Speaking on the occasion Ms. Priti A. Sureka, Director, Emami Limited said, “As per industry estimates, light hair oil is the fastest growing segment with a CAGR of 25 per cent in the last 5 years. As a brand we have taken keen interest in the segment, established ourselves as a dominant player and have gained firm foothold in this dynamic space. We welcome Katrina to our Emami family. She is an epitome of beauty and is grace personified. She is a global figure who has carved her own niche with her sheer confidence and success. Her infectious charm only adds to her superstar repertoire. She fits the brand image impeccably and her involvement will surely have a positive connect with our consumers.”

    Commenting on her association with the brand, Katrina Kaif added, “I am extremely glad to be associated with Emami 7 Oils in One as a brand ambassador. Every girl wants a healthy, lustrous mane, but it becomes very difficult to achieve the feat given the amount of damage our hair is exposed to.

    My professional commitments ensure that my hair is exposed to a lot of heat and bright lights during shoots which causes extensive damage. Pollution also adds to the harm. With Emami 7 Oils in One, I have found the perfect all-in-one solution for all such problems. The ingredients are all natural oils that help repair hair damage, rejuvenate, nourish and boost hair strength and growth.”

    Emami 7 Oils in One is available in 200 ml, 100 ml, 50 ml and 3 ml packs, priced at INR 120, INR 63, INR 33 and Re 1 respectively. Light yellow in colour with a pleasant fragrance, the oil can also be used for styling due to its light texture.

  • Kesh King to launch TVC featuring Sania Mirza

    Kesh King to launch TVC featuring Sania Mirza

    MUMBAI: Kesh King, the ayurvedic hair care solution range, has announced that it will soon roll out a new television commercial featuring ace tennis player Sania Mirza. The TVC, being Sania’s first post-childbirth, will show her talking about how Kesh King helped in reducing post-pregnancy hair problems like rough and dry hair, and hairfall.

    Commenting on the association, Emami Limited director Priti A Sureka said, “Kesh King is a trusted natural haircare solution. It has always been a reliable brand for its consumers over the years. We understand that post-childbirth most women go through both physical (hormonal) and mental changes that are unique to each woman.  Hair fall is a major manifestation of that physiological upheaval causing a lot of mental distress to the new mother. Sania’s endorsement of Kesh King relieving her from her post-pregnancy hair fall is a big boost for the brand and vindicates our claim to be the ultimate solution to hair care woes. We are very happy to see Sania in her new role as a mother and wish both the mother and the child a very healthy and prosperous future.”

    Kesh Kind brand ambassador and eminent tennis player Sania Mirza said, “Motherhood has truly been a blessing for me. But I experienced hair fall combined with dry, lifeless hair after the birth of my child. I then came to know that this is a common and persistent post-pregnancy problem that exists among women and I wish to sensitise them of the best solution available in the market. Kesh King has stayed true to its claims and my hair fall has reduced remarkably. It is nothing short of a miracle!”

  • BoroPlus launches fairness cream in India

    BoroPlus launches fairness cream in India

    MUMBAI: Indian society is at the cusp of a new beginning with more and more women having stories of grit and passion to reach their objectives by overcoming internal and external challenges. Breaking every stereotype, women in India are embracing unique professions and passions. They are the #IndiaKaNayaChehra. With such an active lifestyle, women are on the lookout for a face care product which is not for superficial beauty but that would nourish the skin from within.

    Celebrating this new face, Emami, the Indian FMCG major, has launched a BoroPlus Healthy White fairness cream.

    The television commercial has been directed by Kopal Naithani, one of the most promising women directors in the Indian ad business. 

    The film shows the face of today’s power women of India. This is a country where girls like Avani Chaturvedi ( the first Indian woman fighter plane pilot) or Riya Yadav (a second-year student becoming the youngest female rider to conquer Khardung La – the World’s Highest Motorable Pass in Ladakh). The television commercial champions this incredible spirit, depicted by the women pilot and biker, who march on to fulfil their ambition – uninhibited by the harsh environment around them. ‘She’ is not afraid of any obstacle coming in her way and overcomes all barriers to achieve her dreams. 

    Emami director Priti A Sureka says, “Today’s woman is #IndiaKaNayaChehra as she goes ahead in her pursuit to achieve her objective without worrying about external and internal aggressors. The existing beauty creams in the market offer solutions to your skin conditions but only from the outside. The skin which is exposed to the harsh environmental conditions every day needs more than just a product to make it healthy. That is where BoroPlus Healthy White Fairness Cream comes to your rescue.”

    The key communication was to focus on today’s woman power. It is not about skin whitening but about the fair opportunities for women.

  • Kesh King ropes in Imtiaz Ali and Huma Qureshi for TVC

    Kesh King ropes in Imtiaz Ali and Huma Qureshi for TVC

    MUMBAI: Ayurvedic hair care brand Kesh King is set to release its new ad film for which it has roped in actors Imtiaz Ali and Huma Qureshi. The ad film will go on air around mid-March 2016.

    Emami Limited director Priti A Sureka said, “Till now the brand Kesh King used to run mass communication messages focusing only on the functional benefits of the product. Post-acquisition of the brand, we have conducted extensive consumer research which threw up myriad moments of truth in the life of an Indian woman for her falling, damaged, dull and lifeless hair due to daily stress, improper diet, pollution, weather and many other reasons. We have found out that many women tend to suffer from low confidence, low self-esteem and even depression due to problems like excessive hair fall, premature graying and unhealthy hair quality. Basis this insight, we thought of weaving in these consumer findings in our ad story and establish Kesh King as the one stop solution for all these hair woes of women and give them back healthy lustrous hair along with their lost confidence and happiness. We believe that this new film focusing more on the consumer needs will strike a chord with our TG.”

    The storyline of the ad film has actor Huma as a hassled housewife complaining to her husband about her falling, lifeless and dull hair and her distress at people including her husband being indifferent to her agony of having bad hair.  As the husband introduces her to Kesh King and its benefits and helps her to manage her tousled tresses, Kesh King tries to establish itself as a brand that not only takes care of hair woes but also mends relations.

  • Kesh King ropes in Imtiaz Ali and Huma Qureshi for TVC

    Kesh King ropes in Imtiaz Ali and Huma Qureshi for TVC

    MUMBAI: Ayurvedic hair care brand Kesh King is set to release its new ad film for which it has roped in actors Imtiaz Ali and Huma Qureshi. The ad film will go on air around mid-March 2016.

    Emami Limited director Priti A Sureka said, “Till now the brand Kesh King used to run mass communication messages focusing only on the functional benefits of the product. Post-acquisition of the brand, we have conducted extensive consumer research which threw up myriad moments of truth in the life of an Indian woman for her falling, damaged, dull and lifeless hair due to daily stress, improper diet, pollution, weather and many other reasons. We have found out that many women tend to suffer from low confidence, low self-esteem and even depression due to problems like excessive hair fall, premature graying and unhealthy hair quality. Basis this insight, we thought of weaving in these consumer findings in our ad story and establish Kesh King as the one stop solution for all these hair woes of women and give them back healthy lustrous hair along with their lost confidence and happiness. We believe that this new film focusing more on the consumer needs will strike a chord with our TG.”

    The storyline of the ad film has actor Huma as a hassled housewife complaining to her husband about her falling, lifeless and dull hair and her distress at people including her husband being indifferent to her agony of having bad hair.  As the husband introduces her to Kesh King and its benefits and helps her to manage her tousled tresses, Kesh King tries to establish itself as a brand that not only takes care of hair woes but also mends relations.