ITV

Tag: print

  • TV Today Q2 results: Broadcast ad revenues grow marginally

    TV Today Q2 results: Broadcast ad revenues grow marginally

    KOLKATA: TV Today Network has posted an operating revenue of Rs 176.71 crore in Q2. The company has posted a net profit of Rs 27.40 crore.

    Although the operating revenue is up on a like-to-like basis, it has declined compared to the corresponding quarter last year. In Q2 FY 20, the company reported Rs 180.45 crore operating revenue.

    It further reported that the net profit grew by 13.5 per cent. The media company posted a net profit of Rs 23.70 crore in the Q2 2019-20.

    TV broadcasting revenue grew 0.9 per cent YoY to Rs 143. 6 crore led by strong recovery in ad spends across major verticals post the unlock along with the positivity around festive season. It posted a net revenue (in the broadcasting business) of Rs 142.28 crore in the same period in 2019.

    Radio broadcasting segment witnessed a negative growth of 65.7 per cent YoY to Rs 0.95 crore. TV Today posted a net revenue (in the radio broadcasting business) of Rs 2.77 crore in Q2 2019-20.

    Newspaper publishing segment witnessed a decline of 87.1 per cent YoY to rupees one crore. It posted a net revenue (in the print publishing business) of Rs 7.75 crore in Q2 2019-20.

    The company has further realigned its senior management with key elevations.

  • M&E industry grew by almost 9% to reach Rs 1.82 tn in 2019: FICCI – EY report

    M&E industry grew by almost 9% to reach Rs 1.82 tn in 2019: FICCI – EY report

    MUMBAI: The Indian Media and Entertainment (M&E) sector reached RS 1.82 trillion (US$25.7 billion) in 2019, a growth of 9 per cent over 2018 states the FICCI EY report ‘The era of consumer A.R.T. – Acquisition Retention and Transaction,’ launched today. With its current trajectory, the M&E sector in India is expected to cross INR2.4 trillion (US$34 billion) by 2022, at a CAGR of 10 per cent*.

    While television and print retained their positions as the two largest segments, digital media overtook filmed entertainment in 2019 to become the third largest segment of the M&E sector. Digital subscription revenues more than doubled from 2018 levels and digital advertising revenues grew to command 24 per cent of total advertising spend.

    The sector continues to grow at a rate faster than the GDP, driven primarily by growth in subscription-based business models and India’s attractiveness as a content production and post production destination.

    The rapid proliferation of mobile access is enabling on-demand, anytime-anywhere content consumption nationwide. With a population of 1.3 billion, a tele-density approaching 89% of households, 688 million internet subscribers and nearly 400 million smartphone users, India’s telecom industry is poised to become the primary platform for content distribution and consumption. India ranks as one of the fastest-growing app markets globally, where entertainment apps are driving significant consumer engagement.

    Online gaming retained its position as the fastest growing segment on the back of transaction-based games mainly fantasy sports, increased in-app purchases and a 31 per cent growth in the number of online gamers to reach around 365 million.

    Uday Shankar, Senior Vice President FICCI, said, “Riding the wave of exponential progress made towards digital accessibility and adoption, the M&E industry has been a forerunner of a dynamic and aspirational India. New products and business models are being imagined to capitalize on the rise in media consumption. Global players are recognizing the need to build India-centric offerings. The coming years are likely to usher in greater innovation in content formats, means of dissemination, and business models.”

    Ashish Pherwani, Partner and Media & Entertainment Leader, EY India, stated, “The M&E sector witnessed a surge in content consumption as digital infrastructure, quantum of content produced and per-capita income increased in 2019.  Driven by the ability to create direct-to-customer relationships, the sector firmly pivoted towards a B2C operating model, changing the way it measured itself. As entertainment and information options grew and choice increased the era of consumer Acquisition, Retention and Transaction (ART) redefined the media value chain leading to the emergence of many new trends and strategies across content, distribution, consumption and monetization.”

    “The coronavirus outbreak will have a significant adverse impact on the sector, the situation is still evolving both in India and many parts of the world, the scale of the impact cannot be estimated immediately,” he added.

    Key findings

    Television:

    The TV industry grew from Rs 740 billion to INR 788 billion in 2019, a growth of 6.5 per cent. TV advertising grew 5 per cent to Rs 320 billion while subscription grew 7 per cent to Rs 468 billion. Regional channels benefited from the New Tariff Order as their consumption increased by over 20% in certain cases. General entertainment and movie channels led with 74 per cent of viewership. On the back of several key announcements by the central and state governments such as Article 370, the Citizenship Amendment Act, and a general election, the news genre witnessed a growth to almost 9 per cent of total viewership, up from 7.3 per cent in 2018. In sports cricket emerged as the big winner in 2019 as it accounted for over 80 per cent of the sports viewership, up from 70 per cent last year, due to the ICC World Cup.

    Key insights – Television will remain the largest earner of advertising revenues even in 2025, approaching Rs570 billion. Viewership of regional language channels will continue to grow and reach 55 per cent of total viewership in India as their content quality improves further. Content viewed on smart TV sets will begin to reflect that consumed on mobile phones, providing a window for user generated content companies and other non-broadcasters to serve content on the connected television screen.

    Print:

    Despite a 3 per cent revenue degrowth at Rs 296 billion, print continued to retain the second largest share of the Indian M&E sector. Circulation revenues increased by 2 per cent to Rs 90 billion as newspaper companies tactically increased prices in certain markets. Advertising revenues fell 5 per cent to INR 206 billion in 2019 as AdEX volumes fell by 8 per cent. Margins improved as newsprint cost measures were implemented and companies benefited from the reduction of newsprint prices.

    Key insights – 2019 witnessed a significant growth in digital news consumers over 2018 when 300 million Indians consumed news online. Most large print companies had a defined digital business, with two companies crossing Rs 1 billion in digital revenues. Digital subscription, though nascent, has increased as several publications have put digital products behind a paywall.

    ·Digital media:

    In 2019, digital media grew 31 per cent to reach INR 221 billion and is expected to grow at 23 per cent CAGR to reach Rs 414 billion by 2022. Digital advertising grew 24 per cent to Rs 192 billion driven by increased consumption of content on digital platforms and marketeers’ preference to measure performance. SME and long tail advertisers increased their spends on digital media as well.  Pay digital subscribers crossed 10 million for the first time as sports and other premium content were put behind a paywall.  Consequently, subscription revenue grew 106 per cent to Rs 29 billion. Digital consumption grew across platforms where video viewers increased by 16 pe cent, audio streamers by 33% and news consumers by 22 per cent.

    Key insights: By 2020, OTT subscription market will approximate 10 per cent of the total TV subscription market (without, however, considering data charges).  We estimate over 40 million connected TVs by 2025, which will provide a huge opportunity for content creators to reach family consumers.  Better bandwidth will drive large screen consumption. By 2025, 750 million smart phone screens will also increase the demand for regional, UGC and short content, creating a short video ecosystem that can create significant employment.  The battle for content discovery will intensity and move to the unified interface.

    ·Films:

    The Indian film segment grew 10 per cent in 2019 to reach INR 191 billion driven by the growth in domestic theatrical revenues and both rates and volume of digital/ OTT rights sold. Domestic film revenues crossed INR 115 billion with Gross Box Office collections for Hindi films at Rs 49.5 billion – the highest ever for Hindi theatricals. Overseas theatricals revenues fell 10 per cenr to Rs 27 billion despite more films being released abroad primarily as films with superstars didn’t perform as well in 2019. 108 Hollywood films were released in 2019 as compared to 98 in 2018. The gross box office collections of Hollywood films in India (inclusive of all their Indian language dubbed versions) grew 33 per cent to reach Rs 16 billion. As single screens continued to reduce, the total screen count decreased by 74 to 9,527.

    Key Insights: Digital rights continued to grow in 2019 with an increase in revenues from Rs 13.5 billion in 2018 to Rs 19 billion in 2019. Digital release windows shortened with some movies releasing on OTT platforms even before their release on television. In-cinema advertising grew marginally to Rs 7.7 billion in 2019 as multiplexes and advertising aggregators started signing long-term deals with brands. Seventeen hindi films entered the coveted Rs 100 crore club in 2019, which is the highest ever. Interestingly, six movies made it to the rs 200 crore club in 2019, as opposed to three in 2018. The future will be driven by immersive content (technology and VFX rich) experiences to drive theatrical footfalls and some genres of films could migrate to home viewership only.  We can expect to see creation of a segmented Hindi-mass product for the heartland at low ticket prices.

    Mergers and Acquisitions in M&E

    While the number of deals increased to 64 in 2019 from 41 in 2018, the overall deal value was

     much lower at Rs 101 billion as compared to Rs 192 billion in the previous year. This was largely due to the absence of big-ticket deals with only four deals crossing the US$100 million threshold. The highest amount of investment was made in television, followed by digital, radio and gaming. Deal activity was spearheaded by new media such as digital and gaming, which witnessed 54 of the 64 deals in 2019, however, in terms of deal value, the share of traditional media segments such as TV, radio and film exhibition was 63 per cent.

  • Pritam Jit Das joins BBC GoodFood India as chief operating officer

    Pritam Jit Das joins BBC GoodFood India as chief operating officer

    MUMBAI: BBC GoodFood India has strengthened its top-level management by appointing Pritam Jit Das to expand their presence in Print, Digital, TV, Social Media and Events.

    Das has joined BBC GoodFood India as Chief Operating Officer (COO).

    According to the numbers provided, BBC GoodFood India, recently crossed the milestone of over 2 Lac readership in August 2018 (Just 6 months after launching the India Edition). Also the FoodFood TV Channel has 40 million viewership.

    Das was previously working as a Director with One Media Group (OMG) and has handled International & India Projects from Events, Movies, Digital Content & IPs, Food & Lifestyle Shows and Branded Content. Prior to that he was working as Assistant General Manager (AGM) with Hindustan Times (HT Media Ltd), where he was responsible for setting up the overall sales function for Brand Promotions. He was awarded with over achieving Annual Targets and also for Monetizing a new Sub-Category for HT Brand Promotions Entertainment Division. Prior to HT Media Ltd, he had worked with Discovery TLC as India Producer for Ian Wright series (RoastBeef Productions, UK),Mudra Communications, Lintas India Pvt. Ltd and Epigram Advertising, He has rich experience of eighteen years having worked across categories from Entertainment, Travel, Real Estate, Food, Sports, Fashion & Lifestyle.

    He will be directly reporting to CEO & Editor-in-Chief, BBC GoodFood India and CEO & Editor-in-Chief, FoodFood Awards, Shafquat Ali.

    Commenting on his appointment, Das said, “I am excited to join BBC GoodFood India. I believe that going forward, we are all set to bring a big name in the B2B luxury segment for Hospitality Industry (F&B). The focus is to give clients value for money and promote the same via Print, Digital, TV, Social Media and Events. I look forward to workingwith Shafquat &the India team increating new IPs and to consolidate BBC GoodFood India& FoodFood TV Awards as market leaders.

    Commenting on his appointment, BBC GoodFood India, CEO & Editor-in-Chief and FoodFood Awards, CEO & Editor-in-Chief, Shafquat Ali said, “BBC GoodFood India has grown from strength to strength with a record rise in readership, unique visitors and engagement in just six months from its launch. One of the strong pillars of this property is that it has a lot of potential in the luxury B2B segment. With the perfect blend of International & Indian content, BBC GoodFood India along with our Publisher Chef Sanjeev Kapoor, BBC GoodFood India andowner of FoodFood TV Channel, we are confident of being a market leader in this luxury space. We have had a tremendous response for the FoodFood Awards & Summit 2018 (Regional Round already done for Delhi-North, Mumbai-West, and all set to host Bangalore-South (21st Sep), Kolkata-East (28th Nov) &Grand Finale of All the Regional Winners in Mumbai on 19th Dec). BBC GoodFood India magazine is the proud media partner for the same. With the appointment of Pritam, we are gearing up to create new IPs that could bolster our portfolio and shore up the bottom lineand best-in-class events for our valued clients.”

  • Contrapunto BBDO creates Roca’s ‘My Bathroom’

    Contrapunto BBDO creates Roca’s ‘My Bathroom’

    MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is aired across channels starting today.

    With international exposure, bathrooms are evolving in India and are considered to be extensions of one’s living spaces today. The objective of the new campaign, launched in the centenary year of the brand, is to establish Roca bathrooms as the new living spaces and showcase how Roca creates unique experiences of luxury for each individual, ultimately, establishing Roca as a premium bathroom brand. Committed to delivering design excellence and creating unique experiences through pioneering ideas, Roca, through this TVC, features all the best moments of the day including trying new looks, playing with kids, spending personal time with her partner and some alone time in tranquillity.

    The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.

    The concept of the new Roca TVC brings alive special individual moments and showcases bathroom that caters to elevated lifestyle aspirations of the Indian customer. It shows the protagonist experiencing the bathroom as different living spaces. It opens on the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘Showroom’. The Roca bathroom is next seen as her kids ‘Magic Room’ where they are seen experiencing the magic of Roca’s Smart toilet. In the next shot, Roca bathroom is seen to transform into the couple’s love abode as the ‘Heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the TVC, the protagonist is seen using the ‘Shhh Room’ as her escape from the world. The TVC signs off with ‘Roca. My Bathroom.’ The tonality of the TVC is warm, yet very dynamic, taking a consumer-centric approach with a lot of sophistication and premiumness infused in it.

    “Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al,” said Roca Bathroom Products Pvt. Ltd. MD-designate KE Ranganathan.

    Contrapunto BBDO Madrid general creative director Carlos Jorge adds, “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life.”

  • Contrapunto BBDO creates Roca’s ‘My Bathroom’

    Contrapunto BBDO creates Roca’s ‘My Bathroom’

    MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is aired across channels starting today.

    With international exposure, bathrooms are evolving in India and are considered to be extensions of one’s living spaces today. The objective of the new campaign, launched in the centenary year of the brand, is to establish Roca bathrooms as the new living spaces and showcase how Roca creates unique experiences of luxury for each individual, ultimately, establishing Roca as a premium bathroom brand. Committed to delivering design excellence and creating unique experiences through pioneering ideas, Roca, through this TVC, features all the best moments of the day including trying new looks, playing with kids, spending personal time with her partner and some alone time in tranquillity.

    The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.

    The concept of the new Roca TVC brings alive special individual moments and showcases bathroom that caters to elevated lifestyle aspirations of the Indian customer. It shows the protagonist experiencing the bathroom as different living spaces. It opens on the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘Showroom’. The Roca bathroom is next seen as her kids ‘Magic Room’ where they are seen experiencing the magic of Roca’s Smart toilet. In the next shot, Roca bathroom is seen to transform into the couple’s love abode as the ‘Heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the TVC, the protagonist is seen using the ‘Shhh Room’ as her escape from the world. The TVC signs off with ‘Roca. My Bathroom.’ The tonality of the TVC is warm, yet very dynamic, taking a consumer-centric approach with a lot of sophistication and premiumness infused in it.

    “Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al,” said Roca Bathroom Products Pvt. Ltd. MD-designate KE Ranganathan.

    Contrapunto BBDO Madrid general creative director Carlos Jorge adds, “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life.”

  • Meru Cabs new campaign ‘True Rupees Per Km’ to demystify fares

    Meru Cabs new campaign ‘True Rupees Per Km’ to demystify fares

    MUMBAI: Meru Cabs (Meru) has launched a new brand campaign ‘True Rupees Per Km’. Meru plans to demystify fares charged for its radio cab services. Through the campaign the brand wishes to announce that its fares will be transparent, with no additional charges such as surge pricing, ride time charge, cancelation charges, etc., that other operators levy.

    Commenting on the launch of the brand campaign Meru Cabs CEO Siddhartha Pahwa said, “Our new campaign ‘NO hidden, NO surge, NO Ride Time or NO Cancellation Charge’ aims to educate customers on hidden costs applied by several taxi aggregators. Through this campaign, we reiterate our commitment to customers that with Meru as their trusted travel partners they pay ‘True rupees per km’ for all transactions promising transparency and open communication.”

    Meru’s new brand campaign (print, radio, OOH) has been conceptualized, created and executed by Enormous Brands with an effective media strategy recommended by OMD India. The campaign will be further amplified through digital media with hashtag #PayTrueRupees on social media, Youtube, online banners, OOH channels.

    Enormous brands managing partner Ashish Khazanchi explains the idea behind True Rupees per km, “Meru prides itself in the extreme transparency with which it services its customers. Under the marketing clamour of discounts, cash backs and offers in the taxi industry, Meru wanted to make a bold move to highlight the fact that most competitors’ prices/fares seem attractive in the forefront but always have unnecessary hidden costs. The idea behind coining the phrase True rupees was to send out a clear message upfront to the customer that Meru operates transparently and honestly unlike other prominent cab aggregators”.

    Focused on providing quality service based on a sustainable business model, Meru recently raised investments of Rs.150 crore (USD 25 million) from Brand Capital, which will be deployed to strengthen its foothold in the Indian market.

  • Meru Cabs new campaign ‘True Rupees Per Km’ to demystify fares

    Meru Cabs new campaign ‘True Rupees Per Km’ to demystify fares

    MUMBAI: Meru Cabs (Meru) has launched a new brand campaign ‘True Rupees Per Km’. Meru plans to demystify fares charged for its radio cab services. Through the campaign the brand wishes to announce that its fares will be transparent, with no additional charges such as surge pricing, ride time charge, cancelation charges, etc., that other operators levy.

    Commenting on the launch of the brand campaign Meru Cabs CEO Siddhartha Pahwa said, “Our new campaign ‘NO hidden, NO surge, NO Ride Time or NO Cancellation Charge’ aims to educate customers on hidden costs applied by several taxi aggregators. Through this campaign, we reiterate our commitment to customers that with Meru as their trusted travel partners they pay ‘True rupees per km’ for all transactions promising transparency and open communication.”

    Meru’s new brand campaign (print, radio, OOH) has been conceptualized, created and executed by Enormous Brands with an effective media strategy recommended by OMD India. The campaign will be further amplified through digital media with hashtag #PayTrueRupees on social media, Youtube, online banners, OOH channels.

    Enormous brands managing partner Ashish Khazanchi explains the idea behind True Rupees per km, “Meru prides itself in the extreme transparency with which it services its customers. Under the marketing clamour of discounts, cash backs and offers in the taxi industry, Meru wanted to make a bold move to highlight the fact that most competitors’ prices/fares seem attractive in the forefront but always have unnecessary hidden costs. The idea behind coining the phrase True rupees was to send out a clear message upfront to the customer that Meru operates transparently and honestly unlike other prominent cab aggregators”.

    Focused on providing quality service based on a sustainable business model, Meru recently raised investments of Rs.150 crore (USD 25 million) from Brand Capital, which will be deployed to strengthen its foothold in the Indian market.