Tag: printer

  • Canon introduces the revolutionary imagePROGRAF TM Series

    Canon introduces the revolutionary imagePROGRAF TM Series

    Mumbai: Canon, one of the leading digital imaging solutions companies, announced the launch of the new imagePROGRAF TM Series in India, comprising of imagePROGRAF TM-5240, TM-5340, TM-5250, TM-5255, TM-5350, and TM-5355 models. The new line-up offers an extensive array of single-function and multifunction printers tailored to meet a wide spectrum of large-format printing requirements delivering high-speed and vibrant prints, making it an ideal choice for copy shops, photo studio segment, corporate offices, site engineering offices and print shops.

    The all-new TM Series effectively addresses the ‘speed v/s quality’ paradox often faced by copy shops and the photo studio segment by delivering on both fronts. The printers are engineered to be #FastandFlawless ensuring quick turnarounds on prints with uncompromised quality.

    Sharing his thoughts on the launch, Canon India president and CEO Manabu Yamazaki said, “In light of the swift transformation and digitization being witnessed in the professional printing industry, Canon India is pivoting its cutting-edge technology towards developing specialized products tailored to contemporary needs of users. We are proud to expand our portfolio with the all-new imagePROGRAF TM, a series high on performance and innovation, enabling users to experience a new dimension in creativity, precision and streamline their printing processes. Along with continuing our strides in product innovation, we as a brand are taking a new step towards environmental responsibility as the new TM series is Canon’s first large format inkjet printer packaged in eco-friendly cardboard rather than Styrofoam. We are confident that the new products will help users immensely in their daily workflows, setting new standards in the industry.”

    Along with an impressive performance, the series also boasts of an elegant sleek design with a flat top that makes roll paper setup convenient, enhancing both user convenience and aesthetics.

    Commenting on the lineup, Canon India Sr director, products & communication C Sukumaran said, “As we launch a new lineup of TM series today, we at Canon India are proud to be enabling businesses to unlock new levels of productivity and efficiency. This versatile and innovative lineup encompasses printers in both single and multifunction categories, effectively addressing the diverse printing requirements of copy shops and businesses. With an unparalleled combination of precision, print quality and speed, along with a breathtaking spectrum of colours, users can now have the best of both worlds making their print experience #FastandFlawless. Our endeavor of best-in-class innovation and customer satisfaction remains unwavering, and we look forward to helping businesses achieve greater heights with our latest offering.”

    Superior Print Speed with Efficient Print Applications

    Boasting the all-new ‘L-COA PRO II’ image processing engine, the TM series is designed for rapid activation from sleep mode, ensuring remarkable productivity when producing drawings and posters. It speeds up data processing time for continuous printing. For TM-5350/5355, this engine significantly expedites data processing for continuous printing and  it achieves a remarkable printing rate of approximately 3.2 sheets1 of drawing prints per minute – an outstanding 28% improvement compared to its predecessors.

    Powered by free print application “Direct Print Plus”, urgent print jobs can be sent in batches using different file formats with simple drag and drop functionality to the printers easily. Posters and flyers can be created using “PosterArtist”, a free web application, where new designs can be customised from a wide selection of templates.

    High Quality Vivid Prints

    The newly designed image processing reproduces the colour of the print in deep and vivid manner. Equipped with newly developed magenta ink for excellent red colour development, it helps to reproduce important details highlighted in lines and texts for CAD drawings and good quality posters even on plain paper. In addition, all-colour pigment ink is used to print posters and other layouts, which ensure that they do not fade easily over a long period of time. Borderless posters using roll papers can also be produced without the hassle of cutting the margins after printing. With colour calibration function enabled, variations in output colour will be corrected, leading to stable colour reproduction for optimum print quality.

    Ease of Use with New Printer Design

    All models come with new flat top design for easy daily operation in loading media by placing roll paper on top of the printer, attaching roll holders, and sliding along a guide, thus enabling smaller operational space without using another table. Added features such as paper type detection shortens operation time during loading of paper and reduces labor costs. Enhanced with wider printer panel, paper type with remaining roll paper estimation and ink levels are visible at one glance. There is a significant reduction in the operating noise during printing, especially for TM-5240/5340. With operating noise of about 39dB, it is about 1/3 of the conventional model.

    Environmentally Friendly in Product Packaging

    In reduction of environmental impact, this is the first Canon large format inkjet printer with cardboard product packaging instead of Styrofoam.

  • Canon earmarks Rs 18 crore for advertising

    Canon earmarks Rs 18 crore for advertising

    MUMBAI: Targeting school going kids in the age-group of nine to 19 years with a new campaign, ‘Super Student’, Canon plans to take student creativity to the next level.

     

    In a bid to reposition itself, it has launched an aggressive marketing drive for its Pixma range of inkjet printers. The company’s new campaign focuses on the ink efficient Canon Pixma Inkjet printers, which inspire students to think out of the box and helps bring out the best in them, always.

     

    Canon executive vice president Alok Bharadwaj said, “We want to connect with school going kids who have high desire to accomplish high merit and recognitions. Engaging with them on technology is a great conversation which can help us become most desirable brand on their mind radar. These techie students of today are comfortable using smart devices including cloud and wi-fi printing. The new Pixma Ink efficient range is designed to combine creative printing with incredible cost-per-print savings. These models offer brilliant functionality and super affordable printing as low as 99 paisa per print. We want to show the students that realising their true creative potential is now possible and that too in a fun way!”

     

    “We plan to capture 25 per cent market share in the printer category by end of 2014 and become the market leader by 2016. Our printers are currently sold at 1000 retail outlets and we aim to double it by end of 2016. With 300 million students in India, building our brand in their mind is a big business of tomorrow for us,” added Bharadwaj.

     

    Canon plans to invest Rs 18 crore in advertising and promotions, this year, for its range of printers. The Super Student TVC will be on air from 22 August 2014 on kids, news and entertainment channels.

     

    Canon India CSP group head Gautam Paul emphasised about the Canon technology. “The heart of any printer is the ability to print high quality documents and photos, and Canon Pixma printers excel in this fundamental area. FINE (Full-photolithography Inkjet Nozzle Engineering) technology achieves high-quality and high-speed printing. User experience is further enhanced with exclusive access to Creative Park Premium website which includes printable 3D paper craft, greeting cards, scrapbook and works by famous artists. This fun resource helps students create fun projects and enhances their creativity.”

  • Canon India targets digitising Rs 3000 crore photo print market with DreamLabo 5000

    Canon India targets digitising Rs 3000 crore photo print market with DreamLabo 5000

    BENGALURU: Canon India (Canon) announced its entry into the Rs 3000 crore photo printing market in India, and more specifically the Rs 300 crore digital printing market with the introduction of the USD 500,000 (About Rs 3.2 crores) priced DreamLabo 5000 commercial inkjet printer equipment, with the intent of targeting the retail photo and album printing industry. This launch makes India the first country in South Asia where the DreamLabo 5000 machine is being installed says the company.

    Canon India President and CEO Kazutada Kobayashi, said, “Canon has always been at the forefront of bringing innovative products to customers. With this latest business entry, we are hoping to strengthen our ability to meet the printing needs of professional and wedding photographers. With the DreamLabo 5000, we clearly want to establish innovation leadership in India. For us at Canon India, this is not just a new machine, but the technology that can revitalise the entire industry and open up substantial new business opportunities. Canon is setting a new benchmark for the production printing of high quality photos with this launch.”

    Globally, DreamLabo merchandise has been positioned as premium item. The company is following a systematic approach with DreamLabo 5000. It started with a leading photolab in each region and then expanded the presence in that country or region. Its first customer for the DreamLabo 5000 in India is Bangalore-based 100 year old, 22 photo lab store chain G K Vale. G K Vale clocks revenues of about Rs 50 crore annually.

    GK Vale Managing director Anand Sukumar said to  www.indiantelevision.com, “DreamLabo 5000 will help our bottom line, and will not make a very major impact to our bottom line. We have received a good response and may even buy a second machine.”

    A campaign is being planned by both Canon India and G K Vale to attract commercial clients. Some of the ideas being mulled at Canon are including a small flyer or a booklet with each of the 20,000 digital SLRs’ that it sells monthly, in-store promotions at Canon Image Squares, among others. Industry sources reveal that Canon India is likely to spend around Rs 0.75 crore to Rs1 crore during the next calendar year towards above the line (ATL) and below the line (BTL) activities for promotion of its partners such as G K Vale. Canon India spends around Rs100 crore towards brand building, marketing, ATL and BTL activities. Dentsu handles the creative duties for Canon India.

    GK Vale spends about Rs 1 crore annually, but with the installation of the DreamLabo 5000, it will double its advertising spends on social media, print and outdoor and local radio.

    Commercial printing business contributes just about Rs 95 crores or 5 per cent to Canon India’s top line, revealed Canon India executive vice president Alok Bhardawaj. Canon expects revenue of just Rs15 crore during the next calendar year and is targeting revenue of Rs100 crore from this stream over a five year period.