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Tag: Prithvi Shaw

  • boAt is ‘Official Audio Partner’ for six IPL Teams

    boAt is ‘Official Audio Partner’ for six IPL Teams

    NEW DELHI: boAt – a consumer tech brand that is an amalgamation of action sports, music, and fashion becomes the official audio sponsor for six IPL teams -Mumbai Indians, Chennai Super Kings, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore. 

    boAt has been partnering with IPL teams since 2018, and this year the brand has leaped by becoming the audio sponsor for six teams. boAt has launched limited-edition earphones, headphones, and speakers inspired by the insignia and colors of the teams, to cater to the fans of the respective teams. The starting price of these licensed products is Rs 499 and will be available online on sites like Amazon.in, Flipkart, and more. 

    The brand’s very own boAtheads (brand ambassadors) Hardik Pandya, Shikhar Dhawan, Shreyas Iyer, Rishabh Pant, Prithvi Shaw, and KL Rahul will also be playing with the respective teams. With the brand motto of bringing stadium experience to the home, the association this time is bigger than ever 

    boAt lifestyle co-founder Aman Gupta said, “The announcement of the Indian Premier League (IPL) has brought back the excitement amongst viewers and advertisers who were starved of original sports content. Due to the pandemic, work from home (WFH), workout from home, learning from home, cinema at home has become the new normal and with IPL the consumers will also witness another first – Stadium at home. Cricket is no less than a religion in India, will be viewed with no less than a stadium like an ambiance. IPL season will give the right push to not only speakers, sound-bars, and earphones but the overall audio industry. We are optimistic with our limited edition of headphones and speakers, the experience for our consumers will be bass-heavy”.  

    IMG Reliance has been working closely with boAt on all their sports partnerships. On boAt and associations, IMG Reliance head of sales Nikhil Bardia commented, “Excited to have boAt as our official audio partners, they truly know how to increase the decibel of excitement for the millennial of the country.” 

    Work from home (WFH), workout from home, cinema at home, and study from home has acted as catalyst and boAt has witnessed a 20 per cent surge in demand for its products in Covid2019 times. The brand has also crossed Rs 500 crore (FY 2019-20) in gross revenues in just over 4 years. The ‘Made for India’ brand has ramped up quickly and is now ranked as the No.1 brand in the earwear (headphones & earphones) segment, with around 20 per cent market share as per the data released by leading IT market research and advisory firm International Data Corporation (IDC). 

  • Fanmojo announces association with Prithvi Shaw

    Fanmojo announces association with Prithvi Shaw

    MUMBAI: Keeping an eye on the rising popularity of fantasy sports in India, Fanmojo, a part of U2opia Global, announced its association with the young prodigy of Indian cricket-Prithvi Shaw. It has also created a youthful film for digital and social media, encouraging his fans to play on FanMojo, use their skills, and earn rewards. The film is conceptualised and created by River Advertising.

    With this association FanMojo aims to strengthen its outreach to the legions of Indian cricket fans in the country.

    Commenting on the association, U2opia Global co-founder and group CEO Sumesh Menon said, “We are proud to collaborate with the very talented Prithvi Shaw, who shares in our common belief system – Kaabil Jo, Khiladi Wo. More importantly, our fans are his fans. We are rooting for his success.”

    Sharing his delight on the collaboration, commented, “I am happy to be a part of FanMojo which is one of the fastest growing fantasy sports platforms. I decided to associate with FanMojo as we have synergies in terms of the values and ideology that I follow in life. I am sure that FanMojo with its innovation in the space of fantasy sports will take it the next level.”

  • Navneet Education’s Youva launches ‘It’s Cool’ campaign starring Prithvi Shaw

    Navneet Education’s Youva launches ‘It’s Cool’ campaign starring Prithvi Shaw

    MUMBAI: Navneet Education’s youth stationery brand, Youva, is releasing its new television commercial (TVC) starring brand ambassador Prithvi Shaw. The Youva campaign, conceived by Flagship Advertising Agency, marks first TVC with the young batting prodigy, going on air in 2019.

    The TVC is a fun, energetic story that brings out Shaw’s cool side, while still showcasing his talent. The TVC communicates the fact that Prithvi is so well-loved and looked up to by today’s Youvas, with his dedication towards the sport, as well as his playful nature. Being cool comes naturally to him and he embodies Youva’s core positioning of “It’s Cool” quite effortlessly. Whether he is conversing with his coach, playing his shots or having fun with the kids, Prithvi is every bit the cricketer, the mentor & the cool friend we all wish we have.

    Navneet Education Ltd MD Shailendra Gala commented, “We are proud to associate with Prithvi Shaw. He is a prodigy, has a bright future, and has all the attributes we are looking for. He is young and enthusiastic, goes the distance & is also a youth icon, which resonates well with Youva which is targeted at the young audiences of India. The TVC uses the product placement very smartly, with the Youva Prithvi Shaw notebooks held in the children’s arms. One of the best parts about the creative execution is that it is a story-oriented brand film which we hope is a delight to watch.”

    The ad goes on air on 9 March, on the Kapil Sharma Show at 9.30 PM on Sony Entertainment Television, continuing till June. The communication will also be carried across other entertainment channels like SAB TV, Sony Pal, Star Bharat, kids’ channels and also regional channels.

    The ad will also be present on all of Youva’s digital platforms – Facebook, YouTube, Instagram – you name it! There would also be the point of sale material & out of home advertising to complement Youva’s TV presence in the upcoming stationery season. This 360° campaign is aimed at school children, parents & the youth.

  • ‘The future of Indian cricket is shining bright’

    ‘The future of Indian cricket is shining bright’

    Mumbai: Former India cricket captain Sourav Ganguly said that the transformation of the Indian cricket team began with players having confidence in their own abilities. “We were a bunch of talents but we did not know how to win Test cricket. That culture needed to change. India always had great batsmen, but we needed fast bowlers who could take 20 wickets,” he said.

    BCCI CEO Rahul Johri said that the cricket body’s job was to give the cricketers best infrastructure. “Based on the feedback received from them, we have ensured that when the Team goes to England this summer, they play the first after spending almost a month there,” he said.

    He also said that BCCI is planning a five-year-long calendar scheduling every tournament in advance. “So you will know which tournament is happening when in next five years,” he said.

    Recounting his success during the recent tour of South Africa, vice-captain of Indian cricket team Ajinkya Rahane said that the key to success was thinking that they were playing in home ground. “In Johannesburg, I had the opportunity to become and hero and I played with a lot of discipline,” he said.

    Sourav Ganguly had another explanation behind Rahane’s success. “He bats at no 5 in Test as I also did. Batting at no 5 and 6 in India is the most dangerous, but it’s the reverse outside the country. That’s the reason No 5 batsmen do well abroad,” said Ganguly.

    Captain of the Under 19 World Cup winning Indian team Prithvi Shaw said that he had miles to go and this was just a beginning of his career.

    Ganguly appreciated the BCCI’s decision to raise the match fee of the domestic cricketers from Rs 10,000 a day to Rs 35,000 and demanded that the fee must be raised further.

    “We are the best team in all formats. The central contract focuses on domestic cricket because that’s the bedrock of Indian cricket. Now players get their fee on match day and don’t have to wait for one and a half year,” said Johri.

    Rahane also praised his captain Virat Kohli and said that he did not want to change Virat’s aggression as it got the best out of him.

    Ganguly added that the domestic structure of Indian cricket has improved the quality of Indian team and it now has bowlers who can take 20 wickets. Shaw said that he would like to lift the senior world cup some day.