MUMBAI: Digital agency Digitas from the house of Publicis Groupe has elevated Mark McDonald to a national role as head of creative, India.
Prior to this McDonald was leading the creative team for the agency’s Mumbai office.
In his new role, McDonald will oversee the creative team and output for Digitas across its offices in India including Mumbai, Delhi, Bengaluru and Ahmedabad.
He will report to Digitas India executive director Prithviraj Banerjee.
Digitas India CEO Amaresh Godbole says, “Mark knows how to build and steer a creative team truly equipped for the digital age, with capabilities spanning experience, content and campaigns. Most importantly, he has fostered a creative culture of playing well with data, strategy, media and technology teams, which is absolutely crucial for us as a connected agency offering.”
Prithviraj Banerjee mentions, “Mark has attracted and nurtured some great talent, and has been at the helm of several award-winning campaigns for our clients as well as big-ticket new business wins. We have an extremely talented team and with Mark’s leadership, we aim to take our countrywide creative offering to the next level.”
McDonald says, “It’s a huge honour to lead such an incredibly talented team of digitally savvy creatives. Not only are they great people, but they also possess a unique set of skills that span creative, technology, data and media. I know we’ve just scratched the surface of what we can accomplish here, and I look forward to working closely with the teams in taking our creative to the next level.”
Tag: Prithviraj Banerjee
-
Digitas India elevates Mark McDonald as head of creative
-
Leadership changes at Rediffusion Y&R and Everest
MUMBAI: In a move to strengthen its leadership, Rediffusion Y&R has elevated Kavita Kailas as the new chief strategy officer as well as promoted Prithviraj Banerjee as the strategy planning head at Everest Brand Solutions. This is in addition to his current role.
Speaking on the development Rediffusion Y&R president Dhunji S Wadia said, “For quite some time Gautam Talwar has been nurturing the idea of pursuing interests beyond advertising. And I think the time has come to allow him to follow his passions. So after a hard working stint Gautam is taking a well-deserved break before deciding what his next chapter should be. I thank him for all his help and support and wish him the very best in whatever he chooses to do.”
On Kailas’ elevation, who has been heading the strategic planning function across Delhi, Kolkata and Southern operations, Dhunji said, “She is meant for this role. Kavita has a great love of our business, our clients and our people that infuses all that she does. Unleashing her enthusiasm and her expertise will make a real difference in how we serve our clients.”
On Banerjee, he added, “Prithvi’s passion for our agency, his intellectual curiosity and integrity, along with his deep collaborative way of working will make a difference to our clients and to our agency.”