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Tag: PRISM

  • Logitech X Saaksha & Kinni collaboration at the Lakme Fashion Week in partnership with FDCI was a stylish union of fashion and technology

    Logitech X Saaksha & Kinni collaboration at the Lakme Fashion Week in partnership with FDCI was a stylish union of fashion and technology

    Mumbai: The association of Logitech with designers Saaksha & Kinni for the collection “Prism” was a celebration of style and technology with geometry, colour, and mirrors forming a perfect amalgamation at the Lakmé Fashion Week in partnership with FDCI.

    In a creative confluence of fashion and technology, popular actress and fashion icon Sobhita Dhulipala walked the ramp as the showstopper for Logitech X Saaksha & Kinni. Sobhita flaunted Logitech’s popular POP Keyboard as an accessory to sport her bold and experimental look from the “Prism” collection at the show.

    Talking about the collaboration, Logitech India country head Srinivas Rao Vishnubhotla said, “After two successful collaborations with Lakmé Fashion Week in partnership with FDCI, we are excited to associate with them once again. This year was all about accentuating the bold aesthetics of our studio series through the signature vibrant and stimulating sensibilities of the dynamic duo Saaksha & Kinni. Today’s millennials and gen-z’s seek style, design, and self-expression as part of their daily activities, and technology has become a reflection of their identity. Hence, Logitech is committed to innovating technology that is playful, chic, colourful, and bold. For young people and working professionals who are constantly on the lookout for creative, productive, and unique tech solutions, our accessories help in making a bold statement.”

    This creative confluence of fashion and technology between Saaksha & Kinni and Logitech was a celebration of a hybrid future of work lifestyle to make “work from anywhere” stylish, fun, and productive. Recurring themes that ran through “Prism” were youth, colour, experimental, and bold; all attributed to Logitech, with whom it strongly resonates with. This was reflected in their studio series, which was designed especially for gen-z and working millennials and sports a sleek and stylish design with pops of colour.

    The designers were inspired by prints that moved through the tie and dye craft and continued onto geometrics and abstract flowers, which represented their favourite states – Gujarat and Rajasthan. The intricate hand embroidery collection was inspired by the colour palette of Logitech’s studio series. Hence, the addition of mirror work, thread work, tassels, and metals proved to be a perfect fashionable balance.

    Designer Saaksha Bhat said, “This season we have collaborated with Logitech to showcase our new collection ‘Prism’ at Lakme Fashion Week X FDCI. The collection showcases pinks, purples, and yellows—an ode to the fun and vibrant colours used in Logitech’s Studio series. The silhouettes are layered, youthful, and easy breezy-a testament that you can work comfortably from anywhere and in style!”

    Saaksha & Kinni are known for their signature hand micro pleating, which was once again used extensively throughout the diverse collection this season. Visible on several silhouettes like dresses, skirts, and jackets, the micro pleating and shapes allowed free movement and comfort for the wearer. Layering was an important aspect of the look, as different weights of light chiffon, hand-woven cotton, and satin were cleverly balanced with heavy denim and drill.

    The collaboration between Logitech and designers Saaksha & Kinni for their collection “Prism” was a great offering for the fashion-conscious who prefer to work from anywhere while remaining stylish, productive and relaxed.

  • Posterscope rolls out ‘Frooti’ OOH campaign

    Posterscope rolls out ‘Frooti’ OOH campaign

    MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife.

    The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the campaign is centred on a deep understanding of the consumers, derived from primary research (OCS), patented analytical tools (PRISM) and accumulated knowledge. Posterscope zeroed down on strategic locations to reach the core TG and create maximum impact.

    Building on the brief, Posterscope India crafted a campaign that resulted in a media mix delivering both impact and reach. The media formats used for impact were billboards, bus shelters, mall media, gantries, unipoles, bus wraps, utilities, pillars, mobile vans etc.In an attempt to create impact multiple creatives are being used across cities. Every creative invariably has been highlighting the brand though # Live the Frooti life. The campaign has been executed in 160 plus cities that include the top 8 metros, the tier 1 and tier 2 cities.

    Parle Agro JMD and CMO Nadia Chauhan. said, “OOH has played an important role in delivering the communication objectives of the Live #TheFrootiLife campaign. The medium enabled us to leverage the strongest part of our creative assets; the brand’s visual identity. Posterscope has aligned with our brand strategy ensuring our campaigns achieve maximum impact.”

    Posterscope APAC regional director Haresh Nayak said “The Frooti story is built on an enormous legacy. And therefore, the crafting of any campaign for this product has to match up to that legacy that Frooti brings along.

    We have been servicing this client since 2013 and every campaign that we have built for them, has led us to rethink each and every tested strategy and create something novel, new and authentic.”

  • Posterscope rolls out ‘Frooti’ OOH campaign

    Posterscope rolls out ‘Frooti’ OOH campaign

    MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife.

    The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the campaign is centred on a deep understanding of the consumers, derived from primary research (OCS), patented analytical tools (PRISM) and accumulated knowledge. Posterscope zeroed down on strategic locations to reach the core TG and create maximum impact.

    Building on the brief, Posterscope India crafted a campaign that resulted in a media mix delivering both impact and reach. The media formats used for impact were billboards, bus shelters, mall media, gantries, unipoles, bus wraps, utilities, pillars, mobile vans etc.In an attempt to create impact multiple creatives are being used across cities. Every creative invariably has been highlighting the brand though # Live the Frooti life. The campaign has been executed in 160 plus cities that include the top 8 metros, the tier 1 and tier 2 cities.

    Parle Agro JMD and CMO Nadia Chauhan. said, “OOH has played an important role in delivering the communication objectives of the Live #TheFrootiLife campaign. The medium enabled us to leverage the strongest part of our creative assets; the brand’s visual identity. Posterscope has aligned with our brand strategy ensuring our campaigns achieve maximum impact.”

    Posterscope APAC regional director Haresh Nayak said “The Frooti story is built on an enormous legacy. And therefore, the crafting of any campaign for this product has to match up to that legacy that Frooti brings along.

    We have been servicing this client since 2013 and every campaign that we have built for them, has led us to rethink each and every tested strategy and create something novel, new and authentic.”